3 Reasons Blogging for Real Estate is Important

blogging for real estateWhen it comes to real estate, the most important thing is the sale.  That being said, it is a competitive market, and the hardest thing is simply getting people’s attention in order to make that sale.  As Patricia Redsicker of Social Media Examiner points out, one Technorati report showed that 82% of influential marketers blog consistently; in another marketer survey, 62% said blogs were the social media form they were most interested in learning about.  The evidence is stacking up that blogging is one of the best ways to draw people to your site, which is why blogging for real estate is so important. Here are three more reasons for your real estate page to have a blog.

Search Results

Drawing people in is the most important reason for a blog, period. And with the latest changes to Google’s search algorithm, having a consistent flow of fresh content on your page — at least one new post per week — is the best way to become visible to your audience. Consistent posting and a few strategic keywords can put your site above your competitors when it comes to search results.  That means that when people are looking for an agent or property in your area, you are the first page that they come across.  Not only does this mean more sales, seeing you at the top or near the top of search results will make searchers instinctively trust you more.

Demonstrating Knowledge

A blog is an excellent place to demonstrate your knowledge of the field.  Even if you’re not a fantastic writer, you can hire bloggers to write for you, supplying the topics and information and working with the writers during the editing process to make sure the posts reflect your expertise.  A blog well stocked with industry knowledge helps potential buyers trust your opinion and ultimately choose you as a resource when buying or selling a home.

More Services

Blogging is only the beginning when it comes to real estate: it turns out that words are worth a thousand pictures in this industry.  One growing market in real estate is descriptive writing services, in which writers essentially write a descriptive short story explaining why your property is so desirable.  Writers can also touch up important areas of your page, like the home page and the “about us” section.

We understand that blogging for real estate — and blogging in general — is not easy.  It takes time, effort, and some writing skills, and if you don’t have a plan for how to handle it, you probably won’t follow through.  That’s where we come in. If you’re ready to start populating your blog and increasing your website traffic, contact us.

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Pay to Play: Facebook’s Final Nail in the Small Business Coffin

It’s no secret that everyone is now using social media. Even grandmothers are on Facebook and Twitter. So naturally the best place to advertise your business is on social media, right?

For a while, that was right. Businesses would put their products on Facebook for free, and almost all of their followers would see them. However, there has been a shift in what is being shown to followers. In fact, a recent article reported that only about 16% of followers were even seeing the business’s posts in their feed. Some Facebook business page owners were even reporting as little as 2% reach.

facebook's final nail in the small business coffin

Facebook is making it even tougher for the little guys to reach their audience.

Facebook’s final nail in the small business coffin, though, is the introduction of “pay-to-play” advertising. Now in order for your followers to see your post, you have to pay a certain amount of money to Facebook. Since the one thing in higher demand to a small business than the owner’s time is money, this move has the potential to deal an especially damaging blow to the little guys.

Pay to play works in a very similar way as Google AdWords. A business owner pays a certain dollar amount for a set number of impressions. Your advertisement may appear on the righthand side of the user’s screen, in the middle of their news feed, or a number of other spots prone to banner-blindness. And then you face the prospect that so many online advertisers have realized: people don’t like to click on ads.

Additionally, Facebook’s pay to play advertising system can be slightly confusing and has the potential to get expensive quickly. But we’ve found something that isn’t very expensive and gets your business onto page 1 of Google searches: blogging.

Posting just one new blog post per week keeps you on Google’s “fresh content” radar. In our experience, posting five blog posts per week increases your Google visibility exponentially. If it worked for us, it will work for you too.

Frequent blogging won’t solve all of your small business’ problems, but it will supply the online content you need to thrive on the web. Not sure how to get started? Why not contact us for more information on how we can help you!

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Blogging for SaaS: How Software as a Service Can Help Your Business Grow

by:  Ken Bradford

If a business needs a resource about a particular SaaS topic they need to seek advice from someone who works in that industry, not just from any blog they find. Taking the time to answer basic questions and explain general concepts is the best way to generate leads and attract new customers.

