Social Media for Small Business: Facebook #Hashtags

According to HubSpot, Facebook has announced that — in the coming weeks —  it will be enabling clickable hashtags. The hashtags are intended to assist with Facebook’s problem regarding content discovery: As in, it’s sometimes hard to find what you’re looking for on Facebook. Until now, that is. What will hashtags mean in the world of social media for small business? A lot, Pamela Vaughan of HubSpot reports.

  • The hashtags will be searchable, and those originating from other services — such as Instagram or Twitter — will be clickable on Facebook.
  • New posts can be created from within the hashtag feed and hashtags can be added to the Facebook ads you’re running.
  • When a Facebook user clicks on a hashtag, they’ll be able to see a feed of posts containing the same hashtag.

Vaughan wrote that all of these new changes will let businesses use Facebook in a great new way, as yet another discoverable channel in which to promote their products and services and to centralize engagement with their content. She encourages marketers to be sure to create unique hashtags, make hashtags available for the public to view, incorporate industry or branded keywords, and to promote the hashtag by adding it to other marketing channels.

Happy about Facebook Hashtags to help social media for small business

How happy are we about Facebook Hashtags to help social media for small business? Happy as a mutt finding out he gets to go for a walk.

Facebook states that this is just one of several changes to take place in the coming weeks and months in order to help people find information on the topics they’re interested in and the public conversations they wish to join. Other changes include a list of trending hashtags and deeper insights.

We are excited that Facebook has just made the world of marketing on social media easier for businesses. After they yanked the rug out from so many businesses when they started charging businesses to reach their own fans, this is welcome news.

Editor’s Note: Awesome — and fast! — post from a relatively new BlogMutt writer. The writing is almost always great with BlogMutt writers, but I especially love the posts where I learn about something new from the post, as I did with this one. Just fantastic.Hashtags are just one more way to let the world know about your products or services. A great blog is another, and isn’t subject to the whims of some social network over which you have no control. For more information about how blogging can help your business, contact us.

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The Changing World of Business and Blogging Services

Do you remember the first time you heard the word “app”?

Chances are it hasn’t been that long, since the first app store opened just five years ago, in July of 2008. While the first mobile phone call recently had its 40th anniversary, the role of mobile phones in modern culture has been transformed in the intervening decades. Starting with calendars and contact lists, mobile phone apps (and at this point, how many children even know that the word “app” is short for “software application”?!) have revolutionized the way many of us live, work, shop, learn and transact business. Just about any business in recent years has had to consider creating an app, or at least a QR code, in order to make sure that its goods and services are available in the way people access just about everything these days: on those mobile phones.

Similar massive changes have occurred in the world of blogging. According to Wikipedia, Usenet was a primary precursor to blogs, providing a “moderated newsgroup” for “serial publishing and discussions.” Blogging evolved from the concept of an online diary or journal, whether for personal or business/journalistic use. The word “blog,” short for “weblog,” was first used in 1999.

In fourteen short years, as the web has exploded in popularity and widespread use, blogs have transformed from “manually updated components of common websites” to a “distinct class of online publishing.”

What once was meant to convey the particular experience or opinion of a specific blogger has become, for most businesses with any level of web presence, a way to regularly update their web content and thus improve Search Engine Optimization—hopefully leading to more consumer transactions (increasingly via those apps, of course!).

This is why your company needs BlogMutt’s business blogging service. Regardless of what type of business you are in, BlogMutt writers are crowdsourcing (yet another new phrase, coined in 2006) just the words you need to keep your business website fresh and up to date with regular infusions of new, relevant content. It is truly a win-win situation, because the BlogMutt writers’ crowd gains daily writing practice toward their many personal and professional goals, as well as learning more about—and possibly patronizing—a wide variety of businesses. So contact us today and let us blog for your business, too!

Nice, quick overview post by Shirin McArthur. (For an explanation of this series of posts, click here.) We get asked quite often about the best length for a blog post. The answer is: “DONE.” That is, if trying to figure out the right length is keeping you from posting then it really doesn’t matter. What matters is writing something that real people want to read. — Scott

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sample posts

This is a series of posts that we will be using in various ways on the BlogMutt website and in marketing materials. Because we want to nefarious folks to try to publish this and claim that they wrote it, we’re publishing it here. This is not really designed to be read all in one sitting. It’s quite a lot — Scott

Automotive Sample Posts

The Best Way To Add Growl To Your Engine Without Draining Your Bank Account

The upgrades we sell for a standard cold air intake systems are enough to make you drool at the sound of the engine turning over. We get that.

These are top notch parts from a homegrown, made-in-the-USA company. So… let’s talk a little about how installing a cold air intake system can boost your engine performance and add some guts to your glory.

Your engine gets its power by pulling in oxygen, mixing it with fuel, and then burning that mix. If you want more power, you need more air and more fuel. Adding fuel is no big deal; but adding air gets tricky.

A cold air intake increases your power by adding two things:

• More air.
• More oxygen in the air.

Let’s take a look at both of those:

More air. First of all, the opening is wider; but the cold air intake also delivers more air to the engine by reducing the amount of air flow resistance. Pipes are specifically smoothed and tuned to increase air flow. With excessive turbulence in the pipes removed, the engine doesn’t have to work as hard to pull in air.

More oxygen in the air. A cold air intake lowers the temperature of the air being pulled in. Cold air is loaded with more oxygen. More oxygen creates more power. Driving through the desert in the middle of August, this can be just the cool breeze your engine needs to maintain the giddyup in its horsepower.

