WOOF Compendium: Socratic Enquiry And Amy Adams

This is your weekly WOOF Compendium, wherein we compile all of the words of the day from the dictionaries of the day, and cull from the wisdom of Socrates, and other illustrious scholars.

Monday’s Word Of The Day, is more like “advice of the day.” But it’s good advice: Be your own gadfly (i.e., irritate yourself by genuinely being open to ideas that are contrary to your own). Sure, it’s painful to realize that your idea might’ve been wrong, but it seems to have worked out for Socrates, more or less. And it’s at the heart of leading a contemplative life. Plato’s Socrates says: ὁ δὲ ἀνεξέταστος βίος οὐ βιωτὸς ἀνθρώπῳ / “The unexamined life is no life for a human being.” (Plato, Apology 38A)

(The Ancient Greek word for gadfly, by the way, is a great one: μύωψ (muops), which also means “a contracting of the eyes,” and is where the word myopic comes from. Short-sighted people must squint to see things).

Socrates And Amy AdamsSo, in the spirit of true gadfly-ery, and embracing the examined Socratic life, we here at BlogMutt had a spirited debate about the actress Amy Adams. Some of us loved her, and some of us weren’t that impressed with her. And Scott Yates wrote a blog post about it. The takeaway from that debate? You should publish blog posts that you hate. Be your own gadfly.

Weekly WOOF Run-Down:

Monday: Be Your Own Gadfly — At least once a month, purposely spend a half-hour reading a viewpoint that is completely contrary to your own.  Socrates was referred to as the gadfly of the state, because he stung the people into action. (2002 Socrates’ Way: Seven Master Keys To Using Your Mind To The Utmost)

Wednesday: Kale — Money. From pre-WWII underworld lingo. (1990 Dictionary of Contemporary Slang)

Thursday: Leopoldo Lugones — Leading Argentinian writer who had a profound effect on the extreme right in Argentina, and has been called “the pioneer of fascism” in his native country. Worshiper of the armed forces as defenders of the nation, he translated Homer’s Iliad and Odyssey into Spanish. (1990 Biographical Dictionary Of The Extreme Right Since 1890)

Friday: The difference between “who’s” and “whose.” Who’s: Colloquial form of “who is” and “who has.” Whose: A phrase meaning “belonging to whom.” (1986 Dictionary of Confusing Words and Meanings)


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Five Questions To Ask A Content Writing Service

By  Ken Bradford

content writing serviceIt seems that content writers are springing up all around the web these days. Choosing the right service to help you communicate with and engage potential customers can be quite a task. Content writing is kind of like insurance: just because it’s cheaper doesn’t mean it’s a better buy. To help you in your search for quality content, here are 5 questions to ask a content writing service.

1.  Is all of your content original?

It is practically impossible to come up with a topic that hasn’t already been written about somewhere online. A content writer’s real talent lies in the ability to write on a previously discussed topic from a different angle, making the new article totally original. Search engines support quality original content, and you shouldn’t settle for anything less.

2.  What is your view on article research?

Good content writers pursue topics that are challenging and outside their comfort zones. You need to understand the sources normally used for topic research. It is important that there be an actual research process in place and that all sources are reputable.

3.  What is your policy on article revisions?

The best way to learn how seriously a writing service takes their work is to ask about revisions. The company you hire should be open and willing to perform a certain number of article revisions upon request. If the service hesitates in answering this question, you should look somewhere else.

4.  Do you write with on-page SEO in mind?

If a blog article is professionally written, it will have most of the on-page optimization included. This doesn’t mean that all content writers are SEO experts, but experienced writers consider optimization part of the regular content writing process. Based on the information you provide, your article titles, headings, and content can be properly optimized. You should not have to pay an extra fee for search engine optimization.

5.  Do your blog articles have a consistent layout and format?

Blog posts are structured differently from other types of web content. Your content writing service must understand how to use headings, sub-headings, bullets, and numbered lists correctly. Sentences and paragraphs should be short and concise. Content must be broken up into sections to make it an easy read and more digestible.

