Category Archives: content marketing

Blogging For Innovation, Motivation, And Inspiration

This is a sample of how a blog post can feature a current news topic and use it to get people thinking. Blog posts can motivate, inspire, and make use of crowdsourcing to come up with creative and fresh ideas … Continue reading

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Being A Star In Your Industry Is A Matter Of Choosing A Professional Writing Service

You might believe that your small business is about as far away from the celebrity world as the moon is from the sun, which is about 93 million miles, by the way. However, if you want to become a true star … Continue reading

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Blogging For The Freelance Writing Industry

Most freelance writers are avid blog readers. If you are writing a blog post targeted to freelance writers, you can almost guarantee that you will have an audience.  The challenge to blogging for the freelance writing industry is that these readers will … Continue reading

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Like A Russian Novel — Content Marketing Lessons From The #IceBucketChallenge

Flights of fancy, complicated plot twists, soaring optimism, crushing cynicism, a charismatic but doomed hero — this #icebucketchallenge is more like a Russian novel than a social media campaign. And man that ice water is cold. There’s a scene in … Continue reading

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The Value Of Evergreen Blog Posts In Content Marketing

Many blogs focus on newsworthy events and the latest trends in the industry. This can be a great strategy, but the blog content often becomes outdated rather quickly. It packs a short-term punch with little long-term value. As an alternative … Continue reading

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Blogging For Niche Audiences

There’s really no getting around it: blogging for niche audiences can be challenging. Just for fun, think about blogging in terms of fishing. Blogging for a wider market is like seine fishing. You are casting a wide net, in hopes that doing … Continue reading

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Dispelling Three Myths about Content Writing

As savvy marketers continue to see the success of blogging in their inbound marketing efforts, the number of blog-writing services and content writers have started popping up everywhere. As a result, there is some confusion about who content writers are … Continue reading

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10 Reasons Blogging Is The Best Freelance Work From Home Opportunity For Seniors

For many seniors, social security benefits and retirement may not be enough to keep the bills paid and give them the freedom to travel and enjoy life the way they had planned. Finding a job can be difficult and many … Continue reading

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Blogging By Teachers: It Takes One To Know One

By Ruth Buchanan When Charles Dickens penned the opening to A Tale of Two Cities, he purportedly offered commentary on the French Revolution, but he might as well have been describing the experience of classroom teaching: It was the best of times, … Continue reading

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Attract New Clients With Inbound Educational Blogging For Consulting Services

Whether your consulting business is new or established, your marketing campaign centers around your expertise and your credibility. Name recognition doesn’t hurt, either. Let’s look at a powerful way to achieve all three: blogging for consulting services. Blogging as an inbound … Continue reading

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