As a photographer, you probably already have an idea of how busy things can get. Scheduling appointments, editing photos, and marketing are all integral to your business. While you may be a star at what you do in taking photos, not everyone has the time or inclination to blog about their business, and that can keep you from getting potential customers.
While a casual blog can keep your customers up-to-date on what’s going on in your business, it’s the informational and fun blog posts that catch the eyes of new customers. There are many reasons why blogging for photographers is important, and here are a few:
- Attract search engines. It’s no secret that search engines like blogs. A blog allows you to organically add keywords, search terms, and tags that help to increase your Search Engine Optimization, known as SEO. Simply put, it’s another form of making sure that more of an audience gets to see your website.
- Maintain interest. Your clients may get photos done and even share the completed work with friends, which helps with word-of-mouth advertising. However, having an interesting blog keeps those clients (and potential clients) engaged, so that they keep your website in their minds more often than a few weeks after the work is done. By creating an outlet that has interesting content for your audience, customers are more likely to spend more time at your site, and are more likely to share the site with others.
- Showcase more. Not every photo may belong in your portfolio, and not every photo tells the story behind it. By blogging about what you’re doing or what is going on in your business, you can share more information about yourself and engage more people. For instance, you may want to highlight a particular shoot and tell the story behind it, when you share the photo. One particular way to really please your customers is to highlight them in a blog post. They’ll definitely want to share with their friends and families, and you get more views.
- Branding. A blog post is perfect for sharing on your Facebook business page to ensure that there is more readership. Any new post creates more readers when it’s shared with others, which is easily done on Facebook and other social websites.
Even though blogging is important to your brand, you don’t always have time to do it, which is why a blogging service like BlogMutt is perfect for your needs. If you have the business but not the time, simply contact us and we can help.