Category Archives: Small Business Tools

Crowdsourcing: The New Way to Buy Blog Posts

Posted on June 10, 2013 by Scott Yates

Recently, Forbes reported that the space industry may very well be the next frontier for crowdsourcing. Exploring the sky has traditionally come with a sky-high price tag. But after a crowd of online inventors working together managed to replicate a $250,000 quadcopter … Continue reading →

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Penguin Has A Whole New Meaning in Content Marketing

Posted on May 21, 2013 by Scott Yates

  Remember when content marketing was no more than stuffing a website or blog full of empty keywords and links to help us get a better spot in search engines?   You know, the times before the word “Google” became a universal … Continue reading →

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Zen and the art of blogging for a small business writing service

Posted on May 13, 2013 by Scott Yates

  Is blogging for a business writing service an art or a craft? Should one go the formulaic five-paragraph essay route and pepper the concoction liberally with SEO keywords, or is there less to it than that? And does that lessening somehow … Continue reading →

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Small Business Tips: “Wearer of Many Hats, Master of None”

Posted on May 9, 2013 by Scott Yates

In any new business, there is a tendency for employees to “wear many hats,” as they find themselves taking over multiple roles and responsibilities.  But our small business tip on that is simple:  What may now seem like an inexpensive alternative may … Continue reading →

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Business Blogging Service Can Help You Build A Competitive Brand – Just Like The Big Guys

Posted on May 8, 2013 by Scott Yates

To get a better understanding of just how a business blogging service can help you build a competitive brand just like the big guys, let’s do a little experiment.  Open a new browser window and do a search for the word … Continue reading →

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Content Creation Ideas Beyond Blogging

Posted on April 24, 2013 by Scott Yates

Content Creation Strategies Beyond Blogging A content creation strategy will often include several moving parts to successfully communicate the goals of the business. Many people associate content creation with blogging as it is the best known form content creation, but it is not the … Continue reading →

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Valuable Small Business Tools: Invest In Local SEO

Posted on April 9, 2013 by Scott Yates

  Perhaps you understand the importance of implementing SEO as a part of your business marketing campaign, but your funds are allocated elsewhere.  Or maybe you know you need to do something different with your website but you’re just not … Continue reading →

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Small Business Tools: Mobile Marketing for Small Businesses is Hot in 2013

Posted on March 28, 2013 by Scott Yates

Mobile marketing is on the move. A recent study indicates that 96 percent of marketers currently use or plan to incorporate mobile marketing into their marketing programs. Additionally, 85 percent of them will increase their mobile budget, while 21 percent feel their mobile marketing efforts, … Continue reading →

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Small Business Tips for the Would-Be Genius

Posted on March 26, 2013 by Scott Yates

by Deborah Baudoin You’ve got your FaceBook, your Twitter account, your LinkedIn profile, and an entire file cabinet full of small business tips from all of the best business magazines.  You are armed and ready to meet the challenges of modern business. So, … Continue reading →

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The B2B Content Marketing Landscape

Posted on March 21, 2013 by Scott Yates

What’s keeping Business-to-Business (B2B) marketers up at night? Content- or lack thereof. A recent report by marketingprofs.com and the Content Marketing Institute- neatly summed up in this colorful infographic-shows that producing enough content in the first place is the single ranked as the single biggest concern for … Continue reading →

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