There are other ways to add force, of course. Turbo- and Superchargers (otherwise known as forced induction systems) increase air flow and boost power. We like these, too, but if they are not factory installed they can be trouble. Installed after-market they can cost as much as a new engine.

For those on a tighter budget, a cold air intake is a cost-effective way to add growl to your drive. Not only is the part itself comparatively pretty cheap, but it improves performance significantly without dramatically increasing your fuel consumption.

Beware: Once you hear that gut-punching roar, you might just get a little heavy on the pedal.

If you’d like to learn more about cold air intakes, or any of our hundreds of other after-market solutions to improve your vehicle inside and out, please check out our online guide to parts, or ask us for a free catalog.

 

Renault Sport celebrates the ‘return’ of the ‘Berlinette’ concept car; hopes for future production.

We all know what concept cars are right? The jazzed up autos bedazzle auto show goers with gobs of technology wrapped in styling features to gauge just how readily you might reach for your checkbook once they arrive in your dealer’s showroom.

Back to the future. In 1961 when Renault gave us the ‘Berlinette,’ (Alpine A 110) both as a coupe and cabriole; the coupe made tracks as premier ‘rallyerlinette,’ (Alpine A 110) both the coupe made tracks as premier rally car, winning numerous outings, including the 1971 Monte Carlo Rally.

How sweet it is with Renault Sport’s announcement that they’ve “merged the stunning DeZir concept car with the Megane Trophy racer to celebrate 50 years of the A 110,” according to a Mark Tisshaw news item on Autocar. The DeZir was unveiled at the 2010 Paris motor show. It was some five decades ago that the genius of the A 110 received plentiful nods at —where else—the Paris motor show.

Until about 1976, the car sported a number of engines whose horsepower and displacement were always on the upgrade for a total of eleven engines, including the years:

  • 1964 – 69: 1108 cc / 66 hp
  • 1965 – 71: 1296 cc / 120 hp
  • 1974 – 75: 1605 cc / 140 hp (fuel injection)

You might have had a chance to see the debut of this 395 bhp/ V-6 concept car (Renault Alpine A 110-50) if you were hanging around Monaco’s recent grand prix.

The jolt of power coming from this ‘395’ beast is transferred to “… the rear wheels through a six-speed sequential box gearbox and mechanical limited-slip differential.”

But if you missed the debut in Monaco, buy your tickets for the September motor show in Paris to covet much touted “…modern interpretation…” of the ‘60’s ‘Berlinette.’

So who do we thank for this chance to reveal in such a magnificent beauty? If you go back to 2009, that’s when the idea was forming in the mind’s eye of Renault design chief, Laurens van den Acker, who moved over from Mazda that year.

The real burning question, of course, is just when will this baby be available as a production model, right? Right now, that’s in the works, and yes, if it ever happens the look will be that mix of “…Alpine a 110-50’s design (with) the DeZir’s basic look with some nods to the original A 110 and some racing add-ons.”

You can almost count on a production model, according to Stephen Norman, a Renault Sport sales and marketing honcho; he’s keeping the buzz going out there, and the droolers drooling by adding that they will “…do everything we can to make it (the Alpine) work for production.”

Okay, now hold onto your spoilers because Norman is projecting a crystal ball date of 30 months, if and when they set their minds to it.

 

 

e-commerce samples

Huaraches–the shoes of the Tarahumara

In order to understand why we sell what we sell, it’s important to know a little bit about our inspirations–namely, you should know a bit about the Tarahumara and their shoes.

The Tarahumara are Native Americans living in northwestern Mexico. The name they have for themselves in their own language is Rarámuri, and depending on the ethnographer you ask, that either means “runners on foot” or “those who run fast.” Considering that they have a tradition of running up to 200 miles in one session across their widespread territory through rugged canyon country, we think the name for themselves may be a little modest.

The running tradition of the Tarahumara has drawn a bit of attention from the outside world. In the book Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen, author Christopher McDougall heard stories about the Tarahumara, and marvelled how they could run so far and so fast without the injuries that most runners sustain.

A runner himself, McDougall suffered many such injuries. Based on his observation of the Tarahumara, he came to believe that modern cushioned running shoes were a major cause of running injury, and that he overcame his own injuries by adopting the toe-running style of the Tarahumara.

Of course, running through rocky canyons means that even the heartiest of runners is going to want to put something between the soles of their feet and the jagged rocks below. Anyone who has stepped on a Lego block can understand the value of that. That’s why the Tarahumara wear a relatively simple sandal known as the “huarache.” And it seems to work for them; they’re running multiple marathons a day and yet there is no shin splint epidemic south of the border.

We sell shoes that are the modern spin on huaraches, designed so you can run and walk in the way nature intended. Given that the Tarahumara forget a lot more about running long distances in a week than the rest of us will learn in a lifetime, we’re inclined to take their word for it.

For more information please feel free to contact us.

 

Nick Stick Just In the Nick Of Time? 

Let’s face it—sometimes shaving can be a bloody business. So to avoid walking around looking like an extra in a zombie movie, you can pull out our handy Nick Stick and swipe your cares—or at least your pain—away.

That’s right—we’ve got the perfect solution for those inevitable nicks and cuts which come with the territory whenever you shave. No matter now perfect your hand eye coordination, cuts happen. That’s why we created this handy little magic wand.

