The Art Of Content Creation For Writers

As a writer and content creator, you aren’t expected to be the next Hemingway, but you are expected to be up-to-date, concise, and to-the-point.  Content creation is an art, one that not everyone can duplicate (and the reason many use content writing services). This is where your abilities as a writer come in.  If you have important ideas that are relevant to readers and you can write from different viewpoints, then you can make money writing for blog owners.

the art of content creationThe advantage of being a content creator versus a blog owner is that you can write for many different industries. As long as you believe in the topics, don’t mind a little research, and don’t mind ghostwriting, you can have a good time doing it. Of course, there are steps you should follow in order to convince the reader that the blog owner wrote the article, since it is her name going on the article, and not your name.

The first step for any article writing job is to research the topic. Regardless of how much you think you know about it, there is always something more to learn.  By researching currents trends in the industry, you’ll have new and relevant information to offer.  Do a few web searches on the given topic to decide the route you want to go.

The second step is to start the blog with an introduction on what you’ll be presenting.  Design a question based on what your article is about. This makes the rest of your article the answer to that question.  Make sure that you’re organized: each paragraph should be a single line of thought, and should be distinct and have relevant points.

The third step is to make sure that the information you are providing is verifiably true. Your authenticity is going to be in question because the reader wants the information from an expert.  If you include examples to back up your words, in the form of in-text links, then the reader will have the appropriate resources and  reasons to believe what you’re telling him.

Ultimately, your goal is to provide useful information to the reader.  Online readers like articles that are quick and to-the-point, so keep the fluff to a minimum.  Make sure your words are simple and concise (think Hemingway).

A short blog updated daily is better than a blog that the reader has to scroll through in order to read.  Remember, you don’t have to be verbose to be trustworthy. The average online reader gets bored quickly so use the KISS (Keep It Simple Sweetie) method, and the reader will be more appreciative.  For more about becoming a freelance content creator, you can check out BlogMutt’s writing opportunities.

Posted in content writing, Crowdsourcing, Freelance Writing Opportunity, make money blogging, Writer opportunities | Tagged , , , , , , | Comments Off

Blogging For Tax Accountants: How To Handle IRS Scams

Tax season is just a couple of months away. As the holidays are approaching, now is the perfect time for tax accountants to start marketing to potential new clients. Spreading awareness of your business ahead of time means that when the time comes for tax payers to file their taxes, they’ll have your business in the backs of their minds.

One way to increase your business’ visibility — both to potential customers and to web search engines — is through a business blog. Blogging about current tax-related topics positions you as a thought leader in the field. Here’s what a sample blog post by a tax accountant could look like.

 Tax Accounting Sample Post

When the Internal Revenue Service makes an announcement, taxpayers should listen. Take this piece of IRS tax news earlier this year, when the agency warned its audiences about a sophisticated phone scam that threatened to steal millions from taxpayers’ wallets.

What Happened

blogging for tax accountantsThis summer, taxpayers nationwide received phone calls from a number that appeared to be associated with the IRS on caller ID, threatening arrest for tax delinquency and demanding immediate payment. The IRS has fielded more than 90,000 complaints from taxpayers who received these types of phone calls.

About 1,000 recipients of the calls were scared into paying the so-called IRS representative. The scammers were sophisticated, successfully disguising their caller IDs to appear legitimate, and it is estimated that over $5 million has been stolen from taxpayers so far.

What The Scam Means For Taxpayers

Most importantly, the news of this scam underscores the importance of honesty. If you’re absolutely certain that you were honest about filing your tax return, the chances of falling for someone demanding payment for tax evasion decrease significantly

But even then, doubt may creep in. What if you missed something? In that case, let us help you familiarize yourself with how the IRS agency operates. You will never be contacted by phone first: a piece of mail will be your first notice. The IRS will also never insist on a specific payment, and will never threaten arrest.

We are now just a few months removed from the height of tax season, making this a prime opportunity for tax delinquency scams. When in doubt, always contact the IRS directly to find out whether a demand for payment was legitimate.

