Category Archives: content marketing

The Impact Of Panda 4.1 On Blog Writing And Content Marketing

By Ken Bradford On September 25, 2014, Google made the announcement that it was slowly rolling out a new algorithm update called Panda 4.1. It appears that with each new update, which seem to be coming about each quarter, Google continues to … Continue reading

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Blogging For The Tech Industry: Choose Topics To Suit Your Audience

Building a blog in the tech industry is not futile. In fact, having a blog sets your business apart, and makes you more visible in the Internet realm. But your blog should be effective, and not just something put together for SEO … Continue reading

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Effective Content Marketing Must Begin With Great Writers

By Ken Bradford Many business owners seem to feel that the primary objective of content marketing is just to broadcast a lot of web copy. This misconception is the main reason for the failure of many blogs and websites. If your blog … Continue reading

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Why Agencies Lose Clients and How to Keep Them

Our Director of Marketing, Patrick Armitage, has worked for small and midsize marketing agencies in his career. He’s seen clients come and go for a variety of reasons. And from his experience, there’s one thing that stuck out as a … Continue reading

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BlogMutt’s Busy Fall

Typically this blog is just full of examples of great writing from BlogMutt writers, but I wanted to take one post just to let you know about some stuff going on from here at the home office in Boulder, Colorado. We’re … Continue reading

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Marketing Automation and Dreamforce Nexus

Here’s a rare post I’m actually writing! Well, the first part, anyway… Usually the BlogMutt writers create these posts, and do a great job. I’m headed to Dreamforce on Wednesday. I’m only there for one day, so I won’t have time … Continue reading

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Penny Dreadful: The Pamphlets, The TV Show, And The Inspiration For The Blog

By Ruhi Jiwani We think that the blog is a recent invention.  After all, it’s internet-specific and the internet is a recent development in the history of humanity.  However, if you look back at earlier forms of writing, you’ll find … Continue reading

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B2B Content-Marketing Trends For 2015

More and more companies are beginning to understand that traditional advertising, such as television, radio, and website banner ads are easy for consumers to ignore. Since these traditional marketing techniques so easily interrupt the activity in which the consumer is … Continue reading

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Why The Competition Is Outsourcing Its Content Marketing Operations

In a 2014 content marketing study, it was discovered that B2B-oriented marketing platforms are increasing their budgets to provide high-quality blog content. This demand for high-value content has led to a marked increase in the outsourcing of content creation. The Modern B2B World … Continue reading

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Blogging For Innovation, Motivation, And Inspiration

This is a sample of how a blog post can feature a current news topic and use it to get people thinking. Blog posts can motivate, inspire, and make use of crowdsourcing to come up with creative and fresh ideas … Continue reading

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