Put your business on the search map by using a blog writing service

Posted on February 26, 2013 by Scott Yates

get found on the map by using a business blogging service“Blog writing service”

Say it again.

Are you still awake?

Such is the speed of our decision making nowadays: Either we connect, or the shades come down and the lights go out and we wander through the digital wilderness looking for that ‘something’ to grab us.

But, really, any business blogging service worth its content should infuse your blog with smokn’ content, the kind that converts and converts again and again to that all-important sale.

However,  businesses–a lot of ‘em–prefer to settle in and wait for the Blog Muse to waft over them; alas, and according to “8 Common Mistakes of Company Blogs,” by Holllis Thomases on Inc.com, many may not get past, “It was a dark and stormy night.”

Some of Hollis’s hard-hitting suggestions can be like re ceiving a cup of cold water to your face.

Try this one—something any proven content writer will steer clear of:

1. Forget ‘you’ and think ‘inform’ your readers

That’s the gist of good blogging; after all,  your customers read your stuff because they hunger for information and hope to learn something that just might benefit their own business.

In short, forget about all the boring “self-serving, company centric” babble and simply connect with creative content.

Hollis’s list includes what could be referred to as the Blog Reader’s Lament:  

2. “Hello! Anyone There?”

Remember how you just happen to come across a blog site where the last post added was probably done so at the start of the millennium? Call it a dusty tome, and, boy, it fails to click in more ways than one.

That’s why Hollis says not to be ‘lackadaisical’ about keeping up your blog content: Customers may get the perception that you run your business carelessly, and decide not to draw down their Cayman Island funds for your widgets.

Now don’t take this next one (below) personally, but make sure to bring your blog to life with your company’s personality—even if you don’t have one yourself (:-

3. Does anyone want to buy from a ‘limp noodle?’

Branding is king, and giving oomph to your messaging will compel your customer to want to business with you.

As Hollis says, “…no voice is like having no personality…Who wants to do business with a limp noodle?”

He points to Apple compared to IBM, or a Southwest Air in comparison to Delta.

So, are you finding yourself in a pickle with dated and sleepy blogs? Or, maybe your competition is having you for lunch because they’re using a business blogging service to deliver…sales.

Editor’s Note: This post is by one of our longest serving writers, Doug Pelton. If you are a BlogMutt customer and got a post that was a bit more colorful than usual, there’s a good chance it came from Doug, who’s written for dozens of different clients in more than a year with us. Is this post your style? If it is, then BlogMutt may be able to help you. Is it not your style? Well, then you have a choice. You can either keep your blog all your style, even if it sits empty most of the time, or you can realize that maybe some readers like posts that aren’t your style, and if you put them up you’ll be reaching out to all kinds of different potential customers. The choice is yours. (For an explanation of this series, please see this post.) — Scott

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Examples of BlogMutt posts for law firms

Posted on February 22, 2013 by Scott Yates

A lot of potential customers have been asking about content samples from the law clientele we serve. We can’t link to them because we always protect the identity of the firms using BlogMutt. (They may be telling their mothers that they wrote the posts themselves!)

So we have these posts for you that a BlogMutt writer created for a real client, but they were never used because the firm changed specialties. The usual links and keywords we include and any references to the firm itself have been removed. The posts are designed to show the general level of quality of writing that you can expect.

Can a group of writers who wrote these posts for an intellectual property firm also write for your litigation, family practice, business law, legislative affairs, criminal defense or contracts law firm? Yes! Remember, the blog is not the legal expert, it’s a bridge from the expert (you) to your audience of clients and potential clients. It’s like “small talk” on the internet. Our writers have created thousands of unique blog posts for hundreds of clients, and we can do the same for you, too.

Here are the posts:

Will the new Patent Laws Affect Your Business?

The America Invents Act, which was signed into law on September 16, is the biggest reform of American patent law in years. But what exactly does the new law entail, and how might it affect you?

The legislation is getting a lot of press right now, and the prevailing sentiment seems to be that it doesn’t do nearly enough.

For a basic rundown, we like the way this article from PCWorld summarizes the key points of the law, including some pros and cons of each provision.

One major change made by the new legislation is that patents will be granted to whichever party files for the patent first. In the past, inventors had to prove they were the first to come up with the idea.

