By Ken Bradford
Well, the leaves are starting to pile up and it’s time to drag out your spring cleaning list, make a few seasonal changes, and get your house in order for the winter. While you’re getting your home winter-ready, there’s no better time to spruce up your business blog or website to make sure it’s ready to meet the public for the next few months. We’ve made a list of some simple content marketing tips to winterize your business blog.
Clean Up the Area Around Your Blog
It can be very easy to forget to update the “About” or “Contact” pages on your business blog or website. At least once a year, you should make sure that these static pages are up-to-date and accurate. As business involvement and marketing ideas change, so should the static pages of your business blog. Have you become more involved in social media networks? Have you linked your blog posts and profile to these networks? Have you established Google authorship for your blog posts?
Clean Out Debris That May Be Stopping Your Message
Just as your gutters and downspouts can get clogged and prevent proper drainage, your blog posts may have become clogged with stale or irrelevant content to prevent your message from getting to your audience. Make sure your blog is filled with informative, relevant, and current information to speak to your audience in a totally social way. This is the type of content that the major search engines demand, and the type your business deserves.
Check for Broken Wiring That Could Cause Damage
A broken or outdated link in your blog or website won’t cause a fire in your home, but it will certainly cause damage to your position in search engines. It’s just a good idea to check for broken links at least once per year, and now is the perfect time. If you use WordPress for your blog, you might install the Broken Link Checker plugin. You may also want to use the tools provided in Google Webmaster Tools. Also, review your linking profile to ensure you are linking to quality blogs and websites that are relevant to your business.
Fall is the perfect time to take stock of your content marketing strategy and winterize your business blog. It will not only better promote your business, but will give you something else to do while you’re putting away the grill and trying to remember where you stashed the snow shovels last spring.
Our talented team of blog writers at BlogMutt can’t help you clean out your gutters or rake your yard, but we can provide the quality content your business needs to rise above the crowd. Just contact us and we’ll show you what we mean.
Editor’s Note: This a great post because it’s both timely and informative — always a winning combination for blog posts. See here for an explanation on this series.