#MuttLine: A Simple Formula for Writing Kick-Ass Beauty Tips to Young Girls

#MuttLine. The wit and wisdom of two blog posts. In one.

Today’s MuttLine found a kick-ass approach to writing blog headlines and beauty tips. Don’t hate the MuttLine because it’s beautiful.


A Simple Formula for Writing Kick-Ass Blog Titles

If 8 out of 10 people read your headline and only 2 out of 10 read your blog, the jury’s in: the headline is more important than the blog. The vast majority are reading your headlines, so make it worth their while.

Now obviously, it’s important that the blog content support a great headline, but facts are facts.

So what goes into a good headline? When you consider how important a headline is, do yourself the favor of reading this piece from HubSpot guest blogger Corey Eridon.

American Voices: Lego Magazine Offers Beauty Tips to Young Girls

The Onion‘s running bit, American Voices, weighs in on a recent Lego Club Magazine kerfuffle. For some reason, Lego veered from their lane and started advising young girls on hair and beauty tips. Why? Who knows. But The Onion tries to explain.

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Hire A Blog Writer To Set The Tone For Your Blog

Ghostwriting bloggers are a special breed. They are a selfless lot who are dedicated to finding exactly what you want, writing it for you, and all the while knowing that their name will not appear on the work they completed. Hire a blog writer and get the professionalism, skill, and benefit of someone who simply loves the craft of writing itself. At BlogMutt, we want to raise the level of the blogging art.

Web Logs To Blogs

The idea of using blogs in marketing is brand new. It’s so novel, in fact, that the internet still buzzes with news about inbound marketing. While blogging for inbound marketing is new, the whole industry of blog writing is represented by historical and literary precedents. Before the mid-nineties there was no such thing as a blog. Then, in 1997, people started writing what Jorn Barger called “web logs.”

The first web logs were open-ended public diaries in which people vented political views or presented themselves publicly to anyone who would find them. These web-log sites were like a form of fully democratized, open-sourced publishing, which opened up a new world of news and opinion dissemination, without editors or established publisher gatekeepers.

The term “blog” first appeared in 1999 when Peter Merholz jokingly changed “web log” into “we blog” in the sidebar of his Peterme.com site.

hire a blog writerThe blog quickly became a public institution with the advent of blog-editing software. Entrepreneur Evan Williams of Pyra Labs used the term “blog” both as a noun and as a verb when he mounted the first version of his Blogger product in late 1999. Blogger is now a major outlet for blog writers. It was purchased by Google in 2006.

Democracy And Blogging

For the first time, anyone with an internet connection and something to say could present his views or his literary and artistic works publicly, and receive unlimited online distribution. Blogging quickly became a popular pastime, opening the internet universe to new talents and sources of information. A generation of blog-editing products quickly joined in the growing trend.  Open Diary, Slashdot, LiveJournal, Pitas.com, and DairyLand appeared in 1999.

New online publications like Open Salon began to appear in the late 1990s. Open Salon now has a circulation of some 5.8 million unique monthly visitors, which makes it among the most widely read publications in the world. A whole generation of writers have grown up with exposure on the blogosphere.

In effect, blogs and other associated online publications have democratized the world of writing, photography, and art, opening access to the very broadest public participation. In turn, we have learned how much talent actually runs through the public. We also now see how limiting the community of traditional publication has been. The closed gates of the publishing industry still limit access to the markets for most of the talent in the community, but the gates can no longer keep out the creative output.

Open Sourcing

The philosophy of the blogosphere has come with new outbursts of democracy. Crowd-sourced or citizen science and product development are examples of open employment. When Canadian sociologist Marshall McLuhan wrote, “The new electronic independence re-creates the world in the image of a global village,” he was predicting this opening up that is now driven by bloggers. When Bob Zukis wrote his article entitled, “Who’s Smarter — Einstein or Everybody?,” he was referring to the newly found power of community, brought about largely by the potential of blogging and bloggers.

Blogs And Marketing

The term “inbound marketing” is credited to HubSpot founder, Brian Halligan, in his book, Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The basic premise of the inbound-marketing concept is to make full use of the power of the internet to draw potential customers to a business. This apparently small philosophical change represents a major shift in the orientation of advertising and marketing. The change started with the concept of relationship marketing, forged by Regis McKenna, which emerged in the mid-1990s, along with concepts like “permission marketing” (Seth Godin).

