The Secret: Blogging For Small Business And The Law Of Attraction

By Ruhi Jiwani

the secret blogging for small businessThe Secret was a bestselling book by Rhonda Byrne which came out in 2006.  It was featured on the Oprah Winfrey Show and has sold 19 million copies worldwide.  Rhonda Byrne argues that there’s something called the law of attraction which people can use to attract whatever they want into their lives.

The Law Of Attraction And Money

There’s the story of the man who made $100,000 one year just by visualizing it.  He took a $1 bill, put five zeroes after it and pasted it on the ceiling above his bed.  Every day, he would wake up and look at that bill, then visualize what his life would be like if he had that kind of money.  And finally, an idea came to him which helped him to make close to $100,000 in a year.

The Law Of Attraction And Love

In another example, Byrne talks about an artist who was looking for love but never seemed to be able to find it.  Finally, he spoke to a consultant who took a look at his apartment and found that there were coy-looking pictures of women all over it.  They had been painted by the artist himself but they always featured women turning away.  The artist had put a lot of energy into these paintings and looked at them everyday.  As a result, he attracted women who weren’t completely present in their relationships with him.  Once he took down these paintings and replaced them with others that represented what he really wanted, he was able to attract love into his life.

The Blog As Visualization

You might be wondering what all this has to do with blogging for small business.  If the law of attraction holds true, then you might be able to attract what you want for your business via blogging.  A blog can serve as a powerful visualization, like that $100,000 bill or those paintings in the artist’s house.  A blog is something you create and that you put out there in the world for everyone to see.  If your blog is sending out positive vibes, it’s likely to attract positive vibes as well.

A blog can be promotional, informational, enthusiastic, knowledgeable, or helpful.  These are all positive things and will invite positivity in return.  Your information will be appreciated, as will your help.  Your enthusiasm is likely to be contagious.  Your knowledge can make you into a thought leader in your field.

Using BlogMutt To Achieve Your Goals

Of course, you may not have the time or the skills to write your own blog.  But if you hire a team of great writers such as those available on BlogMutt, they can help you to create blog posts of the kind that you need.  You can always specify exactly what you’re looking for and ask for edits, as well.  You want to make sure that your company is perceived in the way you want it to be.

Just remember that you have the power to control your company image and to mold it into what you want it to be.  As a result, you have the power to attract exactly what you want with the help of your blog.  Your aim might be to sell more, expand your business, or to start a conversation with customers about what they want.  You can do all this by using your blog and keeping the law of attraction in mind.

Contact us for well-written, informational content that will help you achieve your aims.

Editor’s Note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

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Blogging For Staffing Companies: A Work-At-Home Opportunity For Retired Recruiters

You were a recruiter all of your professional life and you wore many hats: technical recruiter, healthcare recruiter, or maybe you were an agency-recruiter-of-all-trades. Perhaps you completed a tour or two as a corporate recruiter or a staffing manager. Nevertheless, you knew your stuff inside and out.

You were adept at writing killer job postings, and hiring managers loved how you could take a dry and boring job description and turn it into compelling content that was capable of wooing the most discriminate job seeker.

blogging for staffing companiesWhat a fabulous career you had and now you’re retired, sitting on the beach, sipping umbrella drinks, watching the tide drift in and out.

Wait. That’s not you at all. You’re not on the beach. You were watching reruns of Beach Blanket Bingo and your imagination was drifting.

The reality is that you’re bored out of your mind. You’d love to make a little extra cash doing something interesting for someone who’d appreciate what you have to offer.

Staffing companies are clamoring for good writers to fill up their blogs. There’s nobody better than you to write their posts because you’ve been there, done that, and you understand what they need. And now that you’re not caught in the vice grip of a 40-hour week and a grinding commute, you can kick back with your laptop and let the information flow.

There are plenty of companies that will appreciate your industry knowledge. Good writers help recruiters save hours of blogging time, so that recruiters can concentrate on other things, like filling jobs.

Blogging for staffing and HR consulting companies could be your ticket out of boredom and into a challenging work-at-home opportunity. You’ll be your own boss, work your own hours, in your own space.

