Blogmutt is On The Air!

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It’s a big day for Blogmutt!

It started early, with an appearance on Denver’s leading TV station talking about Blogmutt, mostly about how we are hiring writers as we were there as the Job of the Day.

Second, we’re happy to announce two investors in Blogmutt. Below is the official announcement in which I — awkwardly — quote myself.

Third, and this is related, is that the Denver Post picked up the story, too. Big day!

Blogmutt Announces Two Key Investor/Advisors

BOULDER, Colo. — Blogmutt, the most beloved blog writing service on four paws, announced that two of Colorado’s best-known tech CEOs have invested in the Boulder-based startup.

The two investor/advisors are Jim Franklin and Jon Nordmark. Franklin, CEO of SendGrid, which recently closed its own $21.6 million round, was recently voted the best mentor in the world for his work mentoring Founder Institute startups. Nordmark, CEO of UsingMiles, founded eBags, and is an Ernst & Young’s Entrepreneur of the Year for the Rocky Mountain Region.

“These are two of the most respected tech CEOs around. Having those two invest is a huge validation of our market, our model, and our traction,” said Scott Yates, Co- founder and CEO of Blogmutt.

Blogmutt currently serves more than 100 business customers from around the world with a crowd of writers. Customers get to pick their favorite post every week, and writers get to pick what, and for whom, they want to write. Business customers pay $79/month to get one blog post they pick per week.

“Scott and Wade are in their third time running a successful company together. They are the right team, in a huge market with a great idea,” Franklin said. “I’m looking forward to watching them grow,” Franklin added.

“I’ve watched Blogmutt make fantastic progress over the last year,” Nordmark said, adding: “We use Blogmutt as one of our sources of content at UsingMiles, and we are struck by the ease of use, the quality of the content, and stickiness of their service for business customers.”

For more information, visit Blogmutt.com.

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Can Freelance Writing for Blogmutt Change Your Life?

I get notes from writers quite often in my work at Blogmutt. That’s something that I expected.

I was a writer for a long time, and I know that writers like to write, and they especially like to write about writing.

What I didn’t expect was that I’d get notes like this:

I just wanted to send you a quick thank you for Blogmutt and the support circle you’ve created. I had absolutely given up on writing for money, ever, when I found Blogmutt. I thought my lack of focus, my desire for variety, and the fact that I just need to do and learn new things (rather than focus on one thing for months/years at a time) rendered me useless as a writer.

I’m still learning my way around this place, but I have to say that I’m really so much happier and more hopeful since I joined your team. I don’t know if I’ll become Rich and Famous™, or even make my living as a writer. But I know that this experience is just changing the way I look at life and restoring so much of my self-confidence. You’re doing a great job.

Wow. I’m really humbled. I’m glad we do a great job for our customers. It’s fun turning something that had been a chore for our customers and helping them in getting it done week in and week out. That’s something I expected when Wade and I started Blogmutt. (I didn’t expect that they would enjoy it as much as they do. I’ve had a couple of customers now tell me they are “addicted” to Blogmutt, which makes me feel vaguely like a North Carolina tobacco farmer.

But what I didn’t expect was this kind of reaction from writers.

It’s unexpected, and also magical, and I’m just honored to be a part of it. I hope she does go on and become Rich and Famous™, and then when she’s accepting her award at the Rich and Famous Banquet, she’ll mention how she did her first paid writing job for Blogmutt.

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You Are Your Selling Point: Small Business Tips to Turn Your Small Size into Large Profits

This post comes from a relatively new Blogmutt writer, but she’s jumped in with both feet. In less than a month she’s written successful posts for more than 20 different Blogmutt clients, and now this great post for the Blogmutt blog. Wondering what it’s like to have your blogging done for you? Read the excellent post below and imagine that it was written just for you! – Scott

by Deborah Baudoin

If you’ve been feeling pretty good about your small business lately, you’re in good company.  According to Gene Marks at The New York Times, it’s a good time to own a small business.  In his May 7, 2012, blog post, Marks paints a rosy picture for small business owners.