Another substantial development is the creation of a special “micro entity” status for inventors with fewer than five previous patent applications and a limited household income, among other requirements. This will benefit individual inventors by reducing the fees required to file a patent.

The America Invents Act is being criticized, however, for failing to address other potential areas of reform, such as software patents and patent trolls. And although the legislation offers a new way to challenge bad patents, the way this is implemented will make it difficult for the average person to do so:

Strict time limits on these challenges, in particular, mean that constant vigilance is required in order to challenge a patent in time to be considered. Once again, only the big guys with their well-paid legal staffs will likely be able to do this quickly enough, putting small businesses at a disadvantage once again.

As business attorneys with expertise in intellectual property, we’re here to help you navigate the ins and outs of the new patent legislation and what it means to you.

If you’d like to speak to experienced, tech-savvy attorneys about patent law or any other legal aspect of your business, please contact us.

 

Ask Your Business Attorney About the Can Spam Act

Your business attorney will say,”No, you CAN’T Spam.”

Here’s why:

“Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly.”

Source: Bureau of Consumer Protection

That last phrase seems a little oxymoronic, doesn’t it? When you are a startup or very small business $16,000 might be your annual budget. And it is why you need to take time to understand the regulatory compliance requirements before sending out any communications marketing your new company.

CAN-SPAM Act Overview

  • Don’t use false or misleading header information. Anywhere. This means everything from the “To:” line to the routing information within the email.
  • Don’t use deceptive subject lines. Not only is this against CAN-SPAM, it’s very irritating to recipients. Not a good way to start a relationship.
  • Identify your message as an ad. Being completely transparent is the only way to go.
  • Tell recipients the address where you are located. This can lend legitimacy to your email, and is required by the law.
  • Tell recipients how to opt out of future email from you. Not everyone wants to hear about it until they have a need.
  • Honor opt-out requests promptly. With today’s technology there is no excuse for being unable to take someone off a mailing list as soon as they select “opt-out.”
  • Monitor what others are doing on your behalf. As a start-up or online business you may be outsourcing everything. Make sure your third parties are following the rules, too.

Many email service vendors will help or insist you comply with CAN-SPAM and make it easy to do so.

And CAN-SPAM doesn’t just apply to bulk email. It applies to any commercial message distributed by electronic mail.

I hope this overview of one of the many regulatory compliance issues for business has been helpful to you.  YOUR Law Group is happy to help you sort through this and any other laws about finding the best ways to comply.

Contact us to learn more.

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New BlogMutt feature – Agency accounts

Posted on February 11, 2013 by Scott Yates

A wide swath of business blogs do only one thing: feature announcements.

There’s nothing inherently wrong with this, of course, except that it limits the audience for the blog to only existing customers and perhaps some prospective customers.

We haven’t typically written about new features here, just because we’ve been so busy building the next one that we forget to celebrate the victories.

But this one seemed like a good idea to mention, especially after some of the coverage we’ve been getting lately, because we get requests for it All The Time:

Agency Accounts

Today’s the day we get to announce that we have this feature live.

What’s the big deal?

We have a bunch of customers who love BlogMutt, but they aren’t too fond of having to use multiple email addresses to sign up for multiple subscriptions

Others have just been waiting for us to turn this on before they turned on second accounts.

Now you can use one account to control as many “sub accounts,” as you like.

Many customers, particular marketing, PR and ad agencies, as well as SEO firms with their own client bases, have asked about this functionality. Our developer team of Max and Wade put the finishing touches over the weekend, and it works like a dream.

If you have questions about how BlogMutt works for agencies, read this post. If you’re looking to provide a weekly stream of all-original content to clients, partner groups or friends, this is the time to sign up!

Thanks!

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Have You Thought About A Home-Based Small Business? Some Ideas And Tips

Posted on February 8, 2013 by Scott Yates

By Heather McKinnon

Ever dream about starting a small business on your own? Here are three you might want to think about:

  • Freelance Writing

blogmutt writing small business tipDo you love to write?  Do you possess a great vocabulary and excellent grammar skills?  You might be surprised how valuable those skills are today.  Magazines, websites, business mailings, blog writing services and wherever something needs to be sold, the words that attract attention and motivate the reader are highly sought after.  If you like to read, write and research, you could find a niche in the world of copywriting.

