WOOF Round-Up: “Show Me The Monet!” Impressionism And Literature

Here is your weekly WOOF Round-Up. This is a compilation of all of our words of the day from our dictionary of the day. Friday’s #WOOF, Claude Monet, a real Impressionist painter, inspired us to look at the connection between Impressionist painting and literature.

renoir impressionism #WOOF

Renoir’s Luncheon of the Boating Party, 1880–1881, illustrates the Impressionist use of color and brush stroke.

Impressionist painting is a style of painting developed in the late 19th-century that creates the painter’s experience and impression of what she is seeing.  As we know from Friday’s #WOOF, Claude Monet is he founder of this movement in painting, and was followed by other big-name French painters, like Renoir and Manet.

Why was Impressionism important? It was a transition from realism and academic painting, which were often painted in studios, indoors. Impressionism focused more on the painter’s interpretation of her subject, and tended to prefer subjects in the outdoors, using more colors, and less restrained brush strokes.

In what way did this movement in painting translate to literature? Impressionism gradually gained acceptance and popularity, especially in France, and the painters started to earn more money. Some French writers, notably Baudelaire and Proust, adopted the Impressionist approach of focusing on the writer’s experience and impression of an object, rather than the object’s realistic existence, before the writer’s rational intellect has had the opportunity to intervene.

monet rouen woof

Monet’s Rouen Cathedral, 1894, paints the architecture of a cathedral in the same way that Proust describes architecture.

In Remembrance Of Things Past, take, for example, Proust’s Impressionistic description of the Saint-André-des-Champs cathedral:

“…carved faces of stone, naked and grey like trees in winter, were, like them, asleep only, storing up life and waiting to flower again in countless plebeian faces, reverend and cunning as the face of Théodore, and glowing with the ruddy brilliance of ripe apples.” (Proust, Remembrance Of Things Past: Swann’s Way)

Notice the way that the Proust focuses on his experience of the cathedral, rather than how it might exist to others. He creates the cathedral for the reader, using words, in the same way that Monet painted the Rouen Cathedral for viewers: using colorful, broad strokes, that come from experience, and not objective rationality.


Monday: Parkinson’s Law — The rule that the task expands to meet the time available for its completion (e.g., if you wait until the last minute, the task only takes a minute to complete). (1992 Webster’s New World Dictionary Of Computer Terms)

Tuesday: Steamer Day — The day before mail steamers sailed to the states from early San Francisco; occurring bi-monthly, Steamer Day was an important date on the calendar, when businessmen and all citizens readied things for the mail. (1994 Happy Trails: A Dictionary Of Western Expressions)

Wednesday: -Ivvy — Rhymes with chivvy (to tell someone to do something), divi-divi (a type of tree), divvy (to divide up), Livy (a Roman historian), privy (sharing in knowledge), tantivy (a rapid gallop or ride), and tivy (with great speed). (1991 The Complete Rhyming Dictionary)

Thursday: E Pluribus Unum — A Latin motto, meaning “one from many,” appearing on the obverse of the Great Seal of the United States and on many pieces of currency. The motto was suggested in 1776, though similar phrases are used in some earlier Greek and Latin texts (i.e., Heraclitus and St. Augustine). (1946 Dictionary Of American Politics)

Friday: Claude Monet, Impressionist — For all practical purposes, Monet was the founder of Impressionism. He painted what he saw. He didn’t set up his easel in front of Chartres and endeavor to paint a “cathedral.” No: Monet saw a shimmering plane of pale blue; jagged streaks of aqua shadow flecked with orange light. (1980 The Real Thing)

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Why You Should Hire A Certified Locksmith: A Blog Writing Sample Post

Traditional advertising on television, radio, and the internet is falling by the wayside in favor of content marketing. More and more companies are using blog posts, articles, and website content to attract the attention of potential customers. Your locksmith business can greatly benefit from content marketing, as well. Here is a sample blog post that a locksmith might use in order to capture the attention of prospective customers.

 locksmithFour Reasons You Should Hire A Certified Locksmith

At some point in time, just about everyone has trouble with a lock on her car, home, or business. Getting locked out, breaking a key, or needing a lock changed quickly are just a few of the issues. If you find yourself in any of these positions, don’t try to fix the problem yourself. Even if you don’t want to shell out money to get the help you need, here are four compelling reasons it’s worth it to hire certified locksmiths.