Blogging for tax accountants means educating your audience about the intricacies of your profession while subtly reminding them of your expertise in the subject. It’s a great way to get the word out about your business, while establishing yourself as a thought leader among your peers. And if you’re worried about being too busy to blog during tax season, allow us to help! Contact us to learn how BlogMutt can help you in your business endeavor.


Posted in blogging for accountants, blogging for consulting services, blogging for tax accountants, content writing, Custom Content, example post | Tagged , , , , , , | Comments Off

Blogging For Contractors: Five Reasons To Hire A Pro To Do Your Concrete Work

When it comes to attracting new customers for your concrete business, you might think that advertising is your only option. The truth is, there is a much more effective way to get the word out about your company. Blogging for contractors is a great way to grab the attention of those potential customers who use the internet to do their research. Below is an example of a blog post that a concrete contractor might use.

Five Reasons To Hire A Professional For Your Concrete Work 

blogging  for contractors Many homeowners like to tackle home improvement projects themselves in order to save money. However, planning and executing any construction project can be a difficult and time-consuming process. Here are five compelling reasons why you should hire a professional for your concrete work.

  1. Large projects can lead to large mistakes. Some homeowners might be able to create a small concrete patio successfully, but not always. A mistake on a small-scale can cost time and money to fix, but on a larger scale, it can be devastating to the entire project. For example, many novices don’t understand that footings, or a foundation, may need to be reinforced with rebar in order maintain their integrity. Failure to use a rebar can lead to significant costs and damages. Larger projects should always be left to a professional, who will already know these facts.
  2.  Accurate planning is important. Even if you have a good idea of how big the concrete slab, sidewalk, or driveway will be, that good idea might not be good enough. You have to be absolutely accurate. Determining how much concrete you’ll need, how many and how large the forms should be, and how long long it will take to dry, are all part of the process. Another major part of planning is the time it takes to prepare the area and actually pour the concrete. A tight deadline or shortage of time can lead to errors. Hiring a professional will mean that the project is done on time and correctly.
  3. Forms must be built properly. This may seem like a fairly straightforward task, but nothing could be further from the truth. First of all, the area has to be prepared and leveled, then proper forms have to be built. If every inch of space is not level and consistent, you will encounter problems with cracking and sagging. Not only will a professional know how to prepare the area and build the forms, but they’ll know exactly how thick the concrete should be for the application.
  4. Mixing. Just eyeballing the water and concrete mixture until it looks right isn’t the best idea. If there’s too much water, or not enough in the mix, there can be problems with cracking once the concrete has dried. When this happens, the entire piece of concrete has to be removed and replaced. A concrete professional always measures accurately to avoid this situation.
  5. Time and money savings. Hiring a professional to do your concrete work may seem more expensive, but this isn’t the case. Your time is valuable and every minute you spend on your concrete project takes away from other things you need to do. If you make a mistake or you don’t plan well, you’re not only out all that time, but also the money you spent. And in the end, you may need to call in a pro to fix it, adding to the costs you’ve already incurred.

Before you undertake any concrete work, consider your skill level, your experience working with concrete, and the type of project that you want to accomplish. If you want to save time and money and get the best possible results, it’s advisable to call in a professional. Contact us if you have any questions about a project that needs to be completed. We’re always happy to help.

The information included in this post gives the reader some valuable insight into the details of concrete work. If you’re a contractor seeking ways to connect to potential customers and increase your business, contact us. Our talented writers will be happy to create similar posts for you.


Posted in blogging for contractors, Blogmutt example posts, Custom Content, example post, small business blogging | Tagged , , , , , , | Comments Off

Double WOOF Round-Up: A London Murderess?

jack the ripper

Was Jack The Ripper really Jill The Ripper?

Since Thanksgiving was last week, there was no round-up. Instead, we’ve combined last week’s and this week’s Words Of The Day into a double WOOF round-up. Today, we’ll look at the theory that the elusive 19th-century killer Jack The Ripper was actually a woman: Jill The Ripper.