If you hire a content writing service that delivers blog articles that aren’t properly formatted, you’ve created more work for yourself and actually eliminated the reason you outsourced your blog writing in the first place.

Outsourcing your content writing to a professional writing service is a cost effective way of delivering your message to current and potential customers. You can fill your blog or website with quality information while you focus on running your business. It can be a very profitable relationship if you choose your service wisely.

At BlogMutt, we understand the things that make a blog post great. Contact us today and let our talented team of blog writers create quality content that search engines can find and your customers will actually enjoy reading.

Editor’s Note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

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About Content Writing: To B2B Or Not To B2B (Content, That Is)

By Curt Smothers

b2b content writingIf he were a content writer today, even Shakespeare would agree that there is a good way and a bad way to write good B2B — business-to-business — content. Here’s what NOT to do: If you’re feeling bored, intimidated, or unsure of your subject matter, back away from the keyboard. Good writers tap into a reservoir of competence, confidence and produce the words without music that is all about content writing. If the words are based on boredom, etc., the product will be boring.

The competence grows from a reasonably good grasp of the client’s business and its potential value to the target audience — those who push the order buttons. That grasp feeds the natural honesty that comes out in the writer’s writing style mixed in with a hybrid process of creativity and energy.

Writing effective B2B copy comes down to native creativity and projecting the energy and enthusiasm to sell the reader the goods and services that connect one business to another. Author Richard Norton has good advice on the B2B Marketing copywriting:

  • Write a “killer first sentence.” It’s all about making the reader desperate to know what is coming next. The B2B prospective client is no different.

Use active voice all the way. Norton prefers a subject that performs the action of the verb, rather than receives it. “It is more direct, offers greater clarity and uses less words.”

  • Employ short sentences. Do that without dumbing down, but get into a rhythm. Use short sentences for clarity, longer sentences every so often for elaboration. Write to the culture and values of the typical (or specific) B2B culture.
  • Lay off the big words and the annoying jargon. This doesn’t mean dumbing down the writing. Rather, it is a considerate attention to the audience.
  • Rely on the experienced inner writer. In B2B content writing, relying on experience in gaining the expertise for new writing assignments simply means tweaking — not starting over. A B2B writer can get better and better much sooner simply by writing experience.

B2B writers looking for instantaneous improvement in communicating a message should heed the foregoing advice. The goal is as simple as it is laser-like: cut through the noise and the audience will respond. That is the true power of words.

If you’re looking for word power from a vast source of B2B writing talent, contact us. You have nothing to lose but the weekly burden of coming up with a great blog. And as The Bard says, “Things won are done, joy’s soul lies in the doing.”

Editor’s Note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

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Blogging For Handcrafted Jewelry: Four Tips To Get You Started

blogging for handcrafted jewelryMany people who sell handcrafted jewelry end up turning their hobby into a business.  If you’re looking to increase the income you receive from your jewelry making, you may want to consider blogging.  Blogging for handcrafted jewelry can provide you a platform to gain more followers who will buy your product.  Let’s look at a few tips about blogging to get you started.

1.  Show The Process.  Your followers will love seeing your creative process.  It will fascinate people to “look over your shoulder” as you work.  Getting to see the initial brainstorming and planning of a piece, the mechanical process of creating and putting it together — including any mistakes you  might make in the process.  Yes, it’s fine to make mistakes in your work — everyone does.  Showing your mistakes will humanize you to your subscribers and make them appreciate you for being genuine and real.

2.  Have An Email Newsletter.  People are busy and they don’t always have time to check your blog for updates.  And even if they want to check, sometimes they forget.  If you keep an email list, you can send out a newsletter and update your followers when you post.  You can also sell your jewelry through email and provide special deals to your email subscribers to thank them for following you.  This will keep you in front of the people who love your jewelry, so they won’t lose track of what you’re up to if they forget to check your blog.