  1. They Are Highly Trained. When you hire a certified locksmith, you can be sure that she has undergone training to repair and install a variety of locks. She can quickly recreate keys, fix a broken lock, or place a new lock for you. When you choose a professional locksmith, the job will be completed correctly and in a timely manner.
  2. They Are Bonded And Insured. In most cases, a certified locksmith is bonded and insured, which offers you protection against any damages that occur in the course of the job. That means you’re covered in case your door, window, or lock is damaged in the process. It also assures you that the locksmith is reputable and concerned about your property.
  3. They Keep Your Property Safe. When you move into a new apartment or house, chances are, someone else has lived there before. If you don’t change the locks, you’re taking a huge risk. Anyone with a key to that lock will be able to simply walk right in at their leisure – not a good situation. Hiring a certified locksmith to change the locks will assure your safety and security in the long-run.
  4. They Can Help In An Emergency. If you’re locked out of your home, business, or car, it can be frustrating and perhaps even dangerous. Sometimes locks malfunction, other times tampering causes them to stop working, and sometimes, keys get locked inside. When you call a certified locksmith, she will be able to evaluate the problem and come up with a solution quickly.

If you’re experiencing troubles of any kind with locks on your home, business or vehicle, you’re not alone. Our staff of certified locksmiths are available to assist you 24 hours a day, 7 days. Contact us: we’re here to help anytime.

This is just an example of the type of blog post that a locksmith should use on her website, and there are many variations on this concept. Our writers are ready and willing to come up with a unique spin for your lock related blog posts. Contact us to find out more about content marketing and how it can help your business prosper.

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Engineering: A Blog Writing Service Example Post

If you are running your business without a blog, you and your customers are missing out. Engineering is an industry in which the applications for and the trends therein are constantly expanding as technology advances. By addressing these themes in a blog, you will demonstrate to existing and potential clients that you’ve got your pulse on the market. This has a host of benefits. Not only will the blog direct potential customers to your website, but it will also create a dialog between you and others that will strengthen relationships and possibly create more demand. Let’s take a look at a blog writing service example post for engineering.


3D Printing: On The Cusp Of Mainstream  

3D printing, or additive manufacturing, is the process of creating three-dimensional products from a digital file. Instead of traditional ink, 3D printers use material, such as plastic, wood, or a metal substance, to build structures in layers based on a given mold. The possibilities are endless, if 3D printing could just get off the ground.

engingeering blog writing service exampleUntil recently, 3D printing was largely considered a futuristic technology more than anything else. Indeed, it has yet to reach its full promise, in which applications are developed for a wide array of industries, ranging from the auto sector, to health care, to specialized retail. That’s because 3D technology for most engineering professionals has remained in the experimental and prototyping phase, according to a survey at Engineering.com.

However, a paradigm shift is set to occur when 3D printing hits the mainstream. Indeed, the market opportunity for 3D technology, including printers and services, is projected to grow from $2.5 billion in 2013 to $16.2 billion in 2018, according to the survey. That’s a compounded annual growth rate of more than 45 percent, reflecting an opportunity that doesn’t come around every day.

In order for the industry to achieve this growth, however, real-life applications of 3D technology will have to outpace the reliance on prototypes, and engineering professionals must be the ones to lead the way. While there are a few industries that have created a demand for 3D printing, mainly the medical and aerospace industries, there are a host of others that have yet to scratch the surface. Until 3D printing is the only way  a product can be manufactured or becomes a vital part of the manufacturing process, 3D printing will not reach its full potential.

Two of the major roadblocks that must first be overcome are cost and time. For the most part, 3D printers have been available only on the high end for business and on the low end for individuals who use the technology for entertainment. Speed is the other hurdle, as it can take hours or longer to print a single item, depending on the product size. Mid-priced 3D printers are beginning to emerge, while the industry continues to whittle away at the speed issue.

While there is still some work to be done, you might want to consider making room on the factory shelves for 3D printers today so that you’re ready when this technology takes hold.


You could be posting content like this and more each week on your website. It’s as easy as signing up, so that your website will never be without relevant content again. Contact us to get started today.

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What To Do With Your Spare Time Once You’ve Hired An Article Writing Service

So you have finally done it: you have hired an article writing service!


Now instead of dreading the process of producing a weekly blog post for your business site, you will be able to sit back and relax, knowing that experienced professionals are hard at work researching, planning, writing, re-writing, and editing your next post.