Actually, it’s neither a stick nor a wand. It is a liquid roll on—which dries clear, so you don’t have to worry about someone thinking you rolled your deodorant in the wrong place. Nor will you have little bits of tissues sticking to your face, or legs, or…wherever. Our roll on applicator is also self sterilizing, so you don’t have to worry about the consequences of getting a bit of blood on your nick stick when you use it.

Even better, the ingredients in our nick stick, like the rest of our earth friendly products, are safe, natural and organic. You can probably even pronounce most of them:

  • Ethyl Alcohol (not for drinking; you can buy this stuff straight at local drugstores, called “rubbing alcohol,” for the treatment of “minor cuts, scrapes and burns”)
  • Aloe Vera (known in some households as “burn cactus” because the plant lives in the kitchen for immediate use when the cook’s fingers accidentally touch hot ovens or stoves)
  • Water
  • Vitamin E
  • Bergamot Oil (Bergamot is what flavors Earl Grey Tea)
  • Hydroxypropylcellulose (ok, that’s a mouthful, but it’s just a technical term for a water soluble derivative of cellulose, the structural component of the primary cell wall of green plants)
  • Aluminum Chloride Hexahydrate (another mouthful; this is more commonly known as Lewis Acid, and it acts as a stabilizer).

So get on board and save your face (or legs) from appearing anything less than perfect. Get your nick stick today!

 

 

IT/Security/Cloud samples

 

Don’t be afraid to ask “What is cloud computing?”

When the Internet was still a new and burgeoning technology, the hazard of computer viruses was just beginning to unleash itself upon an unsuspecting public. Because the technology was so new but it used words that we already had a meaning for, some of the more confused computer users would ask questions like “So can I catch a virus from my computer?” Indeed, such users tested the notion that “there are no stupid questions.”

Flash forward several years, and some computer users are wondering “what is cloud computing?” We hear the phrase “it’s in the cloud” all the time and while we know that there is no actual cloud (and that clear skies doesn’t mean we can’t do any computing), we’re still not sure if asking for the meaning of cloud computing isn’t a “stupid question.” Don’t worry, it’s not, and interestingly enough, you may already know the answer.

Think about e-mail. If you have a work e-mail system like Outlook or some other sort of program, what you have is the e-mail software loaded onto your specific computer that looks up information in a centralized location. This is not cloud computing.

On the other hand, if you have an e-mail account with Google, Yahoo or Hotmail, you use the web to access the e-mail software located on a centralized server. Your own computer doesn’t have the e-mail software loaded onto it; it just uses a web browser to access it. That, right there, is what cloud computing is all about.

Cloud computing, then, runs with that idea, taking it to the next level. For a business, instead of loading a bunch of programs and applications onto each individual worker’s computer, they can instead load a simple application or web browser with which they would access those programs from a central server. This allows for greater flexibility, as the worker could then access their “workdesk” from almost anywhere; their work computer, their home computer, their tablets or smartphones, etc.

With the cloud being centralized and Internet-based, that also means collaboration becomes a lot easier. No more “Could you send me that file?” or “Do you have a flash drive? This file is too big to e-mail.” Since the file is “in the cloud,” various workers can access that information with very little hassle.

Of course, this only touches a little on the raw power and versatility you can unleash with cloud computing. For more information about how cloud computing can work for you, or if you have questions, please feel free to contact us.

 

Embarrassing industrial security breaches ruin everyone’s day

The commando nun.

A security incident last year caused both red faces and anger for officials of the U.S. Government as well security managers of the Y-12 National Security Complex at Oak Ridge, Ten.

Once touted as the “Fort Knox” for manufacturing and safeguarding highly enriched uranium parts for U.S. warheads, the plant was an easy target for three protesters – an 82-year-old nun and two peace-activist cohorts – who broke through the outer fences and pad locks with bolt cutters and vandalized the plant property with spray paint and animal blood after over two hours in the plant.

Security people dozed

It seems that 82-year-old nun’s breach of the outer fence actually did trip alarms in the predawn darkness where the protesters didn’t do anything special – like wearing military camouflage nuns’ habits – to conceal their presence.

When the alarms went off, the plant’s industrial security protective force did not react. When they finally showed up, no one knew quite how to handle the good sister and her fellow protesters.

Just because the incursion was nonviolent, some factory officials may have not have taken the breach all that seriously. However, one DOE adviser on nuclear security took an extremely dim view of the situation:

“We were lucky in that regard that it was the nun and her cohorts, rather than a serious terrorist outfit…. You get through the fences, you get to the building, and if you have special forces guys — dedicated guys who are suicidal and heavily armed — all you do is blow the door off or blow a hole in the side of the building.”

A JFK jet skier walks right in

Then there’s the one about the lost jet skier in Jamaica Bay near JFK airport. It seems the 31-year-old skier had to abandon his broken-down craft and swim for it. Unfortunately, the nearest land was Runway 4-Left at the aforementioned airport.

The airport has an 8-foot-tall fence, which the hapless skier scaled, walked over two runways and into the terminal. Dripping wet, the man sought help, but was arrested instead.

Asleep at the switch again?

How the skier was able to get past a $100 million perimeter intrusion detection system and access unprotected runways is anybody’s guess. Neither the security company nor the Port Authority officials are commenting.

