Category Archives: Small Business Tools

Blogging For Dance Studios

You’ve dreamed of owning a successful dance studio. And now your dream has come true. Business is booming, and every afternoon, your studio is full of kids in leotards and tights, and the lobby is full of excited moms. You … Continue reading

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Blogging For Ecommerce Will Help You Sleep Better

It’s late at night and you’re wide awake, thinking about the performance of your online business. You’ve researched the market, your pricing is competitive, and you sell high-quality products. You take payments through all of the top payment-processing companies. You … Continue reading

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Could PPC Marketing Be The Small Business Tool You Need?

Which tools and services do you utilize to help run your small business? Social media is a tool that you probably already use, and blogging is becoming increasingly popular.  You may want to think of adding PPC (Pay-Per-Click) marketing to your … Continue reading

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Four Social Media Mistakes Small Businesses Should Avoid

Small businesses are jumping on the social media bandwagon in droves—and with good reason.  Social media sites like Facebook, Twitter, and LinkedIn are booming right now, and more of these sites are popping up daily.  There’s much to be gained … Continue reading

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Taylor Swift, Popularity, Telling Stories, And Blogging For Small Business

By Ruhi Jiwani The term “blog” was coined in 1999 by Peter Merholz, who jokingly converted the term “weblog” into “we blog.”  Since then, the term “blog” has stuck and has come to be used as a noun as well … Continue reading

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Likes, And Hashtags, And Shares, Oh My!: Social Media For Small Business

So, you’re off to the wonderful world of social media. According to many experts, you should have your business on all the social media platforms, from Facebook, to Google +, to Twitter. You post, you tweet, you update, you connect. Social … Continue reading

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The Secret: Blogging For Small Business And The Law Of Attraction

By Ruhi Jiwani The Secret was a bestselling book by Rhonda Byrne which came out in 2006.  It was featured on the Oprah Winfrey Show and has sold 19 million copies worldwide.  Rhonda Byrne argues that there’s something called the … Continue reading

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About Content Writing: To B2B Or Not To B2B (Content, That Is)

By Curt Smothers If he were a content writer today, even Shakespeare would agree that there is a good way and a bad way to write good B2B — business-to-business — content. Here’s what NOT to do: If you’re feeling … Continue reading

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It Bends But Doesn’t Break: How Punctuation Is Like The Constitution

By Ruth Buchanan Copywriters spend an inordinate amount of time wrestling with punctuation. As a result, they become highly skilled in its use. They know the difference between and a colon and a semi-colon, they know how to cite a … Continue reading

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Why Social Media Is Good For Small Businesses

By Kari Fallon Social media is an integral part of most people’s lives.  People are glued to their smartphones, visiting sites like Facebook and Twitter, and businesses have begun to take advantage of the advertising opportunities this brings.  While social … Continue reading

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