Once upon a time, blogging for SEO was a simple matter of keyword stuffing something that vaguely resembled the English language. If the right keywords were there in the right frequency, the blog ranked well on Google, and the blog king lived happily ever after. Today, Google’s algorithms are fantastically complex, capable of delivering the user content that is readable, valuable, and targeted to the reader’s needs. So how can you develop a blog that meets your SEO goals?
Domain Names And URLs Matter
It’s tempting for small and startup businesses to build free blogs on platforms like WordPress and Blogger. But Google crawlers look at the domain name, as well as the URLs associated with the blog posts. Since the algorithms rank established and authoritative sites higher, it pays to invest in a permanent domain name. Once you’ve established your domain, use URLs for each page, and blog posts that feature the keywords targeted by the content.
For example, an insurance agency in Dallas can benefit from a domain name like InsureDallas.com, and blog posts with URLs like InsureDallas/blog/homeowners-insurance and InsureDallas/blog/auto-insurance. However, keep in mind that if you change your URLs, it will break any backlinks you’ve built to your blog, so only incorporate this naming system for new posts.
Build A Body Of Original Content
Another factor that Google uses to rank blogs is original content, including written content, videos, photos, graphics, and podcasts. Blogs can no longer rehash what you’ve posted about over and over. The content should be something new, fresh, and relevant. Blogs with more content are ranked better than those with less content, and well-written content ranks more favorably than posts with bad spelling and grammar. Google also examines how frequently content is updated, so it pays to go back and update content from time to time. When blogging for a small business, schedule a post at least once a week, though three times is better, and once per day is best. Just don’t sacrifice quality for frequent posts.
Thoroughly Research Your Keywords
The keywords that customers use to find content like yours isn’t always readily apparent. For example, Detroit real estate agents might only offer content with keywords like “Detroit real estate” or “Detroit homes for sale.” But this agent would miss business from customers who search for “Detroit 3 bedroom houses” or “Detroit homes with fences.” Do due diligence in researching the keywords most frequently used to find businesses like yours. Once you’ve covered the more popular keywords, begin building blog posts with the lesser-used keywords to maximize traffic.
Incorporate SEO Plugins
Less tech-savvy bloggers shy away from Google sitemap plugins or SEO plugins, but these are simple to use, and offer a lot of value for improving your blog’s search engine rankings. The plugins allow you to incorporate valuable SEO tools like meta titles, meta descriptions, and keywords for optimizing your blog posts.
Spend Time Engaging On Social Media And Other Blogs
What you do on your own blog is only part of the SEO puzzle. The most successful small business blogs are active on social media and engage on other blogs. How can contributing comments on other blogs help your rankings? Each time you use your business identity to contribute to a post relevant to your industry, that creates an automatic backlink to your blog. Also, as readers learn to recognize your name, they will associate you with industry knowledge and expertise.
Post links to your blogs on all of your social media accounts. Social media posts with pictures or video get more likes and shares than posts with text only, so find interesting and attractive images whenever possible.
Do you need engaging, well-written content for your blog? Contact us! BlogMutt’s writers do the blogging for you, so you can focus on all the other aspects of building your small business.