Small Business Tips: “Wearer of Many Hats, Master of None”

In any new business, there is a tendency for employees to “wear many hats,” as they find themselves taking over multiple roles and responsibilities.  But our small business tip on that is simple:  What may now seem like an inexpensive alternative may cost you in the long run.

small business tips: don't wear too many hatsIf you have the time, take a look at Dan Ariely’s book “Predictably Irrational: The Hidden Forces That Shape Our Decisions” (here’s a review of the book from the New York Times).  (And we know that you don’t have time to read that book, by the way.)

Anyway, the book outlines how people generally act against their own rational best interests.  One of the behaviors is the allure of “free.” People will go well out of their way to get things that are “free,” never thinking about the costs or downsides of that free product.

For example, paying more at a movie theater that offers free popcorn, even though you might not have ordered popcorn otherwise.  Or spending time in lengthy lines and untenable crowds for the free Saturday at the museum, rather than going on any other Saturday in a more leisurely pace. Indeed, the allure of “free” often blinds people to hidden costs of time or effort, which could be put to more productive uses.

When a start up company turns one of their employees into a “Many Hats Wearer,” the same illogical principle applies.  The perception is “Hey, we can’t afford to hire anyone new, so we’ll just get good ol’ Many Hats here to do it.”  That, however, is seeing the “free” without realizing that such is an unsustainable proposition.

The phrase “Jack of all trades, master of none” easily applies; by getting someone to do all these various jobs, that Many Hat Wearer isn’t able to concentrate on any single job, and each task suffers.  What’s more, the time that Many Hats is devoting to one of his or her duties is time that isn’t being dedicated to any other task.  The perception may be that it is cheaper to get one person to do all those jobs, but the fact is that when they are doing one job, the remainder of those other projects are laying undone.  A great analogy would be pit row at NASCAR’s Indianapolis 500; it may save money to have just one guy jack up the racecar, change all the tires and fuel it up, but it’s not a winning strategy.

The best solution for avoiding the peril of the Many Hats Wearer is to not start down that road in the first place.  Unfortunately, not everyone avoids that trap.  The next step, then, is to see if there’s a Many Hats Wearer in your organization.  It would be nice if they were literally wearing too many hats, but since they aren’t, simply watch for

  • a worker who is too controlling about their situation and needs to be involved in every process
  • a worker who avoids taking breaks because if they leave, everything falls apart
  • a work process that is difficult to understand or reverse engineer because the rules and parameters are unclear.

Upon running into these problems, the solution is quite clear–break up the duties of the Many Hats Wearer by finding an understudy to take over one of the Hats.  Be sure to set modest goals for the new Hat wearer, so the takeover process isn’t painful to the point of being impossible.  In time, the understudy will be the Hat-Master and productivity in your organization will improve.

Plus, the Many Hats Wearer will probably be just as glad for it; they probably could use the rest. And we all know writing is certainly not the easiest task on the to-do list.

Ultimately, that’s part of what BlogMutt is all about for small businesses.  BlogMutt takes one of your hats and gets that task done each month for a low monthly fee.  This, in turn, lets you say “Whew, now we don’t have to muck about with writing blog posts” and you can concentrate on other important issues.  That way you can get down to one hat per employee, and that’s the best way to work.

For more information about our unique blog-writing service, please feel free to contact us.

Editor’s note: We at BlogMutt are big fans of Dan Ariely’s work, and the writer makes a perfect nexus between that book and our service. This is my favorite kind of post, one that has a great topical tie-in to something new, and I learn something from the post. If you like posts like this, too, when you sign up be sure to indicate to us that you like topical instead of promotional posts — we have a slider that lets you show your preference in seconds. (For an explanation of this series of posts, see this post.) — Scott

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Business Blogging Service Can Help You Build A Competitive Brand – Just Like The Big Guys

To get a better understanding of just how a business blogging service can help you build a competitive brand just like the big guys, let’s do a little experiment.  Open a new browser window and do a search for the word “coffee” and do another search for the words “ice cream.”  Were you surprised by the results?

small businesses vs. big businessesSomething tells me that when you searched for “coffee” Starbucks was listed in the top three results on the page.  When you searched for the words “ice cream” Ben & Jerry’s or Baskin-Robbins probably came in close to the top of your search results. Now, think about this for a moment.  There are many companies out there who sell coffee (Seattle’s Best, Green Mountain, Gevalia, and on and on). When you go grocery shopping, you probably see an entire row of freezers with many different brands of ice cream, right?  So why do major search engines like Google or Bing choose to favor a big brand over a smaller one?

