Three Good Reasons Blogging For Small Business Is A Lot Like Fantasy Football

By Nicole Colwell

When you think about fantasy football, you probably don’t consider how much your league has in common with blogging for your small business. As a matter of fact, you probably think they couldn’t be more different. However, we’d like to show you how similar they really are, and we might even make you think twice about whether or not you should change up your strategy.

blogging for small businessFirst, think of your keywords like you might think of the best players on your team. If you were smart, you drafted a good mix of running backs, wide receivers, and tight ends. You probably had the opportunity to choose a great quarterback, but you picked up a pretty good backup, just in case you needed him. Your keywords can function in much the same way for your website. Even if you managed to draft Peyton Manning for your fantasy team, you know he’s not going to be able to carry you through to the playoffs on his own, right? One keyword won’t carry your website either, even if it’s the greatest keyword in your industry right now.

Second, you want to be sure you’re checking your team on a weekly basis so you can be sure it’s performing well. How would your team do if you found out your best running back was out for the season with a torn ACL three weeks after the injury occurred? That doesn’t sound too pretty, does it? In the same way, you have to check up on your website. You have to know what’s working and what’s not. What types of posts are your customers sharing on social media? How many clicks do your links get, and how are potential customers finding you? What factors seem to be most successful in converting website visitors into customers? Keeping track of how your site is doing will give you the best chance for success.

Finally, don’t be afraid to change it up now and then. Even the best teams can’t throw to the same wide receiver every time. Not only is that no fun, but they have to keep the other team guessing. In fantasy football, you have to make a decision each and every week about which guys you think are going to get the plays. The same is true for your blog. Which posts are going to be the most popular? What happens if you throw a little bit of comedy in once in a while? Changing your blog up periodically will keep your customers entertained, and they’ll be eager to come back for more.

We can’t think of a better way to keep your customers entertained than by offering them posts that have been created by the writers right here at BlogMutt. We have some of the best writers on the Internet, and they always produce great work. Not only do they take on a job that might be hard for you to fit into your schedule (what with managing so many fantasy football teams), but they give your blog a unique voice that your competitors just can’t duplicate.

What can BlogMutt do for your business? Contact us and find out!

Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

 









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Fun And Rewarding Work-At-Home Freelance Jobs For Retirees

Retirement is a time in our lives that many look forward to. Finally, we can relax and pursue the leisure activities we have waited our entire working lives to have time for. On the other hand, maybe you’ve retired and still have a thirst for work. Either way, unexpected expenses are bound to arise during retirement, as they seem to do during any period of life. Whether you have an unfulfilled passion for writing, or you are simply trying to make ends meet, work-at-home freelance jobs for retirees are always available at BlogMutt.

work-at-home freelance jobsAs a retiree, it is likely you are past the point in your life where you want to have a boss looking over your shoulder and directing your work. You hate being micromanaged and we don’t blame you. Blog writing at BlogMutt is an entirely self-directed and self-motivated freelance job. There is never a quota to meet, only self-set goals to help you keep the pace that makes sense for you. There is no designated lunch hour, and there is no clock to punch. Your schedule is yours to command.

Another great perk about blog writing is being able to choose your own subject material. BlogMutt has a wide variety of clients, which means the writers are able to choose between a large number of different companies and topics to write about. Interesting blog topics range from food reviews to the newest releases in cutting-edge technology. Motivating yourself to write is easy when you’re writing about topics that you’re actually interested in.

Part-time work no longer means flipping burgers or data entry. Making extra cash on the side can be done according to your own schedule, in the comfort of your own home, and most importantly, it can be fun! If you’re a retiree looking to earn additional wages to supplement your income, check out the details, and see if blog writing at BlogMutt is the right fit for you.

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The Story Of A Content Writing Service: Coffee And Good Writing

What is a writer? A writer is an artist whose medium is words and whose canvas is paper (well maybe a computer screen!). Writers, just like visual artists, begin with research that is fueled by copious amounts of coffee, and that often takes place in the wee hours of the morning.

