Great business owners should take the time to ask themselves again and again, “What can I do today that will benefit my business and help it grow tomorrow?” Exceptional leaders across diverse industries have a few key traits in common, and one of those traits is the strong ability to focus. As the owner of your business, it is your job to see the big picture and to spend time creating strategies and solving problems. However, if you get too bogged down in the details, you risk micro-managing your business to death.
Great leaders, like Larry Page, the co-founder of Google, have some important traits in common.
It is easy to develop the false assumption that you are the only person who can handle the important tasks at your company. The truth is, you are the only person who can do the important job of being you. You are the owner, and you are the visionary. If you take on tasks that can be successfully delegated you are demoting yourself and leaving your ship without a captain. If you take on the responsibility of personally handling the important tasks, your company won’t be able to grow and expand. You have to be willing to see what needs to be done, and hand it off to someone who can make it happen.
Entire business books have been written just to encourage entrepreneurs to be comfortable doing what no one else can do — really leading their businesses — instead of continuing to do the work they can hire other people to do. As author and entrepreneur enthusiast Michael E. Gerber said in his bestselling book, The E-Myth Revisited,
“If the owner is weak in an area and can’t delegate those responsibilities effectively, the business is destined to fail. If your business depends on you, you don’t own a business – you have a job. And it’s the worst job in the world because you’re working for a lunatic! That’s not the purpose of going into business. The purpose of going into business is to get free of a job so you can create value and jobs for other people.”
Once you realize that your job as the business owner is to decide what needs to be done, and then delegate those tasks to the best people for the job, you are well on your way to having a successful business on your hands.
Your business’ success will depend on your ability to correctly assess your business goals and find the best, simplest, and cheapest solutions to the biggest problems your business faces. According to the Entrepreneur article, “The Bright Side of Negative Thinking,” by Rob Reuteman, your ability to predict problems and focus on them is crucial to your success because it will lead you to take action,
“If our wishful thinking is followed by an acute assessment of the obstacles that stand in the way of our dreams, achievement is far more likely,”
Business strategies that successfully solve multiple problems for your business are the most important ones to delegate quickly to the right people. Having a blog for your business may be one of the most important things you can do to grow your business and solve many of the basic problems that every business owner must overcome. Some of the most common problems are questions like:
- How do I attract customers to my business, and make sure that people who want what I have to offer know that my company exists?
- Once people know about my company how do I make sure that my potential customers trust my company?
- How do I encourage people to share information about my company organically?
- How do I establish my company as a leader in the industry?
Blogging is the solution that answers all of these questions. The content that you publish in your blog shows customers that you are knowledgeable in your industry and that you care about the things that they care about.
Blogs add valuable content to your website which helps your company show up more easily in online searches. According to the HubSpot article “Search Engine Optimization Stats”
“Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.”
The simplest way to add pages to your website is through maintaining an actively updated blog. The same article also stated that,
“The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has.”
This just proves that content is king when it comes to attracting google and all of their searchers to your website. Blogging is the best way to add content to your website.
The information that your blog can provide establishes your credibility and is the kind of thing your customers will share with their friends and family. When you write about interesting information that is relevant to your business, people will begin to share it and link to it without your encouragement. Your business will gain the valuable word-of-mouth style advertising that money can’t buy.
Howard Schultz, CEO of Starbucks. Photo credit: AP Photo/Kin Cheung.
Before you get all revved up about the importance of blogging and make a commitment to spend a couple of hours every day writing and maintaining a blog, remember, only you can lead your company. The two hours a day you might spend writing about your company can be spent casting vision, improving efficiency and solving more problems for your business. Instead, you can hire bloggers.
Never forget that a great leader hires professionals to do the things they are experts at, so that the leader can continue to do what she is personally best at: leading people and running her business.
You might think that hiring a full-time staff member to keep your blog up-to-date is not a practical business expense. You’re right, because unless you are running multiple businesses, you probably don’t have enough blogging work to justify a full salary. Plus, when you hire a single person to write all your blogs, you will quickly discover that the writing starts to feel tired, that it lacks unique perspectives and that leaves something to be desired when it comes to creativity.
According to the Inc. article “5 Steps to a Successful Business Blog,” by Michael Schein, this strategy of having multiple bloggers at your disposal through a service is also important for consistency.
“The best blogs come out consistently, just like a newspaper or magazine. Instead of concentrating the production of your blog in the hands of one or two people who might have no choice but to drop the ball when other big projects come up, spread your work thinly across different people…”
BlogMutt offers a solution by offering a blog writing service that gives you a team of the country’s best writers at your disposal. You provide the keywords you want your blogs written about, as well as much or as little additional, supporting information as you want. Then you watch as you quickly receive customized content for your blog. Writers take your quick ideas (keywords) and transform them into informative, relevant blogs that will draw customers to your website and inform and energize your current customer base.
In the meantime, you continue to focus on growing your business, improving your products and services, and leading your in-house employees. Anytime you think of something that might make a great blog, you just jot it down, send that keyword to BlogMutt, and move on to the creativity and passion that drives your business every day. Keep in mind that you are the one person who is the most invested in the success of your business. Only you can innovate and breathe life into your business every day. In the immortal words of Winston Churchill,
“To improve is to change; to be perfect is to change often.”
Change is uncomfortable for your employees, but you know how important it is to constantly analyze, improve, and change course to stay ahead of your competitors. You do what no one else in your company can do: push forward, delegate and improve everything you can, while keeping the big picture in mind.
Editor’s Note: This post is an example of the longer posts we now offer. You can choose a plan that gives you posts at 250+ words, 600+ words, 900+ words, or 1200+ words, like this one. The posts are not only longer, but are written by more experienced writers.