Gallup reports that the optimism of small-business owners has risen to its highest since 2008. Optimism is also up among chief financial officers. Small-business revenues are recovering from their recessionary depths.

And while there was a national hiring slowdown in April, employment growth in small businesses is doing a brisk business compared to the national average.

Every business owner knows about competition.  Every business owner knows how important marketing is to the bottom line. When it comes to using social media and other forms of Internet marketing, however, the entire mess can be downright daunting.  Wouldn’t it be nice to have some small business tips to help navigate the New World online?

Well, we’ve got some for you:

Despite the confusion many small business owners feel on the subject, it pays for smaller businesses to embrace social media, blogging, and online marketing in a way that helps accentuate their individuality as well as highlight the perks a smaller business can offer their customers (i.e., personalization, consistent customer care, and flexibility of options) over their larger competitors.

In fact, the very nature of small businesses would seem to appeal more to the average social media user, according to a recent report from American Express.  Your customer service can make or break things with social media users. As the AmEx report put it:

People who have used social media for customer service at least once in the last year are willing to spend substantially more (21%) with companies they believe provide great service – in contrast with the general population (13% more) and those who have not used social media for customer service (11% more).  They are also far more vocal about service experiences, both good and bad.  In addition, more than 80% of these consumers say they’ve bailed on a purchase because of a poor service experience, compared to 55% overall.

In addition, more than three in five Americans (61%) feel companies have not improved customer service, with a third of those feeling things have actually gotten worse!

So how does this affect your business?

small business tips for main street businessesAs a small business owner, you have the advantage in the customer service game.  You are a neighborhood business owner, a member of the community, and a person who understands the needs and concerns of your customer in a way the mega-corporations simply can’t.

By stepping into the fray of social media–Twitter, Facebook, a blog–you can target your message to customers who are increasingly ready to take advantage of the benefits you have to offer.  Customer who are sick of impersonal, rude customer service where the buck is passed continuously.

Of course, it’s not just enough to sign up for Facebook or create a blog.  Jessica Thomas of Thomas Marketing Consulting warned of five crticial mistakes businesses make using social media in a recent issue of the Jacksonville Business Journal:

  1. Lacking a plan or strategy.  Thomas suggests at least a six-month strategy for your social media site.  A stale or dormant site not only does not help your business, it can actually harm it.
  2. Lack of prioritized content.  Another common mistake businesses make is thinking of social media as one big commercial for their product.  Thomas stresses the 80/20 rule–80% informational content to 20% promotional.  Excellent content will not only get you noticed and forwarded, it will prove to your readers that you are a valuable resource. (For more information on quality content for your blog, check out our blog writing service, or contact us).
  3. Automated posting to linked accounts. Nobody likes to be spammed. And while a message works perfectly for your Twitter followers, it may not translate as well to Facebook, your blog, LinkedIn, or other platforms.  Show your customers you care by customizing content for each platform you use.
  4. Lack of desire to learn.  If you do step out into the wild waters of social media, you have to commit.  It’s tempting to set up a site and just do the same old thing.  But in order to fully benefit from your efforts, you want to take the time to learn about them. Thomas suggests investigating sites such as Hubspot.com, Mashable.com, SocialMediaExaminer.com or ArgyleSocial.com.
  5. Unrealistic expectations. Thomas put it perfectly: “Social media is not a sprint; it is a marathon.”  While so many of these platforms are free, this doesn’t mean they’re easy.  Social media is a conversation, a way to meet and become aquainted with your customers.  If you don’t have the time or resources to do this, your best bet is either hire someone who does or stay out of social media completely.

The great thing about your small business–that thing that will completely differentiate you from the megacorporations–is you.  Your values, your personality, your expertise.  The Internet gives you the perfect opportunity to introduce yourself to an entire world of hungry new customers.  The question now is, are you ready to get out there?