Writers are usually also avid readers. To a writer, a new book full of words, or a great new website is like a box of brand new paints to a painter. Writers have the ability to inform, teach, entertain, and inspire, through stories.

content writing serviceWhere would we be without writers? We could watch TV! Sure, we don’t see the words, but they’re there in the scripts that the actors work from. How would we know how to put together our brand new bookcase without the instruction sheet that a writer put together? And what about the booklet that explains the use and care of your newest smart-phone? Policy and procedure manuals at work, training materials from human resources, the mouth-watering descriptions of the food on a restaurant menu, advertising copy, magazines, and holiday cards are all the work of writers.

The explosion of e-books and blogs on the internet has brought writers and would-be-writers from every corner of the globe. Everyone has a story to tell, but not everyone with a story is a good writer. A good writer is invisible. A good writer weaves words, sentences, punctuation and grammar in a delicate dance that makes reading effortless and even joyful.

Your business has a message, and it’s probably one that needs to be said! A blog is the perfect way to get your story out there. You want to present your business in the best possible light to your customers and clients.

That means that you need a good writer. Hire a content writing service! A writing service offers your business a pool of experienced writers versed in a wide variety of subjects. A pool of writers ensures that your blog will be filled with creative and relevant content on a regular basis. Even if you happen to be a writer yourself, a content writing service can provide your blog with a fresh voice, a slightly different perspective, and more time for you to focus on the business.

Contact us today to jump-start your blog with the creative and inspired work of great writers!









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Blogging For Electricians: Shockingly Simple

It must be hard not to get a charge out of blogging for electricians. With so many topics to choose from (and so many electricity jokes to make), it’s hard to imagine somebody not ready to blog about electricians and their profession.

Possible Blogging Topics:

  • History of Electricity: Thomas Edison, Nikola Tesla, George Westinghouse, blogging for electriciansand the War of Currents! The drama surrounding these figures in the 19th century provides more than enough fodder for a multi-post “History of Electricity” series. We are positive that your readers would find such posts enlightening!
  • Tools: In a way, an electrician is only as good as her tools. Dear to her heart are her screwdrivers, multimeters, and knives. Without them, she would find work impossible. With constant innovation always just around the corner, though, as well as many specialty tools on offer, there is always room for a post or two about acquiring, using, and maintaining a good tool belt. Such posts are sure to generate some attention.
  • Alternative Energy: Electricians not only know how to harness and direct energy, but they also are aware of the many ways in which energy can be produced: solar, wind, water, etc. They are sure to enjoy posts on alternative energy–sure to enjoy them watts and watts!
  • Current Events: With recent developments, research, and new ways to crack old problems, the possibilities for this category are almost limitless. A little research will ensure that you do not miss anything shocking that is developing in the world of electricity.

Forced jokes and silly puns aside, blogging for electricians is much like blogging for any other niche market: first identify your audience, then speak to their specific interests and needs via well-written and well-researched posts.

For more information on writing for niche markets, please feel free to contact us.









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#Woof Roundup – Edmond Halley

Welcome to the #woof roundup, a compilation of our many words of the day from the dictionaries of the day.

principia

A first edition copy of Isaac Newton’s Principia

Edmond Halley (1656-1742) embodied a true renaissance spirit in the 17th and 18th centuries.  Though most famous for his work with cometary astronomy, he studied and added to multiple academic fields.  One of Halley’s greatest gifts to mathematics was his financing of Isaac Newton’s Philosophiae Naturalis Principia Mathematica in 1687.  Highlights from this work include Newton’s three laws of motion, and the third law is commonly known:  for every action, there is an equal and opposite reaction.  If not for Halley, Newton’s laws may never have been published.  Both men continued with illustrious scientific careers–  Newton represented Cambridge University twice in the British Parliament, and Halley was appointed Astronomer Royal of England in 1720.  In addition to predicting cometary orbits, Halley is credited with making the first catalog of the stars in the Southern Hemisphere, and was the first cartographer to use isometrical representation in map-making.  Halley also studied demographics, and with his publication of the Breslau Table of Mortality  in 1693, he laid the foundations for actuarial science, allowing the British government to sell life annuities at prices based on the age of the insured.   Though he will always be remembered by his namesake comet, Halley’s efforts in mathematics, cartography, and demographics continue to influence our current scientific understanding of the world.

