3 Content Marketing Insights Worth Sharing

There’s a metric ton of content marketing tips worth checking out, but simply not enough time in the day to keep track of them all. Of all the great pieces of advice, direction and information, here were the nuggets from yesterday we thought were worth sharing.

1. “Tug Those Heartstrings”

From MarketingProfs comes this infographic “Five Ways to Create Content that Reigns” with advice on speaking to your B2B or B2C customers. You’ve gotta make them “feel feelings” if you expect any of your customers to have an emotional connection to you or your brand.

2. 53% of content marketers don’t measure ROI

From Jeff Bullas’ “What is the State of Content Marketing for 2015?” comes a quick summary of the state of content marketing. Wanna differentiate yourself from half the competition? Measure ROI. Bullas also includes B2Bs top content marketing goals (#1: Brand Awareness) and a host of other telling statistics concerning the state of content.

3. “You’ll need a number of skills to master content marketing. The most important of them is teaching.”

From Convince and Convert, an unexpected skill that almost never gets mentioned in content marketing: teaching. Think about the tenets of good teaching. Or think of your favorite teacher. What did the possess that made them great? Did they listen? Did they challenge you to think? Were the conscientious of your needs?

This is a great post written by Berry Feldman and worth reading as teaching is a skill that rarely gets mentioned in content marketing circles.

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Blogging For An HVAC Company: Must-Have Articles

If you’re blogging for an HVAC company, there are certain blog topics that you should include on the site. Below are three of the most important.

What Happens During a Maintenance Visit?blogging for an hvac company

All HVAC contractors would like for customers to sign up for a long-term maintenance contract in which the company annually carries out a checklist of maintenance tasks. Unfortunately, most potential customers have no idea just what these tasks are and how the customers will benefit by having the tasks done. Have an article on the blog that describes (step-by-step and without too much jargon) exactly what happens during one of these maintenance visits. Don’t forget to include photos.

What Happens If You Don’t Do Maintenance?

Homeowners are accustomed to things simply working when they push a button or turn a dial. Because of this, they often don’t appreciate the consequences of not performing regular maintenance. You should have an article on your blog that describes the problems that can result when HVAC systems are not properly maintained. Again, adding some images can be a big help. A very effective way to get the reader’s attention is to list the price tag for the repairs that had to be made because of poor maintenance.

Tell the story of a specific job.

One of the most engaging articles any HVAC blog can provide its readers is one that tells the story of a specific job for a specific customer. Along with before-and-after photos, you should try to answer the questions that the readers might have about the project, such as:

  • Which brand and model did the owners decide to install and why?
  • What is the efficiency of the new system versus the old? You might want to throw in the SEER numbers at this point.
  • How long did the installation take and were there any problems?
  • What were the costs involved? Too often, HVAC companies shy away from this topic, even though it’s probably the most important thing to the customer.

As a part of this, don’t forget to include some comments from the owners about the new system. Testimonials never hurt.

If you want to know more about writing blog articles for HVAC companies, please contact us for additional information.

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9 Lessons Content Marketers Can Learn from Stoned Rabbits

As some of you may or may not know, we created the #MuttLine to give you a daily dose of something useful and equally useless to brighten your day. And today’s no exception.

Today’s #MuttLine should put a hop in your step with all things content marketing and the potential for stoned rabbits following humans around.

9 Lessons Content Marketers Can Learn from Traditional Journalism

The original content marketers, journalists, have a few lessons that can be learned when creating content. Now granted, the second lesson flies at odds with the fun that is the MuttLine, but the rest should be carefully considered before sending a blog post to press.

DEA Warns Allowing Medical Marijuana May Lead To Stoned Rabbits 

True story, rabbits are eating plants, getting stoned, and then following people around. But what do the “American Voices” from the The Onion think?

#MuttLine. The wit and wisdom of two blog posts. In one.