Industrial security goes beyond the technology

Both incidents – the commando nun and the hapless jet skier – are instructive. No matter how good an industrial or airport security system are, people have to be alert and looking about. Contact us and get the full scoop on industrial security, where we combine great equipment with expertise that could easily have thwarted the incidents described above.

 

Health Care samples

Top Five Benefits of Outsourcing Your Medical Device Manufacturing

The medical device manufacturing industry is booming.

Global Industry Analysts Inc. predict medical device outsourcing will hit $44 billion by 2017. In the past, the medical device sector was reluctant to outsource, fearing loss of control and intellectual property. However, in recent years medical device manufacturers have proven to be an efficient option for small and large medical device firms. Consider these five benefits of outsourcing your medical device manufacturing needs.

  1. Faster turnaround. The quicker a product can make it to market, the quicker you’ll see a return on investment. Companies specializing in manufacturing services already have staff, equipment, facilities and supply chains in place that would take the original device makers months to establish. Utilizing existing resources is especially advantageous when making a low-volume device.
  2. Specialized knowledge. Manufacturing service partners have a vast pool of expertise to meet the needs of any device. Original equipment makers might have to invest in specialized training, hire new employees or add facilities support to accommodate a new product. Firms specializing in manufacturing have broad experience in electronics, design, pharmaceuticals, technology and numerous other sectors. Partnering gives you access to all the same resources.
  3. Access a broad supply chain. Large manufacturing firms have access to global supply chains that they regularly monitor and qualify. Medical devices can be made of hundreds of components. Obtaining each piece in the most cost-efficient, environmentally friendly manner can be a challenge. Manufacturing firms, however, have the expertise to obtain the materials, taking into consideration regulations for hazardous materials, recycling, disposal and disassembly.
  4. Avoid Pitfalls. Since manufacturing companies work for multiple clients, you reap the benefit of working with a team that has experienced the success and failure of numerous prototypes. They can help you avoid mistakes others have encountered. Having been through the device development life cycle many times, your manufacturer is in the optimal position to recommend a streamlined process and alternative materials.
  5. Flexibility. You can choose to use a manufacturing partner simply as an extension of in-house manufacturing. If a higher priority project is needed right away, you can easily outsource other projects instead of having to put them on hold.

Contact us to learn more about how outsourcing your medical device manufacturing can benefit your company.

 

Disability Advocate News: Study Finds Autistic Young Adults are Isolated

A recent study published in the Journal of Autism and Developmental Disorders found that adults with autism are often socially isolated, with some having very minimal social interaction or none at all.

Researchers found that while services for autistic children are abundant, it’s more difficult to find programs to help them transition into adulthood, specifically into a college setting. As a result, almost 40 percent of autistic young adults never see friends and 50 percent do not receive phone calls or invitations to social functions. A surprising 28 percent had no social interaction at all.

How can this trend change? What is the role of the Americans with Disabilities Act (ADA)?

A Need for Social Interaction

One characteristic of autism is difficulty with social interaction. However, one of the researchers, Paul Shattuck of Washington University admitted, “Many people with autism do indeed have a social appetite.” However, they seem to struggle more than other disability groups. The study found that nearly one-third of autistic adults qualify as socially isolated, compared to less than 10 percent of people with intellectual disabilities and only two to three percent of persons with emotional or learning disabilities. Clearly, there is a need to find ways to encourage social interaction among autistic persons.

Legal Obligations

Children with autism qualify for special education programs under the Individuals with Disabilities Education Act (IDEA). Young adults often have difficulty adapting to post-secondary schools since they no longer received the benefits of IDEA. While IDEA does not apply to adults, the ADA does still protect their rights. How so? The ADA guarantees that persons who qualify are not denied access to educational programs because of their disability. Institutions usually require documentation to confirm the student is autistic. Then, reasonable accommodations are made based on individual circumstances. In a traditional college setting, common allowances made might include allowing the recording of lectures, preferential seating, extra study time for exams or individually administered exams.

All post-secondary institutions differ regarding the resources available. Additionally, the rules governing the treatment of autistic students are not as clear as when they are minors attending public school.

However, a successful transition into college life can be a huge factor in helping a young adult with autism develop the social connections needed to avoid an isolated lifestyle.

Does your post-secondary institution allow for accommodations guaranteed by the ADA? Let our firm, a disability advocate organization, help you identify ways to comply.

Contact us for your compliance assessment.

 

 

 

International Samples

 

Can Improvements to Properties Within Your Self Managed Super Funds be Counted as a Contribution?

Here in Australia, some people have taken on property improvement projects to increase the value of the holdings within their self managed super funds to increase the value of their retirement savings. Do these projects count as a “contribution” if a related party donates the labour?

The short answer is Yes!

 

The National Tax Liaison Group (NTLG) Superannuation Technical Sub-group recently discussed the matter. Consider their conclusions:

Tax Rulings

Property improvements can count as contributions. According to Tax Ruling 2010/1, a contribution is defined as “anything of value which increases the capital of the super fund.”  The NTLG further clarifies by saying the fund must provide the materials if they are not donated, a party related to the fund must provide the services and the improvement must result in an increase in the capital of the fund. For example, if an accountant were to donate his or her services there would be no contribution because those services do not result in an increase in capital. However, if a builder were to donate his or her services for the improvement projects, the value of the services could count as a contribution if the house increases in market value.