The shift to inbound-marketing methods really brings the marketing power of the internet to bear. With inbound marketing, the blog has come to full utility. Powerful blog writing has emerged as a tool that can draw prospects into the tender trap of the inbound-marketing site.

Emergence Of The Commercial Ghost Blog Writer

The work of the inbound-marketing blog is to introduce the subject of the business around which it is built. Then, the blog has to give potential customers a sense that the business is an expert source for industry information. The reality of today’s internet is that for most subject areas, the practical expertise is concentrated in the businesses that invent or innovate in them. When people look up the answer to many queries on the web, they are very likely to be steered to businesses that sell or manufacture something related to the question.

One of the principle functions of the inbound-marketing blog is to help define a brand. The blog has to be consistent with the image the brand tries to build and add to the train of associations that lead readers to the brand name. The writer who provides content to an inbound-marketing site has a complex job. The blogger has to do enough research and have enough knowledge to comment intelligently on the content of the business. The blog has to add something useful and valuable to the potential customer’s understanding. The blog has to keep the reader pinned to the site while leading him inexorably deeper into the buying process. In addition, the blogger must make careful and studied use of the kinds of keywords and phrases that attract the attention of internet search engines to build the website’s SEO.

Who Is The Ghost Blog Writer?

Commercial use of blogs for inbound marketing has emerged only in the last five years. But in that time, blog writers have brought a wave of information into the commercial sphere of inbound-marketing websites.

So who are these successful blog writers? Flexibility is one of the most important traits of a ghost blog writer. Writing for business blogs means writing in an ego-free zone. In fact, the very task of ghost blog writing is difficult without a deep love of writing itself, and an interest in constructing words in such a way that they satisfy many different marketing needs.

The internet is now loaded with sites that purport to educate blog writers. Often in those sites is the same intensity and focus on sales that drove marketing away from the outbound model to begin with. Inbound marketers aspire to own the attention of their readers, instead of renting that attention.

Inbound blog writers have to be true to that aspiration. Readers responding to advertising pay attention only as long as the ad appears in front of them, and the advertiser pays for every moment of the viewer’s attention. Readers responding to inbound marketing want to be there and willingly follow the content because of its inherent value. The marketer owns the attention of the viewer.

The inbound ghost blogger has to be interesting, informed, charming, and without personal ego. Writers for BlogMutt are not purebreds. We are mutts. We know who we are, and we are true to our motto. “We work like a dog to fill up your blog.”

Editor’s Note: This post is an example of the longer posts we now offer. You can choose a plan that gives you posts at 250+ words, 600+ words, 900+ words, or 1200+ words. The posts are not only longer, but are written by more experienced writers. 


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Stats on Stats: Why Content Marketing Works

I’ve been doing a little research recently on statistics to support the notion that content marketing and blogging move the needle in web traffic, SEO, leads, etc.

One blog post does not a #1 article on Google search make. It happens, but the one blog post to #1 search rank hit is like winning the SEO lottery. It’s really about the aggregate effort of content marketing that makes the difference.

I thought I’d share three articles with a crapload of statistics to support the notion that blogging and content marketing work. Now, you won’t have to take our word for it anymore, take these guys.


Content Marketing Strategy Stats: 2015 [Infographic]

Angela Hausman, PhD and marketing professor at Howard University, guest blogging for Business2Community, concedes that her clients resist content marketing because they’re dubious of its effect. And it’s expensive and time consuming.

She shared the results of a study by wyzowl with small business on the impact of content marketing on their business.

A few stats she calls out specifically regarding content marketing’s impact include:

  • Only 1/3 of respondents said they hadn’t found a new brand through the brand’s content marketing efforts.
  • Nearly 60% of respondents said their ROI from content marketing is increasing (30%) or staying the same (29%).
  • Less than 10% say they’re losing money on content marketing
  • 73% say content marketing creates improved brand awareness
  • 67% say they’ve received increased leads from content marketing
  • 64% say they’ve increased traffic due to content marketing

Check out the rest of her post that not only includes statistics but also provides case studies to justify the expense.