Instead, you may now find yourself faced with the challenge of deciding what to do with all of that extra time.

In case you need ideas, we have a few suggestions:article writing service

  1. Spend time with your significant other.
  2. Find a significant other.
  3. Knit a sweater for your dog. Or your cat. Or yourself.
  4. Learn to walk on your hands.
  5. Go to Disney World.
  6. Plant a garden.
  7. Train for an ultra marathon.
  8. Read all the books in your local library. All of them.
  9. Audition to be on reality TV.
  10. Visit every single national park — in every country.
  11. Finally finish that novel you’ve always dreamed of writing. You know, the one about the small-town girl who moved to the big city to pursue her art, but then finds herself forced by circumstance to move home in order to care for her ailing grandfather and (somewhere along the way) finds true love.
  12. Take up eggshell carving.
  13. Begin training as an astronaut.
  14. Cultivate, pick, roast, and hand-grind your own coffee beans.
  15. Three words: Duct Tape Art.

Okay, we admit it. We’re kidding.


We know that now that you have more time on your hands, you will most likely spend it doing what you do best: running your own business.

And we respect you for that.

Remember that we boast a full stable of well-seasoned writers ready to take the hard work off your hands, freeing you to do whatever!

Feel free to contact us for more information.

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Professional Writing Services: Who’s Wielding The Pen?

Turning over the public face of your small business to a team of nameless and faceless strangers can be a bit unsettling. Your website and blog may be the first contact that potential customers have with your operation, so setting the right tone and making sure that the information you are providing is accurate is important. Exactly who works for the professional writing service you are considering using and what are their qualifications?

professional writing serviceFreelance writers come from all walks of life. Some are students looking to make a little extra money. They are computer savvy, understand social media and are up-to-date on all the latest trends and popular culture references. They have a handle on businesses looking to attract customers from a youthful demographic. They also have superior research skills, as that’s part of their day-to-day lives as students

Ghostwriting ranks are also full of those just starting out in their chosen careers. Writing content for small-business blogs gives the writers experience for their resume and a portfolio of sample work to show potential employers. These scribes put in extra efforts as they want to make their writing samples as strong as possible to land full-time gigs.

Content writers are also stay-at-home moms and dads. Many have temporarily left high-powered jobs in the very industry you represent. They are looking for a way to balance work and home responsibilities. Some new parents just want to keep their brains from turning to mush. Writing is the perfect creative outlet to ward off an overdose of Sesame Street and The Wiggles.

Many content writers freelance full-time and earn an excellent living doing so. The very nature of freelance work is that it comes in spurts, so associating with a content writing service gives these writers steady streams of income while they are between gigs. These writers are highly skilled and often hold advanced degrees in English, journalism, or related fields.

What all content writers have in common is a love for putting words on paper or characters on-screen. They have Strunk & White’s Elements of Style memorized, keep a thesaurus app on their mobile phone, and enjoy what they do. They know that the more they write, the better at it they become.

If you’d like to add writers of the highest caliber to your small-business blog, or learn about the benefits of content writing services, then please contact us. We take pride in every post we write.

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#WOOF Compendium: Socrates, The Devil, And Mahler

This is your weekly #WOOF Compendium. If you missed a word of the day from the dictionary of the day, find it here. Ancient wisdom, the history of superstitions, and some tips on how to use music as alternative medicine — we cover it all!


Monday: Think For Yourself  — We must do our own thinking to confirm or refute what we are told. “Don’t be convinced by me, Agathon. Be convinced by the truth.” — Socrates, Plato’s Symposium (2002 Socrates’ Way: Seven Master Keys to Using Your Mind to the Utmost)

Tuesday: Lucky Horseshoe — A blacksmith in Canterbury, when asked to shoe a cloven hoof, recognized the client as the devil. The blacksmith outsmarted the devil, tied him up, and tortured him. After that, the devil would never enter a place where a horseshoe was nailed above the door. (1984 Salty Words)

mahler woof compendiumWednesday: Using Music As Medicine — Properly chosen selections can change moods, boost working efficiency, and increase physical strength. When depressed: listen to pieces that are even sadder in spirit (Mahler’s Kindertotenlieder, blues, tragic opera arias), and progress to more lighthearted works. To fall asleep: play works by Bach (especially the Goldberg Variations, which were written for an insomniac patient). (1994 Book Of Inside Information)