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Social Media for Small Business: Let’s Talk Twitter

Here’s the first of a new series of posts we’ll have with tools for small businesses. We believe, of course, that blogging is the cornerstone of any social media strategy, but you can and should build on that. This one shows you how to use Twitter. It’s good advice that you should follow, or do what we did and find a social media intern, who can turn into a great social media guru, which is what Chaviva is now for Blogmutt. And she’s a great Blogmutt writer, too. –Scott 

Social Media for Small Business: Let’s Talk Twitter

by Chaviva Galatz

You started your small business — success! You created a blog and are filling it regularly — more success! And then? You’re stumped. You know you should be using social media, but you’re not sure how or why, and you don’t know where to start.

social media for small business - the twitterOne of the big gripes about Twitter by non-users and business owners is that no one out there can possibly care about what you ate for breakfast or how many delicious cookies you happened to sell. The truth is, Twitter is so much more than a stream-of-consciousness receptacle. As the great Social Media guru Jeff Pulver says,

Twitter is social media tofu: It takes on different forms depending on what’s around it and how you use it.

What does that mean? It means that Twitter is different for everyone. For some people it serves as a mass text messaging service, for others it’s a way to aggregate content during a conference, and yes, for some, it is a breeding ground for bathroom visit posts. It’s also an incredibly popular space for customer service, where users can kvetch or praise you in real time for all of the world to see.

No matter what you think Twitter is, people are using it and you need to be there to catch the good, the bad, and the ugly. People who could be your customers or are your customers and want to interact with your business in new and unique ways. Many brands have seen great successes because of their Twitter prowess, such as Southwest AirlinesAmerican Express, and Wells Fargo.

We know, we know. Now that you know how important Twitter is, you want to know what happens after you get it set up, right? Well, for starters, take that amazing blog content you’ve got up on your website and set it to autofeed to your Twitter and Facebook accounts using a service like Twitterfeed.com. The great thing about an auto-feed service is that it looks like you’re constantly sitting in front of the computer updating your feed.

But don’t become the kind of small business that only speaks and doesn’t listen. One of the biggest faux pas in social media is talking at users and not talking with them. The whole crux of social media is interaction, dialogue, making your brand come alive for the consumer, so find and follow people on Twitter — whether they’re current or potential customers, people in your field, or other small businesses — and let them know you’re listening. Once you get rolling, just run with these simple best practices via Twitter.

  1. Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
  2. Listen. Regularly monitor the comments about your company, brand, and products.
  3. Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
  4. Respond. Respond to compliments and feedback in real time.
  5. Reward. Tweet updates about special offers, discounts and time-sensitive deals.
  6. Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
  7. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
  8. Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?

Social media for small businesses doesn’t have to be a nightmare. Just start small and check out Twitter’s Small Business Guide.

And, of course, if you ever need any blog content so that you have tweets that point back to your own site at least once per week, just contact us!

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Types of Freelance Jobs for a Writer

This is the first time I’ve done this: It’s a post for the Blogmutt blog from a first-time writer. She’s got lots of good experience, and I like this first post. It’s perhaps a bit shorter than the average Blogmutt post, but it’s interesting, says what it has to say, and then it’s all wrapped up. Great work! If you’d like to apply to be a freelance writer, just check out this page and apply today. –Scott

Types of Freelance Jobs for a Writer

Freelance writing gives you the freedom of setting your own hours, working wherever you want and choosing your own clients. Many people see these perks without fully understanding the hard work it takes to become a successful freelance writer online. However, if you are willing to put in the hard work needed, you can find jobs for a writer online.

As you begin searching, you will find many different types of opportunities available. A few of the most prominent opportunities in online writing include: copywriting, article writing and blogging. Each of these specialties require different focuses, and it is important that you find which one works best for your writing style.

Have you ever seen a powerful landing page for a product online? Creating compelling copy with a powerful call to action is the heart and soul of a successful copywriter. These writers do everything from full-length landing pages to short advertisements.