There is no doubt that major search engines like to list big brands at the top of their search results, but how do they know they are bigger than anyone else?  After all, when the search bots crawl websites or blogs they are just reading text, they don’t understand who it is.  What they are looking for is quality content that is original, relevant, and current.  Did you know that Ben & Jerry’s has a blog?  Starbucks has several different blogs.  If blogs weren’t important to the success of a business, these industry giants wouldn’t have them.

Blogs allow you to actually hold conversations with your prospects and customers without bombarding them with traditional advertising.  People are just sick of the conventional “outbound” marketing tactics.  Think about this tonight when you sit down to watch your favorite reality show or movie on TV.  Here we go, ten minutes of show, followed by 15 minutes of commercials about everything from hemorrhoid cream to the best non-approved drug to make us look ten years younger.  Wouldn’t it be nice if we could just fast forward?

If done correctly, a blog can be one of the most effective ways to build your brand and establish trust in your company by offering information that people want.  They want someone to help them answer a question or solve a problem.  With some expert help, you can build your brand just like the big boys do.

Writing a blog and keeping it current takes time, and time is probably your most valuable resource. That’s where our BlogMutt business blogging service comes into the picture.  We have a talented team of writers who are waiting to help you.  Contact us today, choose what we write about and we do the rest. It’s kind of like putting your business blogging on autopilot- just like the big boys.

Editor’s note: This is a nice primer on blogging for SEO. By blogging regularly for your business– or hiring us if you don’t have time — you can carve out your expertise and in a commercial landscape dominated by big brands and big budgets. (For an explanation of this series of posts, see this.) — Scott

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How to get a Blog Writing Service to write the content you really want

You may be considering hiring a business content writing service because, let’s face it: consistent quality blog posts take work. One of the most common concerns among business owners is making sure the content provided is reflective of what they really

blog writing service customerwant. Length, quality, and even “voice” can all play a role in determining whether or not such a service works for you.

One thing is clear, though, and is consistently necessary in most walks of life: communicating your needs and wants drastically improves your chances of having them fulfilled.

Choose your keywords carefully

Sometimes keywords are hard to choose. Fortunately, there are some great free resources online to help you choose the best keywords for posts, like Google’s Keyword Tool. By selecting the right keywords, you can control how competitive your keywords become. Finding highly searched keywords with low competition and encouraging bloggers to focus on those particular keywords will get your site more traffic than highly competitive keywords.

Specify the length

Some people want blog posts that are only longer than five hundred words. That’s fine because for some people, length really matters. For most of us, however, length isn’t really going to make as big a difference as consistent, high-quality posts. An 800-word blog post isn’t going to get you twice as much readership or an improved page-rank as a 400-word blog post. Most consumers of web content don’t have the requisite attention spans for long reads, anyway. Remember: quality is not always related to quantity, but whatever your preference for length, if it’s important to you, make that clear.

Share your goals

Is the goal of your blog to educate readers or to carry a specific message? Maybe you just want to drive traffic to make sales. Or maybe you are going to use a blog just to entertain their audience and keep readers coming back. No matter what your goal, a blog writing service can help you reach it better if you make that goal clear.

Got quirks? That’s ok!

Maybe you prefer that your blog is written from the perspective of a beloved pet or in the style of a pirate. For any quirks in your blogging style, chances are a business writing content service with a large pool of experienced and versatile writers contains at least a few who thrive on the same quirks. That’s one of the wonders of crowdsourcing: in a big enough crowd, though everyone is special and unique, we’re unique just like everybody else. Know what I mean, matey? Arr!

Want specifics?

Some people want their blog to contain news, while others want informational, how-to posts. Controversy can elicit heated debates and some people love that, but others don’t like to stir the pot. If you want stories, lists, FAQs, surveys, tutorials, or case studies, describe your vision and you’ll be infinitely more likely to get posts exactly how you want them. Even if you just want a specific layout or common template for each blog post, just communicate those ideas and you’ll be more pleased with the result.