50 Awesome Content Marketing Stats

This article from SalesForce’s Marketing Cloud blog is from 2013, but still relevant today. They’ve included 50 stats to underscore the importance of content marketing to marketers and their bosses.

This isn’t so much a blog post as a list of statistics with links to the original research. This is a great resource to harken back to when you need a good stat in a pinch.

A couple noteworthy ones include:

And there are plenty more.

26 Stats that Prove Content Marketing Increases Lead Generation, Sales and ROI

If “Inbound Marketing starts with blogging”, then check out the statistics from Smart Bug Media that prove the impact of inbound marketing on the following:

  • Consumers positive sentiment to inbound marketing
  • Inbound marketing increases SEO, website traffic, and conversion rates
  • Inbound marketing increases lead generation
  • Inbound marketing increases sales
  • Inbound marketing increases ROI

Too many stats to list here, but if you’re looking for a reason to rethink your marketing strategy, this is a great place to start.

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Blogging For Health Care: Reach Medical-Practice Managers

Heath care has seen big changes in the last few years, especially when it comes to technology. More practices than ever are seeing the wisdom in outsourcing their technology needs or implementing third-party software to run their offices more efficiently. As a result, the market is flooded with third-party vendors. How can your company set itself apart and grab the attention of medical office managers? Blogging for health care is a great way to expand your client base. Use your blog to report on all topics associated with medical-office efficiency, not just those specially related to your products. Use this method to position yourself as an expert in your field. Here’s an example of how to do it in a little over 600 words.

Study Shows Technology’s Role In Reducing Wait Times

All medical practice managers can attest to the problems created by long wait times, both when patients arrive for their appointments, and for the patients who have to wait weeks or months just to get an appointment. Consequences include low patient satisfaction, barriers to getting the care a patient needs, and burnout among medical staff.

A paper recently published by the Institute of Medicine examines how continuous improvement strategies, referred to as Lean Six Sigma (LSS), used in the industrial engineering and manufacturing trades can help health-care practices and hospitals run more efficiently. The paper, written by representatives from six U.S. health-care systems, based their research on a study performed by Monash University in Melborne. Here are some of their interesting findings.

blogging for health careWhat Is Lean Six Sigma Management?

Lean continuous management techniques focus on reducing waste. For example, health care professionals want to focus on serving patients. The more time spent in wasteful activities, such as looking for supplies, searching for information, or simply duplicating steps that have already been performed by someone else is considered wasteful. Six Sigma is a data-driven method for reducing waste in any process. Combined, these techniques have been used across many sectors to improve efficiency. The Institute of Medicine article specifically looks at how technology is helping health-care practices and hospitals implement these strategies.

Technology To Improve Transparency

Researchers found that simply taking a proactive approach and setting expectations regarding wait times improves the patient experience. Seattle Children’s Hospital President Lisa Brandenburg was one of the paper’s authors. This facility found that technology solutions help them accurately estimate wait times. The hospital’s clinics now post these times in all lobbies, setting patient expectations. Improved communication and scheduling has also allowed Seattle’s clinics to reduce the wait time for getting an appointment, from 18 days to 12 days.

Does it seem impractical that technology can help improve wait times? Consider this. An emergency room is probably the most difficult place to monitor and reduce wait times, since none of the patients are scheduled. However, the ER at Seattle Children’s hospital was able to do just that through computerized monitoring. Instead of a reactive approach, the ER is able to be proactive, using metrics to track patient flow and predict wait times. “Everyone involved has a shared belief that it’s possible to create high quality, high value experiences for the patient with less waiting and more patient-focused care,” said Brandenburg. She explained that long wait times require a solution that is focused on improving the efficiency of scheduling systems.

Technology To Improve Efficiency

blogging for health careThe Melborne study went even further by following hospitals that had used other types of technology in their management strategies. For instance, one hospital in the study purchased bed-monitoring software, specifically for their rehabilitation unit. The facility was able to increase patient flow, and reduce high-occupancy numbers. Getting patients into the rehab unit quicker ultimately led to faster discharge times. Technology combined with LSS management techniques allowed facilities to reduce cost and employee stress.

While the ultimate goal was to decrease ER wait time, the trickle-down effect led to greater efficiency throughout. Similarly, in a private medical practice, reducing wait times can have a domino effect throughout the operation of the practice. In the study and the subsequent paper that followed, greater efficiency hinged on the use of technology.