Have a great weekend!

Edmond Halley (1656-1742) – Primarily known for his work in cometary astronomy, he encouraged Isaac Newton to write his celebrated Principia and paid for the publication out of his own pocket. (1994 Larousse Dictionary of Scientists)

Control logic – The order in which processing functions will be carried out by a computer. (1992 Webster’s New World Dictionary of Computer Terms)

Garrison flag – The largest (20′ x 30′) national (American) flag used on military installations.  It is flown only on special occasions.  (1984 A Dictionary of Soldier Talk)

Morally unstable – Of or pertaining to a prominent Communist who has rejected the Marxist-Leninist moral standard.  E.g., Svetlana Alliluyeva, Stalin’s daughter who defected to the U.S.A., was described as a morally unstable person.  (1972  A Communese-English Dictionary)

 

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Like A Russian Novel — Content Marketing Lessons From The #IceBucketChallenge

Flights of fancy, complicated plot twists, soaring optimism, crushing cynicism, a charismatic but doomed hero — this #icebucketchallenge is more like a Russian novel than a social media campaign.

And man that ice water is cold.

There’s a scene in the latest Star Trek movie where an officer asks if Spock is giving him “attitude.” Spock responds that he is expressing multiple attitudes simultaneously. “To which are you referring?”

Perhaps that’s what’s at the heart of what many marketers think about this viral phenomenon. We love it, admire it, want to learn from it, and be caught up in the enthusiasm. At the same time, we find the politics that took it over predictable, but still sickening. We feel like we’ve seen better-executed social campaigns before this that didn’t do as well. Sometimes we’re not really “joiners,” and we didn’t want to join this one, either, but…

And then when we heard that the guy who was at the heart of the original social phenomenon died after jumping into the ocean at a popular swimming hole, well, it kind of stopped us in our tracks. ALS is bad, sure, and some of us even know someone who has this terrible condition, but in general, it’s people older than your typical marketing worker. But a guy in his 20s, partying with his friends and celebrating the fact that the thing he helped invent is so big that millions of people are doing it — and who then drowns during the party?

As Keanu Reeves might say, “Whoa.”

My experience with this is typical in many ways, but unique in a few.

The one way my experience is unique is that I wrote a book about water. While researching that book, the one thing that I discovered over and over is that water is really heavy. This may sound like saying “air is light,” but most people just don’t have a concept of how heavy water is because they never have to lift more than a glassful.

(Charity:Water and HubSpot helped people understand this poignantly with a chance at last year’s Inbound conference to carry 10 gallons of water just a few feet. It was a brilliant connection to the reality of so much of the world, where people often have to carry clean drinking water for miles.)

Water is really heavy, so I had a hunch that some people could really be hurt if water fell on them. Of course, if that happens, we all just make fun of them. And that’s just what happened, and why so many people were hit with the buckets instead of the water inside them. (So far, in spite of the rumors, it seems nobody has died from that.)

We knew it would happen, and still watched the videos. And laughed.

The fact that water is heavy played a small roll in my video. At about 27 seconds in, you can see Wade Green, the other founder of BlogMutt, raise up his bucket of water. And you can see the panicked look on my face. I thought he was going to dump it before I was ready. Most of the comments from friends and family were about the glee in his eye in wanting to dump freezing cold water on me. He did have a bit of zeal, but really, it was just heavy holding water the way he was, so he propped it up a bit to have a better hold. As always, the best moments just happen — they aren’t scripted.

My perspective is also unique because I run a content marketing company.

The whole idea of the Ice Bucket Challenge was to get people engaged with the ALS site, and ultimately to get people donating.

The difficult part about that process is letting go of control. With blogs, business owners have control over what happens on their own sites, unlike with Facebook, etc. There’s certainly something to be said for maintaining control.

And while the ALS people probably weren’t crazy about the politicization of the challenge, they now have plenty of money to hire whomever they need to deal with the fallout.