An Example

There are a lot of variables at play. Let’s look at an example to clarify. A builder wants to remodel the kitchen on a property he owns within his SMSF. He donates his services, valued at $10,000, and materials, valued at $15,000. When the project is complete, the home is assessed and shows an increase in market value of $30,000. This is where contributions become complicated. What counts? Is it the $30,000 market increase, the cost of labour, the cost of materials or all of the above?

Previously, the industry’s view was that only the cost of materials would be a contribution since the builder does not invoice for his donated services. Free labour does not create an asset or decrease a liability in the fund, preventing an increase in capital. However, the NTLG confirmed that the donated services could count as a contribution under Tax Ruling 2010/1. Depending on the circumstances, the NTLG admitted the value of the contribution could be the total of materials plus labour or the increase in market value.

Note this information is not tailored for every individual. As noted by the NTLG, circumstances vary, making contribution qualifications vary as well. This information does not take the place of professional advice. Before deciding to take on improvements to your SMSF properties, consider your objectives and circumstances. Contact us for professional advice regarding your investments.

 

 

Look at Asian Prospects, Part 3 in a series.

While we have focused much of our attention on China, it is not the only burgeoning Asian market for medical devices, and medical device outsourcing opportunities. South Korea has a fast-growing economy, with the country’s gross domestic product ranking 15th in the world in 2011 (the most recent year for which numbers are available). South Korea’s population increasingly expects to receive world class medical care, resulting in new needs for device manufacturing for South Korea. Here are some reasons to consider exporting, or outsourcing your medical device manufacturing, to South Korea.

  • The Korea Drug Research Association estimates that “the Korean medical device market is worth more than $3 billion with an expected annual growth rate of 10 to 15 percent during the next five years.”
  • While Korea has been steadily increasing the percentage of medical devices it is manufacturing, they still import a significant percentage of needed medical devices. In recent years, the annual growth rate for medical devices has averaged 9.7%.
  • The Korean Food and Drug Administration, the regulator of South Korea’s medical device market, has modified its quality inspection audit process for foreign manufacturers, resulting in a somewhat streamlined procedure. Some onsite audit requirements have been eliminated altogether.
  • South Korea’s population is rapidly aging, and almost all citizens are covered by the National Health Insurance Corporation, its public health insurance system. In fact, “South Korea has the highest healthcare expenditure of all the ‘Asian Tigers’, with an estimated 59% funded by the public sector.”

Given these strong economic and social factors, South Korea certainly invites a closer look.  Contact us and let’s get the conversation started.

 

 

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Purchase Blog Posts to Help get the “Stale” Out

We know you’re busy, but we know that you’ve probably checked out some businesses like yours on the internet. If you haven’t, take another look at the successful ones. As you’re touring, pay special attention to the content you’re seeing on those websites. How many blogs do you see? Out of the businesses who have blogs on their websites, how many of those blogs would you consider coming back to again? Do you think any of those businesses purchase blog posts for their business?

It probably won’t take you too long to realize that most of what you’re reading is pretty ho-hum. In fact, many businesses aren’t too concerned about the type of writing they have on their site. They’ve learned that keywords are important, so they throw those in there. Yet, they’re not always placed correctly, and they’re not always good keywords for their business.

In short, they are stale — like bread that’s been sitting out for days.

stale bread - avoid - purchase blog posts instead

Maybe you got lucky during your cyber tour and you came across a business blog that appeared to be written by a great writer. The stories you read were fresh and interesting to read, and you couldn’t wait to consume more of what that writer (or writers) had to say. How did you feel after you finished reading? Were you inspired? Entertained? Did you learn something new? Did it improve your impression of that business overall?

In an article on Inc.com, writer Jason Fried issues businesses likes yours a challenge when he says:

“If you care about your product, you should care just as much about how you describe it. In nearly all cases, a company makes its first impression on would-be customers or partners with words — whether they’re on a website, in sales materials, or in e-mails or letters. A snappy design might catch their attention, but it’s the words that make the real connection. Your company’s story, product descriptions, history, personality — these are the things that go to battle for you every day. Your words are your frontline. Are they strong enough?”

The fact is, you’re reading this blog post because you know you’re supposed to have some content on your website. You know it’s supposed to be good, and you might not be sure how to go about creating it. Unfortunately, much of what you read online is pretty stale. Businesses in the same niche use the same tired phrases over and over again to sell their products. Content writing for many businesses has become a formula, and unfortunately, the formula isn’t any good.

Take heart! There’s still hope! Taking the “stale” out of your website content doesn’t have to be difficult, or even expensive. In fact, once you do take the “stale” out, you’ll be left with a website that actually does what it’s supposed to do for your business, which is help it grow.

Some of the best websites out there use just a bit of wit and a well-placed chuckle to appeal to the customers. The businesses who own these genius websites aren’t using the same old tired techniques to sell a product to each person who happens by their site. They’re using their content to engage their visitors, and when you do that enough, even if the customer doesn’t take to your content at first, it won’t be long and you’ll grow on them. The key is in finding your voice, and showcasing it on your blog.

Are you ready to do a little searching to find your voice? BlogMutt can help take the “stale” out of your blog as you look for your perfect tone. By using a crowd of writers from various backgrounds, your blog will be filled with variety. In fact, when you stop posting the same thing your competitors are posting, we’ll have no choice but to place you into the “genius” category as well.