Best of all, you’ll be an inspiration for others who have retired from the grind but aren’t even close to retiring their minds.

Just take a look around the site, and learn how you can put your writing skills back to work.

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WOOF Compendium: Socratic Enquiry And Amy Adams

This is your weekly WOOF Compendium, wherein we compile all of the words of the day from the dictionaries of the day, and cull from the wisdom of Socrates, and other illustrious scholars.

Monday’s Word Of The Day, is more like “advice of the day.” But it’s good advice: Be your own gadfly (i.e., irritate yourself by genuinely being open to ideas that are contrary to your own). Sure, it’s painful to realize that your idea might’ve been wrong, but it seems to have worked out for Socrates, more or less. And it’s at the heart of leading a contemplative life. Plato’s Socrates says: ὁ δὲ ἀνεξέταστος βίος οὐ βιωτὸς ἀνθρώπῳ / “The unexamined life is no life for a human being.” (Plato, Apology 38A)

(The Ancient Greek word for gadfly, by the way, is a great one: μύωψ (muops), which also means “a contracting of the eyes,” and is where the word myopic comes from. Short-sighted people must squint to see things).

Socrates And Amy AdamsSo, in the spirit of true gadfly-ery, and embracing the examined Socratic life, we here at BlogMutt had a spirited debate about the actress Amy Adams. Some of us loved her, and some of us weren’t that impressed with her. And Scott Yates wrote a blog post about it. The takeaway from that debate? You should publish blog posts that you hate. Be your own gadfly.

Weekly WOOF Run-Down:

Monday: Be Your Own Gadfly — At least once a month, purposely spend a half-hour reading a viewpoint that is completely contrary to your own.  Socrates was referred to as the gadfly of the state, because he stung the people into action. (2002 Socrates’ Way: Seven Master Keys To Using Your Mind To The Utmost)

Wednesday: Kale — Money. From pre-WWII underworld lingo. (1990 Dictionary of Contemporary Slang)

Thursday: Leopoldo Lugones — Leading Argentinian writer who had a profound effect on the extreme right in Argentina, and has been called “the pioneer of fascism” in his native country. Worshiper of the armed forces as defenders of the nation, he translated Homer’s Iliad and Odyssey into Spanish. (1990 Biographical Dictionary Of The Extreme Right Since 1890)

Friday: The difference between “who’s” and “whose.” Who’s: Colloquial form of “who is” and “who has.” Whose: A phrase meaning “belonging to whom.” (1986 Dictionary of Confusing Words and Meanings)


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Five Questions To Ask A Content Writing Service

By  Ken Bradford

content writing serviceIt seems that content writers are springing up all around the web these days. Choosing the right service to help you communicate with and engage potential customers can be quite a task. Content writing is kind of like insurance: just because it’s cheaper doesn’t mean it’s a better buy. To help you in your search for quality content, here are 5 questions to ask a content writing service.

1.  Is all of your content original?

It is practically impossible to come up with a topic that hasn’t already been written about somewhere online. A content writer’s real talent lies in the ability to write on a previously discussed topic from a different angle, making the new article totally original. Search engines support quality original content, and you shouldn’t settle for anything less.

2.  What is your view on article research?

Good content writers pursue topics that are challenging and outside their comfort zones. You need to understand the sources normally used for topic research. It is important that there be an actual research process in place and that all sources are reputable.

3.  What is your policy on article revisions?

The best way to learn how seriously a writing service takes their work is to ask about revisions. The company you hire should be open and willing to perform a certain number of article revisions upon request. If the service hesitates in answering this question, you should look somewhere else.

4.  Do you write with on-page SEO in mind?

If a blog article is professionally written, it will have most of the on-page optimization included. This doesn’t mean that all content writers are SEO experts, but experienced writers consider optimization part of the regular content writing process. Based on the information you provide, your article titles, headings, and content can be properly optimized. You should not have to pay an extra fee for search engine optimization.

5.  Do your blog articles have a consistent layout and format?

Blog posts are structured differently from other types of web content. Your content writing service must understand how to use headings, sub-headings, bullets, and numbered lists correctly. Sentences and paragraphs should be short and concise. Content must be broken up into sections to make it an easy read and more digestible.