If you’re not familiar with the story of Jack The Ripper, here’s the basic outline: In late 1800s London, over the course of a few years, between five and eleven women were gruesomely murdered in the same manner in a small area, though it’s unclear exactly how many of the murders from this time and area should be included in the final tally. The killer was never identified, but was given the pseudonym Jack The Ripper.

From the beginning, there was wide speculation about the killer’s identity: a prince gone made from venereal disease, a doctor (the murders were surgically precise), and a bootmaker who had prior assault offenses. Much later, some people even suggested that the killer was a woman, Jill The Ripper.

Why is this idea surprising?


Elizabeth Báthory, the Blood Countess.

It’s true that there are fewer female serial killers than there are male serial killers, but that sure doesn’t mean that there aren’t some really scary ones throughout history. Take a look at the Blood Countess of Hungary, Elizabeth Báthory, who may have killed hundreds of young women in the 16th century and bathed in their blood to ensure her youth (okay, that part is unverified, and based on one person’s testimony, but it’s creepy enough to mention anecdotally).

Jack The Ripper’s victims — who were all women — were murdered with knives. Interestingly, murder with weapons is not usually ascribed to female killers. It’s thought that when women kill, they usually use poison. Take Alfred Hitchcock’s “One For The Road” episode from Alfred Hitchcock Presents, as a pretty typical storyline.

But why do we assume that women usually use poison when they murder?

poisonIn Wired’s article, The Myth Of The Female Poisoner, a study is cited, suggesting that poison was usually used by women because they were traditionally in charge of food preparation and shopping, which meant that they had ready access to poison, and simply had more opportunities to use it surreptitiously. Turns out, though, that murder-by-poison isn’t so gendered today: though men murder more often than women, men use poison just as much.

So, leaving behind our gendered bias that a woman probably wouldn’t have murdered using weapons, why does it make sense to suggest that the murderer was Jill The Ripper, and not Jack?

A bloodied midwife walking around the streets of London would probably go more or less unquestioned, but a bloodied man likely would not. The female victims would probably have been more likely let a strange woman into their homes than they would’ve a man.

During this time, there were even some murders committed by a woman, Mary Pearcey, who more or less used a similar modus operandi to the Jack The Ripper killings, which makes Pearcey a person of interest.

So what’s the evidence? I mean, the really hard evidence that all those murders were committed by a woman?

Not much. One of the letters written to police at the time, claiming to be from the murderer, was found to contain a woman’s DNA, as was a shawl that was found at one of the crime scenes. But that’s it.

All in all: it’s possible that the murders were committed by a woman, but there’s no hard evidence. But is there any reason to suspect that the murders necessarily weren’t committed by a woman? Probably not. Sounds like we need Ambrose Chitterwick on this case.


WOOFs November 24 – 28

Monday: Beautiful — Blef. (1984 Speedwriting Shorthand Dictionary (abridged))

Tuesday: Intaglio — A precious stone with a figure engraved on it. (1874 Common-School Dictionary Of The English Language)

Wednesday: Cabal — Intrigue; plot; junto. (1932 Webster’s New Handy Dictionary)

Thursday: Jack Be NimbleJack be nimble, Jack be quick / Jack jumped over the candlestick. Various pagan associations here. Pre-Christian fertility rituals involved jumping over fire or a broomstick. Being able to jump over the candlestick without the flame going out meant a prosperous year ahead. (2005 Heavy Words Lightly Thrown: The Reason Behind Rhyme)

Friday: Major Types Of Road Interchanges — Include “Cloverleaf” and “Traffic Circle.” (1992 MacMillan Visual Dictionary)


WOOFs December 1 – 5

Monday: Athlete’s Foot — O.J. contracted a fierce case of the ailment in jail, and it was so bad that blisters formed on his feet. Ironically, he never once had the common fungus infection while he was an active athlete. (1995 OJ A To Z: The Complete Handbook Of The Trial Of The Century)

Tuesday: Ambrose Chitterwick — A fictitious amateur detective from mystery novels in the 1930s. The least likely detective: a blue-eyed, mild-mannered milquetoast of absolutely no physical or mental distinction who somehow manages to solve crimes and baffle professional police detectives. (1977 Detectionary)