Thursday: Spetsfond — Depository of books not for public reading. Restricted books were kept in special library sections accessible only to readers with permission from a very high level. Reserved for use by specialists only, the books included military secrets, inflammatory, or anti-state material. (1992 Russian And The Commonwealth A To Z)

Friday: Cub — A novice newspaper reporter (c. 1929). “I was a cub…covering the West 30th Street police station.” — Winkler, New Yorker, 1940 (1975 Dictionary Of American Slang)

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The Social Media Beauty Of Facebook’s Power Editor

By Simon Stuchlik

True to its name, Facebook’s Power Editor is one of the most powerful tools in the social-media marketing industry. Its features reach far beyond the company’s Ads Manager. Yet, Power Editor remains underused by those in charge of social media for small businesses, probably because it can be difficult to find and use. But that should not be an excuse for not utilizing it. While its features reach far beyond the scope of one blog post, here are the three most compelling reasons to use the Power Editor.

1) Calls To Action

Calls to action (CTAs) have been buzzwords in the world of inbound marketing for a while now, but they’re slowly making their ways to social media as well. In short, they offer a simple next step for the audience to take after seeing your ad. Facebook has been a pioneer in this field, first rolling out calls to action as part of its Power Editor earlier this year.

Now, when you create a newsfeed ad that’s a link, you can include a button with options such as Shop Now, Learn More, Sign Up, Book Now, and Download. The early results have been incredible. One study showed that click-through rates for ads including CTAs versus ads that didn’t almost doubled.

social media marketing2) Targeting

If you think interests and demographics are the full extent to which your Facebook ads can be targeted, think again. The Power Editor allows marketers to use targeting based on past behavior, including purchasing behavior. Utilizing the tool, you can target users who have recently bought a car, bought a house, went on a cruise, or have commuted to work.

In other words, the possibilities are endless, which is especially crucial for small businesses. Marketers with small budgets can’t afford to waste money reaching people who aren’t part of the target audience, so the detailed targeting options are actually a valuable money saver.

3) Bulk Ad Creation

Creating a single ad in Facebook’s Ads Manager tool is simple enough. The targeting options might be limited, and you won’t be able to add a call to action, but it still offers enough for social media managers of small businesses to be satisfied. The problem: creating a single ad is never enough. Budget permitting, you should be running multiple campaigns for various aspects of your business and differing target audiences, vary your ads with some A/B testing to determine the best possible use of your money, and so on. Creating that many ads in the regular tool is a pain.

Fortunately, that isn’t the case for the Power Editor. You can easily duplicate existing ads and modify them to suit your needs. The ability to save audiences allows you to save time instead of having to specify the exact targeting parameters every time you create an ad.

Many small-business social-media managers are turned off by the Power Editor because it’s not very user-friendly. But its powerful features more than make up for having to spend time to learn the tools. It’s well worth a try for any social-media manager looking to take his Facebook ads to the next level. And while we’re on the subject, why not utilize the Power Editor to effectively promote your blog posts, which should comprise the core of your social media strategy? Contact us for more information about how blogging can improve your business.

Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

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Blogging For Tour Guides: A Sample Blog Post

By Veronica Grande

Tour guides are knowledgable people who can easily reiterate hundreds of interesting facts from the tops of their heads. Did you know that, according to a recent article from The Washington Times, New York City actually requires anyone looking to become a tour guide to take an extensive test? Questions range from food to architecture to pop culture. You will need to know A LOT to pass this test.

So whether you are a guide for NYC or an island in the Caribbean, knowing your facts is important in order to succeed. Tourists are counting on you to provide accurate information. And blogging is another great way to do that.

Here is one example post for those in the tour guide industry.

Three Surprising Facts About Scuba Diving

blogging for tour guidesThere’s more to scuba diving than you may think. Let’s explore these three surprising facts now:

1. Find happiness when breathing underwater. Research suggests that increased levels of nitrogen from the scuba tank air will increase levels of serotonin, a neurotransmitter, causing you to feel all warm and fuzzy. Just think of the song, “Happy” by Pharrell. And that added sense of adventure can help you to conquer those fears and feel like you are on top of the world (or in this case, king or queen of the ocean).

2. Peaceful waters can aid with Post-Traumatic Stress Disorder (PTSD). There’s just something about being in the quiet waters that cures your stressed body and mind. Exploring in the deep blue sea by yourself seems to make all your troubles disappear. Military veterans suffering from PTSD have looked to scuba diving to find peace. And as a result, their symptoms were alleviated by 80 percent.