We understand the unique technology needs of health-care professionals. Let us help improve the efficiency of your practice, while ensuring that your technology is meeting the requirements of recent health care legislation. Contact us to learn more.

BlogMutt’s team of professional writers provide quality blog content for hundreds of companies across many industries, including the health-care industry. Let us help you provide content that will attract the attention of medical practice managers. Contact us to find out how easy it is to fill up your blog.

Editor’s Note: This post is an example of the longer posts we now offer. You can choose a plan that gives you posts at 250+ words, 600+ words, 900+ words, or 1200+ words. The posts are not only longer, but are written by more experienced writers.



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Keeping Your Blog Posts Fresh

How Getting Fresh Blog Posts From BlogMutt Is Like Bringing Your Own Lunch

“All of the articles were becoming repetitive” was the reason we lost a recent customer recently. Frankly, it sucks to see a customer leave, especially when the problem’s fixable. Which begs the question:

Do you bring your lunch from home? Go with me here.

At BlogMutt, most of us bring our lunches from home. And it’s the perfect analogy to the “repetitive post” problem.

Want Fresh Blog Posts? Change Up The Recipe


Courtesy of one of the great Tumblr sites out there: http://saddesklunch.com/

I ate a salami sandwich for like a month straight at BlogMutt. And it worked fine. It made me not hungry anymore. It was quick. It was easy. But I got sick of eating and looking at it. Now, I could’ve kept making the same boring salami sandwich, but man cannot live on salami alone. And isn’t variety the spice of life? Or at least the spice of a lunch from home?

Posts are no different than making your own lunch.

If you’re tired of eating the same lunch or seeing the same types of posts, have you switched up your ingredients lately? At BlogMutt, the recipe for a fresh post calls for fresh keywords.

The beauty of BlogMutt is you don’t have to change your keywords everyday. But, doing it once a month goes a long way in keeping your content fresh. Do it once a week? Even fresher. Like farmer’s market fresh. The more you change your keywords, the fresher the posts.

New Keyword Recipes

  • Consider using a one-time keyword to highlight a recent news item or event. With one-time keywords, the keyword goes away after you take the post.
  • Use the “optional description” section with each keyword. Spending just a couple minutes providing context around a keyword helps our writers understand the angle you want to take. When the writer understands the angle and direction, you will avoid getting an overly general post.
  • Put a spin on an existing keyword. For example, localize it. If your keyword is “marketing agency” change it to “Milwaukee marketing agency” and mention the value of using a local agency in the “optional description” form for context.

If you want more on mastering keywords, check out our post that tackles ways to make your keywords work better.

Quality Blog Posts Call For Quality Ingredients

blog-postsIf you want to eat a good steak, you don’t buy the meat from 7-11. You spend a little extra time going to the butcher and getting the freshest cuts available.

If your keywords are generic and don’t include much context in the “optional description” section, there’s a good chance your posts will be generic. Even the best cooks can only do so much with Spam, a hot plate, and a can of beans. Try giving our writers fresh keywords, seasoned with a little context, and the final dish won’t be the same boring turkey sandwich you had for lunch yesterday.

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Blogging For Florida Realtors: A Sample Post

Any realtor will tell you that one of the keys to success is knowing the local market. Since the United States is so broad and wide-ranging in terms of both climate and culture, realtors would do well to tailor their blog posts to their own specific regions.

Due to a heady mix of subtropical climate, colorful wildlife, and extreme weather factors, Florida realtors have quite an array of exciting topics to choose from.

Below you will find a sample of the type of quality posts our writers can produce for Florida-based companies.

* * * *

blogging for florida realtorsAs veteran Florida residents will tell you, although summer seems like a dot on the horizon, Hurricane Season is always at the back of our minds. Although the onset of Hurricane Season isn’t quite in sight, that doesn’t mean that it’s time to relax. On the contrary: ensuring that you’re prepared is more important now than it’s ever been.

Unfortunately, although many Florida residents do tend to prepare for Hurricane Season at some point in the year — usually early in the spring — by late summer they’ve begun to let their guards down. Perhaps they’ve even delved into their hurricane supplies to use some of their bottled water and canned goods during weeks that they were too busy to go to the grocery store.