Many new freelancers start out with some form of article writing. Companies are created to provide writers with an abundance of article writing jobs. Most clients will give the writer a keyword and instructions regarding the article (length, keyword density, number of paragraphs, etc.). The writer must then create an article for the client.

Blog writing is a two-fold industry. A freelance writer can start his own blog, add regular content to it and monetize it through advertisements. This is free and often rewarding, but also time consuming. If you need a more immediate payout, many blogs often hire guest bloggers or even full-time bloggers to write content for the blog.

(As a side note, this is what Blogmutt does! We fill up your blog. If you need some blog material written, feel free to contact us today!)

Finding your writing niche often comes from trying out each type of online writing. Many writers even stick to working as a generalist, writing a little bit in each specialty. Online freelance jobs for a writer are abundant. You simply need to know where to look, and then start searching.

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The origins of Blogmutt

Some people may have not heard of the origins of Blogmutt, so we thought we’d share the history as retold by our staff historian, Jedediah Jedinsonson:

Scott and Wade were traveling on a great pilgrimage in Tibet and one of the best guides in the area wasn’t getting the business he deserved because he didn’t have blog…  The old man has long since passed away but his crazy old dog still greets the customers that come to his guiding outfit which has grown exponentially since his passing. The growth of his business can be traced back to that friendly old dog — a mutt, of course — and the exceptional blog that the company still maintains to this day.

And that’s exactly how it happened. You can look it up.

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New Tools Show How a Blog Writing Service Can Improve Your Numbers

Here’s the latest post from a Blogmutt writer. In general I take these posts and pretty much just paste them in, sometimes making a tweak here or there. With this one I changed the headline some. Customers will often ask us if it’s OK to change the copy they get from Blogmutt, and the answer is Yes! You own it, you can do with it as you please. So, here’s the post from a relatively new Blogmutt writer, but one I can tell is going to fit right in! – Scott

New Tools Show How a Blog Writing Service Can Improve Your Numbers

by Ken Barber

Let’s face it, if you’re a small business owner, you’re always open to ways to help increase your sales and save time. That’s why you network with other business owners, read blogs, and attend webinars and conferences.

If someone has a tip, you want to hear it. Well today’s tip comes from a great online marketing resource for small business called HubSpot. The web tool they’ve created to help small businesses is called MarketingGrader.com.

Basically, you enter a web address and a few of your other marketing activites and it scores you against a proven scale of best practices in marketing. Then it provides recommendations.

A recent test of this tool using a small business selling software produced a score of 32 out of 100. The #1 recommendation was: “You need a blog for your company.” And next to the recommendation was an eye-opening stat: ”

“Did you know that companies that blog get 55% more web traffic and 70% more leads than companies that don’t?”

They’re right. Customers, and the search engines they use, love helpful content about the product that is being researched. Go ahead and try the web tool out and see if it gives you the same advice.

If you know you need to blog but simply don’t have the time or skills to write a professional posting, don’t fret. You’re the 99% of small businesses.

Writing doesn’t come easily to everyone, even with shorter, informal blog entries. And a 300-word posting with helpful links and/or quotes can easily take 90 minutes to write and post if you aren’t doing it all the time. Maybe more.

That’s why many small business owners have chosen to fill their blog by using a business blog writing service that employs skilled writers who also skilled researchers.

It’s the age-old Buy vs. Build argument that businesses face. Often times it’s easier to buy what you need than to build (or in this case write) it yourself. Your time is valuable and is probably better used on managing your growing business.

Feel free to contact us to see how we can save you time *and* get you a much higher marketing grade at the same time.

