Blogging For Photographers: Attract New Customers

blogging for photographersAs a photographer, you probably already have an idea of how busy things can get. Scheduling appointments, editing photos, and marketing are all integral to your business. While you may be a star at what you do in taking photos, not everyone has the time or inclination to blog about their business, and that can keep you from getting potential customers.

While a casual blog can keep your customers up-to-date on what’s going on in your business, it’s the informational and fun blog posts that catch the eyes of new customers. There are many reasons why blogging for photographers is important, and here are a few:

  • Attract search engines. It’s no secret that search engines like blogs. A blog allows you to organically add keywords, search terms, and tags that help to increase your Search Engine Optimization, known as SEO. Simply put, it’s another form of making sure that more of an audience gets to see your website.
  • Maintain interest. Your clients may get photos done and even share the completed work with friends, which helps with word-of-mouth advertising. However, having an interesting blog keeps those clients (and potential clients) engaged, so that they keep your website in their minds more often than a few weeks after the work is done. By creating an outlet that has interesting content for your audience, customers are more likely to spend more time at your site, and are more likely to share the site with others.
  • Showcase more. Not every photo may belong in your portfolio, and not every photo tells the story behind it. By blogging about what you’re doing or what is going on in your business, you can share more information about yourself and engage more people. For instance, you may want to highlight a particular shoot and tell the story behind it, when you share the photo. One particular way to really please your customers is to highlight them in a blog post. They’ll definitely want to share with their friends and families, and you get more views.
  • Branding. A blog post is perfect for sharing on your Facebook business page to ensure that there is more readership. Any new post creates more readers when it’s shared with others, which is easily done on Facebook and other social websites.

Even though blogging is important to your brand, you don’t always have time to do it, which is why a blogging service like BlogMutt is perfect for your needs. If you have the business but not the time, simply contact us and we can help.










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Three Brilliant Tricks For Managing Your Small Business’ Social Media

Small-business owners who manage social media accounts often struggle with three important areas: consistency, content, and engagement.

Consistency: Some social media managers ignore their accounts for weeks at a time due to an unexpectedly hectic work schedule, or even from forgetfulness, and then suddenly glut the internet with a backlog of posts to make up for the error.

Content: Some social media managers remember to post, but struggle with figuring out exactly what to post.

Engagement: Some social media managers post new information regularly, but forget the last critical step in making their social media campaigns successful, which is reaching the right amount of people, and engaging effectively them.

If you can identify with any of these common social media woes, then read on. These tricks are for you.

Three Brilliant Tricks For Managing Social Media For Your Small Business

social mediaTrick One, For Consistency: Tie your social media time to a ritual. Here’s what we mean: choose a daily habit around which to center your social media time. If you’re in the habit of drinking a cup of coffee first thing in the morning, for instance, spend that fifteen minutes of quiet time working on your social-media skills. When the coffee is done, you’re done too.

Trick Two, For Content: If you struggle with knowing what to post, perhaps it’s time to think outside the box. Most of us don’t follow social media accounts just because we’re interested in what those accounts represent, but because the accounts are actually posting interesting stuff. If your small business focuses on something specific, like perfumes, or chocolates, or woodworking, then of course many of your posts will be about those topics. But there’s no rule mandating that you can’t occasionally post inspirational quotes, jokes, or witty side comments. As long as you keep your posts professional and interesting, you’ll find yourself with sufficient fodder to make at least one post per day.

You may even find it helpful to keep a schedule near the computer. Plan your social media posts ahead of time. On Monday, post a quote. On Tuesday, post a news-related item. On Wednesday, post a joke and a product spotlight for your company. When in doubt, you could always give the BlogMutt Idea Generator a whirl. This helpful tool offers bloggers a kickstart to get their ideas flowing.

Trick Three, For Engagement: Don’t forget about the principle of interaction. People love receiving attention, and they feel special when their questions, comments, and insights are dignified with a genuine response. To that end, be generous with your likes and responses. Help your followers feel as if they’re on the inside.

The next time you’re sipping your early morning coffee and letting your mind wander, allow it to wander towards your social media accounts. Remind yourself to be consistent, to post every day, and to respond to your followers. Implement these three tricks and watch your social media campaign take off.

To talk more about this, or anything else about blogging, please contact us!










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Do You Have A Blog, But No Time To Write? Buy Blog Posts!

buy blog postsYou have a busy life. You’re trying to run a successful business, and you know that business blogging is an important part of your marketing process. But you don’t have time to write.

Have you ever considered hiring a professional content-writing service to write your blogs for you? Maybe you haven’t, because hiring a team of ghostwriters seems inauthentic. You think that you should be writing everything yourself. That’s just not true any more for business blogging.