3. The underwater experience is for everyone and not limited to the disabled. Studies have shown that people with paralysis and/or spinal cord injuries enjoy scuba diving because it is such a weightless experience. It is very liberating without the wheelchair, too. Many say that diving underwater gives them a second chance at a healthy life. Some benefits include restful sleep, less spasms, and the ability to feel slight tingles and sensations from different areas of the body. Truly remarkable!


If these facts piqued your interest and you would like to learn more about blogging for tour guides, please feel free to contact us today!

Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

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Marketing Automation and Dreamforce Nexus

Here’s a rare post I’m actually writing! Well, the first part, anyway… Usually the BlogMutt writers create these posts, and do a great job.

I’m headed to Dreamforce on Wednesday. I’m only there for one day, so I won’t have time see all of the hundreds of exhibitors, let alone take in any of the workshops.

But I do want to visit with people, especially people at the intersection of marketing automation and the Salesforce.com-type of software.

How could I possibly find those?

Well, here’s how I did it: I took a look at the companies that are a part of this amazing landscape of Marketing Automation companies. Then I took a look at the exhibitors at Dreamforce.

Now, there’s a lot with both of those, so it’s possible I missed some, but there are, I think, 24 companies that are in the middle of the Venn Diagram between those two sets.

OK, now to the part that I had help with the writing… I asked BlogMutt writers to do a short description of each one. Here they are in alphabetic order:

Actuate is a software provider and the creator of BIRT. This open-source platform is used to create data visualizations and reports to be embedded into web-based applications. Over three million developers and OEM’s are served. These developers build scalable, secure solutions for analytics to over 200 million individuals. Actuate is also the developer of a deployment platform called BIRT iHub which is intended to improve the productivity of developers of customer-facing applications. They also offer customers analytics on a self-service basis, designed to enhance customer engagement by processing, personalizing and archiving high-volume content.

CallidusCloud is an industry leader in sales and marketing software to accelerate and maximize the lead to cash process. They offer a complete suite of solutions to help organizations make bigger deals faster. This is accomplished by identifying the right leads to follow-up on and enabling sales forces by helping to ensure that territory and quotas are properly distributed. Additionally, the software allows companies to automate their quotes and proposals and streamline sales compensations. More than 2,500 companies from a variety of industries use CallidusCloud to improve their lead to money processes. CallidusCloud is at Booth N2017.

CVent is a leader in the events and meetings industry, offering a proprietary, unique software platform that aids event planners, venues as well as attendees. The software platform Cvent provides is beneficial to organizations in organizing events, locating venues and membership management as well. In addition, CVent provides the means mobile event app creation, registration for online events, online surveys and meeting management programs. Currently, CVent has over 137,000 active system users in 100 countries that participate in the innovative means of event planning.

Data Hug is the creator of an innovative, cloud based Customer Relationship Management (CRM) and Intelligence software. It incorporates unique predictive analytics and relationship intelligence in order to build long-lasting relationships with customers. Recommended actions and communication scores are incorporated into every sales opportunity, lead, and account into your CRM. This assures a higher rate of sales and customer retention. Data Hug has assisted companies of all sizes and types from start-ups to big tech companies, venture capitalists, banks, accountants and even consultancy firms. Data Hug is at Dreamforce 2014 at Moscone West Booth # W939.

DemandBase is a real-time marketing platform that specializes in offering b2b marketing opportunities. It provides promoters with an array of innovative company- targeted display advertising options. The platform also provides website visitor engagement and conversion analytics. Attracting, engaging, measuring and converting accounts in real-time allows for consistent tracking of accounts including spending and revenue generation. DemandBase is at Dreamforce at North Moscone Booth #N2121.

FullCircle CRM was created to assist marketers in finding the answers needed to improve the results of marketing efforts, produce higher revenues, and plan for the future with utter confidence. FullCircle’s products are all compatible with the top solutions for marketing automation on the market today. By measuring details of campaigns, it assures accurate ROI measurements and a better understanding of how the campaign is working. FullCircle provides answers to marketing questions in one convenient place allowing marketers to see trends and grow revenue faster and more efficiently.