The political blowback against the ALS organization almost made me want to donate to ALS, but then two things happened:

One is I saw that the non-profit is taking in something like 100 times it’s normal amount of donations. When the flow of money changes that quickly, mistakes will be made. I don’t want my money being part of that.

The other thing that happened was that the ALS filed for trademark protection for the words “Ice Bucket Challenge.” They later withdrew that request when they realized how bone-headed it was, but still, that’s what they were thinking in the first place. They wanted control, and with this kind of phenomenon, there is no control. You just ride it.

So, I decided that I would instead donate to a couple of other causes. One is related to water, specifically clean drinking water in Central America. I like that one because it’s small, has almost no overhead, and does something really tangible. Charity:Water, mentioned above, also is a good one, as is water.org, which Matt Damon did a nice job of highlighting in his IceBucketChallenge with toilet water video.

I also decided to write a check to a relatively small cancer charity, inspired in part by the incomparable Jennifer Sable Lopez, director of community at Moz. That turned into a good thing…

The biggest content marketing lessons, I think, are these:

  1. Don’t be a cynic. Just because you’ve seen it all before, just embrace what’s going on around you.
  2. Pay attention. Evergreen posts are great, but there’s something about a post with some new stuff in it. Just use the word “new” in a headline and watch what a difference it makes.
  3. Don’t avoid doing the Ice Bucket Challenge. All those videos of people with crazy strong reactions aren’t lying — the water is really cold and it’s a total shock to the system. Just have a towel and a change of clothes around. I didn’t, and I was a popsicle for a couple of hours after.
  4. Don’t waste the water. Here’s a photo I took after the Boulder County Commissioners did the challenge. boulder commissioners icebucketchallengeThese are the leaders of one of the most liberal counties in the U.S., and they got drenched on a sidewalk just a couple of feet from a  thirsty flowerbed. It’s not that the water wasted was that much, it’s that the whole act is symbolic, so getting the symbolism wrong is ham-handed.
  5. Do it soon! Summer is fading quick and you want to do it on a warm day.

Here’s one bonus lesson: Always take time to learn. I’m always learning from HubSpot, including from a new book they have out. Here’s your chance to grab a sample chapter for free.

book-chapter-cta

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The Carrie Diaries: A Time Before Computers And Blogging for Small Business

By Ruhi Jiwani

Everyone loves sequels. This fact is obvious when you look at the number of Rocky movies Sylvester Stallone has acted in (five, in case you were wondering), or more recently, the two sequels that came after Ocean’s Eleven, with George Clooney.  However, an interesting technique that hasn’t been used as often as the sequel is the development of a prequel.  In a prequel, you look back, trying to figure out what these characters could have been doing at an earlier point in time.

The Carrie Diaries, And The Development Of Technology And Blogging

blogging for small businessThe Carrie Diaries is a prequel to Sex and the City, and explores Carrie Bradshaw’s early life.  The part of Carrie that was played by Sarah Jessica Parker in Sex and the City is now played by AnnaSophia Robb. She’s a younger, but still wavy-haired blonde actress — a diminutive version of Sarah Jessica Parker’s character, with a killer sense of fashion.

The show harkens back to a time when everyone didn’t have computers, and blogs were still a thing of the future.  Today, it’s fashionable to carry a laptop and a cell phone, and of course, everyone’s read a blog.  Where else are you going to get an interesting and informative slice of life for free?  With a blog, you have access to information about a number of topics.  And if you want to be a writer yourself, this gives you a platform to put your views out there and see what people might be interested in.

Blogging And Freedom Of Choice

In The Carrie Diaries, we see the development of Carrie as a writer. She tries to write about what she’s most afraid of (sex, of course), how she finagles interviews with people who are on the cutting edge of fashion, and how she refuses to write about a young writer she gets involved with.  The point is that Carrie feels free to pick and choose what she’s going to write about.  When she wants to write about a difficult topic, the option to do so is open to her.  But if she doesn’t want to make some information public, she doesn’t have to.