If you hire a content writing service that delivers blog articles that aren’t properly formatted, you’ve created more work for yourself and actually eliminated the reason you outsourced your blog writing in the first place.

Outsourcing your content writing to a professional writing service is a cost effective way of delivering your message to current and potential customers. You can fill your blog or website with quality information while you focus on running your business. It can be a very profitable relationship if you choose your service wisely.

At BlogMutt, we understand the things that make a blog post great. Contact us today and let our talented team of blog writers create quality content that search engines can find and your customers will actually enjoy reading.

Editor’s Note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

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About Content Writing: To B2B Or Not To B2B (Content, That Is)

By Curt Smothers

b2b content writingIf he were a content writer today, even Shakespeare would agree that there is a good way and a bad way to write good B2B — business-to-business — content. Here’s what NOT to do: If you’re feeling bored, intimidated, or unsure of your subject matter, back away from the keyboard. Good writers tap into a reservoir of competence, confidence and produce the words without music that is all about content writing. If the words are based on boredom, etc., the product will be boring.

The competence grows from a reasonably good grasp of the client’s business and its potential value to the target audience — those who push the order buttons. That grasp feeds the natural honesty that comes out in the writer’s writing style mixed in with a hybrid process of creativity and energy.

Writing effective B2B copy comes down to native creativity and projecting the energy and enthusiasm to sell the reader the goods and services that connect one business to another. Author Richard Norton has good advice on the B2B Marketing copywriting:

  • Write a “killer first sentence.” It’s all about making the reader desperate to know what is coming next. The B2B prospective client is no different.

Use active voice all the way. Norton prefers a subject that performs the action of the verb, rather than receives it. “It is more direct, offers greater clarity and uses less words.”

  • Employ short sentences. Do that without dumbing down, but get into a rhythm. Use short sentences for clarity, longer sentences every so often for elaboration. Write to the culture and values of the typical (or specific) B2B culture.
  • Lay off the big words and the annoying jargon. This doesn’t mean dumbing down the writing. Rather, it is a considerate attention to the audience.
  • Rely on the experienced inner writer. In B2B content writing, relying on experience in gaining the expertise for new writing assignments simply means tweaking — not starting over. A B2B writer can get better and better much sooner simply by writing experience.

B2B writers looking for instantaneous improvement in communicating a message should heed the foregoing advice. The goal is as simple as it is laser-like: cut through the noise and the audience will respond. That is the true power of words.

If you’re looking for word power from a vast source of B2B writing talent, contact us. You have nothing to lose but the weekly burden of coming up with a great blog. And as The Bard says, “Things won are done, joy’s soul lies in the doing.”

Editor’s Note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

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Blogging For Handcrafted Jewelry: Four Tips To Get You Started

blogging for handcrafted jewelryMany people who sell handcrafted jewelry end up turning their hobby into a business.  If you’re looking to increase the income you receive from your jewelry making, you may want to consider blogging.  Blogging for handcrafted jewelry can provide you a platform to gain more followers who will buy your product.  Let’s look at a few tips about blogging to get you started.

1.  Show The Process.  Your followers will love seeing your creative process.  It will fascinate people to “look over your shoulder” as you work.  Getting to see the initial brainstorming and planning of a piece, the mechanical process of creating and putting it together — including any mistakes you  might make in the process.  Yes, it’s fine to make mistakes in your work — everyone does.  Showing your mistakes will humanize you to your subscribers and make them appreciate you for being genuine and real.

2.  Have An Email Newsletter.  People are busy and they don’t always have time to check your blog for updates.  And even if they want to check, sometimes they forget.  If you keep an email list, you can send out a newsletter and update your followers when you post.  You can also sell your jewelry through email and provide special deals to your email subscribers to thank them for following you.  This will keep you in front of the people who love your jewelry, so they won’t lose track of what you’re up to if they forget to check your blog.