Gainsight is an industry leader in the Customer Success Management field. They provide solutions for organizations including software to processes, training and prioritization methods. Their objective is to groom the next generation of Customer Success Managers by giving them tools and information. Managers can attend the Customer Success University to gain an advantage for themselves and their businesses. Businesses of all sizes can benefit from Gainsight with regards to increasing revenues by using proven best practices, methodologies and playbooks. Gainsight will be at Moscone North booth #1007 during Dreamforce 2014.

Get Satisfaction is a customer engagement online platform that brings companies and customers together with the objective of building more value-packed relationships. Get Satisfaction serves companies of all sizes across a variety of industries to modernize customer support, speed up sales, increase brand differentiation and build better customer/company relationships. Get Satisfaction is the powerhouse behind thousands of active communities hosting millions of consumers every month. They can be found at DreamForce 2014, Moscone West Booth W836.

GoodData offers an open analytics platform that powers the All Data Enterprise platform to supports both IT’s and business users. Data Governance, security and oversight and self-service Data Discovery are their specialities. By consolodating data of all sizes including internal and cloud-based data, it creates a fast, agile analytic experience for all users in a managed, secure manner. Their motto is: with GoodData, people and teams win. They can be found at Dreamforce 2014 in Moscone West Hall, Booth 726.

Infer offers native integration for Salesforce, Eloqua and Marketo in addition to hundreds of other signals to learn more about customers and prospects. Information such as the size of the company, job openings and the social presence are all gathered. Statistical techniques that are used are similar to those used by Google and other consumer web pioneers. Building personalized, predictive models to identify the companies best potential customers in a seamless integration helps to solve problems fast. They will be at booths N1010 and W537 for Dreamforce 2014.

Influitive promotes the idea that a team of happy customer advocates that systematically support the campaigns of a company and refer genuine leads has the effect of driving sales and influencing product strategy. Offering advocate marketing programs that encourage new client referrals, they help organizations build strong advocate communities that help them to close more deals. AdvocateHub, Influitive’s advocate marketing software helps companies engage with their customers, partners and employees and keeps lines of communication open. Influitive will be in booth #2200 in Moscone North for Dreamforce 2014.

Lattice is the industry leader in predictive marketing and sales applications. Their innovative solutions help businesses accelerate their revenue growth and gain an edge over the competition. They provide solutions to improve both conversion and win rates for each stage of the revenue cycle. Offering data-driven business applications, they help companies market and sell their products in an intelligent, well-thought-out way. They serve a huge number of companies of all sizes in all industries. Lattice can be found in booth #N2208, Moscone North for Dreamforce 2014.

MicroStrategy is a worldwide provider of enterprise software platforms. Close to 4,000 companies in 20 industries use these flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and to build brand loyalty. Both web and mobile services are available for companies to design and use reports. Services are offered either on premises or in the cloud. They dedicate more than 25% of their employees and close to $100M annually to R&D alone. Delivering a world-class customer experience that is simple, transparent, and empowering for everyone is their main objective.

MuleSoft provides the most widely used integration platform to connect SaaS and enterprise applications in the cloud and on-premise. The platform gives companies the ability to connect and transform their business. MuleSoft delivers a robust integration experience that eliminates both the pain and cost of point-to-point integration. This allows the New Enterprise to unify business processes across applications, data sources and APIs. They will be at Dreamforce 2014, booths N2024 & N2025.

On24 understands that customers and prospects are prone to self-educate throughout the buying process. With their webcasting capabilities, they assists companies in optimizing their marketing programs and campaigns by increasing lead values and accelerating prospects. This happens throughout the buying cycle—from lead to revenue. ON24 webinars work across the entire sales and marketing process, from driving consumer awareness to lead generation to lead nurturing, cross-selling and even up-selling.

QlikView works with big and small data through analytics tools. This company offers a collection of flexible and efficient data visualization and management applications. These products can be used to better understand data, create reports or organize data thanks to dashboards. Head over to the North Hall booth 1132 to meet the staff of QlikView.

Salesfusion helps B2B clients boost their sales thanks to quality automated marketing solutions. The tools offered by Salesfusion can be used to manage email marketing, find new leads, improve social marketing and even manage Google AdWords campaigns.

SpringCM offers cloud services and SalesForce integration tools. The cloud services offered by SpringCM allow you to store files, edit them, share them and keep them safe. The SalesForce integration tools make managing content and sharing it a lot easier. You will find SpringCM at the North Hall booth 1117.