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Paulo Coelho, Mindy Kaling, Martha Stewart, And Lauren Conrad Tell You Why To Buy Blog Posts

People use blogs for many different purposes.  Some people want to increase sales, while others want to create a good company image.  Individuals who write blogs often just want to be heard and to connect with others on the internet.  Everyone wants to find fans and become popular in their own right.  This is the reason why many celebrities have taken to blogging.  And sometimes, they even write about the process of blogging.  Here are a few celebrity quotes about blogging that might inspire you to buy blog posts.

“Once I found this possibility to use Twitter and Facebook and my blog to connect to my readers, I’m going to use it, to connect to them and to share thoughts that I cannot use in the book.”Paulo Coelho.

In this article in the New York Times, Coelho dispels the myth that a writer is supposed to sit in his ivory tower and write.  A writer can be a social person, connecting with others.  If you’re a writer or an artist of some kind and would like to build a following using a blog or social media, it would help to buy more blog posts.

buy blog posts

“Twitter is so short, it’s safe.  I don’t want my bosses to be like, ‘Hey, your script is due and we saw you wrote four blog pages.” – Mindy Kaling.

A humorous quote from comedienne Mindy Kaling as published in Fast Company magazine, this shows that blogging can become quite addictive.  For individuals, this is because they get to share what they’re thinking with others on the internet.  For companies as well, it’s easy to start writing more once you realize that you can write about anything, as long as it’s loosely related to your product or service.

“Franchesca and Sharkey, my French bulldogs, have their own blog.  And they are brilliant at it.” – Martha Stewart

This quote is from a 2009 interview with Martha Stewart in Bloomberg Business Magazine (the blog she talks about isn’t up any more).  The quote goes to show the versatility of the blog, which can be written by anyone — even bulldogs!  So it doesn’t matter what your business or product is. You can still blog about it.  And if, for some reason, you’d like to have a blog under an assumed name, this is also possible.

“Blogging is a great way to show your talents and interests to prospective employers, while adding an edge to your resume.  If you blog consistently, it shows dedication, passion and creativity—all of which are key attributes employers look for in job candidates.” – Lauren Conrad.

Although Conrad is talking from the point of view of a candidate looking for a job, the same thing can be applied to a company looking for new customers.  Blogging will show your customers how talented and interesting your team is.  And if you blog consistently, your customers will see that you’re dedicated, passionate, and creative.

Contact us for more great reasons why you should buy blog posts.

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Blogging For International Tourism Companies: A Sample Post

If you are an international tourism company working with many English-language clients, blogging for international tourism can help you reach potential customers better. The following is the sort of blog which might encourage people to use your services.

Brazilian Beach Safety Tips

With the 2016 Olympics in Rio de Janeiro, Brazil, only a year and a half away, some are worried about the recent thefts on the beaches where many Olympic tourists will be spending time in August, 2016. The problem along the Rio beaches is something called arrastoes, or “dragnet.” In these dragnets, groups of youths run through the beach crowd, causing a commotion as they steal cell phones, jewelry, and other valuables.

blogging for international tourismFortunately, Brazilian police are dealing with the issue in several ways. About 800 police officers were deployed to patrol the beaches where tens of thousands of visitors flock each weekend. Helicopters and a mobile surveillance unit were brought in to provide added security to the beaches. Roadblocks were created where the police can stop buses traveling from poorer communities and where they can randomly frisk passengers.

Currently, police are detaining between 100 and 150 individuals each weekend, with roadblocks being the most effective in dealing with the problem. The police cannot deal with the thefts on their own, though. Whether you are planning to come to the beaches during the 2016 Olympic Games, you want to come for a vacation at another time, or you already live in Brazil but you want to visit the beach, there are several things you can do to avoid being a victim of a beach theft.

Leave your valuables at the hotel.

Only bring what is absolutely necessary with you to the beach. Leave extra money and jewelry at your hotel. The less you have with you, the less someone can take. You may also want to consider limiting the amount of valuables you bring with you on vacation at all. Leave unnecessary items at home.

Pick less congested areas.

Of course, this might be nearly impossible during the tourist season, but when possible, avoid areas where there seems to be a lot of excitement, or where there is a commotion. In the same sense, be aware of those around you. Do not be afraid to move to another location along the beach if a group near you is making you feel uncomfortable or unsafe.