Leave constructive comments 

Writers like to write content that’s appreciated. No one wants to disappoint. If you receive a post that isn’t within your range of preferences or isn’t long enough or doesn’t carry the message you want to bring your audience, don’t get angry. Use the opportunity to teach the writers what you liked and what you didn’t. Simply saying something was awful doesn’t help improve future submissions, but saying why it was awful does.

For more information on how to get the most out of your business content writing service experience, don’t hesitate to contact us.

Editor’s note: Written by one of our writer mutts, this is a great instructional post for existing and potential customers of BlogMutt. When customers in need of quality content sign up for a service like BlogMutt, they may have fully-formed mental picture of their blog content. Yet, as this post implores, customers always need to be specific and engaged about their needs to ensure our crowdsourced system runs smoothly. (For more about this series, see here.) — Scott

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Want more customers under 40? Time for a blog writing service.

We can hear the grumblings of small businesses operators everywhere.

Why do things keep changing? I had a nice business when I could just put an ad in the Yellow Pages and be done with my marketing for the year.

Those were great days, but they are gone.

Ask anyone today and they will tell you that they’ve probably tried to refuse getting a phone book delivered to their home, where they don’t have a “land line” anyway. Still, the books keep coming and they typically go straight into the recycling bin.

phone book recycling blog writing service

If they get picked up at all.

People just learn about businesses that are new to them online. Even the mainstream Pew Research Center’s survey found:

For adults generally, the internet is a main source for information about restaurants and other local businesses, and it is tied with newspapers as a top source for material about housing, jobs and schools—all areas that place a special value on consumer input.

Blogging is a popular marketing tactic, but effective blogging is a content-intensive media that requires time and talent. Small businesses don’t have the time or the staff to blog often and regularly. Unless an employee is assigned specifically to writing for your blog, other obligations and duties may take precedent, leaving blog content forgotten by the wayside.

Writing is just hard. It’s easier for someone who does a lot of writing, and that’s just what BlogMutt does.

Hiring a small business blog writing service ensures that your blog will always have fresh content. Using professional writers provides content that engages potential customers with blog headlines that attract attention, just the right amount of keyword usage and quality content that promotes your company in the way you want to be promoted.

Editor’s Note: One question we sometimes get from prospective customers is this: “Can we edit the text we get from BlogMutt?” The answer is yes. I edited this post a LOT. Most of the posts I pretty much slap in here but this one just needed some more BlogMuttiness. It probably would have been fine without my changes, but it is my blog so I get to do with it what I want! So, if I have to change it, then why use it? Well, it had the nugget of a good idea, and a great link to an interesting study. If I hadn’t have received this post, I probably just would have gone another day with no post, and that’s just no way to stay relevant these days. If you want your business to stay relevant with customers, check us out. For your blog, we are the difference between “to-do” and DONE! — Scott 

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Content Creation Ideas Beyond Blogging

Content Creation Strategies Beyond Blogging

content creation strategy will often include several moving parts to successfully communicate the goals of the business. Many people associate content creation with blogging as it is the best known form content creation, but it is not the only one. A lot of businesses are now creating cohesive content creation strategies that incorporate different types of media such as video, social media, infographics, and guest posting. Here is what you need to know about them.

Video

video content creation

Video is easily one of the most effective content strategies. It is especially helpful for businesses that may need to provide demonstrations of their products to help their customers receive the greatest benefit. For example, some software companies offer tutorials and demonstrations via Youtube. A good way to get started in video is to simply create a Youtube account and start creating content that complements rather than overlaps with the material on your blog.

Social Media

Social media is essentially like blogging, but it is a little more social. You can definitely post links to some of your videos and articles, but it should really be focused on unique, bit-sized content. It could be interesting facts about the product, the industry, or anything else that you can say in a few sentences. The key is not to overwhelm your followers with too many promotional messages and focus on adding value in a few sentences.

Guest Posting

Guest posting is a way to promote your blog while expanding your audience at the same time. A guest post should be used to provide information that would not normally be on your blog, but it should still be something that your audience and the other blog’s audience would be interested in.

