Category Archives: content marketing

Hot Marketing Tips For Small Businesses

Marketing is an essential part of any business plan or strategy.  Without a marketing plan in place, how will people know about your business? Let’s look at some tips to help you improve your small business marketing skills. 1.  Do Freebies. … Continue reading

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Small Business Blogging Tips To Keep Readers Coming Back For More

You’ve heard about ways to market, post, and generate good content to attract readers, but when it comes to keeping readers, you can always learn something new.  Here are some small business tips to keep readers coming back to your blog and … Continue reading

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Blogging For Tax Services

By Curt Smothers Blogging for tax services requires somewhat of a scaremongering mindset. When it comes to paying our taxes, most of us do so more out of fear of the IRS than patriotism. Coupled with the scaremongering is the … Continue reading

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Curator Of Content: One New Marketing Job Title You Should Get Used To Seeing

By Curt Smothers One of the many new marketing job titles bubbling up in the world of e-content is that of content curator. We know what content is, but how does one actually curate it? Here’s how the web magazine … Continue reading

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Blogging For Handcrafted Jewelry: Four Tips To Get You Started

Many people who sell handcrafted jewelry end up turning their hobby into a business.  If you’re looking to increase the income you receive from your jewelry making, you may want to consider blogging.  Blogging for handcrafted jewelry can provide you a platform … Continue reading

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It Bends But Doesn’t Break: How Punctuation Is Like The Constitution

By Ruth Buchanan Copywriters spend an inordinate amount of time wrestling with punctuation. As a result, they become highly skilled in its use. They know the difference between and a colon and a semi-colon, they know how to cite a … Continue reading

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Blogging For Lawyers: Attract And Inform Potential Clients

As with other business blogs, there are two reasons lawyers have blogs. The first reason is to provide information for potential clients, and the second reason is to attract people to their websites with interesting and searchable content. Most lawyers … Continue reading

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Helium Publishing 360 Was A Content Writing Service, But It Is Sinking Into the Sunset

By Curt Smothers Hundreds of active Helium.com writers received this news in their e-mail in-boxes recently: “After eight years and well over one million articles, we regret to announce that Helium Publishing will be closing.” Here’s their timetable of demise: … Continue reading

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Using Google Alerts For Content Marketing

Google offers a lot of free tools to help you with your content marketing efforts, and Google Alerts may just be their hidden gem. All you need to get started is an email address and a modicum of know-how. With the ability … Continue reading

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Copywriters Once Blew Smoke for Big Tobacco

By Curt Smothers In the olden days of Madison Avenue, copywriters collaborated with ad agency experts, artists, and jingle writers. The copywriter wrote the captions, described the visuals, and made sure there was no dead air during those 30-second, expensive … Continue reading

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