Consider these everyday situations:

A bride who is trying to create the perfect wedding will certainly hire a professional wedding coordinator.

The CEO of a multi-million dollar company doesn’t argue his own cases in court. He keeps a string of lawyers on retainer to do the arguing for him.

Most novelists don’t edit their own manuscripts. Even authors have professional editors to help strengthen their weaknesses.

If you’re convinced that blogging will enhance your online presence, but you don’t have the time to write fresh content every day, do yourself a favor and buy blog posts.

Where To Buy Blog Posts:

1. From an independent freelancer. We’re not even talking about people who consider themselves professional writers, per se. Most of us know at least one person who can write well, whether it be a former co-worker, a neighbor, or a college student looking to earn a little extra cash. Given a little guidance and compensation, these individuals are an often-overlooked local resource.

2. From a professional writing service. Just type the phrases “hire freelance writers” or “blog writing services” into Google, and you’ll find a variety of options for buying blog posts. Not all content services are created equally, however. It’s important to research your options thoroughly, and not be distracted by flashy websites, slick marketing, or the sheer number of writers on offer.

Although many content writing services may boast a large stables of writers (numbering in the tens of thousands!), it must be noted that most services do not require that their writers are based in the United States. While it’s true that a higher volume of writers provides a deeper well from which to draw, it’s also true that quality trumps quantity. International writers often bring a wide perspective to their work, but if you are writing for an English-language-based audience, having native English speakers writing your content is going to be the most effective way to communicate with your audience.

If you’re interested in putting our quality crew of American-based writers to work, please feel free to contact us.









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What To Do With Your Extra Time After Hiring A Business Writing Service

So you finally wised up and hired a business writing service. Good for you! Not only will your website benefit from regularly-scheduled and professionally-written articles, but now that you no longer have to research, plan, write, re-write, and edit your own articles, you will have so much more free time on your hands. Your only task now is to decide what to do with that extra time.

What To Do With Your Extra Time After Hiring A Business Writing Service:

business writing service1. Drink more coffee. This is actually doubly helpful, since a little caffeine in the system generally leads to people working faster, which results in even more time being freed up. It’s like magic!

2. Get fit. Now that you’re free to be away from the computer and out from behind your desk more on a weekly basis, you have time you get yourself in shape. Statistics are clear: the more fit and healthy you are, the longer you’re likely to live, meaning that once again, hiring a business writing service results in (you guessed it) even more time!

3. Take up a new hobby. Wait a minute. Let’s not get carried away. You do have a business to run, remember? Let’s stay focused.

4. Concentrate on running your business. This is the crux of the issue. Once you have professional writers providing your website with fresh content, you’re free to concentrate on what you do best: running your own business.

Coffee, exercise, new hobbies, and all of that silliness aside, the truth remains that hiring a business writing service can greatly aid you in engaging with your customer base.

To talk more to us about this or anything else, please feel free to contact us. We look forward to working together with you to strengthen your online presence.









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Do You Know How Long A Blog Post Should Be For SEO?

Ah, those three little words: search engine optimization. Although their importance is undeniable, the debate often rages regarding how SEO can best be achieved.

Today we decided to tackle this aspect of the question: how long should a blog post be for SEO?

blog post seoFirst Consideration: The facts are always changing. This is because Google itself is always changing. People who base their SEO data on what Google does this week might not be offering information that will still be current next week. Because of this ever-changing system, nailing down hard facts, such as an exact word count, can be tricky.

Second Consideration: Specific keywords are just a jumping off point. For those unsure of what SEO is and how it works, we recommend this excellent summary, not only because it offers such a succinct analysis of the process, but because it also reminds bloggers that while keywords are important to help bring potential customers to your site, the keywords are only a starting place. Framing those keywords within a setting of unique and fresh content will go a long way towards ensuring that your posts are effective.

Third Consideration: Freshness counts. In his wonderful article on how content influences Google rankings, Cyrus Shepard has this to say about the issue of freshness:

Instead of revising individual pages, websites add completely new pages over time. This is the case with most blogs. Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently. Some SEOs insist you should add 20-30% new pages to your site every year. This provides the opportunity to create fresh, relevant content, although you shouldn’t neglect your old content if it needs attention. (The Moz Blog).

Fourth Consideration: Nobody agrees. A recent article from Forbes reminds bloggers that a case can be made for both long and short blog posts. Depending on style, content, and purpose of the post, the length could vary anywhere between 200 to 1,000+ words and still be effective.

So where does that leave us?

