The Evolution of Content Marketing Will Include Adele GIFs That Perfectly Describe Your Life

With today’s #MuttLine who’s to say content marketing’s future won’t include Adele GIFs?

Only time will tell.

Enjoy your morning coffee (like Adele is) and learn a little something about the intelligent content revolution at the same time!

The Evolution of Content Marketing Will Include Intelligent Content

(Source: Content Marketing Institute)

10 Adele GIFs That Perfectly Describe Your Life


(Source: Buzzfeed)

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Blogging for Fashion Jewelry Sample Post: 3 Fresh Jewelry-Wearing Tips

If you sell jewelry, why not start a blog that gives your customers new ideas about how to wear what you sell? Here is a sample post for blogging for fashion jewelry.

blogging for fashion jewelryIt’s a new year, so it’s time to step out of any jewelry-wearing ruts you may have fallen into in 2014. Do you find yourself throwing on the same three pairs of earrings day after day?  Have you forgotten to wear bracelets completely? Is your jewelry lying in a mess in a drawer somewhere? If so, make a New Year’s resolution to change your jewelry-wearing habits. Buy something new and different. Or at least wear something old in a different way. Here are some fresh jewelry-wearing ideas that might catch your fancy:

1. Layering Necklaces. You probably layer your clothes all the time, especially if you live somewhere cold. So why not layer your jewelry too? This isn’t really a completely new idea. If you check out Marilyn Monroe’s famous song, “Diamonds Are a Girl’s Best Friend,” you’ll see that she doubles up on everything, from necklaces to bracelets. You could try pairing a pendant with a simpler chain or choker, or wear necklaces of different lengths together. If you’re going with a statement necklace though, it’s best to just wear one at a time so that you don’t detract from it.

2. Wear a Necklace Over Your Shirt.  This is a great technique for looking put-together on those cold winter days where you just want to slink into your turtleneck and never come out! You can easily wear a pendant with a high-necked sweater, tucking the chain around the back and letting it hang in front, almost like a classy, feminine bolo tie. Try wearing a statement necklace that matches the color of your high-necked blouse. If you’re wearing a blue shirt, go with a necklace with stones of a slightly different blue. If you’re wearing a shirt with a collar, you might try wearing a short necklace under the collar, letting it peek out from the front.

3. Don’t Match Your Jewelry.  Usually, when you wear a necklace, you tend to reach for a pair of earrings or a bracelet that came with it so that all your jewelry items match. However, it’s a lot more fun and eye-catching to wear things that aren’t part of a set. For example, if you’re wearing a necklace with red stones in a flowery pattern, you could throw on a pair of simple gold chandelier earrings to go with it. Or you could combine a chain necklace with a geometric bracelet. This is a technique you can try with your clothes as well, by mixing up the patterns and colors in unique ways. Just try to make sure that there is a theme running through your outfit so that it doesn’t actually look mismatched.

Contact us for fun, informative, and innovative blog posts on a huge variety of topics — from fashion jewelry to real estate to logistics and so much more.

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How to Generate 3,640 Blog Post Ideas That You’ll Only Find at Wal-Mart

Our first #MuttLine. We’re rolling back prices on blog post ideas with today’s two posts. Save money. Blog better. Wal-Mutt.

How to Generate 3,640 Blog Post Ideas in 12 Months

(Source: SEO Copywriting)

19 Ridiculous Things You’ll Only Find At Walmart


(Source: Buzzfeed)

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What’s the #MuttLine?

The #MuttLine is simply the next iteration of our fabled #WOOF. We needed a new, light-hearted daily post idea for your enjoyment and ours.

#MuttLine is the wit and wisdom of two blog posts, in one.

It’s a daily post that’ll make you laugh and learn something (hopefully) at the same time. We’ll find two articles, mash them together in one headline, and serve them up for a little something to brighten your morning!

This #MuttLine thing has gotta be a careful balancing act of wit and wisdom to  stand on its own.