Blogmutt is one of those businesses that will allow you to work at your own pace and set your own goals.  Your connection is virtual and you need never visit an office or attend any meetings.  It is a job you build for yourself, design the parameters and put as much effort into it as you need to in order to see your desired level of success.

  • Virtual Assistant

If you are computer savvy and very organized, you could offer your services to local businesses to help them with those tasks that always seem to be put on the back burner.  Data entry, internet research, social media management and digital correspondence are some examples of those types of tasks.  Brush up on your technical skills and your proof-reading, grammar and spelling skills and this could be the opportunity you seek.

  • Personal Stylist

Do you consider yourself to be stylish and fashion conscious?  Could you help other women find their perfect look?  Offer your services as a personal shopper or closet organizer and help your clients become the best that they can be.  This job needs a non-judgmental ear and a sincere desire to help others.  Create a portfolio of outfits your have put together and looks that you have envisioned. Create a beautiful color brochure that you can leave with local small clothing stores to share with their customers.

It has often been said that your business will be as successful as you want it to be.  Instead of trying to understand and placate a supervisor, you will turn your critical eye inward.  It is important to remember to take your time, take cautious steps and don’t forget to nurture yourself along with your new business.

We want to provide these small business tips to encourage others to take that leap of faith they have been thinking about.

Editor’s Note: This is a great post that shows that blogging doesn’t need to be all about you. This one is a third about us, but two thirds about other things that might be of interest to the reader. It’s also just a clean, well written post from one of the most successful BlogMutt writers. (For an explanation of this series of posts, see this.) Thanks for reading! — Scott

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Who let the Mutts out? BlogMutt Gaining PR Exposure

Posted on February 6, 2013 by Scott Yates

Here at BlogMutt, our innovative one-stop business blogging service is gaining momentum in the press. January has proved to be a delightfully visible month for our hardy four-person team at our World Headquarters in downtown Boulder.

We’ve gotten some nice recent write-ups recently as the content/SEO marketing world seems to be figuring out our value for a wider audience.

In January, PR Week showcased a satisfied customer, Rocky Mountain Ace Hardware, in their website’s “case studies” section. The chain of hardware stores needed a local voice when providing helpful tips to consumers, and they told PR Week that their regular blog readership doubled after they started using BlogMutt to fill their blog.

“It’s great to get good, fun, and exciting content covering so many different topics,” Lyndsey Lane, the marketing manager at Rocky Mountain Ace, told PR Week.

Our prolific co-founder Scott Yates has also been putting in the literary legwork to spread the BlogMutt gospel and offer his own ideas on small business content strategy.  In a guest post on small-business guru John Jantsch’s Duct Tape Marketing blog, Scott discussed the value of video and person-to-person referrals, both of which have both helped grow BlogMutt’s customer base.

(Both mentions were awesome, but guess which one brought in the most interest? Hint: It isn’t the one that started life on dead trees.)

In another post on marketing expert Carol Roth’s website, Scott explored the more general obstacles — including limited resources and the difficulty of copywriting – facing small businesses that attempt to blog. Such organizations, he argued, should not shy away from seeking outside writing help.

“There are plenty of good freelance writers that will research your niche, understand your market, get to know your customers, learn about industry trends, provide a fresh perspective – AND best of all, help create new, fresh, well-written, SEO-friendly content for your blog,” Scott wrote.

And finally, we got a nice mention in an article on shareable.net, later republished in the Christian Science Monitor. The piece talked about the ways nonprofits use crowdsourcing to their advantage, including the relationship between quality content and an organization’s visibility. BlogMutt was listed as a key crowdsourcing tool to enhance content strategy.

So while it’s nice to pat ourselves on the back, we know there’s a bigger takeaway from all this exposure. Most importantly, such PR validates the need for small businesses to consistently fill their blogs with high-quality content, and the fact that it’s perfectly acceptable to hire a service to get that chore done.

Our writer mutts stand by ready to help!