Wednesday: Opinion — “So soon as I discover my opinions to be erroneous, I shall be ready to renounce them.” — Abraham Lincoln, Address to the People of Sangamon County, 1832. (1959 Lincoln Dictionary)

Thursday: Fine Kettle Of Fish — A mess; something gone wrong. A kettle of fish was once a conspicuous item at Scottish picnics, whereat gentleman would entertain guests with tents and fish being thrown into kettles. One can imagine things going wrong very easily. (1985 The Dictionary Of Cliches)

Friday: Jill The Ripper — Generic term for stories suggesting that the murderer was a woman. Sir Arthur Conan Doyle proposed that a midwife in a bloodstained apron would pass unquestioned, and suggested that a male murderer might’ve disguised himself as a woman. (1991 The Jack The Ripper A To Z)

Posted in Custom Content, WOOF | Tagged , | Comments Off

How To Be Happier In 2015

I don’t write many of the posts for the BlogMutt blog any more. I write some, but I think this is maybe my second one this year.

You see, even though I went to journalism school in New York City, and even though I’ve won awards for my writing, and even though I’ve written a whole book, my dirty secret is that I don’t enjoy writing.

I use BlogMutt to write my posts. Like many of our customers, I felt a bit of shame at first about not writing the posts myself. But then when the posts started coming in, and they were awesome, well… that shame faded away quickly. Now I just get the posts and it makes me so happy.

I was reminded of that this morning when I read this great story in the Wall Street Journal. The topic is about money buying happiness, and it has lots of great stats, etc., but there was one section that really stuck out for me.

Another way to buy yourself time, Prof. Dunn says, is by outsourcing tasks you dislike. Whereas hiring personal assistants used to be the preserve of the wealthy, it’s now easier and more affordable to hire freelancers and virtual assistants online to help you with either regular administration or just individual tasks.

She’s currently doing research on how people actually spend the time they save by outsourcing tasks and whether it makes them happier. The preliminary findings, she says, are that most people do become happier by buying time for themselves, but only if they use the time in the right way.

“Our hypothesis is that people will be much more likely to derive an emotional benefit if they think of it as ‘windfall time’ and use it to do something good, rather than just taking it for granted,” she says.

Thanksgiving is over, but I still want to take some time to say thanks to the writers of BlogMutt, who’ve given me a “windfall” of time. We publish a new post every single business day and if I had to write all those… Let’s just say I would not be happy.

buddy, the happy blogmutt mutt

This is one happy mutt. (This is the dog that inspired the name BlogMutt.)

This whole question of happiness is one that’s important to me, and one that I study a lot. I even gave a talk about happiness and neuroscience. Still, that bit about being thankful for the windfall of time was a revelation for me.

(Hat tip on that story, by the way, to Bart Lorang, CEO of Full Contact, a company that makes people happy by taking away the hassle of dealing with contact management.)

We’re in the middle of discussions right now about rebranding BlogMutt. We’ll keep the name, but our home page and perhaps our logo needs some freshening up after three years of excellent service.

Part of that process is to talk about some of our core values, and one of them for sure is simply “happiness.”

  • Our small business customers are happier because we give them something that they have in such short supply, and that’s time. We give them that “windfall” of time.
  • Our agency customers are happier because we provide them with one of the only things (regular blog posts) that actually works to help their clients grow.
  • And our writers are happy because (unlike me) they actually enjoy writing. They get to do what they love and get paid to do it, but they don’t have to deal with complicated invoicing and all the other hassles associated with being a freelancer. They get to do just what makes them happy, and outsource the “client management” to BlogMutt, so their with that windfall of time they get to write more, or do whatever they want.

So the question for you is simple: Do you want to be happier in 2015?

Posted in content marketing, small business, Writer opportunities | Tagged | Comments Off

Small Business Tip: Your Next Hire Should Be A Blog Writer

By  Ken Bradford

As a business owner, you already know the importance of blogging. If you are involved in the day-to-day operations of your business, the biggest problem is having the time to blog effectively. So, should you hire a blog writer? Here’s your small business tip of the day: you probably should hire a blog writer. Let’s look at a few reasons why hiring a professional blog writer is just a good business decision.