3.  Leverage Social Media.  You’ll have to take advantage of social media to gain more blog followers and get your work out there.  If you don’t market yourself, no one will know you exist.  Try out the different social media sites and see which ones work well with your jewelry.  To start, look into Facebook, Twitter, Pinterest, Tumblr, and Stumbleupon.

4.  Define Your Brand.  Your jewelry has a distinct style and fashion.  Some of your pieces even have stories or themes to them.  Maybe you have a series based off of Asian culture, or perhaps you choose to make all your art with a medieval touch to it.  Whatever your brand is, let people know about it.  Tell them why you make the choices you do so they can understand.  With understanding of the work and the myriad details involved, people will gain a greater appreciation for your work.

Don’t be afraid to be yourself and say what you really think, as this is crucial to your brand. Blogging can be a great way to gain a following and share your talent.  Ask interesting questions, respond to your subscribers, and start conversations.  Get them involved with your work as much as possible.  People love to be included and share in the production of something.

You’ll need to provide content on a regular basis.  If this is overwhelming to you, let us know.  We can help supplement your blog content if you need any help!

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Sex And The City: Take Up A Legitimate Opportunity To Work From Home Like Carrie Bradshaw

By Ruhi Jiwani

After six seasons and two movies, who isn’t familiar with Sex and the City?  Originally a book by Candace Bushnell, Sex and the City was written largely in the form of short articles, almost blog-like in their chattiness.  The book was blasé and urban.  But at the same time, it recognized the innate vulnerability of human beings.  The Carrie of the books wasn’t quite as riveting as the Carrie of the TV show, but she was still out there, looking for true love.

Carrie, Samantha, Miranda and Charlotte

sex and the city bloggingIn the TV series, the four characters crystallized.  We had the ubersexual Samantha, the tomboy Miranda, the virginal Charlotte and, of course, the fashionable, talented, girl-next-door in designer outfits, Carrie.  Carrie was the protagonist of the show, but she was incomplete without her girlfriends.  She defined herself in contrast with them, and they helped make her who she was.

Carrie’s Beauty Package

Another part of Carrie’s appeal was that she wasn’t technically good-looking.  Short with a hooked nose, she had her shortcomings.  But with designer clothes, a team of talented hairdressers, and a lot of help from the NYC ballet workout, she was turned into Cinderella.

Carrie as a Writer

What was great about Carrie was that she drew inspiration from everything happening in her life, whether it was good or bad, and she wrote about it.  Her writing was mostly in the form of magazine articles for women, but we can learn a lot about writing in general from this ultra-glamorous yet somehow still down-to-earth character.  So if you’re considering taking up writing for BlogMutt, which is a legitimate opportunity to work from home, here are some things you can learn from Carrie:

  • You don’t have to have a very exciting life to find things to write about.  People do generally say that you should write what you know.  But you can take what you know and make it interesting and useful to those who read it.  You can also just research something that you don’t know about and write about it.  As time goes on, you’ll find that you gravitate towards certain fields or certain types of articles and blog posts.
  • You should have a life outside of writing.  Although Carrie works from home like many other BlogMutt writers, she does take the time to go out with her friends — and on dates.  Of course, you’re going to need time alone to write, but this doesn’t mean that you should stay cooped up all the time.  You need to strike a balance between the two.
  • You need to have interests besides writing.  Carrie’s interests are fashion and people.  She loves to comment on people — her friends, the men she dates, and other people she meets.  It’s the fact that she notices people and observes them that makes her a good commentator and writer.
  • You need a space to write.  If you’re thinking of taking up writing, you’ll need a space to yourself.  In the beginning, you might be able to make do with a small nook in the house or any place where you won’t be disturbed.  But later on, you might need more than that.  In the Sex and the City movie, Carrie gets married, but she often goes back to her old apartment so that she can have the time and space to write.
  • You just have to keep putting in the hours.  There’s no “get rich quick” writing scheme.  It’s always possible that you will be extremely successful with the first thing you write.  But it’s much more likely that you’ll start humbly and move on to greater things.  In the beginning, Carrie’s only writing magazine articles, but by the end of the second movie, she has also written books.