Editor’s Note: This post was written by Ari, the newest full-time member of the BlogMutt team. We have hundreds of writers, and a handful of contract workers spread around the country, but it takes a special kind of mutt to want to work at the dog pound that is our world headquarters. Ari is that special. It’s true, he’s a Yale grad, but we don’t hold that against him, and he has certainly jumped into the work here with zeal. He wrote this post, and he had to write a post before getting the job. It’s intimidating, writing a blog for a blog-writing company, but he handled it fine. It’s great having him on the team. –Scott

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Social Media for Small Business – How to Handle Complaints

Posted on February 6, 2013 by Scott Yates

Your business has grown its online presence and you are involved in all the popular social media – Facebook, Twitter, Pinterest. But how are you dealing with customer complaints?

According to an article at Social Media Today, a survey of 600 small businesses found that 90% have a presence on social networking sites. There is no denying that to grow your business these days, you need an online presence and engaging in social media for small business is absolutely necessary. But remember, social networking is about communication, and businesses that don’t respond to customer complaints can lose both customer loyalty and sales.

complaints via social media for small businessMany business owners set up that blog and that Facebook page and then forget about them. Sure, they might update the blog with posts (if they are BlogMutt customers, anyway). But they may never really interact with their customers. If an unhappy customer posts on your site about an unsatisfactory experience, the situation needs to be addressed quickly.

If the situation is not resolved, that unhappy customer may go on to post about their experience on their own social media pages. In fact, the 2011 Customer Experience Impact (CEI) Report found that when consumers shared stories online about their poor customer service experiences, 79% of the time it was because their complaints had been ignored.  When this happens, the message spread to your former customer’s social network is worse than the original complaint. The message sent is that your business doesn’t care about customer satisfaction.

Not every customer complaint is justified, but every one should be answered. If something went wrong, try to make it right and do it just as publicly as the customer aired the complaint. Even if the company did nothing wrong, express regret that the customer did not have a good experience “this time.” You will build customer loyalty and garner great public relations by taking an interest in your customers and responding to them, especially when they are not happy customers.

Remember that social media is not just for advertising, but also provides you with a platform to reach out to customers and engage them on a level that wins the loyalty of existing customers and attracts new ones.

Keep in mind that a company blog needs attention too, with regular updates on topics of interest to your potential customers. If you are interested in quality content for your blog, delivered weekly, contact us.

Editor’s Note: I love this post because I learned something. It’s really interesting that 79 percent of the complaints on social media weren’t about the original problem, but were about being ignored. I hope I never let that happen here. Luckily we haven’t had many complaints, mostly just satisfied customers who get their weekly posts and are glad to have them. — Scott

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“Groundhog Day” and Content Creation

Posted on February 1, 2013 by Scott Yates

content creation and groundhog day

It’s almost February 2nd, and no one loves Bill Murray’s 1993 classic Groundhog Day more than the mutts here at BlogMutt World HeadQuarters.

You know the synopsis: Murray plays a egotistical weatherman who gets stuck in a time loop, waking up again and again on the minor holiday he was assigned to cover. As the movie goes on, each version of the same day becomes Kafkaesque as Murray is trapped in the world with the one person he despises the most: himself.

What’s the link to content creation?

We have one: duplicate content!

If the same content is posted and reposted in a variety of places, it will deeply undermine your Search Engine Optimization and digital marketing efforts. BlogMutt ensures your blog content is unique when we send it to you (more on that in a sec), and for your sake, we want you to keep it that way.

A customer of ours recently learned this lesson in a stark way. Here’s what happened:

He took a post that he got as a part of his subscription to BlogMutt and posted it on his blog. So far so good.

Someone told him that it would be a good idea for him to submit his story to one of these big aggregation sites that has lots of posts. That site would then provide a link to him, and that would help him.

So, he sent the story into the aggregator, and the aggregator rejected it saying that it was duplicate content published elsewhere on the web.

He contacted us, thinking maybe we’d provided him with a copied post. That’s not really possible because we use a couple of tricks to prevent any copied content from getting to customers, including the industry leading Copyscape.

What happened, of course, was that he was told it was copied because it had appeared on his site. He didn’t think anyone paid attention to his site, but because he’s blogging more people do pay attention, and Google pays way more attention. One of the ways that Google evaluates a site is by how recently the site was updated with current content.