When you’re blogging for small business, you have the freedom to come up with your own content.  There are a variety of things you can write about, and with BlogMutt, a variety of writers who can do the writing for you.  It’s up to you to pick and choose the blogs that work best for your business, ask for edits on the ones that you think you could use or reject the ones that just aren’t a good fit.

You can develop your company image, give your customers information, and decide what direction you want to move in, based on how your customers react.  Soon, you’ll be looking back at the time when you had just started your blog and waxing nostalgic, just like those of us who grew up in the 1980s feel when we watch The Carrie Diaries.

Contact us for more information on hiring a blog-writing service for you small business.

Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.











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The Value Of Evergreen Blog Posts In Content Marketing

Many blogs focus on newsworthy events and the latest trends in the industry. This can be a great strategy, but the blog content often becomes outdated rather quickly. It packs a short-term punch with little long-term value. As an alternative or addition to news-centered blog posts, there are also great content marketing opportunities in posting evergreen blog content.

evergreen blog content

Evergreen blog content is always relevant.

Evergreen content contains information that may be useful for years. It might not initially attract tons of web viewers, but over time, posting this type of content can be well worth the investment. Instead of a short-term punch, evergreen content is more of a “slow and steady wins the race” approach. As search engines and users engage with evergreen content, its traffic can grow steadily over time. Most readers will find evergreen content via search engines, so you will be attracting readers with a legitimate interest in the subject matter who don’t already know you.

Constructing evergreen headlines for your blog posts will help attract readers in both the short term and long term. For example, a real estate agent could write a blog post called Why I’m the Best Realtor to Stage Your Home. This might be a great post for readers already subscribed to the blog, but it’s not likely to attract new potential clients. Instead, consider a title such as 5 Staging Tips to Get More Money for Your Home. This could be a helpful resource that web users might discover and read even five years from now. And once those users find the blog post, they might very well discover the real estate agent, too.

The major downside to producing evergreen content is it can be hard to write quality content that will be valuable for years. If you’re interested in filling your blog with this type of content, but you don’t want to write it yourself, contact us. Our writers can produce the content and you can reap the benefits for years to come.










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The New Face Of SEO Blogging For Small Business

Once upon a time, blogging for SEO was a simple matter of keyword stuffing something that vaguely resembled the English language. If the right keywords were there in the right frequency, the blog ranked well on Google, and the blog king lived happily ever after. Today, Google’s algorithms are fantastically complex, capable of delivering the user content that is readable, valuable, and targeted to the reader’s needs. So how can you develop a blog that meets your SEO goals?

blogging for small businessDomain Names And URLs Matter

It’s tempting for small and startup businesses to build free blogs on platforms like WordPress and Blogger. But Google crawlers look at the domain name, as well as the URLs associated with the blog posts. Since the algorithms rank established and authoritative sites higher, it pays to invest in a permanent domain name. Once you’ve established your domain, use URLs for each page, and blog posts that feature the keywords targeted by the content.

For example, an insurance agency in Dallas can benefit from a domain name like InsureDallas.com, and blog posts with URLs like InsureDallas/blog/homeowners-insurance and InsureDallas/blog/auto-insurance. However, keep in mind that if you change your URLs, it will break any backlinks you’ve built to your blog, so only incorporate this naming system for new posts.

Build A Body Of Original Content

Another factor that Google uses to rank blogs is original content, including written content, videos, photos, graphics, and podcasts. Blogs can no longer rehash what you’ve posted about over and over. The content should be something new, fresh, and relevant. Blogs with more content are ranked better than those with less content, and well-written content ranks more favorably than posts with bad spelling and grammar. Google also examines how frequently content is updated, so it pays to go back and update content from time to time. When blogging for a small business, schedule a post at least once a week, though three times is better, and once per day is best. Just don’t sacrifice quality for frequent posts.

Thoroughly Research Your Keywords

The keywords that customers use to find content like yours isn’t always readily apparent. For example, Detroit real estate agents might only offer content with keywords like “Detroit real estate” or “Detroit homes for sale.” But this agent would miss business from customers who search for “Detroit 3 bedroom houses” or “Detroit homes with fences.” Do due diligence in researching the keywords most frequently used to find businesses like yours. Once you’ve covered the more popular keywords, begin building blog posts with the lesser-used keywords to maximize traffic.

