Blogging for doctors is a new way for doctors to communicate with their patients. As a doctor or other kind of healthcare provider, you’ll be able to impart general medical information to your patients that traditionally is conveyed one-on-one, taking up time that might otherwise be used for specific patient care. The type of blog entries you have on your site will depend on whether you are a general practitioner or a specialist.
For instance, a general practitioner will highlight blog entries that impart news about wellness. These can include the latest studies about how proper nutrition and exercise can stave off ailments. They can also include news about various dietary supplements, their pros and cons, and recommendations.
At least one blog entry should be about what a patient could expect in an annual physical exam. What sort things will be measured? What kinds of issues could a standard physical exam reveal?
Other blog entries will describe various specialized exams and why people should have them. Why, for example, should a woman get a breast exam and a pap smear, and when and how often this should take place? When should a patient get a colonoscopy and what is it meant to prevent?
A specialist will naturally cover the area of practice that she specializes in. An oncologist will discuss the various forms of cancer, what sort of treatments are available, and the importance of early detection. A cardiovascular doctor will write about heart disease, how it is prevented, and what sorts of treatments are available for those who come down with it.
The doctor with a well written, informative blog will have a powerful tool to communicate healthcare information to patients, making it a part of the service rendered as a healthcare provider.
However, the main thing that a doctor should remember about maintaining a blog for patients is to not get too technical and avoid the use of jargon. Think of the blog as part of your patient consult, explaining healthcare issues in terms that an ordinary person can understand.
For more information about how to get blogs written for you, contact us.