This #MuttLine thing has gotta be a careful balancing act of wit and wisdom to stand on its own.



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Blogging for Payment Automation Processes: Example Post

We really do love our writers here at BlogMutt. Or as we like to call them, our mutts. They come up with hundreds of posts every week for all sorts of different companies, from at least as many industries. How-tos, introductions, sales pitches — you name it, they write it.

But one of our favorite styles of posts is newsy blog posts, where the writer finds an awesome article on the web and uses it to create a unique post for a customer. Here’s a great example of a newsy blog post for the payment automation industry.

In a world where more and more processes become automated every day, it’s not surprising to learn that many companies and even governments are adopting automated processes in order to increase efficiency. Robots, computers, and the like were once considered science fiction, but are now an integral part of our every day lives. Many of us would be completely lost without modern technology and the convenience of automation.

blogging for payment automatiion processesUnfortunately, automation and modern technology have failed to branch out very far into our city streets. Parking problems have long existed in large metropolitan areas. Finding an adequate parking spot is almost as difficult as finding change for the parking meter. But the worst part may be the fact that cities are missing out on a large portion of their due revenue thanks to antiquated collection methods.

On December 15, the Cambridge, Massachusetts city council voted to retire their old parking meters and begin a pilot program known as pay-by-plate parking. The definition of pay-by-plate parking according to BostInno is as follows:

Pay-by-plate works quite simply: Smart meters replace traditional coin-operated ones and parkers need only submit their license plate number and credit card information.

Pittsburgh, Pennsylvania began using pay-by-plate parking recently and has since seen a 60% increase in revenue in just 5 months. Gone are the days when money collectors must walk the streets multiple times every day emptying the change from all the meters. Another benefit from the smart meters that Pittsburgh has noted is the fact that parking tickets have decreased significantly. Cambridge is assuredly very hopeful that they’ll enjoy the same benefits.

So, cities are starting to automate their collection processes, but what does this mean for your company? It means that payment automation is the way of the future and anyone who doesn’t keep up will be left in the dust. It means that time is money and automated payment processing saves you valuable time, and therefore money. If the most basic revenue source for a metropolis can be automated and result in a large revenue growth, then your payment processing can certainly experience the same.

Love this style of post? Want some newsy articles for your own business blog? Contact us to get started!

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Blogging for Travel Sites: Example Post

By Tavia Burden

When selling a product or experience, blogging is a great way to connect a customer with a business’ industry. With the right posts, a business can easily become a respected source of knowledge. Once this bond has been formed, a business has gained a loyal customer. This is the reason more and more companies are viewing blogging as an important marketing campaign.

Here is a sample blog for a travel site.


blogging for travel sitesWhile visits to iconic destinations such as Mont Saint-Michel, the Palace of Versailles, and the Eiffel Tower are extraordinary experiences in their own rights, some tourists crave to leave the guidebook behind and take in cultural sites off the beaten path. In the case of Père Lachaise, this road less travelled takes the shape of a cobblestone path through a history buff’s paradise.

Upon originally opening in 1804 as the East Cemetery of the 20th arrondissement, Père Lachaise contained a mere thirteen graves. Due in equal parts to its location and its lack of a blessing by the Roman Catholic Church, there was slow growth in the number of burials during its first few years. The first noteworthy tomb did not arise until 1814, with the re-burial of Pierre Abélard and Héloïse d’Argenteuil, together in their lavish tomb.

The story of Abélard and d’Argenteuil is well-known in French culture: their forbidden love affair and the letters they wrote to each other for years after their separation. The legend goes that while the couple was forced to part ways during their time on Earth, they were buried in the same grave so that they could be together forever in the afterlife. To this day, the site remains popular, with many visitors leaving letters on the tomb in hopes of finding true love.