Infographics

Infographics are great to communicate statistics or to break down complex ideas. Infographics can be posted your blog in lieu of a post or it can be offered as a link via social media. Creating an infographic does require some knowledge graphic design if you do it yourself, but there are some services and programs that can aid you in the process. The best thing about them is that people like to share them and they are great link bait.

Please contact us for more information about content creation for your business.

Editor’s Note: A non blogging-centric piece on, amazingly, our blog! Heresy! While BlogMutt is totally focused on getting you awesome blog content each week, which we see as the cornerstone of any great inbound marketing program. But from that cornerstone you can build in many different directions. (For an explanation of this series of posts, see this.) – Scott

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Business Blogging Services and the Challenge of Small Businesses

Ahhh, where does the time go? Another day, another cliff, but still you continue onward and upward, forever striving for that next level of success.

climbing cliff like the challenge of a business blogging serviceSuch is the tempo defining small businesses today.

Sadly, the pace leaves them little time to devote to important tasks like feeding their blog with relevant content—the kind that just keeps on ‘clicking’ with fewer and fewer bounce rates…and more and more ka-chings.

But, maybe you’ve already admitted that your blogs are one big yawn.

And maybe, just maybe, you’ve been so busy wearing all those different hats to keep the ‘lights on’ that you simply neglected to look around you to see what others are seeing: Opportunities to enliven your blogs, infusing them with trends, with “keywords searches images, people and events.”

Take a gander at Jason Fell’s  “Google’s Top Search Terms of 2012: What’s in it for Business Owners,” but don’t be dismayed when you read:

“Sadly, “small business” didn’t make any of the lists, which were mainly dominated by big news and pop culture references.

So what’s a small business owner to do, where is the ‘opportunity’ to build your brand and do some serious business out there?

Rise up! Seize the day. Become the Blog-of-Blog in the hearts and minds of your current customer and those to be. Don’t linger a moment longer at a blank screen waiting for words to flow and ideas to crescendo.

It’s time, time to use a proven business blogging service dedicated to doing just what Jessica Bowman says you need to do to leverage yourself:

“ (tracking) trending topics on search engines and social media can provide business owners an opportunity to “get your name out there by sharing something you already have online that meets the need of what people are discussing,” says Jessica Bowman, founder of Austin, Texas-based SEO consulting firm SEOinhouse.”

More importantly, start identifying the connections of trending events to your business to reflect same in your blog.

Not just for this week, but for every week to truly capture and engage your audience.

A summary of her three tips include:

1. Social media tools to track what’s trending and what’s hot… 

Work smart. Let search experts like HootSuite, for example deliver those vital keywords tied to your interests; also, try Social Mention, but you’ll pay for their “real-time social media analysis.”

2. The good-bad-and-ugly: Who are your ‘Influencers’?

Whazzup out there and who’s saying all those things about your company? Regardless if it’s a roving band of reporters or bloggers, you can use a tool by Twazzu to be on the lookout for you.

3. Get deep-in-the-weeds on those trending topics…

It’s all about consistency and making sure your blog is constantly updated with useful data reflecting the trends relevant to your marketplace. And do it quickly as keywords and trends guide you there.

Are you feeling a little better now about that plate in front of you? Good, because once you contact us, you’ll be moving your blogs far from the yawning crowd as you start the New Year anew.

Editor’s note: This post is a colorful “carpe diem” for small business owners and managers by veteran writer Doug Pelton. Some customers like this easy-going, casual and funny style, others prefer something more corporate. We can do either one, and you indicate to the writers with a slider which way you lean. Either one is fine. (For an explanation of this series, see this post.) Thanks for reading! — Scott

 

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Job Opening at BlogMutt: Director of Getting It Done

BlogMutt is hiring for a newly created position, and we need a combination of Sheryl Sandberg and Jim Collins. We need someone who can Lean In and take BlogMutt from Good to Great.

Who are we? We’re a blog writing service. We help companies who have a blog, but don’t have the time to write their own posts. Our motto: “We work like a dog to fill up your blog!”

Business is exploding. We have hundreds of customers, and more come every day. The first task for this position is to work with our crowd of writers. We have hundreds, but we need hundreds more, and we need the ones we have now to become better engaged.

But that’s just the start.

