Category Archives: small business

Penguin Has A Whole New Meaning in Content Marketing

Posted on May 21, 2013 by Scott Yates

  Remember when content marketing was no more than stuffing a website or blog full of empty keywords and links to help us get a better spot in search engines?   You know, the times before the word “Google” became a universal … Continue reading →

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Small Business Tips: “Wearer of Many Hats, Master of None”

Posted on May 9, 2013 by Scott Yates

In any new business, there is a tendency for employees to “wear many hats,” as they find themselves taking over multiple roles and responsibilities.  But our small business tip on that is simple:  What may now seem like an inexpensive alternative may … Continue reading →

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Business Blogging Services and the Challenge of Small Businesses

Posted on April 17, 2013 by Scott Yates

Ahhh, where does the time go? Another day, another cliff, but still you continue onward and upward, forever striving for that next level of success. Such is the tempo defining small businesses today. Sadly, the pace leaves them little time … Continue reading →

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Valuable Small Business Tools: Invest In Local SEO

Posted on April 9, 2013 by Scott Yates

  Perhaps you understand the importance of implementing SEO as a part of your business marketing campaign, but your funds are allocated elsewhere.  Or maybe you know you need to do something different with your website but you’re just not … Continue reading →

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Hiring a Blogger vs. Using a Business Blogging Service

Posted on April 4, 2013 by Scott Yates

Once upon a time, there was a company who wanted blog posts written for their business blog.  They tried a few different avenues to get the posts, including hiring a blogger who did an OK job, but wasn’t always focused on the … Continue reading →

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Business Blogging Service for Your Tech Savvy Clients

Posted on April 2, 2013 by Scott Yates

The term “blog” was coined in the late 1990s.  Evolving from online diaries, the modern blog began as a place where people kept a day-to-day account of their personal lives. John and Mary Doe would proudly present the photos of … Continue reading →

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Small Business Tools: Mobile Marketing for Small Businesses is Hot in 2013

Posted on March 28, 2013 by Scott Yates

Mobile marketing is on the move. A recent study indicates that 96 percent of marketers currently use or plan to incorporate mobile marketing into their marketing programs. Additionally, 85 percent of them will increase their mobile budget, while 21 percent feel their mobile marketing efforts, … Continue reading →

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Small Business Tips for the Would-Be Genius

Posted on March 26, 2013 by Scott Yates

by Deborah Baudoin You’ve got your FaceBook, your Twitter account, your LinkedIn profile, and an entire file cabinet full of small business tips from all of the best business magazines.  You are armed and ready to meet the challenges of modern business. So, … Continue reading →

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The B2B Content Marketing Landscape

Posted on March 21, 2013 by Scott Yates

What’s keeping Business-to-Business (B2B) marketers up at night? Content- or lack thereof. A recent report by marketingprofs.com and the Content Marketing Institute- neatly summed up in this colorful infographic-shows that producing enough content in the first place is the single ranked as the single biggest concern for … Continue reading →

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Blogging for Small Business 101: Know Your Audience

Posted on March 14, 2013 by Scott Yates

Oftentimes, when trying to envision the audience for a blog, the first thing that comes to mind for many small business owners is an amorphous blob of a creature with an undefined set of interests, desires and needs. Or, even … Continue reading →

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