This sample blog post highlights some of the benefits of SaaS for businesses, including lower software costs, ease of use and integration, and painless upgrades. Many more businesses would get involved if they knew exactly how much better their lives could be.

blogging for SaaSUnderstanding the Basics of SaaS

Probably the best way to understand software as a service or SaaS is to think of it as renting a particular piece of software. Instead of paying $300-$400 for Microsoft Word, you simply pay $5-$10 per month to use it and keep it up to date. There is no software to install and maintain on your personal computer, you simply access it on the provider’s server. All you need is an internet connect to have access to the software and any subsequent upgrades.

SaaS Offers Lower Initial Costs

Since SaaS applications are subscription-based, there are no licensing fees. This can be very important for small businesses. Many small businesses need but do not use a particular piece of software simply because the cost of licensing is so high. SaaS is advantageous because it provides easy access to expensive software that might be otherwise unobtainable. It also eliminates the financial risk of a large software investment.

SaaS Eliminates Maintenance and Upgrade Costs

Since the software is hosted on the provider’s server, you will not be responsible for maintaining it or having to install complicated upgrades. SaaS vendors manage the upgrade process. The fee for software access includes support and backup and it will always be up to date and working smoothly. You will always be using the latest version of the software provided by the vendor.

SaaS Reduces the Worry of Scalability

When you purchase licensed software, you must accurately forecast the number of employees who will need access. Your SaaS platform will be fully scalable and eliminates this problem. With SaaS you may have 5 employees one month and 10 the next. The resources are there for you to decide how many users you need each month and you are good to go.

SaaS can help your business save money, time and human resources. Another great thing about SaaS solutions is that they can be accessed from anywhere in the world, as long as there is an internet connection. This makes life much easier for those who work from home and for those who work across multiple platforms.

As an SaaS vendor, your primary goal is probably gaining better online visibility. This is an example of the type of posts our BlogMutt writers create to offer useful information to your current and potential customers. All you have to do is get in touch and our talented team of writers will go to work to help your business grow.

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WOOF Round-Up: He’s a MANIAC!

von Neumann and Oppenheimer

John von Neumann with nuclear physicist Robert Oppenheimer in front of the MANIAC. [By US government [Public domain], via Wikimedia Commons]

While it wasn’t the first computer, John von Neumann’s MANIAC (Mathematical Analyzer, Numerical Integrator and Computor) is the ancestor of “virtually every computer on the planet today,” according to the Princeton Alumni Weekly. Von Neumann developed the machine at Princeton’s Institute for Advanced Study, following the conceptual work of Alan Turing (the subject of the recently-released movie, “The Imitation Game”) and improving upon the ENIAC machine developed at Penn. In contrast to ENIAC, von Neumann’s MANIAC could store programs in its memory, and significantly increased the speed of astronomical mathematical calculations that had taken hours, even days, before.

Since von Neumann wanted his invention to revolutionize computing, he published the blueprint widely and did not copyright it. The scientists at Los Alamos adopted his plans and created another MANIAC (Mathematical and Numerical Integrator and Calculator). The computer was eventually used to prove the feasibility of the hydrogen bomb, in “a single calculation that ran for 60 days and nights in 1951.” A few months later, the first ever thermonuclear bomb was detonated in the Pacific Ocean, producing a fireball 30 times bigger than that in Hiroshima.

The MANIAC was also used for plenty of less sinister designs, however. In 1956, it became the first machine to beat a human in a “chess-like game,” (a six-by-six version dubbed “Los Alamos Chess.”) It was also used for early research in genetics, and to discover new subatomic particles. It helped spur the computer revolution, and is the conceptual blueprint for every computer in existence.