We are a fast-growing company so we’d like someone who can eventually grow this job with the company. You’d be the fifth full-time employee. Before long there will be a dozen, and then more. We want you to manage much of that growth.

The work will be hard, the pay low, the hours long. Our office is a former utility closet in a building about to be demolished. Our company is named after a dog of unknown lineage.

The good news? The pay will grow, there will be options for stock ownership.

And one other thing: This person will be a key part of creating one of the next great technology and crowdsourcing companies. You really could be the next Sheryl Sandberg.

Are you the right person for the job? Send an email to scyates at BlogMutt.com. Don’t send a resume. Make sure your email is associated with your LinkedIn account.

One last requirement: The email must be exactly 350 words, including the “Dear Mr. Yates” which is three words. If you need that extra word, you can start with “Dear Scott.”

We will be picking someone based on an ability to persuade us that you can change the world, but do so within the framework of BlogMutt. That’s why we want to see first if you can get this application done within the framework we’ve built here. So, 350 words.

Go!

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Hiring a Content Writing Pro Pays Off

As a small business owner or manager, you know how important content writing is in keeping customer attention focused on your business. With today’s trends in Internet marketing, your business must keep itself in the forefront of the customer’s mind through website presence. Businesses that don’t may be easily lost in the crowd.

This is one rule you must remember in today’s marketplace, make yourself seen, get noticed. This is a primary goal of blog and website content. When searching for a company to do business with, people have a tendency to pick those businesses with which they are familiar.

According to an article published by MosaicCRM‘Familiarity’ is a powerful, omnipotent feeling,

“If you’re like most people, this simple product purchase is made only where you trust the vendor and perhaps even the brand. Naturally you will pay five times the strangers price and like Elsie the cow, you feel contented. Whether it’s milk or scotch, or a toothbrush, everything has its ‘contented’ price for the simple reason that we strongly relate to the things we know.”1

The idea behind maintaining a prominent web presence is to allow consumers to know or be familiar with your business, so when they are looking for the services you specialize in, your name will be familiar so they will choose to hire you. The thing is, business owners and managers are busy people, and web content may not always be the top priority on their to-do list. Good quality web content doesn’t just flow onto the page, it takes time to produce — time that busy company executives may not have.

A second goal of blog and website content is to make your products or services stand out among the rest to attract new customers. There is some heavy competition out there, so your web presence must put on your best face, helping consumers to see why your business should be chosen.

Business owners or managers are not always skilled in this area and may consider hiring an expert, a person or agency that knows about content writing and specializes in this area. If they are fortunate enough to have someone in your employ that can write good web content, the problem is solved. Of course, now they may need to find someone to fulfill the duties that they were actually hired for because they won’t have time to do both jobs.

Web content is important and should be a priority. Good web content with regular blog posts tells consumers what they will be getting for their money.

For example, the BlogMutt slogan is “We’ll work like a dog to fill up your blog” and we mean it. Blog Mutt has a host of web content writers on hand that cater quality blog posts to the business’ specifications, based on the information provided when you sign up for the service. Blog Mutt’s main priority is to make your business blog look good, so you can take care of the business end of things. If your business needs a boost in the area of web content, contact us  today to discover what Blog Mutt can do about content writing for your business.

Editor’s note: Another solid promotional BlogMutt example post here. There are as many reasons to blog as there are businesses, but they all boil down to the idea that you need to have content to get noticed, and to get customers. We see that across a huge range of hundreds of businesses around the globe. When you have blog content, as that picture shows, your business can really soar! — Scott (For an explanation of this series of posts, click here.)

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Valuable Small Business Tools: Invest In Local SEO

 

small business seoPerhaps you understand the importance of implementing SEO as a part of your business marketing campaign, but your funds are allocated elsewhere.  Or maybe you know you need to do something different with your website but you’re just not sure how to get started.

You’re not alone.

Many businesses fall into one of these categories.  However, the longer you wait to make some changes in your marketing strategies, the more customers you’re losing every day.  All the more reason to take advantage of one of the most valuable small business tools: Local SEO.

Local SEO, or search engine optimization, can gain you more customers than you ever thought possible.  It’s also much more affordable than traditional marketing methods.

