Category Archives: content marketing

Marketing Automation and Dreamforce Nexus

Here’s a rare post I’m actually writing! Well, the first part, anyway… Usually the BlogMutt writers create these posts, and do a great job. I’m headed to Dreamforce on Wednesday. I’m only there for one day, so I won’t have time … Continue reading

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Penny Dreadful: The Pamphlets, The TV Show, And The Inspiration For The Blog

By Ruhi Jiwani We think that the blog is a recent invention.  After all, it’s internet-specific and the internet is a recent development in the history of humanity.  However, if you look back at earlier forms of writing, you’ll find … Continue reading

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B2B Content-Marketing Trends For 2015

More and more companies are beginning to understand that traditional advertising, such as television, radio, and website banner ads are easy for consumers to ignore. Since these traditional marketing techniques so easily interrupt the activity in which the consumer is … Continue reading

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Why The Competition Is Outsourcing Its Content Marketing Operations

In a 2014 content marketing study, it was discovered that B2B-oriented marketing platforms are increasing their budgets to provide high-quality blog content. This demand for high-value content has led to a marked increase in the outsourcing of content creation. The Modern B2B World … Continue reading

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Blogging For Innovation, Motivation, And Inspiration

This is a sample of how a blog post can feature a current news topic and use it to get people thinking. Blog posts can motivate, inspire, and make use of crowdsourcing to come up with creative and fresh ideas … Continue reading

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Being A Star In Your Industry Is A Matter Of Choosing A Professional Writing Service

You might believe that your small business is about as far away from the celebrity world as the moon is from the sun, which is about 93 million miles, by the way. However, if you want to become a true star … Continue reading

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Blogging For The Freelance Writing Industry

Most freelance writers are avid blog readers. If you are writing a blog post targeted to freelance writers, you can almost guarantee that you will have an audience.  The challenge to blogging for the freelance writing industry is that these readers will … Continue reading

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Like A Russian Novel — Content Marketing Lessons From The #IceBucketChallenge

Flights of fancy, complicated plot twists, soaring optimism, crushing cynicism, a charismatic but doomed hero — this #icebucketchallenge is more like a Russian novel than a social media campaign. And man that ice water is cold. There’s a scene in … Continue reading

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The Value Of Evergreen Blog Posts In Content Marketing

Many blogs focus on newsworthy events and the latest trends in the industry. This can be a great strategy, but the blog content often becomes outdated rather quickly. It packs a short-term punch with little long-term value. As an alternative … Continue reading

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Blogging For Niche Audiences

There’s really no getting around it: blogging for niche audiences can be challenging. Just for fun, think about blogging in terms of fishing. Blogging for a wider market is like seine fishing. You are casting a wide net, in hopes that doing … Continue reading

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