Professional blog writers value your audience.small business tip

It is common practice for businesses to find someone in-house who knows a lot about the particular industry and assign the additional duty of blog writer. That might be good enough for your competitors, but your potential customers really won’t care. In order for people to buy your products or services, they want to know exactly what you can do for them, not how you do it.

Experienced blog writers can write in a simple conversational style.

Who wants to read an essay disguised as a blog article? The ability to craft a story inside a blog post is what gets the attention of your visitors and prompts them to make comments. Creating quality blog content that relates to your current and potential customers is what drives engagement and future sales.

A professional blog writer can craft magnetic content.

Even though you may already know that you should include keywords or phrases in blog article headlines, that’s not really the most important part. The significance of a headline is how well the blog writer can craft it, so that your visitors want to keep reading your articles.

Skilled blog writers know how to break up areas of text with sub-headings, bullet points, or numbered lists to make the article easy to read, understand, and digest. These added elements also make your blog posts easier to scan so visitors can find what they are looking for more easily.

Seasoned blog writers can motivate your audience.

By writing in the correct person, using an active voice, and weaving important keywords into the text in a way that sounds natural, quality blog writers know how to motivate your audience to take action after they have read your blog articles. Even though these techniques are a critical part of the writing process, it is how well they are used that will have a direct impact on what your visitors do.

You may already have someone on your staff who has been assigned the additional duty of blog writer, but who is doing his job while he is trying to research and write the blog content? Could being focused on maintaining a current business blog be interfering with customer deadlines and lost revenue? Hiring a professional blog writer will allow you to deliver your message more effectively and save you the time to do what you do best, which is run your business.

At BlogMutt, we understand that quality blog writing takes a lot of time, patience, and commitment. We stay abreast of the latest trends in search-engine optimization and stay current with our blog-writing skills. Contact us today and we will show you that the the best business blogs are those that provide useful information, are easy to understand, and fun to visit.

Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

Posted in Custom Content, small business, small business blogging, small business tip, Small Business Tools | Tagged , , , , , , | Comments Off

Blogging For Real Estate Increases Your Site Traffic

Did you know that according to HubSpot’s Marketing Benchmarks survey:

  • A company with over 50 pages on a website generates 48 percent more traffic than companies with fewer than 50 pages?
  • A company that publishes at least 15 blogs per month gets five times more traffic than companies that don’t blog?

Those results are from surveying over 7,000 businesses. So start posting blogs to your site today, and see if you can be one of those businesses that gets five times more traffic then your competition.

How will you get those all blogs? Either by writing a lot of blogs yourself, or hiring someone else to write blogs for you. Here’s an example post of a real-estate blog that we can write for your business.

The Top Reasons You Should Buy Your Next Home In St. Louis

blogging for real estateWhy would buying a home St Louis mean you can enjoy your life? Simply put: because St. Louis is one of the best places to live! Sure, there are many fun and trendy areas to live in, but you have to work multiple jobs just to afford the cost of living. That isn’t true about St. Louis. You can get all of the benefits and excitement of bigger cities, without the hefty cost of living. Plus, the city has a great education system.

1. If you look at the cost of living index, you will see that St. Louis, when compared to New York City, has a consumer price index of 79.29. That means that to live in St. Louis, it will cost you 79 percent of what it would cost you to live in New York City. Your local purchasing power is 132 percent, which means you get 32 percent more purchasing power in St. Louis than you would in New York City.

2. The neighborhoods are in! St. Louis is a city that believes in neighborhoods. You can enjoy the city life, yet feel like you are in the suburbs because you live in a friendly neighborhood. Neighborhoods usually mean kids go to school with other kids they know and parents can be involved in area schools.  The supportive neighborhoods are one of the reasons why the education system is ranked so high.

So, what are you waiting for? Come live with us in St. Louis and enjoy the low cost of living and the great school system. It’s easy! The first step is to contact us so we can start the conversation that will change your life.