Some of Père Lachaise’s most visited graves include those of several historically significant Frenchmen, such as Jean de la Fontaine, Chopin, Georges Bizet, and Molière. In the past century, this list has grown to include iconic celebrities such as Yves Montand, Simone Signoret, and Édith Piaf. Each of these plots is crafted to be just as unique as the soul it immortalizes, creating an elegant combination of understated tombstones and lavish monuments. Pilgrimages are made year-round to visit the gorgeous gravesites of these cultural icons, placing Père Lachaise among the leading historical sites to visit in France.

Aside from famous individuals, Père Lachaise also honors victims of infamous tragedies. Over the years, several memorials have also been built, commemorating an array of misfortunes. Notably, nine statues have been erected in memory of the Holocaust’s concentration camps, with skeletal figures eternally testifying to the inhumanity inflicted upon their victims. Nearby, World War II monuments commemorate those who died in combat, having fought to free the innocent. In recent times, monuments have been erected in honor of smaller-scale tragedies, such as the three memorials honoring the victims of UTA flight 772, Flash Airlines Flight 604, and West Caribbean Airways Flight 708. These monuments, commemorating tragedies both large and small, allow visitors to relate to these events and understand their importance to French culture.

While Père Lachaise is a cemetery, it is not simply a place of mourning. It is regarded as such an important site to visit in France because of how intensely it connects tourists to the culture of the country. Elegant cobblestone paths take visitors back in time to France’s past, allowing them to feel both the sorrow and the respect that Frenchmen have for these people, and return them to the present with memories that will last for a lifetime.


If you are interested in incorporating quality blog posts into your business’ marketing campaign, contact us.

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It’s 2015! Here Are Four Freelance Work-From-Home Opportunities for Seniors That Will Rock Your New Year

Well, 2015 is officially here and many people started the year by making New Year’s resolutions. One of the most popular New Year’s resolutions is to make extra money. However, when it comes to seniors, it’s not as easy to get just any job. Due to health concerns and age, many seniors must stay home. The good news for seniors is that there are ways to make extra income. In fact, there are many freelance work-from-home opportunities for seniors. The problem is many do not know or are not aware of those opportunities. But we’re here to help. To ring in the New Year, here are four ways that seniors can make extra money from home.

Starting an online business selling your buried treasures.

One benefit of being a senior citizen is that you have years and years of stuff that has accumulated in your closets, attic, and basement. Things that you thought were worthless could be worth thousands of dollars. One way to make extra income is to sell all of those unused and long-forgotten things in your house. You’d be amazed at how much money you can earn from the items you have and thought were useless.

Renting a space in your house

Let’s face it: life can be downright lonely. Maybe your children have moved out, or maybe you never married. Numerous studies have shown that people who have someone to talk to live longer. So why not make some extra money doing something that’s good for you? No matter the size of your home, there’s probably a room or two you can rent out as supplemental income. New services like Airbnb make it super easy to get paid while hosting interesting people from all over the world, usually on a short-term basis so there’s no commitment. Who knows? You could end up making some new friends or even developing lifelong relationships.

Selling your home recipes 

freelance work from home opportunities for seniorsDo you make a special treat that everyone craves? Maybe it was your grandmother’s secret recipe and you’re the only one that knows it. Maybe you’re a great chef and you would love to share your recipes with the world. Since everyone enjoys your cooking abilities, why not make some money at it? By selling your recipes, you not only get to make a little extra from your love for cooking, but you might also meet others with like interests and develop new bonds.

Freelance writing

One of the absolute best ways to make an income from home is freelance writing. There are seemingly endless writing opportunities for seniors. It gives you the opportunity to let your creative genius shine, and it gives you the chance to share your vast knowledge with the world. The amount of money you could make through freelance writing can range from as little as a penny to hundreds of dollars. Freelance writing keeps your mind sharp and keeps you updated on what’s going on in the world. There are many ways your creative genius could shine through writing. From copy writing to blog writing there is no shortage of opportunities. For more about freelancing, check out our information for writers, or read through our blog.

