Small businesses are the backbone and life’s blood of the economy. In fact, small businesses account for more than 99% of all employer firms in the US. They are the entrepeneurs and the job creators that fuel a healthy economy.
Today, the countdown to the holiday season is on and the big commercial businesses are counting on Black Friday to kick it all off. But while everyone is aware of Black Friday, many fewer people are aware of Small Business Saturday. Yet Small Business Saturday is the perfect day for small businesses and merchants alike to reach out in order to grow their customer base and their sales.
Small Business Saturday, sponsored by American Express, was originally envisioned as an opportunity to assist small business in their marketing efforts and for loyal customers to show their support. Now just three years later, SBS has become an effective strategy among small business tools for success.
There are advantages for consumers, too. When they shop at small businesses that have registered with SBS, in addition to the superior customer service that is the hallmark of small business, they can receive special rewards from companies like American Express and FedEx.
To register your small business for Small Business Saturday, just go to the SBS website or check out their Facebook page. Remember, Small Business Saturday is November, 24, 2012, so be sure to register right away and start making new connections in your community for greater growth, new customers and increased sales.
Finally, be sure to advertise your business through targeted blog posts and other social media. Need help with your small business blog? Blogmutt is here to provide you with blog content that will be of specific interest to the people you want to become your customers. Just contact us for details.
Editor’s note: This is a great example of a “topical” post. It’s about something that’s current and timely. I hadn’t really thought about the idea of doing a post about Small Business Saturday, but once I saw it I realized that it made perfect sense. This is the kind of topical post you can get written for you so that you can have the delight that I felt when I got an email telling me about this post written just for me. And by the way, when “Black Friday” rolls around, feel free to email me because I will be at home. I will not be lining up under a pre-dawn sky to save a couple of bucks on a TV. I have a TV. — Scott