Tag Archives: content marketing

Blog Quality vs. Blog Length: What’s Best?

The standard wisdom used to be that to grab someone’s attention, you just had to follow these two rules. Rule #1: Be brief. Rule #2: Show, don’t tell. But have the rules changed? Shakespeare said it best: “Brevity is the … Continue reading

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Longer Blog Posts Are Now Available

Announcing Longer Blog Posts at BlogMutt! As the world of blogging and content marketing continues to change and evolve, we’re here to help our customers adjust as well. Today, we’re excited to offer customers longer, higher quality blog posts written by … Continue reading

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Top Three Reasons to Hire a Business Writing Service

“Time is short and life is fleeting.” Thus wrote Henry Wadsworth Longfellow in his poem “A Psalm of Life” in 1838, and thus goes the world still. It seems that everyone is busy, and small business owners might be the busiest of all. If your … Continue reading

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Mobile Content and Content Marketing Big for Business in 2015

In the real estate world, the catch phrase is: location, location, location. But according to a recent post from Forbes, for businesses in every industry, the new catch phrase is: content, content, content. In 2015, two important aspects of doing … Continue reading

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Blogging for Pharmaceuticals Example Post: Drawing Attention to Trends

As a member of the pharmaceutical industry, you have a range of customers: medical providers, insurers, and, of course, patients. How do you ensure that these key customers stay abreast of important industry trends? Blogging about the latest pharma industry … Continue reading

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Blogging for Insurance: Posts Add New Pages to Your Website

by:  Ken Bradford Whether you work for an insurance company or are a self-employed independent agent, you have probably invested a lot of time and money in setting up a website and creating many different social media profiles. Many insurance … Continue reading

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How Successful Content Marketing Creates Demand

Creating customer demand through banner advertising and social media isn’t what it used to be. The advertising landscape continues to evolve online. But that doesn’t mean success online isn’t possible. To know what it takes to succeed online, it helps … Continue reading

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4 Tips to Boost Your Non-Retail Business During the Holidays

Ah, the holidays. Everywhere you look, shoppers are bustling to and fro in an effort to find the best possible deals on everything from toys to that flat screen TV they’ve always wanted. Retailers are lowering prices left and right, … Continue reading

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Small Business Tips: Inbound Marketing With A Trade-Show Booth

Everywhere you look online, you can find small business tips designed to help increase your business. Blogging, the right website content, and email marketing campaigns are all examples of inbound-marketing techniques that are recommended. However, those strategies are not the entire story: you … Continue reading

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Content Marketing’s Worst Nightmare: The Algorithm

The scariest word for marketers these days is “algorithm.” It’s the “invisible hand” of digital content. It’s unknown and unknowable. Its influence on your company is the most powerful arbiter of your success or failure. But does it have to … Continue reading

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