SurveyMonkey allows you to create customized surveys and get answers quickly. The advanced features developed by SurveyMonkey give you the possibility to create surveys adapted to your needs and to reach out to the right target audience. You can then visualize your data in an efficient way thanks to quality analytics tools. Visit the SurveyMonkey booth at West Moscone 227.

Tableau Software offers advanced tools designed to better visualize and understand data. Communicating and analyzing insights is made easier thanks to classic analytics tools and more innovative features that are unique to Tableau Software, such as the ability to visualize and organize data thanks to a drag and drop tool. You can find Tableau Software at DreamForce at North Hall booth 2112 or by attending their three sessions as well as their table talk.

Velocify‘s mission is to drive up sales performances by providing their clients with the tools they need to close a higher number of deal in a shorter amount of time. Velocify accomplishes this goal thanks to quality sales automation software that includes features such as lead management, call handling via a cloud platform and plenty of insights. You can find Velocify at DreamForce by visiting North Hall booth 2029.

Yesware offers products geared towards email marketing. Software offered by Yesware includes features such as SalesForce and CRM integration, email tracking and analytics, productivity tools or click to call. Yesware’s mission is to provide you with a sales toolkit designed to help you manage your email marketing campaign and boost your conversion rate. You can find Yesware at Dreamforce by stopping at Moscone West booth 114. Look for their mascot around Moscone West and tweet a picture of it to enter a contest organized by Yesware!

Zoominfo has been in the lead generation business for over a decade. This company provides B2B clients with a comprehensive database of profiles for over 95 million business contacts. Zoominfo also provides its clients with a collection of  database management tools as well as consulting services geared towards optimizing the management and use of data collected by businesses. You can find Zoominfo at Dreamforce at North Hall booth 2202.

Thanks to the BlogMutt writers for those descriptions, and I look forward to meeting at least these 24 companies at Dreamforce! – Scott

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Penny Dreadful: The Pamphlets, The TV Show, And The Inspiration For The Blog

By Ruhi Jiwani

We think that the blog is a recent invention.  After all, it’s internet-specific and the internet is a recent development in the history of humanity.  However, if you look back at earlier forms of writing, you’ll find that there has been a history of short writing forms which were made easily available to the public at large.

In Victorian times, people wrote a lot of pamphlets, some of them informational and some fictional.  In some of them, the authors’ names were spelled out, but in others, people preferred to remain anonymous, or used pseudonyms to protect their identities.  The so-called penny dreadful was a pamphlet of short horror stories, written to titillate the public.

Screen Shot 2014-10-08 at 5.15.57 PMPenny Dreadful, And Borrowing From Famous Authors

The recent TV show, Penny Dreadful, combines famous Victorian novels such as Dracula, The Picture of Dorian Gray, and Frankenstein, to produce an interesting mishmash of stories.  It’s the very freedom with which the writing takes liberties with the works of famous authors that gives the show a certain zing.  And the core of the show lies in exploring the idea of possession, which is actually not an element of any of the famous novels it borrows from.

Sophistication And Humility

Penny Dreadful pilfers from the works of famous authors, but also borrows the structure of the historical penny dreadful to present the public with a mixture of sophistication and humility.  In this way, it’s a lot like the blog.  When you blog for small businesses, you write to convince the consumer that the company is noteworthy.  You want to emphasize the quality, scope, and innovativeness of the product.  At the same time, you also want to emphasize the down-home way in which the company connects with its consumers.  You want there to be no doubt that the customer will receive the best possible customer service.  Whether they want changes made to the product or are having problems with it, the company will be there to help them out and take care of their needs.  Like Penny Dreadful, the blog has to be focused on emphasizing both, sophistication and humility.

Tell The Truth, But Tell It Slant

Another way in which the TV show is a lot like the blog is because it presents a different slant on the things we already know.  Often, when you’re blogging for small businesses, the information that you’re giving your consumers may not be anything new.  For example, if you’re working in real estate, you might have blog posts focused on finding a home, renovating a home, decorating a home, moving into a home, finding the best deal on a home, etc.  Most people can find this information elsewhere, as well.  However, you can put your own stamp on your blog by writing about these topics in your own way.  You can include your own opinions, as well as what other experts think about the topic.   This is a lot like how Penny Dreadful borrows from great authors, but has a different core storyline.

Contact us for more information on borrowing from the penny dreadful–the pamphlet as well as the TV show–and on writing a great blog.

Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

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