Be aware of the location of group members and valuables.

Some people in your group are probably going to want to enjoy the water, while others in the group enjoy sunbathing or reading a book on the beach.  You will probably get separated, but you should be aware of the location of other members of your group. If a commotion should start, draw close together. This can help to ensure the safety of group members as well as keep your valuables protected. You may want to consider things like safety pinning your room key to your swimsuit or other clothing, as well as keeping valuables securely attached to you and out of the sight of others.

Even with the more frequent thefts along Brazilian beaches, there is no reason tourists cannot enjoy their vacation and feel safe as long as they take the proper precautions.

If you need help blogging for your own international tourism company, or blogging about tourist safety, contact us.


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4 Benefits Of Hiring A Small Business Blogging Service

By Simon Stuchlik

As a small business, you should have a blog. Benefits like increased web visits, which ultimately lead to more customers, are impossible to ignore. Experts consider blogging the single most effective content marketing tactic, while 57 percent of businesses have acquired at least one customer as a direct result of blogging.

small business blogging service

As a business owner, it’s not easy to turn over an aspect of your marketing. But don’t worry! When outsourcing your blog to a small business blogging service, you retain as much control as you like.

Of course, if you don’t have a blog yet (or if your blog hasn’t been effective), you likely have a good reason for that. Blogging takes time and effort, something many small business owners simply don’t have. But there’s another way: outsourcing, which is becoming an increasingly popular suggestion for small businesses looking to generate content. If you’re not convinced, allow us to help out. Here are 4 benefits of hiring a small business blogging service.

1) You save time

First, the most obvious benefit: if someone else writes the blog for your business, you can focus on other aspects of developing your product or service that ultimately help grow your business. Instead of racking your brain about the next topic to write about, the work will be done for you and you get to reap all the rewards a business blog brings with it without investing the time.

2) You get expertise and good writing

When outsourcing your blog to a small business blogging service, you turn over the work to a community of writers that boast years of experience both in your field and in writing professionally. As a result, you get well-written posts that cover important areas of your business and industry, establishing your business blog as a go-to resource for potential customers.

3) You get SEO Focus

Of course, you may already have a blog, but it hasn’t delivered on the promise of increased web visits or customers. In that case, it likely isn’t optimized for search engines. Even the best blog posts won’t be successful if they can’t be found. Small business blogging services set up posts specifically with search engine rankings in mind, helping you pop up in search results the next time a potential customer looks for someone like you.

4) You retain control

Of course, none of those benefits matter if you’re nervous about giving up control over your blog. As a small business owner, it’s not easy to turn over an aspect of your marketing entirely to a community of writers, regardless of how skilled or talented they may be. But don’t worry! When outsourcing your blog to a small business blogging service, you retain as much control as you like. You can decide which keywords should be written about, give specific directions to writers, request edits on submitted posts, and only purchase the ones you feel uniquely represent your company or brand.

In other words, outsourcing your blog to a small business blogging service is the perfect solution for growing your business without major time investment. Contact us if you’re ready to take that step!

Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

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Can Content and Blogging Actually Generate a War Inside Van Halen?

Today’s #MuttLine finds two articles that should put a little “Jump” in your sales while providing a little perspective on Van Halen’s demise.

Can Content and Blogging Actually Generate Sales?



It’s a questions we get all the time. Does blogging work? More specifically, does blogging bring in sales? We’ve long believed it does. But sometimes we need to go outside of BlogMutt and find other people who share our same sentiment.

This article from Inc. not only justifies a blog’s impact on sales, it provides a 12-point checklist on how to create a blog that drives sales.

(Photo Source)

The Private Photo Shoot that Sparked a War Inside Van Halen 

My journalism professor always said that if you want to read about ego and drama, skip the Hollywood gossip section and read the business section. You won’t find bigger egos and the struggle for power anyplace else…well, perhaps one other place. The music industry. So many great bands have been ravaged by ego. Van Halen is just one in a long line of bands that split over ego and power.