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Are you a DIYer? Reality: You need a blog writing service

This is such a great post by a writer who’s been with Blogmutt a long time by Blogmutt standards. (We just started a bit more than six months ago.) She’s also a smart writer who just doesn’t want to deal with clients right now, so she chooses to write for Blogmutt, where she never has to interact with the clients. Read this to find out why you should hire her, and a couple hundred of her closest Blogmutt friends, to write for you. Or if you are a writer, read to see the fun and engaging kind of person you’ll be writing with as you work for a wide variety of businesses. Either way, read and enjoy. – Scott

DIY or use a Blog writing service?

by Rachel Morey Flynn

I used to be in advertising. I mean really in…advertising. I’ve written ads, produced ads, directed campaigns, edited miles of copy, sold several million dollars in air time (and several million more in print ads), and orchestrated many event-based promotions.  Spending most of my waking hours for fifteen years surrounded by small business owners has caused me to form a deep vein of respect for the entrepreneur that is unshakable. Clint Eastwood should narrate a commercial about small business owners. There should be a special addendum to the Pledge of Allegiance for people who take risks and invest themselves like entrepreneurs do. I’m not going to launch into a country song, here. But you should know I can barely contain my urge to do so.

Drawing from my experience, I’d like to offer this unofficial statistic: 90 percent of successful entrepreneurs are serious do-it-yourselfers. The other 10 percent are talented in the art of delegation. The delegating types are already beating down the doors as customers here at Blogmutt. They crossed blogging off of their to-do list and were back to the business at hand before they got the confirmation email saying their Blogmutt account was active. The other 90 percent of you are still wondering if anyone can do a good enough job of writing about your business, engaging your customers, drawing in new prospects, and keeping your website relevant in the complicated world of search engine optimization without Blogmutt. Guess what? If it’s been more than a week since you posted a timely, relevant post with the proper alt-tags and all the rest… you can’t.

Blogmutt, however, can and does all of that, every day.

I’ve been writing for Blogmutt since it was a puppy. There were a handful of tentative clients at first, but they’ve settled in to the routine and the other writers and I have gotten to know them. The mutt has grown quickly. There’s no gimmicky nonsense going on around here. The growth is simply a reflection of our relevancy in the marketplace. I don’t own this dog, so whether we get five hundred new clients in the next five days, or not, I’m a happy writer.

I think we can help the do-it-yourselfer-small-business-owner fill a blog with relevant, engaging content in a much less painful way than forcing out another long-overdue post because the DIY owner is tired of seeing it on their to-do list.

There are some things that even the most talented multitasking business owner shouldn’t do themselves. Like, for example, re-wire the kitchen of a new restaurant location, convert all the engines in their delivery fleet to diesel, give the entire staff at the country club pedicures, or vaccinate all the animals at the shelter down the street with stuff bought at the farm store.

Perhaps researching, composing, and providing some tasty content for your blog is one of those things you might consider crossing off of your long to-do list and delegating to a blog writing service.

The question really is this: Do you want your success to be limited by the number of hours you have in a day?

As I said, I was in advertising a long time, and the formula for success in business was always the same: be smart at what you do, and let people who are good at something do what they are good at doing. Are you going to be smart, or are you going to keep trying — and failing — to write your own blog posts?

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How to be a freelance writer: Work that Muscle!

We’ve added a bunch of great new customers of late, and so now we’re expanding the number of writers we have as well. Many of our new writers end up getting encouragement from one of the writers who’s been with us from the earliest days, Ruth Bremer. And here she is writing encouraging you to join us as a writer. What makes a great Blogmutt writer? Really just two things: You must live in the US, and you must be able to write. The customers decide on the posts, but when they have posts as good as this one, you can see why they want every single one. Would you like to join Ruth in exercising your writing muscles? Check out this page, and write in. – Scott

How to be a freelance writer? Get more writing exercise

By Ruth Bremer

I want to have arms of steel.

My dream is to look like someone in a Nike commercial. Or like one of those women you see at the gym and you know they work out every single day, because they are ripped. I don’t mean in a grotesque, unnatural way like a bodybuilder. I’m talking just really toned and fit and healthy and lacking excess flab and they never have to ask someone else to open a jar. That’s what I want.

I really, really, really, desperately want this, and I have all the tools I could possibly need to get into incredible shape. Yoga mat. Chin up bar hanging in the closet doorway. Exercise videos. Stretchy band thingies. Assorted free weights. 24-hour gym membership.

