Category Archives: small business

Small Business Tips: Inbound Marketing With A Trade-Show Booth

Everywhere you look online, you can find small business tips designed to help increase your business. Blogging, the right website content, and email marketing campaigns are all examples of inbound-marketing techniques that are recommended. However, those strategies are not the entire story: you … Continue reading

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How To Keep Your Business Blog From Dying

IBM research found that 80 percent of those who begin a company blog never publish more than five posts. Bloggers start with big plans but other, more urgent tasks get in the way. (Huffington Post) Are you one of those … Continue reading

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How To Be Happier In 2015

I don’t write many of the posts for the BlogMutt blog any more. I write some, but I think this is maybe my second one this year. You see, even though I went to journalism school in New York City, … Continue reading

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Small Business Tip: Your Next Hire Should Be A Blog Writer

By  Ken Bradford As a business owner, you already know the importance of blogging. If you are involved in the day-to-day operations of your business, the biggest problem is having the time to blog effectively. So, should you hire a … Continue reading

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The Long And Short Of Small Business Content Writing

By Aleta Switzer You’ve just made the best decision of your life: to convert your original product idea into a business venture. You know you should be blogging, but you really don’t know where to start or how to optimize the … Continue reading

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Small Business Tip: Use Professional Pictures

You want your business to be successful.  A common small business tip tells you that you should always remain professional, no matter the circumstance.  So, you always dress and act professional, and you hire someone to design a professional website. This is … Continue reading

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The Social Media Beauty Of Facebook’s Power Editor

By Simon Stuchlik True to its name, Facebook’s Power Editor is one of the most powerful tools in the social-media marketing industry. Its features reach far beyond the company’s Ads Manager. Yet, Power Editor remains underused by those in charge … Continue reading

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Four Benefits Of Blogging For Your Small Business

There’s no getting around it: starting a small business is difficult. Amidst establishing a location, managing staff, producing a product, and dealing with customers, it can suddenly feel as if there’s hardly any time left over for essentials, like eating and … Continue reading

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Three Overlooked Small Business Tools

Small businesses have a unique set of challenges. In the first place, small business are, well, small, meaning that it’s more difficult for them to compete with big-budget advertisers. Secondly, many small businesses are often relatively new, meaning that they can’t … Continue reading

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Three Brilliant Tricks For Managing Your Small Business’ Social Media

Small-business owners who manage social media accounts often struggle with three important areas: consistency, content, and engagement. Consistency: Some social media managers ignore their accounts for weeks at a time due to an unexpectedly hectic work schedule, or even from forgetfulness, and then … Continue reading

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