Tag Archives: content marketing

Blogging For Dentists: Put Bite Into Your Blog

Blogging for dentists sounds like it should be simple: throw out some facts, and urge people to brush their teeth. “Four out of five dentists agree, brush and floss after every meal!” They never tell you what the fifth dentist … Continue reading

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Blogging for Marketers: Science Reveals The Key To Branding Success

By G. Race Chief among the value of marketing is its ability to create brand trust. One great way of doing this is to turn to the latest in science for help. As the blog below illustrates, keys to branding … Continue reading

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Social Media For Small Business In 2014: Follow Queen B’s Lead!

Small businesses that understand the importance of using social media are creating unique publishing platforms and growing their marketing opportunities. Just look at Beyoncé Knowles, who stayed away from traditional marketing for her latest album. Instead, she used social media. And … Continue reading

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Are You Migrating to the New Hubspot COS?

It’s no secret that we are actively involved with HubSpot here, and we’re not the only ones. The Boston company is best known for its inbound marketing software. They have thousands of customers who are using over 20 tools to … Continue reading

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Blogging for the Adventurous Gourmet

Do you have a business whose primary customers are fun-loving and adventurous foodies? Whether you provide catering services, exotic ingredients, trendy kitchen gadgets, or tips and recipes, you want to fill your blog with information that your clients will find … Continue reading

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3 Stellar Examples of How B2B Content Marketing Campaigns Have Exceeded Expectations

By: Shawn Young Everyone knows that there are fun B2C content marketing campaigns — think Old Spice, Doritos, or Coca-Cola. But B2B marketing campaigns can — and should — be fun, too! Readers, even in B2B marketing, are more interested … Continue reading

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George III and Parliament Could not Trump Colonial Crowdsourcing

When you think of crowdsourcing, do you think of the United States Declaration of Independence? Probably not, but that document stands as an ideal early example of crowdsourcing: many cooks actually improved the pot. Yes, Thomas Jefferson wrote the first draft, but … Continue reading

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Reaching your Market Audience: Blogging for Health Care Products

This morning, the news was focusing on heart attacks, specifically in women, and how heart attacks in the female demographic can be prevented.  As you know, topics like this, and other health care stores are often discussed in the daily … Continue reading

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Blogging for the Spidery Web Crawler

When you think about it, Google, Bing, Yahoo, and other web crawlers, are the dei ex machinae, or, in the more familiar singular, deus ex machina of the computer age. If you didn’t take Latin, or, like the Romans, it almost … Continue reading

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Small Business Tips: Nike’s “Go For The Gold” Marketing During The Winter Olympics

There was so much buzz around the Winter Olympics in Sochi, Russia. But one that’s worth mentioning was Nike’s brand marketing. So, true or false: Nike was an official partner of the 2014 Winter Olympics. The answer, surprisingly, is false. … Continue reading

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