And yet somehow, despite my strong desire and a total lack of obstacles, I am still not ripped. Not even close. In fact, every day that I forego lifting those weights, I actually get further from my goal. When another day has gone by and all I’m hefting is a beer and the TV remote, that Nike commercial comes on and I start to wonder how badly I really want to get in shape after all.

If you’re wondering how to be a freelance writer, the same concept applies. You don’t get to be a better writer by really, really, really, desperately wanting to be a good writer. Or by having all the best writing books on your nightstand. Or by placing your shiny new laptop upon your Windham Writing Desk from Crate and Barrel.

No, the only way you get better is by writing. As with toning my arms, the secret is there is no secret–it’s just hard work and you have to be willing to do it.

This excellent piece by Colin Nissan is a concise, informative and witty guide to becoming a better writer. And sure enough, there it is, right at the top of his list:

WRITE EVERY DAY.

Writing is a muscle. Smaller than a hamstring and slightly bigger than a bicep, and it needs to be exercised to get stronger. Think of your words as reps, your paragraphs as sets, your pages as daily workouts.

BlogMutt is a great way to exercise your writing muscle, helping you become a better, faster, more nimble writer. In the meantime, you’re earning money while building your portfolio and your confidence by producing valuable content for real businesses.

Blog writing will improve your skills, no matter what type of writing you ultimately aspire to. I’m working on a novel and have a blog of my own, but I consistently work out at the gym of BlogMutt, and I have to say that crafting blog posts is the single most helpful writing exercise I have ever done. So far I’ve written over 200 posts for more than 60 different companies. I’ve learned about a wide variety of interesting subjects and some rather boring ones, and strengthened my writing muscle to the point where I think I could write about nearly anything.

Sadly, my biceps remain puny, so if you want arms of steel, I can’t really help you. But if you’re looking for an excellent way to build up your writing strength, contact us.

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New Stats Show How to Grow with a Small Business Blogging Service

Yesterday we wrote about how some customers like more promotional posts. Today we have an example of a post that’s more newsy. Just like with yesterday’s post, both examples are fine, it’s just a personal preference for the business owner. Both posts are well written, have the links just the way they should be, etc. Nicely done! – Scott

How to Grow the Social Media using a Small Business Blogging Service

Did you know that 67% of Internet users in the U.S. will be utilizing social media by 2013? It’s a popular trend that will continue to grow, and many small businesses are just beginning to realize its potential for helping them expand.

In a recent article, Alexander Jackson of the Baltimore Business Journal offered some advice to small businesses who want to establish a prominent social media presence. Blogging, he says, should be the first step, even before setting up Twitter and Facebook accounts. Why? The simple answer is that people conduct online searches for goods and services, and search engines are more likely to find you when you publish a blog with fresh content.

According to the article:

Companies may shy away from a blog because it takes more thought and time to produce than a 140-character Twitter post or a short Facebook status update. But to truly utilize those channels, you need followers or friends who will look at your content and promotions anyway. And a great way to build followers and friends is by sharing blog posts, said Toby Bloomberg, a speaker on social media, creator of the Forbes-ranked Diva Marketing blog and CEO of Atlanta’s Bloomberg Marketing.

So, what is the difference between traditional PR and social media? The current buzzword is “engagement,” which involves being present on social media sites, but also having an informative and well-written blog that you update regularly. With an effective social media platform, you can establish your networks, get customer feedback, and build trust through name recognition. Eventually, this will lead to more sales.

Many small business owners and their employees, excited by the possibilities of a good social media strategy, want to jump onto Facebook, Twitter and Google Plus. A well-rounded strategy, however, should include blogging, followed by other social media. Then when you are writing Facebook updates or Tweeting, you can send links out to other sites, but at least once per week you are pointing people back to a new post on your own page. That can make a huge difference.

And, with the help of a small business blogging service, such as Blogmutt, you can cover all of your PR needs and help your business meet its potential.

Contact us today to find out more!

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