3.  Leverage Social Media.  You’ll have to take advantage of social media to gain more blog followers and get your work out there.  If you don’t market yourself, no one will know you exist.  Try out the different social media sites and see which ones work well with your jewelry.  To start, look into Facebook, Twitter, Pinterest, Tumblr, and Stumbleupon.

4.  Define Your Brand.  Your jewelry has a distinct style and fashion.  Some of your pieces even have stories or themes to them.  Maybe you have a series based off of Asian culture, or perhaps you choose to make all your art with a medieval touch to it.  Whatever your brand is, let people know about it.  Tell them why you make the choices you do so they can understand.  With understanding of the work and the myriad details involved, people will gain a greater appreciation for your work.

Don’t be afraid to be yourself and say what you really think, as this is crucial to your brand. Blogging can be a great way to gain a following and share your talent.  Ask interesting questions, respond to your subscribers, and start conversations.  Get them involved with your work as much as possible.  People love to be included and share in the production of something.

You’ll need to provide content on a regular basis.  If this is overwhelming to you, let us know.  We can help supplement your blog content if you need any help!

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Sex And The City: Take Up A Legitimate Opportunity To Work From Home Like Carrie Bradshaw

By Ruhi Jiwani

After six seasons and two movies, who isn’t familiar with Sex and the City?  Originally a book by Candace Bushnell, Sex and the City was written largely in the form of short articles, almost blog-like in their chattiness.  The book was blasé and urban.  But at the same time, it recognized the innate vulnerability of human beings.  The Carrie of the books wasn’t quite as riveting as the Carrie of the TV show, but she was still out there, looking for true love.

Carrie, Samantha, Miranda and Charlotte

sex and the city bloggingIn the TV series, the four characters crystallized.  We had the ubersexual Samantha, the tomboy Miranda, the virginal Charlotte and, of course, the fashionable, talented, girl-next-door in designer outfits, Carrie.  Carrie was the protagonist of the show, but she was incomplete without her girlfriends.  She defined herself in contrast with them, and they helped make her who she was.

Carrie’s Beauty Package

Another part of Carrie’s appeal was that she wasn’t technically good-looking.  Short with a hooked nose, she had her shortcomings.  But with designer clothes, a team of talented hairdressers, and a lot of help from the NYC ballet workout, she was turned into Cinderella.

Carrie as a Writer

What was great about Carrie was that she drew inspiration from everything happening in her life, whether it was good or bad, and she wrote about it.  Her writing was mostly in the form of magazine articles for women, but we can learn a lot about writing in general from this ultra-glamorous yet somehow still down-to-earth character.  So if you’re considering taking up writing for BlogMutt, which is a legitimate opportunity to work from home, here are some things you can learn from Carrie:

  • You don’t have to have a very exciting life to find things to write about.  People do generally say that you should write what you know.  But you can take what you know and make it interesting and useful to those who read it.  You can also just research something that you don’t know about and write about it.  As time goes on, you’ll find that you gravitate towards certain fields or certain types of articles and blog posts.
  • You should have a life outside of writing.  Although Carrie works from home like many other BlogMutt writers, she does take the time to go out with her friends — and on dates.  Of course, you’re going to need time alone to write, but this doesn’t mean that you should stay cooped up all the time.  You need to strike a balance between the two.
  • You need to have interests besides writing.  Carrie’s interests are fashion and people.  She loves to comment on people — her friends, the men she dates, and other people she meets.  It’s the fact that she notices people and observes them that makes her a good commentator and writer.
  • You need a space to write.  If you’re thinking of taking up writing, you’ll need a space to yourself.  In the beginning, you might be able to make do with a small nook in the house or any place where you won’t be disturbed.  But later on, you might need more than that.  In the Sex and the City movie, Carrie gets married, but she often goes back to her old apartment so that she can have the time and space to write.
  • You just have to keep putting in the hours.  There’s no “get rich quick” writing scheme.  It’s always possible that you will be extremely successful with the first thing you write.  But it’s much more likely that you’ll start humbly and move on to greater things.  In the beginning, Carrie’s only writing magazine articles, but by the end of the second movie, she has also written books.

