By Ruth Bremer
Does your small business need a rescue team?
Hey, nobody ever said running your own business was going to be easy. And sure enough, it’s not.
You’re great at what you do, but sometimes it feels like your company is a car that is rapidly sinking under the water. As the driver of this car, it’s pretty obvious you’re in trouble. Sales are slipping, competition is fierce, and you can’t keep up with all the moving parts. You understand that marketing and SEO are important. You know you should devote more time to social media and content marketing like blogging.
Trouble is, your schedule is already crammed beyond full. You can try to rescue yourself by single-handedly writing your blog posts, managing your social media presence, and creating all of your own content. But how are you going to do all that on top of everything else? You’re already worn out. If you try to do any more on your own, you’re likely to drown. So, you need some assistance. Unfortunately, blogging services alone can cost $500 to $1500 a month. That’s fine for larger companies, but your budget is as limited as your time. So who can you turn to for help?
Sometimes, a rescue team isn’t made up of quite who you would expect. Like in this storyabout a guy in Utah who was driving along with three kids when his car slid into an icy river and quickly became submerged. (Just so you won’t worry, I’ll tell you right now that this story has a happy ending. I’m a mom, and I can’t bear to read about anything bad happening to children.)
Now who do you figure would rescue a family trapped underwater in a car? I’m thinking trained emergency personnel. Someone calls 911 and the fire department and paramedics arrive in time to save everyone.
In this case, that’s not what happened at all. The driver, Roger Anderson, lost control of the car and it slid down an embankment and flipped over before going into the river. Anderson managed to get out, but he was disoriented and exhausted, so he was unable to help the children by himself.
The story doesn’t say if anybody called 911, but we’ll assume someone probably did. However, a group of onlookers didn’t wait for the emergency personnel to arrive. They came running right into the river to help.
Among the bystanders was Chris Willden, a former police officer who happened to be driving by at the time of the accident. Unable to open the car doors, Willden shot out one of the car’s windows with his handgun. By that point he and Andersen were joined in the frigid water by about a dozen other witnesses. Together they all flipped the car upright and rescued the children. The kids were treated for hypothermia at a hospital and released a short time later.
Who can help rescue your small business? How about a crowd of writers with varied backgrounds and skills and lots of creative ideas? We may not know how to run a small business, but we know how to blog about yours. Original blog content can improve your SEO, provide your target audience with helpful information, all while giving you something to share across social media platforms. Best of all, BlogMutt’s crowdsourced blog writing service is surprisingly affordable, even for small businesses on a tight budget.
You don’t have to drown trying to save your company. Simply contact us to put our rescue team to work for you.
Editor’s Note: It’s always a pleasure reading posts from Ruth. She writes so clearly and has such great ideas. It’s hard to imagine how a car submerged in an icy pond can relate to business blogging, but she pulled it off. She’s the same writer who inspired me so much with her trip to Africa paid for in part with her Blogmutt earnings. If you’d like to put Ruth, and 100s of her closest writer friends to work for you, check out Blogmutt today. — Scott Yates