Editor’s Note: This is another awesome post from Nicole Colwell. (For an explanation of this series, and why we identify writers in this blog, see this post.) I really do share the joy that our hundreds of business customers around the world get when I get a post written just for me. It’s not exactly what I would write, but that’s not the point. The point is that it is a great post, and it’s DONE! If you’d like to know the joy I get to have every week, sign up today. — Scott

Posted in blog writing service, Blogmutt example posts, business blogging service, content marketing, Custom Content, small business | Tagged , , , , | Leave a comment

Crowdsourcing: The New Way to Buy Blog Posts

crowd to help you buy blog postsRecently, Forbes reported that the space industry may very well be the next frontier for crowdsourcing. Exploring the sky has traditionally come with a sky-high price tag. But after a crowd of online inventors working together managed to replicate a $250,000 quadcopter for around $300, the industry began to wonder: Is it possible through crowdsourcing to integrate ideas and expertise that will make space transportation possible faster and more efficiently than anyone ever dreamed?

While space may be the next frontier, it certainly isn’t the only field affected by crowdsourcing.

In June, crowdsourcing will be the subject of a workshop in Singapore, where innovators, leaders and top management executives will present insights on the various aspects of crowdsourcing — including co-creation, collaborative consumption and open innovation. “The practice of harnessing collaboration for problem-solving, innovation and efficiency on many different levels and across various industries” is shaping many of the new ideas and initiatives happening across the internet, said the sponsors of the event, Crowdsourcing Week.

In addition to NASA, technology leaders such as Microsoft, Google and Amazon are using crowds to solve problems large and small.

At this conference, presenting their own push for crowdsourcing will be representatives from government agencies such as USAID. Stephanie Grosser, a communications specialist from USAID and a key speaker at the event, says that crowdsourcing will eventually “change how the government interacts with its citizens” through altering the scope of what can be accomplished and the speed by which things happen.

Even if your business isn’t operating on the same scale as NASA or USAID, crowdsourcing can benefit you as well. No longer are you bound to the ideas and abilities of a solitary worker. No longer are you tied to the notion of finding an employee who can work full-time on the many different things that you need done. The new digital economy means the globe is your next frontier for ideas and abilities.

Many of the things you need done can be done much more quickly and much better by relying on a managed crowd.

The new digital economy is a concept that is growing and improving, and crowdsourcing is gaining a much more important place in that concept. We are just now seeing the beginning of what crowdsourcing is fully capable of.

If you need to buy blog posts, we can help you out. We manage just such a crowd, with hundreds of writers, all based in the United States. We get you the content you need, just when you need it. So let us know. You have the need, and have the crowd.

Editor’s note: BlogMutt works so well for such a competitive price because we use the principles of crowdsourcing. This article is a nice primer, and a nice example of a great bit of crowdsourced writing. (For an explanation of this series, please see this post.) — Scott

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Buy Blog Posts To Give You Enough Speed To Outrun The Bear

If you’ve ever been in a sales or marketing meeting, someone up the food chain from you has probably trotted out the old trope about the tennis shoes and the bear.

It goes like this: Joe and Mike had been hiking for hours and when they reached a stream they took off their shoes to soak their feet. That’s when they spot a huge grizzly bear.  Mike began putting on his shoes, and Joe blurts out: “Man, shoes aren’t going to help you outrun that bear!”

Mike calmly replies: “No, but they can help me outrun you.”

buy blog posts to outrun your competition

As a small business owner, you probably have one or more bears on your tail right now. If you continue to promote your products or services  in the same old traditional manner, the bears will go through you like a sack of dog food.

How do you keep ahead?  Your business blog can give you the speed you need.

Companies big and small are figuring it out. Many major companies, like Starbucks, are using a blog to actually develop new products based on the comments and opinions of consumers.

If you have time, you could produce content that will actually allow consumers to feel  they’ve learned something new. (If you don’t have time, you can buy blog posts from us.)

A frequently updated business blog will allow you to outrun the bears, by giving your prospects and customers what they want – information.  Today, the average consumer is better educated and more aware of just how businesses operate.  They see advertising from the time they get up in the morning, until the last commercial on the late local news. People are just sick and tired of advertising, they want information.

If you have doubts as to whether a blog can be an important part of your marketing strategy, take a couple of minutes to watch this video of an interview with Bill Marriott on NBC Nightly News.  Bill Marriott is a billionaire and is the past Chairman and CEO of Marriott International.  Mr. Marriott had so much confidence in the power of a blog that he actually wrote the content personally. Of course, he has a huge staff to do everything else. If you don’t have that huge of a staff, well, BlogMutt can help you with the blog writing.

Contact us today and we’ll start helping you be competition, instead of having to worry about it. At BlogMutt, not only do “We work like a dog to fill up your blog,” we are thinking of adding a new motto: “We write with care to help you outrun that bear!”

Editor’s note: Today is Ken Bradford day around BlogMutt. Not only did he write this great post for our blog, he wrote a nice post about BlogMutt for his blog. (It’s not really Ken day, it’s just a coincidence.) We’ve had a couple of writers saying nice things about us lately, including this fun one from Christina Nowacki. As the CEO I have to say that I love my job. We hear all the time from customers that they really appreciate the great human touch that we put in every post, and we hear from writers that they love having the opportunity to write for real businesses and do something meaningful for them. They also love our very supportive community of writers. And they like getting paid, of course, for something that they can do on a totally flexible schedule. Will you be joining us as a writer or a customer this week? — Scott

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From BlogMutt to FashionMutt: How a Freelance Writing Opportunity Helped Me Become a Fashion Reporter

By Ruhi Jiwani, Fashion Reporter, Fashion & Style

ruhiI started writing for Blogmutt last December. I hadn’t written much for the internet before and BlogMutt seemed to be paying decently in comparison with other freelance gigs. I liked the fact that it was personal; I made contact with the CEO, Scott Yates, and that made things more real than working for other online places where you never interact with a real person.