This blog article from Medium is a fascinating look inside a photo shoot that doomed the band and continues to foment bad blood between “Diamond” David Lee Roth and the other band members.

#MuttLine. The wit and wisdom of two blog posts. In one.

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Blogging for Physical Therapy: Build an Audience, Build Your Credibility

If you’re considering starting a blog for your physical therapy business, perhaps you’re wondering what sort of content you would like to feature. Do you want lighthearted posts or serious ones? Do you want to talk about the clinical side of things or would you like to be an advocate? According to a post from StriveLabs, those who are successfully blogging for physical therapy are offering a combination of content, and the blogs on the list of 21 Physical Therapy Blogs You Should Be Reading all have one thing in common: they’re offering a lot of content.

blogging for physical therapy

Blogging can give your practice a face in the increasingly competitive field of physical therapy.

As the number of physical therapists is expected to grow, blogging frequently is a great way to stand out from the crowd. And since many potential clients tend to consult Dr. Google, not only will you be sharing your expertise with those searching for answers to their questions, but you’ll also be giving your practice a face in a sea of non-faces.

Blogging offers a great way for you to keep in touch with your clients, share your knowledge with the public, and market your practice to potential clients who wouldn’t have found you otherwise.  Here are a few things to consider as you plan your blogging strategy:

* Who is your audience? This is perhaps the single most important consideration for any blog. Are you hoping to write informative articles for your patients and potential patients? Are you looking to provide information on the business of physical therapy for others in your field? The first step to creating a great blog is to know who your audience is, and the information that they’re looking for.

* How much content do you want to provide to your readers, and when?  Consistency is a cornerstone of credibility. If you’re going to provide a blog, simply throwing a post up every month or so isn’t going to keep your readers coming back again and again. Readers want to know that they can turn to you for fresh content. They want a regular schedule so they can anticipate when your next post is going to appear. You don’t have to put something new in your blog every day, but having a regular schedule for your blog — and posting at least once a week — makes it more credible and boosts your readership.

* What will you blog about? Now that you’ve got a target audience and an idea of how often you want new content for your blog, you need to come up with some different topics to post on. Here are some ideas:

  • The latest technological advances in physical therapy – If you specialize in pediatric physical therapy, discuss Upsee, the harness that allows physically disabled children the opportunity to walk. Or how about the Safe Gait, a device used by adults and children alike? Posts such as these show you’re an up-to-date professional who knows their stuff.
  • The unexpected benefits of physical therapy – As a physical therapist, you shine light into the darkest of places by helping your patients to overcome their struggles and do again what they thought they’d never do. Why not highlight the self-confidence and other mental benefits that accompany working with a physical therapist?
  • A day-in-the-life post – Highlight all that you do as a physical therapist. This is a great way to call attention to the importance of your career and perhaps inspire the next generation of physical therapists.
  • Common condition spotlights – Let your blog audience know what you treat and how you’ve gone about it in the past. Not only does this emphasize your skill as a physical therapist, but it also markets your practice in a way that doesn’t come across as marketing.

Now that you have a plan for your blog, are you starting to worry that you’ll run out of posts to offer or you won’t have time to write them? That’s where BlogMutt comes in. Give us a topic and our writers work to provide the content you need — we’ve got plenty of ideas for interesting posts to help you grow your physical therapy practice through blogging. You’ll get work from a variety of different writers, which increases the likelihood of receiving content written in the style you prefer. You choose the posts that work for your blog, and you decide when to run them. It’s that simple.

Blogs are a great way to attract new customers and to share information about your area of expertise. For more information about how we can help you do that, contact us.

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4 Steps to Get Business Results If You Give a Dude a Kale Chip

What does the word “strategy” mean anymore? It’s a word that’s been bandied about so much that people’s eyes glaze over when you say it. Strategy is a great crutch word for marketing gurus or agencies when they want to sound, well, strategic.

Strategy is such a nebulous word. That’s why there are countless articles trying to define it. The good news is that we’ve identified a well-written article that breaks down a strategic approach to content marketing in today’s #MuttLine. Oh, and kale chips. And artisanal coffee. And, well, you should really read it yourself.