WOOFs December 29 – January 2

Monday (Dec. 29): MANIAC — Acronym designating “Mathematical Analyzer, Numerical Integrator and Computor,” an electronic calculator designed by John von Neumann, the famous mathematician-physicist and practical jokester. Rushed into existence by von Neumann in 1951 to facilitate the astronomical calculations requisite for the construction of the hydrogen bomb. (1963 Domesday Dictionary)

Tuesday (Dec. 30): Housewife Time – Broadcast time period between 10:00 A.M. and 4:00 P.M. (1974 Broadcast Communications Dictionary)

Wednesday (Dec. 31): Astaroth — (Occult) A supernatural demon who tempts mortals with idleness and the easy life. Has the body of a spider capped by three heads — a cat and a frog flanking the head of an old man with pointed ears. Also the Phoenician goddess of lasciviousness, equivalent to the Babylonian Ishtar. (1979 Fantasy Almanac)

Thursday (Jan. 1): Hoved Out – Swollen with drink. (1997 Slanguage: A Dictionary of Irish Slang)

Friday (Jan. 2): Glaucus — Son of Hippolochus, the son of Bellerophon. He assisted Priam in the Trojan war, and was noted for his folly in exchanging his golden armour with Diomedes for iron armour. (1953 Short Dictionary of Mythology)

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Why You Should Delegate Your Blogging Today!

small business tips

Blogging got you down? Delegate!

As a small business owner, you probably watch every penny you spend. You don’t want to waste any money by hiring help you don’t need. Instead, you hope to maximize your profit by taking on most responsibilities yourself. However, one small business tip you’ll hear from many experienced business owners is to learn how to delegate. It’s just as important to know what you can’t do as it is to know what you can.

You’ve probably heard that blogging is a crucial aspect of your marketing strategy, but keeping up with it is a grind for you. Here are some of the reasons you may want to delegate your blog writing.

  • You don’t like to write, especially weekly. Why should you spend time writing if you don’t like to do it? You have plenty of other things that you enjoy doing, and aspects of your business that you’re more passionate about.
  • You’re not good at writing. Not everyone is good at writing, and making yourself do it anyway can be frustrating and discouraging.
  • Many others can write a blog much faster than you. While it might take you a few hours to write a quality blog, a professional writer could probably write several for you in the same amount of time.
  • You would much rather use your time making money than blogging. You love advancing your business goals. You don’t love to blog. Why not hire someone else to do it for you? It just makes good business sense.

So, how can you start to delegate your blog?

  • Start small. Start with one post at a time. Maybe try out a guest blogger or a content writing service. Go into it with an open mind — you don’t have to commit if it doesn’t work out.
  • Slowly build your blog and see what works. If you sign up for a service like BlogMutt, you can build up a large volume of content so that you can schedule your posts in advance. Use that extra time to monitor which posts gain the most traction, and think creatively about new blog topics.
  • Use your extra time to focus on what makes you happy. Once you start delegating your blog, you’ll find yourself with some extra time — and if you’re blogging more regularly, a lot of new leads. Take advantage of your extra time to advance your business goals, along with enjoying your social and family life.

We get it: sometimes it’s hard to let go. But delegating is an important step in any small business, and once you get some help, you might really start to see your business grow. Most people don’t like to write, finding it difficult and frustrating. If that’s the case for you, consider that one of our writers can whip a blog up rather quickly (and better). So take advantage of all the talent available out there, and focus on what you’re best at: running your business. We’re betting you’ll come up with some really productive ways to use all that extra time.

Contact us to delegate your blog writing needs.

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Blogging for Insurance: Posts Add New Pages to Your Website

by:  Ken Bradford

Whether you work for an insurance company or are a self-employed independent agent, you have probably invested a lot of time and money in setting up a website and creating many different social media profiles. Many insurance agents have learned that great content marketing only happens when you create and share interesting content that is meant to help, not sell. Have you ever considered an insurance blog? Let’s explore some basic ideas about blogging for insurance and just how each new blog post is like adding an additional page to your business website.

blogging for insuranceInsurance marketing techniques have changed

The need for a good supply of qualified insurance prospects hasn’t changed, but the techniques many agents use in acquiring them has. Prospective insurance clients no longer have to rely on you to send them information about an insurance product. They now have Google to find whatever coverage they need or want to buy. The key to successful insurance marketing is gaining online visibility. The days of leaving door hangers or making those late-night phone calls are things of the past.