Plus, everyone on the private forum for BlogMutt writers seemed really nice and helpful, always trying to help out other writers rather than grabbing the good writing assignments for themselves. They gave hints about how to approach certain clients or about writing in general. Sometimes, they just made mutt jokes!

There were several other great things about about BlogMutt. One was that I could write about the things that interested me. I’m not really a techie. So I went past all those clients and wrote for the ones I liked—the ones that had to do with entertainment, travel, books, arts and crafts etc. I found that I learned a lot of things that I didn’t know, like how there are Renaissance fairs all over the country and the interesting types of entertainment they provide. I’m determined to go to the one here in New York this year.

Probably the best thing about BlogMutt was how I grew as a writer.

I started out writing only 2 or 3 blogs a day; I really wasn’t that fast a writer. Slowly, I built up to five blogs a day and once, I found myself writing seven. So I realized I’d become really fast and, in part because of some conversations on the forum, I got the idea of applying for reporting jobs, which involve producing copy on a deadline.

I interviewed for three such reporting jobs, all in fashion, as that is what I’m most interested in, and I landed one! I showed the interviewer fashion-related blogs I had written for BlogMutt—one that had to do with wearing hair extensions and another that was about matching your designer handbag to your outfit. I got the job that very same day and have been working as a fashion reporter ever since.

I can sincerely say that before BlogMutt, I wouldn’t have considered a job like this. I was much too slow a writer, and I wasn’t that confident about my skills. BlogMutt helped me to develop both, speed and self-assurance. And I intend to continue writing for BlogMutt in hopes that I’ll discover more new things about myself and what I’m good at.

So apply to our freelance writing opportunity with BlogMutt and get started on the career of your dreams today!

Editor’s Note: This story just makes my heart warm. It ranks right up there with the writer who used her BlogMutt earnings to take a trip to Africa with Water for People. The point Ruhi makes is much like the one that Ira Glass makes in this great video: The only way to be a better writer is to write more and write more betterer … or… something. Anyway, thanks Ruhi. I know that writing BlogMutt posts won’t be quite as fun as writing about Jennifer Aniston, but I do hope you’ll stick around with us for a while — we’ll always have a spot for you. And to Ruth, Doug, Nicole, Heather, Deborah, Brian, Robin and all the hundreds of other BlogMutt writers, thanks for the great work that you do every day for BlogMutt clients. — Scott

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Penguin Has A Whole New Meaning in Content Marketing

 

content marketing penguinRemember when content marketing was no more than stuffing a website or blog full of empty keywords and links to help us get a better spot in search engines?   You know, the times before the word “Google” became a universal verb and when a penguin was nothing more than a cute black-and-white flightless bird.  Well times have certainly changed.  “Google” is a verb and the word “penguin” has a whole new meaning, especially when it comes to content marketing.

Google released a major algorithm update called “Panda” in February 2011.  This major change caused many search engine popular websites to be devalued due to thin, duplicate or stolen content.  Webmasters quickly learned that in order to have a good page rank, web content must be original, relevant and not chock-full of advertising. In order for Google to make its restrictions on web content a little clearer, another update,“Penguin,” was released in April 2012.  This algorithm change placed tighter guidelines on what it considered to be web spam.  Penguin downgraded sites that contained unnatural links, content spinning, and those over-optimized by keyword stuffing.  So, just how does Penguin affect your content marketing strategy?

Blog and website design to get the right kind of attention

Whether you are writing web content for your business website or blog, the same rules apply.  All content must first be original. The days of simply copying text from another site or blog are over, if you intend to market your content successfully.  Link popularity can be very important, as long as you have the right kind of links that are relevant to your business. One of the most important aspects of effective content marketing is that your content be relevant and current. You can write the posts yourself, or you can buy blog posts, but either way you need the content to be original.

Content marketing through guest blogging

Many blog owners will be happy to accept your guest post on their blog.  Your guest post should be written because you want to educate people with substantive content, not because you simply want to create links back to your website.  Google appears to understand the difference and your site’s reputation may be damaged by continually linking back to your website.

Content marketing through social media

Prior to Penguin, the quality of those sharing your blog posts on social media didn’t really matter.  Now, the ranking of your website or blog will be affected by the quality of the links.  If you have 100 spam sites linking to your post, this could cause more damage than good.  Also, you may want to start linking your posts to your own social media sites.

If you don’t like it enough to link to it -  why should anyone else?

Content marketing is getting more demanding due to the Penguin update and the expected updates yet to come.  At BlogMutt, we aren’t pure SEO consultants, but we do recognize and deliver quality, relevant blog content.  Contact us today and we’ll help you take your content marketing efforts to the next level.