So if you’re thinking about taking up blogging as a profession, these are some things you can learn from Carrie Bradshaw.  Contact us for more information about how you can start blogging for small businesses.

Editor’s Note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.


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Support desk software, project tracking, and to-do lists? Why can’t we all get along?

This is not our typical kind of blog post. This is me, the founder and CEO of the company turning to the interwebs to ask for help.

Things are going very well here at BlogMutt. We are selling thousands of blog posts every month, and our writers are on fire creating great posts for small business. With that, we’re experiencing a few small growing pains.

This is way “inside baseball,” but I’m just going to explain a lot of what we do and how we do it, and how we need a solution that just doesn’t seem to exist, and maybe someone will have a solution.

We run a lot of the heart of the company out of two inboxes (Sales@ and Support@), and our crackerjack team in the office handles those two boxes.

We really could use a system so that if a message comes in to one of those boxes we can respond, follow up, etc, in a more trackable way. That part is easy. There’s a zillion companies that do that. (I list some of them below.)

We don’t need anything fancy there. Right now we use a combination of Gmail, Rapportive (showing us whom we are interacting with), Boomerang (to make sure we follow up) and “Canned Replies” from the Gmail labs. After looking at all the support desk companies, they all seem to basically do just those three essential things, with a nicer user interface and some reporting.

(That reporting, by the way, sounds nice but seems like the epitome of “noise” compared to “signal.” I could spend a lot of time figuring out that we get 13 percent more support inquiries on, for instance, Thursdays than we do on Fridays. Wow! Therefore… no reports for me. Once we get to a dozen or so agents, maybe that will be a thing, but it’s not now.)

We also have a bunch of daily tasks that need to be done, sometimes triggered by an event (we get a new subscriber, for example) and sometimes they are just things we need to do every day, like do the social media for our #WOOF.

There are plenty of to-do list applications out there, too. The simplest one of them will change the order of your to-do list based on the priority, but if a new SUPER-HIGH-PRIORITY item comes in to your support desk software, it will be item No. 24 in your inbox if there are 23 items there before that one comes in.

Basically, all the support-desk services treat “tickets” like an inbox email, and the task-based services don’t treat emails as tasks.

So our choice is to duct-tape some to-do functionality into a support desk system, or vice versa, creating an ugly kludge. Or use two systems, which doesn’t really help our in-office team to prioritize them. In the office, we have a lot to do each day, and it would be nice to integrate all the tasks — support, sales, writers, misc. — into one list that evolves based on triggers and that we can check off as we go along.

Not one of the services I’ve looked at — and I’ve looked at a lot — seem to think of the email inbox as a to-do list, which is what it really is. It’s just not one that can be manipulated the way a task-list can be.

The to-do list software is too light; the project management software is too heavy.

We just need one nice, easy system that ties all of them together. I can’t be the only startup person who’d love to see this happen, right?

So I’m asking the internet… Is there a solution that might work for us? Please let me know, either in the comments or by sending a note to scott@.


Just so it’s handy, here’s my quick take on the support desk services that are out there:


ZenDesk. Seems like a great solution, but as the company has grown it seems to really be focussed on big enterprise solutions. I need something that’s as light weight as a plugin. I do not want the solution to my problems to become its own problem.

FreshDesk. This one may come closest as it seems pretty lightweight and full of integrations as needed, but the fact that I have to advertise for them at all but the very top level of service is off-putting. I do like the idea of the game mechanics built in to the software, but I think that’s more important for a large, distributed team. We are small and tightly knit.

UserVoice. This seems like the easiest way to merge support into a user forum, but my users don’t really want/need a forum. My customers have one thing in common: They are super busy, which is why they don’t have time to write blog content and is why we exist. The last thing they want is another forum to be a part of. I suppose we could use it for the writers, but we already have hands-down the best forum for writers anywhere on the web.

Kayako. Seems solid, but not the integrated solution we’d love to see.