If you are interested in seeing blogs similar to this on your website so you can increase traffic, then contact us and let’s talk about  blogging for real estate.

Posted in blogging for real estate, Blogmutt example posts, Custom Content, example post, sample post | Tagged , , , , , , | Comments Off

The One Important Thing You Should Know About Content Writing: Get Over Yourself!

By Curt Smothers

So you love to write and you are looking for someone to pay you to do it? Congratulations, pilgrim. You are just north of the road to Nirvana. In fact, with your first earnings, you could, like that Buddhist vegetarian pizza lover, walk into Papa John’s and ask him to make you “one with everything.”

content writingOK, the foregoing somewhat dopey simile might be beside the point. But the path to writing and convincing someone to pay you for it is strewn with the failures of those writers who just don’t get it.

What don’t they get? The first thing is a two-word and admittedly pithy prepositional phrase: over themselves. Sometimes the pithy, meaning concise and full of meaning, needs further explanation. So the notion that writers need to get over themselves is coupled with an understanding of why anyone would want to pay someone to write content for their business.

Why should writers get over themselves? Yes, we all live deep inside our secret selves. The creative urge for self-actualization that propels writers towards the apex of Maslow’s hierarchy of needs can make a writer an insufferable egotist. Remember Jack Reed’s outburst in the 1981 epic film Reds? –“You don’t get to rewrite what I write!” (Jack never earned enough to pay the rent, and he came to a sad end.)

However, writers — especially content writers who want to earn money — need to get over themselves. All that self absorption gets in the way of what writing is truly all about: the reader. Content writing is consumer driven, and the consumer is nowhere near the apex of the Maslow pyramid.

People who pay others to write definitely want good quality writing with cohesion and proper syntax. But the former — cohesion — is more than a matter of structure. It is empathy and connection to what the customer is after. It could be sales or advocacy of some newfangled service. To use a fishy metaphor, what the consumer feels about content writing has more to do with bait, rather than the catch.

To sell a piece of writing, the content writer must defy Freud and throw away the ego; i.e., get inside the customer’s head and do some channeling. Coupling that channeling process with native creativity and cleverness that falls far short of being just cute is where the money comes in. The customer might be a great entrepreneur, but not many entrepreneurs are good writers. That is why good writers get paid.

Good content writers must get over themselves, make concessions to those who reserve the right to rewrite what they write. They shed the ego, take the money and head for Papa John’s.


Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

Posted in content writing, Custom Content, Freelance Writing Opportunity, make money blogging, Writer opportunities | Tagged , , , , , , | Comments Off

The Long And Short Of Small Business Content Writing

By Aleta Switzer

You’ve just made the best decision of your life: to convert your original product idea into a business venture. You know you should be blogging, but you really don’t know where to start or how to optimize the blog properly for search engines. The first step to optimizing your blog is choosing the right keywords.

small business content writing serviceKeywords are classified into two groups: long-tail keywords and short-tail keywords. Long-tail keywords, also called narrow keywords, are what you would use to target a specific customer base. Short-tail keywords, or broad keywords, are aimed at a much wider group.

The term long tail was coined by Chris Anderson while he was working as the editor-in-chief for WIRED magazine. He recognized that, thanks to the internet, maintaining the right amount of real-world inventory was no longer a problem. A wider audience could now be reached, and the number of niche customers is limitless.

Rhapsody streams more songs each month beyond its top 10,000 than it does its top 10,000…the market that lies outside the reach of the physical retailer is big and getting bigger.

In other words, when creating keywords, don’t think you have to reach as many potential customers as possible. You want a high conversion rate from your traffic. Prospects searching with a long-tail keyword know exactly what they want and you are more likely to convert them into a sale. These could lead you to discover new niche markets you never considered and markets that your competitors are overlooking.

Another benefit of using long-tail keywords is your resulting location during a Google search. The more specific your keyword is, the less competition it will have during a search. This means you are more likely to end up on the first page. Sixty-two percent of search-engine users will click on a link from the first page, and a whopping 41 percent will change their search terms if what they are looking for is not on the first results page.