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The Beginner’s Guide to Blogging for Health Care Industries

by Jennifer Gibbs

The health care industry is absolutely massive – when it comes to health care spending alone, the average American will shell out over $8,900 a year. 2013 Census Data estimates that there are over 320 million Americans. If you do the math, you’re looking at a whopping $2.8 trillion a year. If you’re looking to launch or establish yourself as a “real” writer, blogging for health care sectors is a realistic way to elevate your likelihood of success.

The Health Care Niche Offers Staggering Opportunities

In most situations, carving out a niche is a way to specialize. It’s the opposite of broadcasting. Instead of being a one-size-fits-all solution, you shoot for expert in a narrower field. Sometimes, though, an industry is so massive that even a narrowly defined niche can still translate into a massive market share as compared to other specializations. Obviously, the market for the sub-set of insurance companies inside of the health care industry is larger than the overall market is for point-of-sale solutions for fast food restaurants.

This means that by specializing in blogging for health care, you still have a virtually limitless source of topics and targeted audiences. Though it seems pretty specific at first glance, the health care industry is actually broad enough to seem a bit generic.

At the broadest of terms, the health care industry covers three main segments: organizations that provide care (and the places where care happens), the medical segment (that covers devices, diagnostics and industry equipment) and the pharmaceutical segment. At the narrowest, it might include wellness topics, holistic medicine, sports medicine or a new option for small businesses scrambling to comply with the Affordable Care Act.

Passion: An Essential Ingredient for Successful Health Care Blogs

Knowing the potential breadth and depth of the health care blogging options that are out there, the real secret to success starts in selecting the perfect “niche within a niche” that you can stay passionate about not just in the short-term, but over the long-term as well.

Think about it: even posting a modest 350-word post, once a week, 52 days a year is over 18,000 words of content. And that’s just in Year 1. Multiply that over the lifetime of your blog and it’s easy to see that things can get daunting over the long haul. Of course, if you’re just hoping to flip your blog to another buyer a little on down the road, forge right on ahead! The point is that you don’t want to blindly back yourself into a corner that could later prove your mental undoing.

One More Thing…

So, you think you’ve found the perfect niche within a niche, and it’s a segment you’re authentically enthusiastic about — that means you’re good to go, right? Well, not exactly.

If you’ll be exclusively blogging for health care clients on a work-for-hire basis, feel free to press forward. However, if you’re planning to launch your own separate blog, there’s one more thing you need to take under consideration: advertisers.

Until your blog’s subscriber base has grown to astronomical sizes and qualities that have people trying to bribe you to post to your audience, you’ll likely rely on programs like Google AdSense to pay for the initial overhead and eventually blossom into a sizable revenue stream. Because health care terms are very popular and therefore pricey in search engine marketing, the more targeted and relevant your sponsored ads are to your content, the more likely it will be to lead to a click-through or other revenue-producing conversion.

The final prognosis? There are much harder industries to break into as a blogger — especially if your blog is brand new or only recently revived. To find out more about successful blogging or to join the ranks of our content creators be sure to contact us, check out our website or (of course) subscribe to our blog.

Network with Jennifer Gibbs on LinkedIn.

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Blogging for Funeral Homes and Companies That Sell Caskets

As more and more businesses learn about the advantages of blogging, they are starting to take the time to set up their own.  Every business will benefit from a blog, no matter what they sell. Especially in sensitive industries, blogging can be a great way to establish trust with the public even before they need your services.

Here is a sample blog for a funeral home or a company that sells caskets.


blogging for funeral homesMany people worry about buying a pre-need casket.  They may decide to plan their arrangements in advance to save their family the headache, but end up worrying about what will happen with their casket after they pick one out.

Here is some information to help you out when selecting a pre-need casket.

  • When you buy a casket before you need it, you can pay today’s cost, instead of the higher cost when you eventually pass. As with everything else, costs continue to rise. This will help you and your family save money.
  • When you look around for a pre-need casket, you may be able to find a company that offers a payment plan and possibly one that is interest-free.
  • When you buy a pre-need casket, it is often expected that the company will store the casket for you. They are not allowed to charge you for this service. Many companies will actually order your casket when you need one, instead of actually storing it for a few years until you need it.