Basecamp. I had hopes that this might be the answer because one company developed Basecamp and Highrise, but now I see that the company is essentially orphaning Highrise, which means that it will not be the company delivering my one-inbox/to-do list solution.

Desk. Sorry, but once you get purchased by Salesforce.com, I’m not going to wait around to watch you turn into the Borg.

HelpScout. This seems like the best solution that doesn’t insist on putting its own name into every single interaction, even at the lower-service levels. And the price is great. But alas, it’s really just a fancy in-box, and doesn’t appear to know how to treat tasks, or prioritize emails based on priority rules.

There are bunches of others, but those are the main ones I looked at. I also looked at lots of to-do apps, and lots of project software. We use Pivotal Tracker for our development list, and that works great, but we crank out dozens of tasks/emails each day, so we don’t want to be bogged down in that kind of software.

So, what will be our solution? I’ll be sure to follow up here on the blog.

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WOOF Round-Up: Barbarians And Lokshen

Woof woof! Here are all of the words of the day from the dictionaries of the day, in one convenient location. Have a barbarific weekend!

WOOF round-up conan the barbarianMonday: Barbarian — From the Greek word βάρβαρος (barbaros), designating one whose speech is rude and rough. Meant to be onomatopoeic (those people sound as if they are saying “bar bar bar”), and later to designate anyone not familiar with the Greek language. (1985 Expository Dictionary of New Testament Words)

Wednesday: Mrs. — An abbreviation of Mistress, which originally referred to a married woman, and not a participant in an extramarital affair. (2001 Who Put The Butter In Butterfly?)

Thursday: Zealous Zymurgian — A person who must be the last to do everything: last to arrive, last to go through doors, last to sit down, and the last to finish his meal. From “zymurgy,” the last word in the dictionary. (1982 Dictionary of Bad Manners)

Friday: Loksh — Yiddish for 1. A noodle 2. A thin person 3. An Italian (presumably because Italians eat spaghetti and noodles). (1960 The Joys of Yiddish)

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It Bends But Doesn’t Break: How Punctuation Is Like The Constitution

By Ruth Buchanan

Copywriters spend an inordinate amount of time wrestling with punctuation. As a result, they become highly skilled in its use. They know the difference between and a colon and a semi-colon, they know how to cite a quote within another quote, and they will often fall into passionate rages regarding comma usage.

With so much of their brains devoted to the ins and outs of punctuation, they will also come to see parallels everywhere.


How Punctuation Is Like the Constitution:

1. Both hold the fabric of society together - Society must be held to some sort of standard, otherwise everything would degenerate into chaos. Just as the Constitution holds all Americans to a standard in order to better ensure an equal opportunity for life, liberty, and the pursuit of happiness, the rules of punctuation keep written communication from unraveling completely. Without a set of standards giving shape to communication, written language would break down entirely. And we can’t have that.

2. Both require interpretation – The rules of the Constitution require judicial interpretation for full clarity, and the rules of punctuation call for a similar treatment. For example, readers well-versed in punctuation know that an author’s decision to set off a phrase using a set of dashes rather than a set of parentheses speaks volumes regarding his intent.

3. Both systems allow for change - Although it’s true that the Constitution holds people to a standard, society’s shifting mores occasionally call for change. Hence the amendment process, which allows the Constitution to bend without breaking. When the 13th Amendment abolished slavery and the 19th Amendment gave women the right to vote, healthy changes to American society were reflected. And although such changes tend to occur more slowly and with less fanfare in the world of punctuation, they do happen. Witness the ongoing debate over the legitimacy of the Oxford comma and the heavily-contested sentence spacing controversy.

These issues may take more time to settle, but for our children and our children’s children, there will most likely be new and firmly-establised rules to follow. Although many of us dread change, the truth is that permitting such shifts allows for our language to bend without breaking.

Who knows what further changes are in store? Perhaps copywriters of the future will make use of some as-of-now little-known punctuation options, such as the Irony Mark or the Love Point.

Imagine the possibilities.