Incorporate SEO Plugins

Less tech-savvy bloggers shy away from Google sitemap plugins or SEO plugins, but these are simple to use, and offer a lot of value for improving your blog’s search engine rankings. The plugins allow you to incorporate valuable SEO tools like meta titles, meta descriptions, and keywords for optimizing your blog posts.

Spend Time Engaging On Social Media And Other Blogs

What you do on your own blog is only part of the SEO puzzle. The most successful small business blogs are active on social media and engage on other blogs. How can contributing comments on other blogs help your rankings? Each time you use your business identity to contribute to a post relevant to your industry, that creates an automatic backlink to your blog. Also, as readers learn to recognize your name, they will associate you with industry knowledge and expertise.

Post links to your blogs on all of your social media accounts. Social media posts with pictures or video get more likes and shares than posts with text only, so find interesting and attractive images whenever possible.

Do you need engaging, well-written content for your blog? Contact us! BlogMutt’s writers do the blogging for you, so you can focus on all the other aspects of building your small business.










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Six Tips For Hiring A Small Business Content Writing Service

small business content writing serviceIn order for potential customers to find out more about your services, they have to be able to find you. Web content, blog posts, and articles that are targeted to a very specific topic, attract readers.  If that content is done well, it will keep readers coming back for more. These inbound marketing techniques, as they’re called, are essential attention-getting tools for business of all sizes. Finding a good writing service to help can be daunting, but it doesn’t have to be. Follow these tips to make your search search for a small business content writing service easier.

1. Find A Reputable Service

It isn’t difficult to find content writing services — there are many of them online. Check into the service’s history, and look for indicators that both customers and writers are treated well by the company. Ask for examples of work that the service has done for others. A good content writing service will be more than happy to provide you with samples. It shows that they’re confident about the work they produce.

2. Find The Service Plan That Works For You

Your workload changes over time, and so do your business needs for content. At times, you may need more content due to a new website, or just an additional blog post to promote a new service. Being stuck in a limited contract that only allows for a certain number of articles or blog posts may not always work out so well. If you expect a high volume of content to be needed in the future, find a writing service that has flexible service plans. Once you’ve found a good fit, it’s time to put the writers to work.

3. Communicate Your Needs

Despite the fact that blogs are marketing tools, generally, they’re not blatant advertisements. For many businesses, the goal is to provide good content to readers, about the industry, or to help the reader solve a problem. Think about what issues and concerns your customers experience, and develop ideas for topics based on this insight. Be as specific as you can. Remember, it’s up to you to give clear and concise instructions to the writers about what you want — they aren’t mind readers.

4. Think About SEO

Your website content and blog posts have to target key words and terms related to your business. Making sure that these target keywords are included is called SEO, or Search Engine Optimization. Using this technique, businesses can be sure that content is delivered to the visitors who have the most potential to turn into paying customers. It does take some expertise and experience to write content that is keyword rich, but not too much of a pushy sales pitch. Content writing services cater, for the most part, to business customers and content writers are generally well versed in SEO tactics.

5. Expect Excellent Customer Service

No matter what business you’re in, customer service is one of the key factors for success. Look for a content writing service that offers a quick response time to customer inquiries. Time is money, as they say, and you don’t have time to wait for a customer service rep to get back to you in a few days. The advantage of hiring a writing service with excellent ratings is that you can have the confidence to rely on that service if a problem or question comes up.

6. Spend Your Time Wisely

There are several things to keep in mind when hiring a small business writing service, but most importantly, remember that it will save you time. If you’re spending your time writing, you can’t focus on other tasks. Hiring a writing service allows you to shift your focus from content creation to relationship-building, company expansion, and other profit-building activities.

If you’re a business owner, you’ve got a lot of things on your mind every day. Taking the time to write content to market your business may not be your greatest strength, and that’s okay. You don’t have to go it alone. Contact us to find out more about how hiring a small business writing service can help your business achieve its marketing goals.










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