Remember that although word count and keywords do matter for SEO, they only matter to an extent. Rather than attempting to hit a specific formula by focusing solely on these two issues, focus on offering interesting, relevant posts regularly.

To talk more about this, or anything else, please contact us.









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Blogging For Innovation, Motivation, And Inspiration

This is a sample of how a blog post can feature a current news topic and use it to get people thinking. Blog posts can motivate, inspire, and make use of crowdsourcing to come up with creative and fresh ideas in any field. Using something currently in the headlines can show consumers how your business is attuned to the latest trends.


bloggingIn today’s fast-paced technological world, new product ideas are increasingly coming from unconventional places. As the headlines reveal, product development is now often the result of crowdsourcing, disruptive innovation, and grassroots efforts.  Highlighting these headlines on your blog will not only make it more engaging and topical for your readers, it may inspire your own product development.

A recent article in the Washington Post told of a group of four undergraduates who developed a nail polish that could prevent date rape. The polish will change color when exposed to common date-rape drugs such as Rohypnol, Xanax, and GHB (Gamma-Hydroxybutyric acid). All a woman has to do to find out if one of these drugs has been slipped into her drink is to stir it with her finger.

The group received $100,000 from an investor who saw their product at a student competition showcase. But we don’t have to depend on the younger generation to provide us with fresh ideas. Blogging for product development can inspire and motivate individuals to become innovative. Here are three ways that putting interesting headlines in your blog can keep you looking ahead:

  1. It’s no accident that the “who” behind a lot of these stories of innovation is from the younger generations. As we age, we tend to let some of our creative imagination slip away. From children at playtime to students in competitions, the message you should take away is “never stop learning.”
  2. If you are going to develop a new product, it is more likely to become successful if it helps people.  Everyone is looking for ways to make a job easier, save some time, money, or effort, or as is the case with this new product, to offer some sort of protection.  The nail polish appealed to many because, as one of the inventors stated, “All of us have been close to someone who has been through the terrible experience [of date rape], and we began to focus on finding a way to help prevent the crime.” Highlight issues in your blog that your products can help address.
  3. Raise your hand if you’ve ever asked yourself, “Why didn’t I think of that?” Somewhere inside you is that person saying, “I coulda, woulda, shoulda,” that may just need a little inspiration and guidance to come out.

You can find out more about ideas, innovation, and inspiration that can be developed through blogging when you contact us and follow us on Twitter.









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Being A Star In Your Industry Is A Matter Of Choosing A Professional Writing Service

You might believe that your small business is about as far away from the celebrity world as the moon is from the sun, which is about 93 million miles, by the way. However, if you want to become a true star in your business and stand above all of the others in your industry, you simply can’t entertain those kinds of thoughts.

professional writing serviceThink about any awards show you’ve seen: whether it’s the Emmys or the Oscars, whom do the winning artists usually thank? Many thank a higher power, most thank their parents, and some thank the other celebrities they worked with or collaborated with. But whom do they also tend to thank? Their agents.

While an agent is not exactly like a professional writing service, there are similarities. A talent agent helps stars find work, whether they’re actors, athletes, writers, or musicians. What does this have to do with blogging? Well, an engaging blog post can get you more business, and a professional writing service creates blog posts that you can use without having to write them yourself. It’s like the agent finding work for a movie star or helping find a publisher for a writer’s latest novel. Obviously, the agent doesn’t do all of the work — a blog post alone won’t run your business — but it is a way of getting more attention and keeping your customers engaged. The more they want to keep coming back to read your blog, the more interested they become in your brand.

Of course, blogging alone won’t make your business a star, but it does help find new customers and keep the ones you already have. On social media, for instance, how many times have you seen a title of a post and clicked it just to see what it was about? These titles may sound silly or annoying like, “At First I Was Shocked, Then I Was in Tears,” or “I Can’t Believe What She Found Under the Sofa!” While these titles are extreme, they get attention — in the form of clicks. Though you’ll probably opt for a more professional tone, writing services are experts at coming up with titles that appeal directly to your target audience, so your blog can get the attention it deserves.

The great thing is that you choose the keywords and writing topics and the work gets done for you. You don’t have to write the engaging content yourself but you still get to reap the benefits. If you want to become a rock star in your own industry, the right tools are crucial. Even James Brown, the hardest-working man in show business, needed a manager. Want to learn more? Simply contact us and we’ll help you become a real celebrity in your business.









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Blogging For The Freelance Writing Industry

blogging for the freelance writing industryMost freelance writers are avid blog readers. If you are writing a blog post targeted to freelance writers, you can almost guarantee that you will have an audience.  The challenge to blogging for the freelance writing industry is that these readers will be discerning in their choice of blogs. The readers will not waste their time on a blog that does not provide them with the information and resources that they need.