Consumer buying habits have also changed. People needing insurance coverage want to buy, they really don’t appreciate a high-pressure sales pitch. They place their confidence in agents who are concerned about answering their questions and who place their needs above sales goals.

Your insurance website can grow stale

Your business website may have a lot of pages about insurance topics, but do you ever find yourself just creating a page to make your site larger to improve search rankings? A website is a great content marketing tool, but there is only so much information you can place in a website. Also, maintaining a website to keep the content fresh and relevant on a regular basis can turn into an unnecessary chore.

A well-designed insurance blog can be a valuable tool to keep content fresh and also promote your website in the search. With each new blog article you are not only providing current information, you are actually adding one more page to your website. By blogging, you prevent your website from appearing cluttered and each new post is a new opportunity for your site to appear for people searching in search engines.

Blogging for insurance makes a personal connection

In an article published by Insurance Journal, Brent Kelly, independent insurance agent, made the following statement:

I’m very involved with the process of people knowing, liking, and trusting you before they buy. How do you do that online? Through blogging, providing valuable information, and ways to help people solve problems.

The Home Insurance Blog not only provides insurance products, but more importantly, it provides a lot of useful information that individuals and businesses can use in their everyday lives. It’s the connection on a personal level that will build trust and credibility in you and your products. Business owners want to learn ways to make their businesses better and individuals want to learn about insurance without all the technical jargon. By keeping your blog simple and informative, you can easily give potential customers what they want.

Online marketing has become a fast-paced world where blogging has become a more mature platform for getting your insurance message out. It is also the most effective, because it’s quick, to the point, and always provides fresh and relevant information. Insurance blogging makes you unique and gives you a higher visibility, which equates to more leads and more new business.

At BlogMutt, we understand that the topic of insurance is not as sexy as Kim Kardashian, but we know how to make the topic unique and interesting. Contact us today and we will show you how to make blogging for insurance more exciting by delivering your message in a way your prospective clients want to receive it.

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How Successful Content Marketing Creates Demand

content marketing

Content marketing that doesn’t create demand is just words on a page.

Creating customer demand through banner advertising and social media isn’t what it used to be. The advertising landscape continues to evolve online. But that doesn’t mean success online isn’t possible. To know what it takes to succeed online, it helps to understand what’s changing.

Business owners tell us they keep hearing the buzzwords “content marketing” and that they MUST “create content.” Thing is, lots of businesses don’t know where to start or tried starting and couldn’t keep it up.

No One Is Reading Your Content 

Let’s say you are one a company that creates content…is anyone reading it? If they are, they’re reading it for 15 seconds. Attention spans are waning. Pop-ups, banners, and ad words only get more belligerent. And the competition keeps getting fiercer. If everyone wants customers’ attention, how can your content marketing strategy create demand?

Small business marketers stand at a cross-roads: try to continue creating content in vain or pour some money into advertising.

No One Sees Your Online Advertisements 

The problem, of course, is that the traditional route of buying ads just isn’t working anymore. Even Google admitted that “56.1% of ads served on the internet are never even ‘in view’—defined as being on screen for one second or more.” So not only are customers not learning anything from ads, they aren’t even seeing them most of the time. If no one sees a purchased ad, is it still an ad? It costs as much as an ad. It looks like an ad. It talks like an ad. But guess what: it’s not an ad if no one can see it.

Usually, if customers and potential customers find helpful and relevant information online, they will naturally conclude that the company providing it is worth taking a closer look at. That’s the whole content-marketing game.

But if, like an ad, you create content and no one sees it, is it still content marketing? Again, it looks like good content, reads like good content, and you’ve spent money on resources to create the content, but if no one reads it…it isn’t content marketing. It’s just content. Marketing is supposed to create and drive demand. And if it ain’t creating demand, it ain’t marketing.