So if you’re thinking about taking up blogging as a profession, these are some things you can learn from Carrie Bradshaw.  Contact us for more information about how you can start blogging for small businesses.

Editor’s Note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.


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Support desk software, project tracking, and to-do lists? Why can’t we all get along?

This is not our typical kind of blog post. This is me, the founder and CEO of the company turning to the interwebs to ask for help.

Things are going very well here at BlogMutt. We are selling thousands of blog posts every month, and our writers are on fire creating great posts for small business. With that, we’re experiencing a few small growing pains.

This is way “inside baseball,” but I’m just going to explain a lot of what we do and how we do it, and how we need a solution that just doesn’t seem to exist, and maybe someone will have a solution.

We run a lot of the heart of the company out of two inboxes (Sales@ and Support@), and our crackerjack team in the office handles those two boxes.

We really could use a system so that if a message comes in to one of those boxes we can respond, follow up, etc, in a more trackable way. That part is easy. There’s a zillion companies that do that. (I list some of them below.)

We don’t need anything fancy there. Right now we use a combination of Gmail, Rapportive (showing us whom we are interacting with), Boomerang (to make sure we follow up) and “Canned Replies” from the Gmail labs. After looking at all the support desk companies, they all seem to basically do just those three essential things, with a nicer user interface and some reporting.

(That reporting, by the way, sounds nice but seems like the epitome of “noise” compared to “signal.” I could spend a lot of time figuring out that we get 13 percent more support inquiries on, for instance, Thursdays than we do on Fridays. Wow! Therefore… no reports for me. Once we get to a dozen or so agents, maybe that will be a thing, but it’s not now.)

We also have a bunch of daily tasks that need to be done, sometimes triggered by an event (we get a new subscriber, for example) and sometimes they are just things we need to do every day, like do the social media for our #WOOF.

There are plenty of to-do list applications out there, too. The simplest one of them will change the order of your to-do list based on the priority, but if a new SUPER-HIGH-PRIORITY item comes in to your support desk software, it will be item No. 24 in your inbox if there are 23 items there before that one comes in.

Basically, all the support-desk services treat “tickets” like an inbox email, and the task-based services don’t treat emails as tasks.

So our choice is to duct-tape some to-do functionality into a support desk system, or vice versa, creating an ugly kludge. Or use two systems, which doesn’t really help our in-office team to prioritize them. In the office, we have a lot to do each day, and it would be nice to integrate all the tasks — support, sales, writers, misc. — into one list that evolves based on triggers and that we can check off as we go along.

Not one of the services I’ve looked at — and I’ve looked at a lot — seem to think of the email inbox as a to-do list, which is what it really is. It’s just not one that can be manipulated the way a task-list can be.

The to-do list software is too light; the project management software is too heavy.

We just need one nice, easy system that ties all of them together. I can’t be the only startup person who’d love to see this happen, right?

So I’m asking the internet… Is there a solution that might work for us? Please let me know, either in the comments or by sending a note to scott@.


Just so it’s handy, here’s my quick take on the support desk services that are out there:


ZenDesk. Seems like a great solution, but as the company has grown it seems to really be focussed on big enterprise solutions. I need something that’s as light weight as a plugin. I do not want the solution to my problems to become its own problem.

FreshDesk. This one may come closest as it seems pretty lightweight and full of integrations as needed, but the fact that I have to advertise for them at all but the very top level of service is off-putting. I do like the idea of the game mechanics built in to the software, but I think that’s more important for a large, distributed team. We are small and tightly knit.

UserVoice. This seems like the easiest way to merge support into a user forum, but my users don’t really want/need a forum. My customers have one thing in common: They are super busy, which is why they don’t have time to write blog content and is why we exist. The last thing they want is another forum to be a part of. I suppose we could use it for the writers, but we already have hands-down the best forum for writers anywhere on the web.

Kayako. Seems solid, but not the integrated solution we’d love to see.

Basecamp. I had hopes that this might be the answer because one company developed Basecamp and Highrise, but now I see that the company is essentially orphaning Highrise, which means that it will not be the company delivering my one-inbox/to-do list solution.

