Tag Archives: content marketing

Blogging for Insurance: Posts Add New Pages to Your Website

by:  Ken Bradford Whether you work for an insurance company or are a self-employed independent agent, you have probably invested a lot of time and money in setting up a website and creating many different social media profiles. Many insurance … Continue reading

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How Successful Content Marketing Creates Demand

Creating customer demand through banner advertising and social media isn’t what it used to be. The advertising landscape continues to evolve online. But that doesn’t mean success online isn’t possible. To know what it takes to succeed online, it helps … Continue reading

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4 Tips to Boost Your Non-Retail Business During the Holidays

Ah, the holidays. Everywhere you look, shoppers are bustling to and fro in an effort to find the best possible deals on everything from toys to that flat screen TV they’ve always wanted. Retailers are lowering prices left and right, … Continue reading

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Small Business Tips: Inbound Marketing With A Trade-Show Booth

Everywhere you look online, you can find small business tips designed to help increase your business. Blogging, the right website content, and email marketing campaigns are all examples of inbound-marketing techniques that are recommended. However, those strategies are not the entire story: you … Continue reading

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Content Marketing’s Worst Nightmare: The Algorithm

The scariest word for marketers these days is “algorithm.” It’s the “invisible hand” of digital content. It’s unknown and unknowable. Its influence on your company is the most powerful arbiter of your success or failure. But does it have to … Continue reading

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Simple Tips For Choosing A Content Writing Service

By  Ken Bradford Presenting error-free and organized content is one of the easiest ways to grab the attention of those who take the time to visit your web real estate. If you are in the initial phase of website design, or … Continue reading

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Blogging For Real Estate Lawyers: The Pros And Cons Of Probate Properties

Real estate lawyers can benefit greatly from content marketing, as can any other business. Providing answers to basic questions and explaining real estate laws are effective ways to attract potential customers and generate leads. Blogging for real estate lawyers can take … Continue reading

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4 Things To Look For In A Good Copywriter

By Sharon Hendricks If you have a business and you are looking for someone to write your website copy for you, you will want to find a copywriter. But you may be asking yourself, why do I need to hire someone to … Continue reading

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Small Business Tip: Use Professional Pictures

You want your business to be successful.  A common small business tip tells you that you should always remain professional, no matter the circumstance.  So, you always dress and act professional, and you hire someone to design a professional website. This is … Continue reading

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The Impact Of Panda 4.1 On Blog Writing And Content Marketing

By Ken Bradford On September 25, 2014, Google made the announcement that it was slowly rolling out a new algorithm update called Panda 4.1. It appears that with each new update, which seem to be coming about each quarter, Google continues to … Continue reading

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