Once we explained that to him, he got it. He asked if he should just take the posts that he buys from BlogMutt and use them only on the big aggregator site. The answer there is no. Maybe in the old days before all the recent changes to Google, it might have, but now the best thing you can do for your site is to get original content on to your site!

Just to be clear: Don’t post blog content multiple times. It will degrade your SEO and defeat the purpose of using BlogMutt. SEO Moz, an industry pioneer and leader, lists these three major reasons to avoid duplicating content:

1. Search engines don’t know which version(s) to include/exclude from their indices

2. Search engines don’t know whether to direct the link metrics (trust, authority, anchor text, link juice, etc.) to one page, or keep it separated between multiple versions

3. Search engines don’t know which version(s) to rank for query results

Now, it’s fine to quote from other sites, or from your site, just as we did with that short list. It’s fine to grab a snippet of your latest blog post and publish it on social media, other sites, whatever. That’s the way the Web is supposed to work.

This is the industry-wide assessment of content duplication. Having all-original content is the best thing you can do for your site. We are in business to provide you with  your own original content with keywords done just right (not too little, not too much).

So, with  our checks we’ll never send you duplicate content, and play “Groundhog Day” with your blog; if you don’t either you’ll reap the rewards of unique content and the resulting improvement in your SEO!

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Business blogging service for every generation

Posted on January 21, 2013 by Scott Yates

One of the objections we hear about about our business blogging service goes something like this:

hipsters love to use a business blogging service

“But blogging is for those Generation Y techno-geeks that pour their soul out to the world.”

It turns out that nothing could be further from the truth.  With changes to Google’s algorithms that rank web pages for users’ search results, using a blog to make timely, informative updates to your web site is more important than ever.  In its infancy, blogging was just a method of keeping an online diary of sorts.  But in today’s information age, the blog is the key to getting your business in front of your target audience, and making your site appear timely and relevant because it IS timely and relevant.

There are no shortcuts for building your business blog.  First, and foremost, your blog is a reflection of your business.  If your business blog is authoritative, well written and hits on key topics of the day, then you’re heading in the right direction.  Don’t expect immediately returns either, you will have to promote your blog to your audience.  The promotion of your blog can be as simple as putting a statement on the signature line of emails saying “Check out our blog at www.abcbusiness.com/blog to keep track of the latest industry news.”  Once your blog starts being viewed, it will move through the business circles of your particular niche.  Of equal consideration is the number of blogs you write.  Updates to your blog should be done weekly at a minimum.  Once your viewership is established, keeping them engaged with routine articles is critical.

If the thought of writing an article once a week makes you feel queasy and anxious, consider a business blogging service like Blogmutt.  With over 300 writers from all areas of business, the writers at Blogmutt can deliver your message for you. From business niches ranging from healthcare and law to real estate, insurance and technology, the writer mutts at BlogMutt transform your blog with new and fresh ideas for your business blog.

If you’ve been waiting, wishing and hoping to increase your internet presence, get started on that blog with BlogMutt.  Contact us today and have your first new blog post tomorrow.

Editor’s Note: I don’t know how old the “mutt” who wrote this is. (That’s what the writers on the BlogMutt platform have started calling themselves.) But I do know that it’s a real thing, especially among business operators who are old enough to know what “dial” a telephone means. It’s true, too. If you’d like posts this good on your site, we’d be honored if you dialed us up, or just sign up on this newfangled internet thing. — Scott

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BlogMutt FAQ for PR Agencies

Posted on January 7, 2013 by Scott Yates

Thanks so much to PR Week for covering BlogMutt, and adding us to the “dashboard” page for PR Agencies.

We’ve been working with PR agencies for more than a year now, and they often have questions for us. Frequently the same questions. If only there was a way to answer those questions…


Hey, how about this? An FAQ!

Do you have an agency discount?

Kind of. Right now our price is $79/month for each account. We’ll be adding some functionality to make it easier for agencies, and when we do that the price for each account (each of your clients) will remain $79. It will be going up for new accounts that are stand-alone businesses. So signing up today will lock in that agency discount for you.

Do you have a white-label solution?

No. We don’t have a way for your clients to sign up for BlogMutt without knowing that they are signing up for BlogMutt. Our system requires some interaction, and it takes a bit of getting used to, and there’s just no way to do that without the client interacting with our site.