Worse yet, some residents may never prepare at all, meaning that in the event of a storm system headed their way, they’ll have to add a panicked grocery run into the mix of gassing up the car, putting up their shutters, and battening down the hatches.

And some who are new to Florida may not have the first clue what hurricane preparedness should look like. That’s why now is the best time to start thinking about the steps you’ll need to take this coming spring.

How To Ensure That You’re Prepared For Hurricane Season:

  1. Make a list of supplies. Even if you stored up needed items last year, that doesn’t mean that you haven’t delved into them yourself at some point or that other members of your household might have done so. Better safe than sorry. Go check your supply bin and be sure that the essentials are still there, and in good supply: batteries, bottled water, canned goods, etc. Use whatever seems to be approaching an expiration date and make a note to replace it in the spring. If you’re unsure what should be on your list, check with the National Hurricane Center for more information.
  2. Review your disaster plan with your household. Go over your disaster plan to ensure that nothing has changed. Make changes as necessary, and be sure that everyone in your home is clear about what should happen, in the case of a disaster.
  3. Check with family, friends, and neighbors to be sure that they’re well informed regarding supplies and plans, as well. Although you would certainly help them in any way they needed in the event of a real emergency, it’s certainly better to give a reminder now than to bail them out later.

Storm seasons come and go, but thank goodness that no matter how busy the tropics might be during any given year, Florida has weathered every storm so far.

Be sure that you’re ready to weather them, too.

For more tips on blogging for Florida realtors, or to harness the power of our writers for your own realty blog, please feel free to contact us.

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#MuttLine: How Marketing Executives Use Twitter to Explain Snapchat to Parents

#MuttLine. The wit and wisdom of two blog posts. In one.

Let’s keep the social media theme going this week. It’s two social channels in one post.


How Marketing Executives Use Twitter: Top Content Sources, Most Retweeted Handles

Marketing executives aren’t known for sharing niche articles from the back alleys of the Internet. A lot of it’s mostly mainstream stuff from mainstream outlets, according to Leadtail, the company responsible for the story

It’s an interesting report on what CMOs share and read. If you’re looking for media outlets and people worth following on Twitter, this is a good place to start.

What I’d be interested in seeing/reading, is a list of the most unconventional CMOs on Twitter. The ones that aren’t simply sharing harmless articles on thought leadership from mainstream publications.

If you know of any, please share!

How to Explain Snapchat to Your Parents

I’ve been using Snapchat for at least a year and still don’t entirely know how it works. There’s a good article from Business Insider on little Snapchat hacks that opened my eyes to features I had no idea existed.

You gotta hand it to Snapchat, they didn’t go out of their way to explain their app. And if your parents are looking for a user manual, this discussion should help clear up the confusion.

The Verge’s in-house Snapchat expert, Sam Sheffer, explains the app stem to stern for those who haven’t caught up or caught on to the craze.

And for those without the time to listen to this discussion or read the article, well, you kinda just have to figure it out when using it.

Now, you’ll have to figure out how to get your parents to listen to audio on Soundcloud.

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Great Leaders Think Big, Value Their Own Time, And Hire Bloggers

Great business owners should take the time to ask themselves again and again, “What can I do today that will benefit my business and help it grow tomorrow?” Exceptional leaders across diverse industries have a few key traits in common, and one of those traits is the strong ability to focus. As the owner of your business, it is your job to see the big picture and to spend time creating strategies and solving problems. However, if you get too bogged down in the details, you risk micro-managing your business to death.

larry page great leaders

Great leaders, like Larry Page, the co-founder of Google, have some important traits in common.

It is easy to develop the false assumption that you are the only person who can handle the important tasks at your company. The truth is, you are the only person who can do the important job of being you. You are the owner, and you are the visionary. If you take on tasks that can be successfully delegated you are demoting yourself and leaving your ship without a captain. If you take on the responsibility of personally handling the important tasks, your company won’t be able to grow and expand. You have to be willing to see what needs to be done, and hand it off to someone who can make it happen.

