by Jennifer Gibbs
The health care industry is absolutely massive – when it comes to health care spending alone, the average American will shell out over $8,900 a year. 2013 Census Data estimates that there are over 320 million Americans. If you do the math, you’re looking at a whopping $2.8 trillion a year. If you’re looking to launch or establish yourself as a “real” writer, blogging for health care sectors is a realistic way to elevate your likelihood of success.
The Health Care Niche Offers Staggering Opportunities
In most situations, carving out a niche is a way to specialize. It’s the opposite of broadcasting. Instead of being a one-size-fits-all solution, you shoot for expert in a narrower field. Sometimes, though, an industry is so massive that even a narrowly defined niche can still translate into a massive market share as compared to other specializations. Obviously, the market for the sub-set of insurance companies inside of the health care industry is larger than the overall market is for point-of-sale solutions for fast food restaurants.
This means that by specializing in blogging for health care, you still have a virtually limitless source of topics and targeted audiences. Though it seems pretty specific at first glance, the health care industry is actually broad enough to seem a bit generic.
At the broadest of terms, the health care industry covers three main segments: organizations that provide care (and the places where care happens), the medical segment (that covers devices, diagnostics and industry equipment) and the pharmaceutical segment. At the narrowest, it might include wellness topics, holistic medicine, sports medicine or a new option for small businesses scrambling to comply with the Affordable Care Act.
Passion: An Essential Ingredient for Successful Health Care Blogs
Knowing the potential breadth and depth of the health care blogging options that are out there, the real secret to success starts in selecting the perfect “niche within a niche” that you can stay passionate about not just in the short-term, but over the long-term as well.
Think about it: even posting a modest 350-word post, once a week, 52 days a year is over 18,000 words of content. And that’s just in Year 1. Multiply that over the lifetime of your blog and it’s easy to see that things can get daunting over the long haul. Of course, if you’re just hoping to flip your blog to another buyer a little on down the road, forge right on ahead! The point is that you don’t want to blindly back yourself into a corner that could later prove your mental undoing.
One More Thing…
So, you think you’ve found the perfect niche within a niche, and it’s a segment you’re authentically enthusiastic about — that means you’re good to go, right? Well, not exactly.
If you’ll be exclusively blogging for health care clients on a work-for-hire basis, feel free to press forward. However, if you’re planning to launch your own separate blog, there’s one more thing you need to take under consideration: advertisers.
Until your blog’s subscriber base has grown to astronomical sizes and qualities that have people trying to bribe you to post to your audience, you’ll likely rely on programs like Google AdSense to pay for the initial overhead and eventually blossom into a sizable revenue stream. Because health care terms are very popular and therefore pricey in search engine marketing, the more targeted and relevant your sponsored ads are to your content, the more likely it will be to lead to a click-through or other revenue-producing conversion.
The final prognosis? There are much harder industries to break into as a blogger — especially if your blog is brand new or only recently revived. To find out more about successful blogging or to join the ranks of our content creators be sure to contact us, check out our website or (of course) subscribe to our blog.
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