Well, if you don’t have that, can I just sign up for BlogMutt on behalf of my client and resell the posts to them as a part of what I do for them?

Yes.

And they will never know I’m using BlogMutt?

That’s right. All our writers are great about following our rules, which are very clear that they never contact the client. We’ve sold thousands of blog posts now, and it hasn’t been an issue at all.

Does that really work for us to hire you and then pass on the work as our own?

Sure. Happens all the time. Your clients don’t care if you use subcontractors, they just want the work done. Also, this way you get a chance to spruce up the posts to make them like you like them, and maybe add a photo or something, and charge whatever you want to charge.


What if I just want to tell a client to sign up for you directly, do I get a referral fee/affiliate payment?

Yes. Just contact us and we’ll get you the details.

Did you know that the man who invented the term “public relations” was Sigmund Freud’s nephew?

No way.

It’s true!

OK, um… Any other questions?

Wait, I’m the one who’s supposed to be asking questions. What’s going on?

You want someone to write blog posts for your clients because writing posts takes a ton of time. You are probably a great writer, but you just don’t have the time to focus on that task. I’m an award-winning writer, and I still have the BlogMutt writers write the examples of BlogMutt posts, and they do a great job.

I LOVE having them write for me and I bet you’ll feel the same way.

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Small Business Tip: Delegate!

Posted on January 1, 2013 by Scott Yates

By Ruth Bremer

Delegate. It’s one of the most commonly heard small business tips, but how many entrepreneurs actually embrace delegation and learn how to do it well?

workout your blogging by delegatingDelegating is kind of like exercising. You know you should do it, and you know that in the long term, it will improve your life. But it’s that darn short term that gets you every time, because you know it will be painful and difficult to get started. So each day you roll out of bed and head to the office (avoiding the gym) to do everything yourself, as usual. And at the end of the day you’re still just maintaining your business instead of implementing all those great ideas you keep having.

Also, you’re out of shape.

Look, you’re an entrepreneur, so be an entrepreneur. Maybe there was a time when you first started your business that you had to do it all, right down to cleaning the office bathroom. But if that stage has passed and you’re still holding the mop, maybe it’s time to let some things go.

Being an effective delegator means doing the things that only you can do, and letting other people do the rest. As this excellent article from Fast Company points out, though, the trick is determining which is which. In yet another application of the famous 80/20 rule, the author points out that 20 percent of your efforts yield 80 percent of your results. The key, then, is identifying which 20 percent of your work is most valuable and delegating the other 80 percent.

Now, this is going to take a little bit of time and reflection, but hey, it’s the perfect time of year for evaluation and assessment. So, think back over the past year. What were the most important and valuable tasks you completed this year that made a difference to your company’s growth? These are the types of projects you should focus on going forward.

Another way to figure out your 20 percent is to take a look at your to-do list. The article suggests reviewing each item on the list and asking yourself these questions:

  • Does that activity really add value to your company?
  • Are you really great at performing that task?
  • Is there somebody else who can do better, as well as, or nearly as well as you at completing the task?

Cleaning the bathroom is not likely to make the list. But that’s an easy one. Some tasks will take longer to evaluate. If you’re having trouble, one final way to figure out your 20 percent is to take the opposite approach by gradually eliminating the 80 percent. You shouldn’t be performing tasks that have a low dollar value. Start with this: If you could hire someone to do it for $10 an hour, you shouldn’t be doing it.

Of course, once you’ve identified which tasks and processes you should delegate, you have to actually figure out who is going to do them. And teach those people how to do them. Whew, this delegating stuff is hard work. But stick with it, because a successfully delegated task is off your to-do list forever. Think long term, because it will be worth it in the end. With enough delegating, you might even have time to exercise.

Is blogging part of the 80 percent that you should be delegating? If so, contact us.

This story was actually written for BlogMutt a while back, but I decided to hold on to it for New Years Day, when so many people start thinking about exercising. BlogMutt customers get one post per week but they can publish them anytime because they own the content completely. While this one has a byline, your posts will not. (For more on this series, see this post.) Thanks for reading, and here’s to a healthy 2013 where you get blogging for your business blog off your “resolution” list and onto your DONE list! — Scott

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