No One Saw That Facebook Post Either  

Social media provides an effective way to keep in touch with your audience…right? Maybe not. Things are changing dramatically on the social media scene, especially of late. Facebook — a favorite tool for many small- to medium-sized businesses — is rapidly becoming pay-to-play. If Facebook is no longer a way to organically reach your audience, it might just be a massive waste of your time.

A study by research firm Forrester found that posts from top brands on Facebook and Twitter only reach 2 percent of their followers. These followers are people who have opted in to receive updates, so they actually want to see posts from the company. Yet even those people aren’t seeing them. And if you think Facebook is a great way to engage with your audience, think again. The study also found that fewer than 1 percent of followers actually interact with the posts they do see.

Meanwhile, Facebook is urging businesses to purchase ads if they want to be noticed. Last year Facebook distributed a sales deck informing marketers that their organic reach would be shrinking, and urged them to buy ads. And recently, Facebook announced it would cut back even more next year.

These new changes might increase marketers’ demand for Facebook ads to compensate for the shorter reach of their unpaid posts. But Facebook also said there won’t be a surge in the number of ads that actually appear in people’s news feeds. If that’s the case—more demand for ads without more supply—the price of Facebook ads might rise even further. So ads are probably not the best option for smaller businesses with limited budgets. And keep in mind, people can and do ignore ads—even on Facebook.

It’s not that Facebook is being sneaky or denying any of this. Mark Zuckerberg recently noted that since the average Facebook user could potentially view around 1,500 updates a day but only sees about 100, it’s not easy for a business page to make it into that 100. In order to do so, he explained, you need to create “really good content that’s going to be compelling to your customers.”

So yes, social media can still be a useful tool for sharing your blog posts. But first, you need to have blog posts worth sharing… which brings us back around to content. Somehow you have to come up with high-quality, compelling, engaging content that drives demand.

Content Marketing? Great In Theory, Kind of Impossible to Keep Up

As we wrote about a couple months ago, one of the biggest content marketing challenges in 2015 will be finding the time to write an adequate amount of engaging, quality content that drives demand.

With so many companies embracing content marketing, the game will continue to become more competitive with more and more players. However, the playing field is more level than in traditional advertising, where if you don’t have enough money, you’re just not going to get that TV spot or that full-page magazine ad. Online, if you have something valuable to say, it’s relatively inexpensive to share it with the entire internet. Content’s value is in its ability to inform current customers, attract new ones and contribute to better SEO. You have the power to create that value.

That being said, creating worthwhile content takes time, and you have a finite amount of time. Small business owners in particular are faced with strict limitations when it comes to staff and budget, not to mention overseeing the financial, marketing, and day-to-day operations of the business (while maintaining a social and family life).

But Don’t Give Up Yet. Here’s Why.

Keeping up with ever-increasing content marketing requirements is simply not sustainable for many companies. Hiring a content marketing expert is out of the question for most businesses. Yet it takes a tremendous amount of time and resources to develop and execute a consistent content strategy. Sticking to a schedule and continuously posting fresh, original content is nearly impossible over the long term if you don’t have help.

We see the same thing time and time again with our potential customers. They understand the importance of content creation. They know they need to develop fresh content and post it on a regular basis. They try to do this on their own, but soon realize they can’t keep up. They become frustrated and disillusioned as they fall behind. That’s usually the point where people seek out other options—and end up contacting us.

Being Great at Content Marketing Starts By Changing Old Mindsets

Get out of the content creation business. Ideally, yes, you should create all your own content and write 1,000+ word posts with facts and figures. And if you can do that, do it! But we’ve seen this story again and again…and the reality is, that’s a daunting, soul-sucking endeavor if you’re not a writer. You don’t need to develop all of your content by yourself. Writing can take a lot of time, and outsourcing some of that writing can free you up to focus on the operations of your business (and maintain that social life).