Good Writing

The most important part of targeting your blog to writers is that your writing needs to be superb. One misspelled word or grammatical mistake could turn many readers away. This audience will know immediately whether your writing is good or not, and the only way to keep them reading is to put in the effort to clean up your posts.

Resources

One way to keep your audience interested in your blog is to provide resources for them. By adding links to freelance writing sites or other helpful blogs, you will gain their trust and appreciation. You can use your own writing experience to provide helpful links for your audience. Double check your links and your information to make sure that they are accurate before including them on your blog.

Detailed Advice

Use your writing experience to give advice to your readers. Writers are more likely to take the time to read detailed instructions than many other audiences, so include details that you have found important through your own experience. Be willing to give away your trade secrets to help other writers and gain readership.

When writing for a blog that is targeted to freelance writers, take the extra time and effort to create a well-written and helpful post. For more blogging tips, please contact us.










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Three Good Reasons Blogging For Small Business Is A Lot Like Fantasy Football

By Nicole Colwell

When you think about fantasy football, you probably don’t consider how much your league has in common with blogging for your small business. As a matter of fact, you probably think they couldn’t be more different. However, we’d like to show you how similar they really are, and we might even make you think twice about whether or not you should change up your strategy.

blogging for small businessFirst, think of your keywords like you might think of the best players on your team. If you were smart, you drafted a good mix of running backs, wide receivers, and tight ends. You probably had the opportunity to choose a great quarterback, but you picked up a pretty good backup, just in case you needed him. Your keywords can function in much the same way for your website. Even if you managed to draft Peyton Manning for your fantasy team, you know he’s not going to be able to carry you through to the playoffs on his own, right? One keyword won’t carry your website either, even if it’s the greatest keyword in your industry right now.

Second, you want to be sure you’re checking your team on a weekly basis so you can be sure it’s performing well. How would your team do if you found out your best running back was out for the season with a torn ACL three weeks after the injury occurred? That doesn’t sound too pretty, does it? In the same way, you have to check up on your website. You have to know what’s working and what’s not. What types of posts are your customers sharing on social media? How many clicks do your links get, and how are potential customers finding you? What factors seem to be most successful in converting website visitors into customers? Keeping track of how your site is doing will give you the best chance for success.

Finally, don’t be afraid to change it up now and then. Even the best teams can’t throw to the same wide receiver every time. Not only is that no fun, but they have to keep the other team guessing. In fantasy football, you have to make a decision each and every week about which guys you think are going to get the plays. The same is true for your blog. Which posts are going to be the most popular? What happens if you throw a little bit of comedy in once in a while? Changing your blog up periodically will keep your customers entertained, and they’ll be eager to come back for more.

We can’t think of a better way to keep your customers entertained than by offering them posts that have been created by the writers right here at BlogMutt. We have some of the best writers on the Internet, and they always produce great work. Not only do they take on a job that might be hard for you to fit into your schedule (what with managing so many fantasy football teams), but they give your blog a unique voice that your competitors just can’t duplicate.

What can BlogMutt do for your business? Contact us and find out!

Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

 









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Fun And Rewarding Work-At-Home Freelance Jobs For Retirees

Retirement is a time in our lives that many look forward to. Finally, we can relax and pursue the leisure activities we have waited our entire working lives to have time for. On the other hand, maybe you’ve retired and still have a thirst for work. Either way, unexpected expenses are bound to arise during retirement, as they seem to do during any period of life. Whether you have an unfulfilled passion for writing, or you are simply trying to make ends meet, work-at-home freelance jobs for retirees are always available at BlogMutt.

work-at-home freelance jobsAs a retiree, it is likely you are past the point in your life where you want to have a boss looking over your shoulder and directing your work. You hate being micromanaged and we don’t blame you. Blog writing at BlogMutt is an entirely self-directed and self-motivated freelance job. There is never a quota to meet, only self-set goals to help you keep the pace that makes sense for you. There is no designated lunch hour, and there is no clock to punch. Your schedule is yours to command.

Another great perk about blog writing is being able to choose your own subject material. BlogMutt has a wide variety of clients, which means the writers are able to choose between a large number of different companies and topics to write about. Interesting blog topics range from food reviews to the newest releases in cutting-edge technology. Motivating yourself to write is easy when you’re writing about topics that you’re actually interested in.

Part-time work no longer means flipping burgers or data entry. Making extra cash on the side can be done according to your own schedule, in the comfort of your own home, and most importantly, it can be fun! If you’re a retiree looking to earn additional wages to supplement your income, check out the details, and see if blog writing at BlogMutt is the right fit for you.

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