Marketing is an essential part of any business plan or strategy. Without a marketing plan in place, how will people know about your business? Let’s look at some tips to help you improve your small business marketing skills.
1. Do Freebies.
Generally, disposable income is limited and potential customers are more likely to hold onto it if they aren’t familiar with your brand and services. No one likes to spend money to try something new and have it disappoint them. Take away that anxiety and let people have free samples or trials of your products. This is a great way to get people through the door so that they can get a sense of what your business offers. And if they really like your services, they will probably keep coming back as a loyal customer.
2. Ask For Referrals.
Your current customers can be a great help to you. Ask them to refer you to friends, family, and other people they know. If you’ve pleased your customers with great service, they’ll be more than happy to recommend you. Don’t worry about it being awkward or pushy to ask. Most people actually enjoy helping you since you provided them with a great product or service.
3. Get Your Networking On.
Businesses need to network to gain long-term success. Many business owners have a misunderstanding about networking. They expect immediate gains and when that doesn’t happen, they stop networking and say it doesn’t work. But you have to be patient. Networking isn’t a quick fix. It’s a strategy that works in the long run and will keep you afloat in the future with a steady stream of customers. The key to networking is to get involved in your community and area. Don’t focus on making sales while you network, just relax and enjoy the company of others. Get to know people, ask questions, and help with community functions. This will give you a solid reputation and build a brand of trust for your business.
4. Maintain A Blog.
Try your hand at blogging—it’s very much like online networking. Blogging can help customers learn more about your brand and stay up to date on your products and services. Often, people will go online first when they hear about a new business that interests them. If you have a blog, those customers will have a chance to hear directly about your products and will most likely want to try your services once they get more information. Blogging is also an excellent way to establish your brand as a leader and authority in your field, as it showcases your expertise and provides customers with value.
Don’t neglect your small business marketing plan. Getting the word out about your services will connect you to people who need and enjoy your business—people who are more than happy to support you. Contact us if you have any questions and let us know if you need help with your blog. We’d be happy to help you get started!