What happens when you hire a content writing service to support your content marketing efforts? It’s the perfect example of working smarter, not harder. Partnering with a content writing service creates scale, controls costs, and provides an incredible opportunity cost instead of having to do it all by yourself.

Even if you’re having the busiest week in the world, your content strategy doesn’t have to suffer. An added bonus for unique, well-written content is its long shelf life. Roughly 80% of our business comes from blog posts and their positive impact on SEO, social, newsletters and engaging visitors. We’re creating demand slowly and over time. As you build up the content on your blog, more and more people will discover your site and see the value of what you offer. It might not be today. But it might be tomorrow and you want to be there when potential customers are doing their research.

A writing service can also serve as an excellent supplement if you already have an internal content team or a staff writer. You can let a content writing service handle most of the day-to-day content needs while your staff work on longer, more in-depth or technical pieces tailored to your industry that might be harder to outsource.

Hiring a writing service doesn’t mean giving up control or responsibility for your content. The key value of a service is that you transition out of the tactical writing demands and into the oversight of a content strategy and overall marketing plan. It allows you to step back and look at the strategic requirements for each piece rather than worrying about all the little details.

How to Get the Most Out of a Writing Partnership

Of course, outsourcing your company’s content has its pros and cons. As with every outsourced business solution, it’s not a magic bullet or a quick fix. While you will no longer be responsible for writing all of your content, you still have to oversee and manage it to see results.

For our customers, we encourage them to provide as much information and feedback as possible to our writers, so they can get the kind of content they really want.

Here are a few things to keep in mind in order for your outsourced content to work:

Define your goals. What do you hope to accomplish with your blog? What kinds of readers are you trying to attract? What questions do you want to answer for potential customers? Do you want to promote your product or service on the blog, or just provide useful information?

Come up with a list of keywords and topics. What words and phrases are your target audience searching for? What questions do they have? What types of products or services do you provide? If location is a factor, where is your business located? What differentiates you from your competition? Answering these questions can help you come up with a good list of keywords and phrases to include in your posts.

Provide helpful feedback. The first few posts you receive might not be exactly what you’re looking for. If that’s the case, explain why. What do you like? What don’t you like? What do you wish was different? Maybe you need to provide a little more explanation about the type of content you’re hoping to receive. This will take more time early on in the process, but it will mean better results sooner and ultimately less work for you in the future.

Check in with updates, new keywords and new ideas you’d like to include on your blog. As seasons change, new products come out, changes occur within your industry or you just have new ideas, update your profile information so the writers can adapt to your current needs.

Keep your expectations realistic. When you use a writing service, it’s reasonable to expect clean, original writing that provides value to the reader. It’s reasonable to expect that the writing will be of good quality, free of typos and grammatical errors. It’s maybe not so reasonable to expect that every blog post you receive will include some earth-shattering insight or precisely reflect your personal tone. The key here is that you are maintaining your blog with some informative posts that will attract readers and improve your Google ranking.

Understand your role in the process. No matter how well-versed a writer might be in your industry, you are still the expert. You know your business and your customers. You can add in your own expertise, details and customer stories that will personalize and enhance the blog posts you receive.

These best practices will create content that heightens customer interest, stays relevant, and drives demand.

Content marketing has never been more important for businesses, but you don’t have to feel compelled to do all the content yourself, especially if it isn’t creating demand. To strike the right balance, figure out how much you can do with the staff you have, then outsource the rest of the writing. In doing this, you can keep your eye on the big picture, directing and managing your content strategy, and still have time for the things that only you can do.

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Blogging for Logistics Companies Sample Post: The Benefits Of Free Trade Zone Warehouse Space

For logistics companies that specialize in warehouse space, it might not seem as though blogging is important. However, nothing could be further from the truth. Blogging for logistics companies is a great way to provide current and prospective customers with valuable, timely information. In turn, they’ll reward you with their business and recommend you to others. Here is an example of the type of post you could use.