Entire business books have been written just to encourage entrepreneurs to be comfortable doing what no one else can do — really leading their businesses — instead of continuing to do the work they can hire other people to do. As author and entrepreneur enthusiast Michael E. Gerber said in his bestselling book, The E-Myth Revisited

If the owner is weak in an area and can’t delegate those responsibilities effectively, the business is destined to fail. If your business depends on you, you don’t own a business – you have a job.  And it’s the worst job in the world because you’re working for a lunatic! That’s not the purpose of going into business.  The purpose of going into business is to get free of a job so you can create value and jobs for other people.”

Once you realize that your job as the business owner is to decide what needs to be done, and then delegate those tasks to the best people for the job, you are well on your way to having a successful business on your hands.

Your business’ success will depend on your ability to correctly assess your business goals and find the best, simplest, and cheapest solutions to the biggest problems your business faces. According to the Entrepreneur article, “The Bright Side of Negative Thinking,” by Rob Reuteman, your ability to predict problems and focus on them is crucial to your success because it will lead you to take action,

“If our wishful thinking is followed by an acute assessment of the obstacles that stand in the way of our dreams, achievement is far more likely,”

Business strategies that successfully solve multiple problems for your business are the most important ones to delegate quickly to the right people. Having a blog for your business may be one of the most important things you can do to grow your business and solve many of the basic problems that every business owner must overcome.  Some of the most common problems are questions like:

  • How do I attract customers to my business, and make sure that people who want what I have to offer know that my company exists?
  • Once people know about my company how do I make sure that my potential customers trust my company?
  • How do I encourage people to share information about my company organically?
  • How do I establish my company as a leader in the industry?

Blogging is the solution that answers all of these questions. The content that you publish in your blog shows customers that you are knowledgeable in your industry and that you care about the things that they care about.

Blogs add valuable content to your website which helps your company show up more easily in online searches. According to the HubSpot article “Search Engine Optimization Stats”

“Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.”

The simplest way to add pages to your website is through maintaining an actively updated blog. The same article also stated that,

“The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has.”

This just proves that content is king when it comes to attracting google and all of their searchers to your website. Blogging is the best way to add content to your website.

The information that your blog can provide establishes your credibility and is the kind of thing your customers will share with their friends and family. When you write about interesting information that is relevant to your business, people will begin to share it and link to it without your encouragement. Your business will gain the valuable word-of-mouth style advertising that money can’t buy.

howard schultz

Howard Schultz, CEO of Starbucks. Photo credit: AP Photo/Kin Cheung.

Before you get all revved up about the importance of blogging and make a commitment to spend a couple of hours every day writing and maintaining a blog, remember, only you can lead your company. The two hours a day you might spend writing about your company can be spent casting vision, improving efficiency and solving more problems for your business. Instead, you can hire bloggers.

Never forget that a great leader hires professionals to do the things they are experts at, so that the leader can continue to do what she is personally best at: leading people and running her business.

You might think that hiring a full-time staff member to keep your blog up-to-date is not a practical business expense. You’re right, because unless you are running multiple businesses, you probably don’t have enough blogging work to justify a full salary. Plus, when you hire a single person to write all your blogs, you will quickly discover that the writing starts to feel tired, that it lacks unique perspectives and that leaves something to be desired when it comes to creativity.

According to the Inc. article “5 Steps to a Successful Business Blog,” by Michael Schein, this strategy of having multiple bloggers at your disposal through a service is also important for consistency.

“The best blogs come out consistently, just like a newspaper or magazine. Instead of concentrating the production of your blog in the hands of one or two people who might have no choice but to drop the ball when other big projects come up, spread your work thinly across different people…”

BlogMutt offers a solution by offering a blog writing service that gives you a team of the country’s best writers at your disposal. You provide the keywords you want your blogs written about, as well as much or as little additional, supporting information as you want. Then you watch as you quickly receive customized content for your blog. Writers take your quick ideas (keywords) and transform them into informative, relevant blogs that will draw customers to your website and inform and energize your current customer base.

In the meantime, you continue to focus on growing your business, improving your products and services, and leading your in-house employees. Anytime you think of something that might make a great blog, you just jot it down, send that keyword to BlogMutt, and move on to the creativity and passion that drives your business every day. Keep in mind that you are the one person who is the most invested in the success of your business. Only you can innovate and breathe life into your business every day. In the immortal words of Winston Churchill,

“To improve is to change; to be perfect is to change often.”

