We haven’t written for a while about mentions of Blogmutt over the interwebs. We’ve recently had a crop of nice ones.
The first came in the cool tech blog Techli.
The story starts off getting right to the heart of the matter for nearly every business:
B2B companies with blogs generate 67% more leads per month on average than non-blogging firms, according to Inside View. Publishing consistent, relevant content to your blog and social sites is expensive and time-consuming, especially for businesses who don’t want to commit to employing an in-house writing team. But if your business doesn’t have a content strategy, you’re missing a huge opportunity to connect and educate your customers about your services.
From there, the story goes on to say that Blogmutt can be the answer that solves that problem.
That notion of how important blogging is to a small business is a the very heart of Blogmutt, but sometimes we get so tied up in the day-to-day operations that we lose sight of that. Techli did a nice job of putting that in clear focus.
The second mention is more inside baseball. It’s a story about starting companies, and the wisdom of doing so using credit cards to finance the business. I did that with my first business, and CreditCards.com did a story quoting me about that.
For Blogmutt we are not supporting ourselves on our credit cards, we have actual investors (great ones) and we have new customers coming in every day so the business side of Blogmutt is humming along fine.
The next mention is actually a guest blog post written by a Blogmutt writer for the brilliantly titled blog Less Doing. The point of the blog is that business owners need to do more of what they are good at, and outsource the rest. Blogmutt clearly fits that niche. I thought the post was brilliantly done, and I loved the coffee references.
And finally we were honored to sit down with Jeff Yin, one of the gems that makes Boulder so, well, Boulder. He’s one of the best known workers in another Boulder-based crowdsourcing company called Trada. Where Blogmutt lives in the organic search rankings and blogging side of the world, Trada uses a crowd to help businesses improve their paid ads with Google, and now with Facebook, too. They do this improving of ads using a crowd of “optimizers” and Jeff is one of the best at doing that.
So that’s his “day job” and he’s been thinking about the idea of doing some other stuff while he keeps going — successfully — with that day job. He started looking around for some support and encouragement and found… nothing. So in true entrepreneurial fashion, he started something. What he started is a podcast interviewing people who have or had day jobs when they started something new. That was true of me with my first company, the much beloved MyTrafficNews, and to a lesser degree was true when I started Blogmutt, so Jeff interviewed me and you can hear that here.
It was a fun and I hope helpful talk. It was so well received that another more established podcaster picked it up to use on his site.
I’m probably forgetting some bits of coverage, some tweet or something, but we do appreciate all of it.
Part of the reason you are seeing an uptick in coverage is that we have someone who is now coordinating much of that. I’ll save that news for another post.