Category Archives: small business

Four Important Small Business Tools: A Grammatical Perspective

When we were in school, we all learned that the definition of a noun is a word that represents a person, place, thing, or idea. But wait! That’s more than the definition of a noun. It’s also the rundown of … Continue reading

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Making Time for Long-form Blog Posts

Although most experts seem fairly certain that the modern internet reader can only handle five hundred words at a time (or fewer, depending on who you read), a definite case can be made for developing more long-form blog posts. Though more … Continue reading

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Our Free WordPress Blogging Tool (After A Painful Admission)

I probably shouldn’t admit this… Probably going to get kicked out of all the writers groups… First, some background: I’ve been writing professionally since college. I worked at newspapers back in the day. Magazines, too. I wrote a book. I … Continue reading

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2014 Statistics That Will Make You Say Wow: Blogging For Small Business

We’ve all heard that blogging is important and that it will positively impact business. But do we really know that? Take a moment and look at these statistics. In 2014, HubSpot reported: 1. Companies that blog generate 67 percent more … Continue reading

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Blogging For Dance Studios

You’ve dreamed of owning a successful dance studio. And now your dream has come true. Business is booming, and every afternoon, your studio is full of kids in leotards and tights, and the lobby is full of excited moms. You … Continue reading

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Hot Marketing Tips For Small Businesses

Marketing is an essential part of any business plan or strategy.  Without a marketing plan in place, how will people know about your business? Let’s look at some tips to help you improve your small business marketing skills. 1.  Do Freebies. … Continue reading

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Could PPC Marketing Be The Small Business Tool You Need?

Which tools and services do you utilize to help run your small business? Social media is a tool that you probably already use, and blogging is becoming increasingly popular.  You may want to think of adding PPC (Pay-Per-Click) marketing to your … Continue reading

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Four Social Media Mistakes Small Businesses Should Avoid

Small businesses are jumping on the social media bandwagon in droves—and with good reason.  Social media sites like Facebook, Twitter, and LinkedIn are booming right now, and more of these sites are popping up daily.  There’s much to be gained … Continue reading

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Taylor Swift, Popularity, Telling Stories, And Blogging For Small Business

By Ruhi Jiwani The term “blog” was coined in 1999 by Peter Merholz, who jokingly converted the term “weblog” into “we blog.”  Since then, the term “blog” has stuck and has come to be used as a noun as well … Continue reading

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Why Social Media Is Good For Small Businesses

By Kari Fallon Social media is an integral part of most people’s lives.  People are glued to their smartphones, visiting sites like Facebook and Twitter, and businesses have begun to take advantage of the advertising opportunities this brings.  While social … Continue reading

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