Desk. Sorry, but once you get purchased by, I’m not going to wait around to watch you turn into the Borg.

HelpScout. This seems like the best solution that doesn’t insist on putting its own name into every single interaction, even at the lower-service levels. And the price is great. But alas, it’s really just a fancy in-box, and doesn’t appear to know how to treat tasks, or prioritize emails based on priority rules.

There are bunches of others, but those are the main ones I looked at. I also looked at lots of to-do apps, and lots of project software. We use Pivotal Tracker for our development list, and that works great, but we crank out dozens of tasks/emails each day, so we don’t want to be bogged down in that kind of software.

So, what will be our solution? I’ll be sure to follow up here on the blog.

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WOOF Round-Up: Barbarians And Lokshen

Woof woof! Here are all of the words of the day from the dictionaries of the day, in one convenient location. Have a barbarific weekend!

WOOF round-up conan the barbarianMonday: Barbarian — From the Greek word βάρβαρος (barbaros), designating one whose speech is rude and rough. Meant to be onomatopoeic (those people sound as if they are saying “bar bar bar”), and later to designate anyone not familiar with the Greek language. (1985 Expository Dictionary of New Testament Words)

Wednesday: Mrs. — An abbreviation of Mistress, which originally referred to a married woman, and not a participant in an extramarital affair. (2001 Who Put The Butter In Butterfly?)

Thursday: Zealous Zymurgian — A person who must be the last to do everything: last to arrive, last to go through doors, last to sit down, and the last to finish his meal. From “zymurgy,” the last word in the dictionary. (1982 Dictionary of Bad Manners)

Friday: Loksh — Yiddish for 1. A noodle 2. A thin person 3. An Italian (presumably because Italians eat spaghetti and noodles). (1960 The Joys of Yiddish)

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It Bends But Doesn’t Break: How Punctuation Is Like The Constitution

By Ruth Buchanan

Copywriters spend an inordinate amount of time wrestling with punctuation. As a result, they become highly skilled in its use. They know the difference between and a colon and a semi-colon, they know how to cite a quote within another quote, and they will often fall into passionate rages regarding comma usage.

With so much of their brains devoted to the ins and outs of punctuation, they will also come to see parallels everywhere.


How Punctuation Is Like the Constitution:

1. Both hold the fabric of society together - Society must be held to some sort of standard, otherwise everything would degenerate into chaos. Just as the Constitution holds all Americans to a standard in order to better ensure an equal opportunity for life, liberty, and the pursuit of happiness, the rules of punctuation keep written communication from unraveling completely. Without a set of standards giving shape to communication, written language would break down entirely. And we can’t have that.

2. Both require interpretation – The rules of the Constitution require judicial interpretation for full clarity, and the rules of punctuation call for a similar treatment. For example, readers well-versed in punctuation know that an author’s decision to set off a phrase using a set of dashes rather than a set of parentheses speaks volumes regarding his intent.

3. Both systems allow for change - Although it’s true that the Constitution holds people to a standard, society’s shifting mores occasionally call for change. Hence the amendment process, which allows the Constitution to bend without breaking. When the 13th Amendment abolished slavery and the 19th Amendment gave women the right to vote, healthy changes to American society were reflected. And although such changes tend to occur more slowly and with less fanfare in the world of punctuation, they do happen. Witness the ongoing debate over the legitimacy of the Oxford comma and the heavily-contested sentence spacing controversy.

These issues may take more time to settle, but for our children and our children’s children, there will most likely be new and firmly-establised rules to follow. Although many of us dread change, the truth is that permitting such shifts allows for our language to bend without breaking.

Who knows what further changes are in store? Perhaps copywriters of the future will make use of some as-of-now little-known punctuation options, such as the Irony Mark or the Love Point.

Imagine the possibilities.

To harness the power of copywriters so immersed in language that they begin to see parallels between punctuation and the country’s governance, please feel free to contact us. We look forward to putting our skills at your disposal.

Editor’s Note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

Posted in blog writing service, Blogmutt example posts, content marketing, Custom Content, Small Business Tools, Writer opportunities | Tagged , , , , , , | Comments Off