Change is uncomfortable for your employees, but you know how important it is to constantly analyze, improve, and change course to stay ahead of your competitors. You do what no one else in your company can do: push forward, delegate and improve everything you can, while keeping the big picture in mind.

Editor’s Note: This post is an example of the longer posts we now offer. You can choose a plan that gives you posts at 250+ words, 600+ words, 900+ words, or 1200+ words, like this one. The posts are not only longer, but are written by more experienced writers. 


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ICYMI: Weekend Reads on Social Media


Four Steps to Simplify Your Daily Social Media Activities

We Are Social, a global agency dedicated to social media and likely owners of gold-flecked ping pong tables at each office and unlimited amounts of the most artisanally-sourced  coffee for its employees, released a report entitled “Digital, Social, and Mobile in 2015.” The report considers the past year and anticipates trends in the future. It’s a good little barometer of where we sit on the timeline of digital connectivity.

It’s a beast of a report. And the good people at Lifehack did the world a favor by distilling the 240 pages into 30 slides worth your time.

(Source: Lifehack)

Obsessing over the perfect social media post is ruining your life, study says

And now the bad news. Social media is ruining your life. Anecdotally, you probably already knew that when you were doing a deep-dive Facebook-stalk on an ex with a pint of ice cream on a Friday night. But now there are numbers to support it.

The need for social media love, likes, RTs, and comments is just making your life worse. Take this sobering statistic from the latest study by Joseph Grenny and David Maxfield:

About 58% of people surveyed said “posting the perfect picture has prevented them from enjoying life experiences.”

Been there, guys.

They call it social “trophy hunting” (great term) to find the perfect picture, video or comment to capture a moment. And it can be at the expensive of the itself.

Get a life, not a like.

(Source: Mashable)

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Blogging For A Personal Injury Attorney: Warn Everyone About Dangers On The Road

By Sharon Hendricks

Blogging for a personal injury attorney can help educate readers about the dangers on the road. This can help them to drive more carefully and avoid dangers on the road. For example, consider the following writing sample that you could post on your personal-injury blog.

4 Common Injuries From Motorcycle Accidents

Motorcycles have become even more popular with the rise of gas prices, since motorcycles are very fuel efficient. But with the increase in the number of motorcycles on the road comes an increase in the number of motorcycle accidents.

There are many injuries that riders will sustain when they have an accident on a motorcycle. Here are four of the most common:.

blogging for a personal injury attorney1. Burns from the engine.

Unlike the engines in cars, which are found beneath the hood and separate from the drivers, engines on motorcycles are fully exposed. When a motorcycle engine is on, its average temperature is quite hot. When a motorcyclist is hit by a car, and he is knocked off the bike, the only thing that’s between the skin of the motorcyclist and the bike’s engine block is the pants that the rider is wearing. When an accident happens, pants are not nearly enough to stop the rider from getting severe burns.

2. Broken bones.

A very common injury when it comes to motorcycle accidents is broken bones. This often will include fractures to a rider’s wrists and pelvis. These types of injuries generally will occur because the rider stretches out both of his arms in order to keep his face protected. Because of this, he leaves his lower body exposed. Along with the hands, the most common injuries are to the hips and pelvis.

3. Concussions,

This third type of injury usually will happen due to a bad decision that a rider makes. Unfortunately, a lot of people who ride motorcycles don’t wear helmets when they are riding. This means that when they are hit by a car while riding a motorcycle, they are likely to get a concussion, because their head is not protected. Everyone should wear a helmet when they are on a motorcycle, no matter how experienced they are. A rider should remember that he may have a lot of experience on a motorcycle, but he doesn’t have control over what other people do.

4. Spinal injuries.

Another common injury that motorcyclists suffer is injuries to the spine. If a motorcyclist happens to land badly after they have been hit by another vehicle, they might break their neck or their back. This can lead to paralysis from the neck or the waist down.

If you have been injured in a motorcycle accident, it’s best to find a good attorney to help you with your case. Let us know if we can help you and get you the justice you deserve.

As a personal injury attorney, you want to educate clients and potential clients about what can happen when they are on the road.  This is the type of blog that we can provide for you. If you are interested in learning more, contact us.


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