Say it again.
Are you still awake?
Such is the speed of our decision making nowadays: Either we connect, or the shades come down and the lights go out and we wander through the digital wilderness looking for that ‘something’ to grab us.
But, really, any business blogging service worth its content should infuse your blog with smokn’ content, the kind that converts and converts again and again to that all-important sale.
However, businesses–a lot of ‘em–prefer to settle in and wait for the Blog Muse to waft over them; alas, and according to “8 Common Mistakes of Company Blogs,” by Holllis Thomases on Inc.com, many may not get past, “It was a dark and stormy night.”
Some of Hollis’s hard-hitting suggestions can be like re ceiving a cup of cold water to your face.
Try this one—something any proven content writer will steer clear of:
1. Forget ‘you’ and think ‘inform’ your readers
That’s the gist of good blogging; after all, your customers read your stuff because they hunger for information and hope to learn something that just might benefit their own business.
In short, forget about all the boring “self-serving, company centric” babble and simply connect with creative content.
Hollis’s list includes what could be referred to as the Blog Reader’s Lament:
2. “Hello! Anyone There?”
Remember how you just happen to come across a blog site where the last post added was probably done so at the start of the millennium? Call it a dusty tome, and, boy, it fails to click in more ways than one.
That’s why Hollis says not to be ‘lackadaisical’ about keeping up your blog content: Customers may get the perception that you run your business carelessly, and decide not to draw down their Cayman Island funds for your widgets.
Now don’t take this next one (below) personally, but make sure to bring your blog to life with your company’s personality—even if you don’t have one yourself (:-
3. Does anyone want to buy from a ‘limp noodle?’
Branding is king, and giving oomph to your messaging will compel your customer to want to business with you.
As Hollis says, “…no voice is like having no personality…Who wants to do business with a limp noodle?”
He points to Apple compared to IBM, or a Southwest Air in comparison to Delta.
So, are you finding yourself in a pickle with dated and sleepy blogs? Or, maybe your competition is having you for lunch because they’re using a business blogging service to deliver…sales.
Editor’s Note: This post is by one of our longest serving writers, Doug Pelton. If you are a BlogMutt customer and got a post that was a bit more colorful than usual, there’s a good chance it came from Doug, who’s written for dozens of different clients in more than a year with us. Is this post your style? If it is, then BlogMutt may be able to help you. Is it not your style? Well, then you have a choice. You can either keep your blog all your style, even if it sits empty most of the time, or you can realize that maybe some readers like posts that aren’t your style, and if you put them up you’ll be reaching out to all kinds of different potential customers. The choice is yours. (For an explanation of this series, please see this post.) — Scott