By utilizing the power of the Internet and optimizing your website for your local audience, you’ll find that you reach a larger amount of people than you ever did when you spent your valuable time and money elsewhere.  How much direct mail marketing have you done in the past? How many newspaper ads, television commercials or radio spots have you paid for in the past?  These pricey advertising mediums were once considered the industry standard.  However, the web has changed everything.  If you’re finding that you’re not growing as quickly as you had hoped you would, or even if you feel that your business is stuck in a rut, local SEO just may be the answer.

The reason local SEO works is because it takes advantage of the way your potential customers are searching for your products and services.  For example, if they’re looking for computer repair services in Manhattan, they’ll use those keywords when they search in Google.  Will your website be the one that shows up in the top results?  It will if your site is optimized properly.

Having a blog on your website is crucial for SEO, and optimizing it for local SEO is not rocket science. All you need are blog posts that are written specifically to target your local market with relevant keywords and useful content. While it’s not overly complicated, it does require one thing: Fresh, all-original blog posts written at least once per week and posted on your site.

That’s where the strategy falls apart for so many for the simple reason that writing is so so so so so so so so hard. And even if you like writing, it takes a LOT of time.

At BlogMutt, we know how to write you the posts that will help you the most, and we know how to do it every week, week in and week out.  We’re a team of great writers who “work like a dog to fill up your blog.” That’s not just a tagline; it’s the truth. If you’re ready to make a change, we’re here to help.

If you’re ready to jump-start your blog, and you’d like it optimized for local SEO, contact us today!

Editor’s note: Another helpful post by prolific writer-mutt Nicole. SEO is a changing field, but well-written, substantive content continues to be fundamental to improving your businesses visibility in local search. (For an explanation of this series of posts, see this post.) Thanks for reading!

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Hiring a Blogger vs. Using a Business Blogging Service

business blogging issuesOnce upon a time, there was a company who wanted blog posts written for their business blog.  They tried a few different avenues to get the posts, including hiring a blogger who did an OK job, but wasn’t always focused on the right subjects.  They knew that writing the articles themselves would take too long, and they were too busy to try that anyway.

Suddenly…a miracle from heaven!  It was an online company that offered free articles that they could customize to their needs.  At first, this discovery was incredible.  There were so many articles to choose from, but since they were free, the quality wasn’t all that good. It wasn’t long that they realized they’d be spending less time on their blog if they just wrote the articles themselves.

Or they found some free articles that were great, but they didn’t have any exclusive rights to the content, and then they found out that running duplicate content can hurt their SEO instead of help. Yikes!

So, they started looking for another professional blogger.

When they found their blogger, this person was absolutely fantastic.  If they could have hand-designed their perfect blogger, this would have been the one.  In fact, they were so sure they had a great candidate, they paid ahead for an entire year’s worth of blog posts–one blog post per week.  The matter was settled.  The blog would be written, and it was one more item they could cross of their To-Do List.

At first, this blogger lived up to the hype.  They received timely blog posts with great material that made their company look great.  However, like what often happens when hiring a blogger, inconsistency reared its ugly head.  It wasn’t long before that blogger started not posting on time.  With a little reminder, of course, the blogging would start up again…only to stop once more.

And then end completely. The writer just got tired of the topic, or got a new boyfriend, or took up poetry or who knows. (This is a true story we heard from a customer.)

While this might be a little bit corny, there is a moral to this story that serves any business well.  A business blogging service is a great asset to your company.  Not only are you guaranteed to have weekly blog posts, but you’re also offering your work to a large group of writers.  Your blog posts will be fresh, new and never stale. If one writer tires of your topic, there are a hundred more ready to fill the void. (Sure, your cloud computing company is always interesting to you, but a writer may need to take a break from it for a bit.)

All it takes with BlogMutt is the right set of instructions and a few great keywords to get you started.

If you’d like professional, quality content for your business blog, we’d love to talk to you about what we can provide for you. Contact us today!

Editor’s Note: This is a cute paean to our business by stand-out BlogMutt writer Nicole Colwell. For all its tongue-in-cheek flair, it does get at the core reason — reliability — to trust your blog content creation needs to a team. With BlogMutt, you’ll never have to worry about un-checking that “blogging” to-do when an individual freelancer doesn’t come through for you.

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