Editor’s note: As blogging experts, we’re always on top of Google’s evolving search methodology. With the panda and penguin updates, Google has indeed gotten rid of cheap, shortcut SEO tactics, and is even planning a new update to Panda soon. Rich, consistent content, however, is the one element of good SEO that doesn’t change. And this content — timely and well written, is an example of just what you need for your site. Thanks much to the BlogMutt writer who created it. (For an explanation of this series, see this post.) — Scott

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New Stats Show Why Social Media Marketing Is Important to You

The always spot-on team over at HubSpot recently compiled an amazing list of  new social media statistics that we found fascinating.

time spent on social mediaFor instance, one stat from Experian, social networking sites now account for 27 percent of the total time spent on the Internet in the U.S. Further, HubSpot reports that social media marketing produces almost double the leads of trade shows, telemarketing, direct mail or PPC. Gone are the days when the newspaper and the phone book were your best tools for marketing. Facebook and Twitter are your new best friends.

America’s top companies have already discovered that social media sells. Socialbakers statistics show that Walmart, with the leading company Facebook page for the U.S., has increased its social media fan base by more than 720,000 people in a month. It adds more than 17,000 new followers every day. And every time a new follower likes the Walmart page, a link to it appears on a timeline for all of that follower’s friends to see. The same thing happens when someone shares a Walmart post or comments on one. It’s like a massive advertisement going out on the internet thousands of times a day.

Syncapse reports that 85 percent of fans on Facebook recommend brands to others. Even if your business has only a fraction of the fan following of Walmart, every one of those fans is valuable, not only for the business they do with you, but also the business they bring to you. And it isn’t just Facebook that can bring the customers through your door. Samsung Mobile, currently at the top of the list for fastest growing Twitter profiles, has seen more than 18,000 new followers in a single day. HubSpot reported that 36 percent of all marketers have found a new customer through Twitter in 2013 and that customers with over 1,000 Twitter follwers generate more than 800 new visitors to their website each month.

The Internet poses many different and powerful tools for marketing a business. While we’ve mentioned some of the biggest businesses around, don’t discount the power of social media for small business. Having a social media presence helps you connect with potential customers and blogging gives you the chance to share knowledge with them. With just those two sources of marketing combined — an active profile and an informative blog — you have the power to put your business out there for thousands of people each and every day.

Editor’s Note: I thought this was a great post because of all the new stuff. I had no idea that social media is now making up such a huge chunk of online time, even though I run a service that helps businesses with the bedrock of social media: blogs. If it’s been more than a week since you’ve blogged, you need BlogMutt! (For an explanation of this series of posts, click here.) — Scott

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Zen and the art of blogging for a small business writing service

 

contemplating a small business writing service

Is blogging for a business writing service an art or a craft? Should one go the formulaic five-paragraph essay route and pepper the concoction liberally with SEO keywords, or is there less to it than that? And does that lessening somehow resonate with people who may not know art, but know what they like?

Questions, questions, questions. Reflecting on the writing process always seems to promote rhetorical tautologies – stuff that spills back on itself with unanswered inquiries and blathering advice.   The blathering often seems to pose as instructions on how to “write well,” somewhat along the lines of how to paint Lavender Mist using paint-by-numbers.

So let’s Zen out here for a moment and forget about split infinitives, subject-verb agreement and keeping those pesky antecedent nouns the same person and number as their loyal messenger pronouns. That stuff is all nuts and bolts. It’s the lint we attend to before getting to the contemplative crux of the bellybutton.

Which is not to say that bloggers can dis the rules of writing and composition. The best writers respect the rules. On the other hand, they hate stilted and haughty writing with the heat of ten thousand fires. Good writing is like good conversation before the martinis kick in. It’s natural, has the necessary punctuation road signs and respects the reader’s intelligence without having to strut. Good writing impresses because it sticks its purpose: to communicate, inform or entertain. The target is the reader, and good writers know that and write accordingly.

Once the routine technical stuff is taken care of, the writer can attend to the art of the matter. Yes, writing a 350- to 500-word blog for someone is really an art. The process that produces the best work relies on three overlapping activities that arrive at a realization. It is a result of knowing something about the subject matter, absorbing the knowledge without over-analyzing it and getting to a kernel or sinew – a synthesis, really – that approaches the heart of the subject matter.

The process is a recipe that is one part cognitive, one part intuition, with a heaping tablespoon of writing skill and talent.  The cognition is the stuff of unconsciousness that always results in that “aha!” moment of problem solving without thinking about the problem. The intuition is somewhat of a matching up of past experience with the learning of something new and recognizing how those two ideas blend into something both hybrid and unique.

The skill part only comes with experience, but a writer without talent is like anyone in any occupation trying to master what cannot be wholly articulated. Talent, of course, is an innate ability to do something. Ask a talented musician to describe the constituent parts of musical talent, and the answer will be “that part of my skill that I didn’t have to work at.” Someone with talent but low skills has good prospects, but skill without talent is the formula for mediocrity.

Like a Stephen King short story, the end result of the blogger’s art is more like a smooch than a lingering kiss. When the customer “gets it” and posts the work on the website without the writer’s byline, the writer simply has to let go and begin the somewhat promiscuous process anew and write for someone else.

Looking for great web content from great writers? Contact us and we’ll work like dogs and give you reasonably priced blogs.

Editor’s Note: We really enjoyed this unusual yet entertaining piece by veteran BlogMutt writer Curt. Our writers are versatile wordsmiths who can wax poetic and creative when called upon by customers, and Curt showcases that here. He’s written for dozens of BlogMutt clients now, and along with his fellow Mutts can go to work for you, too. (For an explanation of this series of posts, see here.) — Scott

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