4 Steps to Get Business Results from Your Content Marketing Strategy


Customer Needs + Business Needs = Content-Market Fit


Don’t make success a guess. Here’s why: Companies who document their strategy have better success with content marketing. Again: DOCUMENT YOUR STRATEGY.

This article breaks down just four steps (in practical, useful examples) for thinking about that nebulous word “strategy” when it comes to content marketing.

(Photo Source)

If You Give a Dude a Kale Chip


All of the Kale!


What happens when you give a dude a kale chip? Head down the hipster rabbit hole beautifully crafted by The New Yorker’s Abby Ringiewicz. The fact that there’s an article about hipsters in The New Yorker…pretty meta.

#MuttLine. The wit and wisdom of two blog posts. In one.

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How Blogging for Human Resource Companies Can Help Attract New Clients

More and more companies are outsourcing their human resource departments. One of the main reasons is that keeping up with payroll, benefits programs, health insurance and all the legislative updates that go with these functions takes a lot of time. Small businesses need to allocate their resources to the vital functions of their workflow. How can human resource companies attract more small business clients looking for HR solutions? Blogging for human resource companies is a great way to catch the eye of potential clients.

How so? Small businesses are looking for HR companies that are experts in their field. Blogs give you just the chance to position your company as an expert in the HR industry. Discuss the latest trends, legislative issues, software updates and other topics that provide business owners with information and build your reputation as a trusted resource. Here’s an example.

blogging for human resource companiesDo Wellness Programs Violate the ADA?

That’s the question at the center of three recent legal cases. Wellness initiatives have been around for years, but they have risen in popularity recently because the Affordable Care Act (ACA) amended portions of HIPAA to allow employers to offer larger incentives for employee participation. In addition, the U.S. Departments of Treasury, Labor, and Health and Human Services have passed rules governing these programs. However, recent legal action has prompted the Equal Employment Opportunity Commission (EEOC) to weigh in. The cases allege their companies’ wellness programs violate the Americans with Disabilities (ADA) Act, among other healthcare-related legislation. Let’s examine the legalities of one of the cases.

EEOC Files Restraining Order

The most recent case involves the EEOC asking a Minnesota federal district judge to grant a temporary restraining order against Honeywell. The order would not allow the company to penalize employees that do not submit to biometric testing for its wellness program.

The EEOC argues that Honeywell’s program violates the ADA because it forces employees to undergo a non-job-related involuntary medical examination. While Honeywell asserts the program is voluntary, the EEOC says non-participation penalties can cost employees up to $4,000 a year, penalties that make participation involuntary. Employees that are deemed eligible have the option of participating in Honeywell’s High Deductible Health Plan and the wellness program.

Results and performance in the wellness program can directly affect claim costs. Employees that earn less than $100,000 annually and participate in the wellness program can also become eligible for the company’s Health Savings Account (HSA), receiving contributions from Honeywell between $250 and $1,500 per year. Employees that refuse the testing do not qualify for the HSA, must pay a $500 surcharge toward their health insurance contribution and are charged $1,000 per person for nicotine use, even if they don’t actually smoke.

In the Company’s Defense….

Honeywell has countered the EEOC arguments by saying its program is in ADA compliance because it falls under the law’s “safe harbor provision.” The ADA’s safe harbor provision protects companies that are gathering data for a benefit plan based on “underwriting risks, classifying risks, or administering such risks that are based on or not inconsistent with state law.” Honeywell also countered that legislation such as the ACA has given incentive-based wellness programs Congressional approval.

As this case illustrates, legislative compliance is not always clear-cut. Health care reform has allowed for even more gray areas. The professionals at [Your company] are experts in all HR areas, including employee benefits. We’ll be watching this case and others closely to see how they develop. Contact us for more information about how our services can help your company.

Blogmutt provides professional blog writing services for hundreds of companies across numerous industries, including human resources. Start positioning your company as an expert in all things HR by letting us fill up your blog. Contact us to learn more.

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