There are a few disadvantages of using long tail keywords:

  • It can be challenging to create an article in which the text flows smoothly for the reader. Trying to configure your keyword to fit can leave an awkward and choppy mess.
  • If your keyword is too specific, you could be missing out on potential leads.
  • If you don’t fully understand your target market and know what they are using for search terms, you could be missing out on those niche markets you are trying so hard to focus on.

Let’s consider short-tail keywords. They are more generic than their long-tailed counterparts and are typically used when the potential customer is just beginning his research on a product or service. These broad keywords are easier to create for your specific business and will help drive large amounts of traffic to your website.

Short-tail keywords are simple to write for because they can cover a range of topics and fit into text easily for a smooth read. One thing to note: more is not always better. It’s the quality of the content that matters to search-engine rankings, not the number of times your keyword is listed in the article.

Now for the downsides of using short-tail keywords:

  • The quality of your vast amount of traffic will suffer because you may be driving the wrong type of prospect to your site. The more words you use in a keyword, the more specific the search results will be, and the more likely you are to transform leads into sales.
  • The broader your keyword, the more competition you will have for those higher rankings with search engines. Businesses buy simple, often used keywords in order to guarantee one of those top spots on the first results page.
  • If niche marketing is part of your campaign, you will overlook valuable potential customers.

You do not have to choose one over the other. A good balance of long- and short-tail keywords will give you a healthy amount of traffic and funnel more of the clientele you are looking for to your site. Choosing the keywords is just the beginning. Next is developing quality content around those keywords.

Once you’ve made the second best decision of your business life — to hire a content writing service for your small business — just contact us with any questions you may have, or just to find out what we are all about. BlogMutt has professional writers who look forward to filling your blog with posts developed around your keywords.


Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

Posted in Custom Content, small business, small business blogging, Small Business Tools, tips and tricks | Tagged , , , , , , | Comments Off

Cashing In On A Legitimate Opportunity To Work from Home

legitimate opportunity to work from homeIf you find a legitimate opportunity to work from home, you are fortunate, indeed! The most recent United States census statistics indicate that more Americans than ever have begun to work from home. With new technologies making telecommuting possible for more and more industries, the years 1997 – 2010 saw an increase of 4.2 people working from home.

This comes as no surprise, since working from home allows workers to cash in on some serious benefits.

  1. The coffee is better. When you’re commuting to work, it’s easy to cave to the temptation of stopping at Starbucks or Dunkin’ Donuts for a sweet and sugary pick-me-up. The problem is that each of those delicious cups of java will set you back a couple of bucks and add tons of calories to your daily count, whereas brewing an entire pot of coffee at home and adding cream and sugar yourself will not only cost less, but will probably be easier on your waistline. Working from home is just one way to eliminate the temptation. Get thee behind me, venti salted carmel mocha frappuccino.
  2. The commute is shorter. According to Forbes, telecommuters save somewhere between $1,600 to $6,800, and fifteen days of time, once they stop driving to work or taking public transportation.
  3. The wardrobe is flexible. Hate wearing a uniform, dressing up in a shirt and tie, or squeezing your feet into dress shoes on a regular basis? You’re in good company. Fortunately, once you work from home, the only arbiter of your wardrobe is you.
  4. The world is your office. In truth, working from home is a metaphor for working practically anywhere: in your favorite corner of the college library, under the leafy trees in the park, perched out on the fire escape, curled up in the coffee shop, or hiding out on the couch in your Aunt Tildy’s basement.

The choice is yours.

Remember, though, that not every company offering you at-home work is equally legitimate. Make sure to do enough research to ensure that you’re not getting scammed. Once you make the plunge, though, you’ll find many more benefits to add to the list above, and you’ll wonder why you didn’t make the switch sooner.

At BlogMutt, we employ a full stable of work-from-home writers who couldn’t be happier to be part of the team. Feel free to check out the writer-information page if you have any questions about writing for BlogMutt.

Posted in Crowdsourcing, Custom Content, Freelance Writing Opportunity, make money blogging, Writer opportunities | Tagged , , , , , , | Comments Off