If you were intrigued by this headline, you’ve probably considered how much time it will take you to write a post, either as part of a writing career, or as a small business operator who knows the importance of blogging for marketing these days.
The time commitment needed, in order to write a single blog post undoubtedly weighs heavily on you.
We think a lot about the time involved for two reasons:
- It’s the reason our blog writing service is in business. Busy business operators just don’t have the time to create posts.
- Our freelance writers need to be able to create posts quickly so that it makes sense for them to write in a way that works economically at our low prices.
So, in some ways, we shouldn’t give away our secret sauce and show people how to write a post in an hour. By doing that, we’ll be helping people get to a point where they wouldn’t even need our service.
But that’s OK, we’re going to talk about it anyway, because it’s a fun part of this big HubSpot promotion.
Trick One: Don’t worry about time.
There’s an old story about a young painter trying to get advice about how to paint from an old monk. “To paint a beautiful picture,” he replies, “first become a beautiful person, and then paint naturally.”
It’s sort of like that with writing. If you want to be a fast writer, the first thing to do is not worry too much about time, and instead, focus on thinking clearly about what it is you want to say.
Time is always relative, and it can easily slow down and become manageable when you are able to tap into a certain frame of mind. Call it Zen if you want.
For a writer who needs to write at high volume during the day, you simply have to look at the anatomy of creating a blog first, before you can master any sense of focus. That all starts with understanding exactly what the blog content is going to be.
Trick Two: Pay attention to time.
Writing a post is a business goal, and like all business goals, it needs to have some parameters. That’s why it’s good to read the above section about ignoring time — really get that into your head — and then settle down and set some solid goals related to time. If you can get all Zen about it, the goal will not freak you out.
An hour is a great goal for writing a post, so it’s good to think about it in terms of how you spend that hour. If you are researching something for 45 minutes, you won’t have enough time to get it done. Now that may be OK, maybe you can get two or three posts out of your research, but be sure that what you are researching is solid enough to spark several ideas. If not, find the best bit of research you’ve gotten after 20 minutes, stop doing any more research, and start writing.
Here’s one related tip: You shouldn’t necessarily do the research on the same day of blog writing if you want to be productive. Set aside a block of time the night before to skim the information you’ll be tackling the next day. If you’re already an expert, scanning articles from others can help you refine a particular angle you have. In fact, referencing other blogs or articles from professional sources helps round out the blog post’s clout. Then let those ideas simmer while you sleep. (Don’t worry, that doesn’t count against your 60 minutes of blog creation time.)
In the world of the writer creating a blog for someone else, taking time to understand the business and their needs is equally (if not more) important. Far too many writers attempting to make a living writing blogs for other businesses end up with a pile of rejections because they don’t take the time to read the business’s website to comprehend what the business operators really want.
Pulling it all together
For a business operator or a freelance writer, find a time when you are fresh, and when you can concentrate on the blog you have in mind. Cut out all other distractions and home in on what you want to say. You’ll be surprised at how fast the words flow when you train your brain to focus on one thing, and one thing only.
This isn’t easy to do for everyone, especially when you have a lot on your mind. The way to truly be successful at anything, though, is to just focus on one thing rather than attempting to do everything at once.
That applies to the writer writing blogs for others, like the BlogMutt writers. Many great writers will tell you that when they are free of distractions and focused on the writing at hand, time virtually stands still and words flow through you and into the keyboard with amazing speed.
You can get to that point if you are writing one post per day, or 10. Plenty of others have made this happen, and you can, too.
Editor’s note: For me, it’s easy to “write” a post in an hour. Much less, actually. For this post, I just logged into BlogMutt and added the keywords “How to write a blog post in an hour” to my profile. When I came back the next day, I had a post written for me. I spent a few minutes editing it so that it sounded better to my ear, and maybe I didn’t even need to do that, but I was a writer for a long time, and there’s no force in nature so strong as the desire for one person to edit another person’s copy.
That’s not to say that I don’t think blogging is important. It is. One person said it’s worth $500 an hour to him. The point is that if you are busy with your business, you don’t have to do it yourself — you can get help. We have lots of great writers who can get in that Zen-like state and create amazing posts.
And if you are a fast, efficient freelance writer based in the US, you are more than invited to apply to write for us. We have a LOT of interesting customers, and BlogMutt is the only writing service where freelance writers can become co-owners of the company.
Either way, we’ll be glad to have you in the BlogMutt family! — Scott