Understandably, many people worry about buying a casket and not having it when they need it. However, you can save some money if you have time to shop around, paying today’s price instead of the cost when you need it. It will also help if you can find a company that offers interest-free payment plans. And since most companies store pre-need caskets for you, all you have to do is pick one out and then enjoy the peace of mind.

As you can see, even casket companies benefit from blogs.  However, most small businesses are too busy to blog consistently, and if that’s the case for you, contact us.  We can help you fill your blog with quality posts to impress and attract new clients.

Editor’s note: It turns out there’s a very popular blog called “Confessions of a Funeral Director,” written by a sixth-generation undertaker in Pennsylvania. I first heard about him on a podcast, where he talked about some of the challenges and joys of both his job and blogging about it. It just goes to show that no industry is off-limits when it comes to blogging — and in fact, it may be even more important for subjects that are a little taboo or uncomfortable.

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Interstellar, Crossing Long Distances, and Blogging for Small Business

by Ruhi Jiwani

Interstellar was one of the biggest films of 2014.  Directed by Christopher Nolan, who also did the Dark Knight trilogy and Inception, Interstellar is a strangely moving science fiction epic.  One doesn’t usually associate emotion with fantasy or science fiction but Interstellar manages to remain scientifically complex and emotionally gripping at the same time. Warning: spoilers ahead!

A Blight Upon the Earth

The movie stars Matthew McConaughey, Anne Hathaway and Jessica Chastain.  It is set in a world where the human race is slowly beginning to disintegrate because of a blight upon the earth.  People can’t grow food anymore and the air is running out of oxygen.  So it’s necessary to find a new place to live—a new planet which has the same conditions that earth used to have to support life.

blogging for small businessBlack Holes and Time Warps

McConaughey, Hathaway and a couple of other astronauts set out to find a planet like this, for which McConaughey has to leave his family behind, especially his young daughter who doesn’t want him to go.  They explore three planets that seem like possibilities.  At the first one, they have to get really close to a black hole; as a result, time passes a lot faster than they anticipate.  They’re only at the planet for an hour or so but 25 earth years have passed during that time.

Messages, Milestones and News

When McConaughey gets back to the ship, he finds a number of messages waiting for him from his son who has been growing up in his absence.  He finds that he’s missed all the milestones in his children’s lives.  Plus, his father-in-law has passed away.  His daughter refuses to write to him until the very end, when she discovers that his mission to find a new earth won’t actually save the human beings who are still living here.  McConaughey can’t help crying when he listens to the messages waiting for him.

Information and the Human Connection

We can learn a lot about blogging for small business from these messages.  On the face of it, the messages aren’t telling McConaughey anything very important; they’re just detailing the daily lives of people who live on earth.  However, given that McConaughey is in outer space, he doesn’t have access to this information and he needs the messages to give them to him.  Not only is he learning what’s going on with his children and on the earth, he’s also making a human connection which is missing in space.

Providing Information via the Internet

Similarly, with the internet, people keep posting new information every day, as news, how-to articles and blog posts.  When you’re posting these pieces, you may not think that they seem very valuable but you can be sure that there’s someone somewhere on the earth with an internet connection who finds them indispensable.

The Blog as a Timeline

A blog can be like a timeline.  Looking back at it, you can see everything that your company has achieved.  Although those achievements look small when they’re occurring, they look much bigger when you go over them after a period of time.

In fact, now that a new year has begun, you might want to go over your blog from last year to see how much you have progressed.  You’ve probably covered a number of topics related to your field.  You might have reported some news occurrences in your field too.  And although most of your blog posts might seem ordinary, there have probably been some that you feel especially proud of.

Contact us for well-written blog posts.  They may not be interstellar but they will at least cross state lines and possibly become international as well!

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