The Benefits Of Utilizing Free Trade Zone Warehouse Space

Some of the major issues with importing goods into the United States are duties, taxes, tariffs and government regulations. However, there are ways that businesses can overcome these obstacles and stay competitive in the global marketplace. By taking advantage of Free Trade Zone warehouse space or FTZ, importers and exporters of every size can see significant benefits.

What is a Free Trade Zone? blogging for logistics companies

A Free Trade Zone is an area within the United States that is considered outside of the U.S. Customs territory for the purposes of importing and exporting merchandise. One of the key components of an FTZ is that both foreign and domestic goods are allowed without the permission of Customs. It also allows manufacturers to assemble products using both foreign and domestic components. While these are important aspects, perhaps even more important are the financial benefits.

Deferred Duties & Taxes

Normally, when a shipment of goods arrives at a port within the U.S., it is subject to applicable duties and taxes. By using Free Trade Zones, organizations are allowed to defer duty payments until the merchandise actually enters U.S. Customs territory. Taxes on inventory are also deferred, meaning that companies can hold on to more of their capital for investment purposes. There are no payments due unless the merchandise is transferred out of the zone and into the American marketplace.

Deferred Tariffs

For some U.S. manufacturers, the tariffs on components and raw materials are higher than they are for the actual finished product. This can put domestic producers at a serious financial disadvantage in comparison to an importer. In an FTZ, duties are based on the lower amount of either the raw materials or the finished product. In some cases, the tariffs are eliminated altogether, which also eliminates many of the costs associated with the importation of the components used in the manufacturing process.


Many times, importers find themselves holding onto merchandise that is not viable in the U.S. marketplace. Additionally, manufacturers often import components and assemble them to be re-exported. By using an FTZ, these companies are able to avoid paying duties both on the importation and the re-exportation of the goods since they never enter U.S. markets.

Who Benefits From an FTZ?

Every importer and exporter from individuals to huge manufacturing companies can reap the benefits of using Free Trade Zone warehouse space. Consumers also benefit since the prices of goods that are imported through or manufactured in an FTZ are inherently lower than those produced outside of these zones. It creates a more competitive marketplace, not only in the U.S., but around the globe.

As you can see, there are clear benefits to using an FTZ, in terms of saving money and avoiding Customs restrictions. It also goes a long way toward creating a more competitive global marketplace. As a manufacturer, importer or exporter, it is wise to consider using an FTZ to take advantage of these unique benefits.

This type of blog post is just one example of the high-quality work our writers produce every day. As you can see, it is full of useful information that would help a potential customer make a good decision. If you’d like to learn more about the benefits of blogging, contact us. Our friendly, professional staff will be more than happy to assist you.

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Hire A Small Business Writing Service To Supercharge Your Inbound Marketing

By Ken Bradford

The basic principle behind inbound marketing is to develop a marketing strategy to attract the consumer’s interest instead of always trying to buy it, as in traditional advertising. Whether you choose a blog, website, or social media as the primary focus of your marketing efforts, it will be the quality of your web content that will determine your degree of success. If you have neither the time nor the know-how to consistently produce effective content, the expertise of a small business writing service can be your best inbound-marketing tool.

Quality inbound marketing produces a better return on investment (ROI).

inbound marketingBusiness owners are discovering that traditional outbound marketing techniques like direct mail, billboards, or newspaper advertising is just not producing the ROI it should. So, instead of pushing products and services, many have turned to inbound marketing, which is designed to earn the consumer’s interest instead of trying to buy it.

It should be clear that delivering content that people read, share, and link to makes inbound marketing less expensive than outbound marketing, and offers a better ROI. Do you have people in your business who can write quality blog and web content on a consistent basis? If not, you should consider hiring professional writers from a small business writing service.

Inbound marketing offers consumers an alternative.