To harness the power of copywriters so immersed in language that they begin to see parallels between punctuation and the country’s governance, please feel free to contact us. We look forward to putting our skills at your disposal.

Editor’s Note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

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Blogging For Technology: Google’s Not-So-Secret Data Center In San Francisco Bay

The following is a sample of a technical blog post that demonstrates the proficiency of our writers who are blogging for technology. blogging for technology

Since October 2013, speculation about the Google-owned barge floating in San Francisco Bay, off Treasure Island has taken on a life of its own. Is this barge Google’s not-so-secret floating data center? That is the most common question asked about this mysterious, four-story barge.

According to CNBC News, the U.S. Coast Guard confirmed that Google owned the barge, but they were not able to discuss it further due to a confidentiality agreement with Google.

Petty Officer 1st Class Thomas McKenzie, a Coast Guard representative, told CNBC“We can confirm that Google is involved or associated with the barge, but there is a nondisclosure agreement in effect; the Coast Guard is unable to discuss or divulge any further details at this time.”

Google filed for a patent in February 2007 for a floating data center, so it is certainly feasible that the Google’s barge is just that.

Data Center Power Consumption

Operating a data center consumes a significant amount of electricity for generating power and operating cooling equipment. This electricity consumption is a major financial burden on data center facilities. If Google is constructing a floating data center, this could solve their electrical costs by using ocean water for cooling and generating power. According to Google’s patent, they would implement Pelamis Wave Energy Converter units, which use the ocean waves to generate electrical power.

More Practical Energy Saving Methods

Even if Google is constructing a floating data center that produces low-cost power, that does not help most businesses that use data centers. More practical energy-saving alternatives for businesses include data center cold and hot aisle containment systems.

Cold Aisle Containment – Cold Aisle Containment is the most common form of data center cooling for existing businesses. This system confines the cool air in the aisle where equipment is cooled. The cold air cannot escape from the containment system. Many existing businesses prefer Cold Aisle Containment because it causes less disruption to the current structure and has layout flexibility.

Hot Aisle Containment – Newly constructed data center facilities are taking advantage of Hot Aisle Containment systems that isolate hot exhaust air as it returns to CRAC units or leaves the building. This innovative system of cooling data is energy efficient, has balanced airflow, and provides cool air workspace for user comfort and complies with OSHA regulations.

Contact us for more information on how BlogMutt writers can boost your blog views by presenting complex subjects in a clear, interesting and logical manner.

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Blogging For Doctors: Give Patients Healthcare Information

Blogging for doctors is a new way for doctors to communicate with their patients. As a doctor or other kind of healthcare provider, you’ll be able to impart general medical information to your patients that traditionally is conveyed one-on-one, taking up time that might otherwise be used for specific patient care. The type of blog entries you have on your site will depend on whether you are a general practitioner or a specialist.

blogging for doctorsFor instance, a general practitioner will highlight blog entries that impart news about wellness. These can include the latest studies about how proper nutrition and exercise can stave off ailments. They can also include news about various dietary supplements, their pros and cons, and recommendations.

At least one blog entry should be about what a patient could expect in an annual physical exam. What sort things will be measured? What kinds of issues could a standard physical exam reveal?

Other blog entries will describe various specialized exams and why people should have them. Why, for example, should a woman get a breast exam and a pap smear, and when and how often this should take place? When should a patient get a colonoscopy and what is it meant to prevent?

A specialist will naturally cover the area of practice that she specializes in. An oncologist will discuss the various forms of cancer, what sort of treatments are available, and the importance of early detection. A cardiovascular doctor will write about heart disease, how it is prevented, and what sorts of treatments are available for those who come down with it.

The doctor with a well written, informative blog will have a powerful tool to communicate healthcare information to patients, making it a part of the service rendered as a healthcare provider.

However, the main thing that a doctor should remember about maintaining a blog for patients is to not get too technical and avoid the use of jargon. Think of the blog as part of your patient consult, explaining healthcare issues in terms that an ordinary person can understand.

For more information about how to get blogs written for you, contact us.

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