Internet marketing continues to evolve by offering consumers alternative methods of finding, buying, and researching brands and products. If your blog or website provides information of value and answers people’s questions or solves their problems, those people are more likely to seek further information about your products or services. Providing valuable information is one special characteristic of an effective small business writing service.

Effective inbound marketing must be a two-way dialogue.

By providing quality blog and website content, you can offer information that provides real value to your current and potential customers. Content must offer information that either educates, informs, or entertains. A quality small business writing service understands how to create content that not only accomplishes this goal, but is designed to encourage reader engagement to make inbound marketing successful.

Inbound marketing must allow customers to stay in control.

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At BlogMutt, our talented team of writers understands that writing quality blog and web content takes time, patience, and commitment. Contact us today and we will show you just how our small business writing service can deliver your message in a way that will attract and engage your target audience.


Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.

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WOOF Round-Up: It’s A Not-So-Wonderful Life?

Few Christmas movies have inspired such a devoted following as the Frank Capra classic, It’s A Wonderful Life. The film is about a man named George Bailey (James Stewart) who constantly puts his dreams of travel and an important career on hold for the sake of his family and neighbors. When a crisis hits the family business, George has finally had enough, declaring that everyone would be better off if he’d never been born. Cue Clarence, George’s guardian angel, who comes to earth to show George what his beloved hometown would really be like without him. Obviously, it’s not good.

it's a wonderful life

Every time a bell rings, a movie’s copyright lapses. [By National Telefilm Associates (Screenshot of the movie) [Public domain], via Wikimedia Commons]

Though it’s a cherished Christmas tradition in many households, It’s A Wonderful Life opened in 1946 to only lukewarm reviews, and ended up losing half a million dollars, according to a video essay by FilmmakerIQ.com. The rights were bounced around to various syndication companies before landing at National Television Associates. In 1974, due to a clerical error, the film’s copyright lapsed and it fell into the public domain. This meant that anyone was able to broadcast It’s A Wonderful Life, and they did, in droves. That’s how the movie became the Christmas classic it is today: two decades of television stations rebroadcasting it as a way to fill out their holiday schedules on the cheap. (The copyright was regained in the 1990s.)

And it’s no wonder the movie because so popular. It has an optimistic message about family, community, and the value of a life; A-list actors; and a cozy, nostalgic mood that for many has become synonymous with Christmas. As it turns out, however, the FBI didn’t think the film was all that innocent.

According to an FBI memo written in 1947, the bureau was concerned that It’s A Wonderful Life was full of “communist tricks.” George Bailey is a struggling underdog who devotes himself to helping the lowliest of his neighbors rise in life. His nemesis, the banker Henry Potter, is portrayed as the incarnation of greed, buying up land to build slums and refusing to grant George a loan in his moment of crisis, which the memo takes issue with. An FBI official opined that if he himself had made the film,

he would have shown [the banker] to have been following the rules as laid down by the State Bank Examiner in connection with making loans.

Clearly, the FBI knows what makes great cinema: banking regulations!

Despite early ambivalence, It’s A Wonderful Life has become one of the quintessential American holiday stories. Thank goodness for copyright snafus?


WOOFs December 22-26

Monday: Calving — The detachment of an iceberg from the front of a glacier, when the latter reaches the sea, or the detachment of a portion of an iceberg when the latter is afloat. (1954 Penguin Dictionary of Geography)

Tuesday: Hoisted With One’s Own Petard — Caught in one’s own trap, or defeated with one’s own weapons. (1990 Fighting Words: From War Rebellion, and Other Combative Capers)

Wednesday: “It’s a Wonderful Life is such a pure movie. It wasn’t taken from a novel or play. It was developed from one little paragraph. Simple story, no message, no violence, no mob scenes. When the movies have a story like this they do it better than any medium there is.” -James Stewart. (1994 Wordsworth Dictionary of Film Quotations)

Friday: Dome Dong – A home run in a domed stadium, a phrase first applied to homers in Seattle’s Kingdome, whose dimensions favor power hitters. (1983 How to Talk Baseball)

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